{"id":3297,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/jake-novinky-prinesla-dubnova-e-commerce\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"jake-novinky-prinesla-dubnova-e-commerce","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/jake-novinky-prinesla-dubnova-e-commerce\/","title":{"rendered":"Jak\u00e9 novinky p\u0159inesla dubnov\u00e1 e-commerce?"},"content":{"rendered":"

Velikono\u010dn\u00ed duben odstartoval n\u011bkolika poveden\u00fdmi apr\u00edlov\u00fdmi \u017eert\u00edky. Pak u\u017e se nesl na vln\u011b nov\u00e9 s\u00e9rie Her o tr\u016fny. A v mezi\u010dase se objevilo p\u00e1r novinek ze sv\u011bta e-commerce. Jak\u00fdch?<\/p>\n

Ankety ve Stories reklam\u011b<\/h2>\n

Instagram otev\u0159el pro zna\u010dky dal\u0161\u00ed mo\u017enost na vytun\u011bn\u00ed sv\u00e9 reklamy ve Stories. Nyn\u00ed si do kr\u00e1tk\u00e9ho videa m\u016f\u017eete krom\u011b GIF\u016f, hashtag\u016f nebo mentions vlo\u017eit i anketu. Dv\u011b ot\u00e1zky a mo\u017enost hlasov\u00e1n\u00ed pob\u00eddne lidi, aby va\u0161i reklamu sledovali, a je\u0161t\u011b v\u00e1m dali u\u017eite\u010dnou zp\u011btnou vazbu. Jak anketu nastavit? V Ads Manageru vyberte Add an interactive poll a u\u017e se m\u016f\u017eete pt\u00e1t. <\/p>\n

Zm\u011bna metrik na Facebooku<\/h2>\n

Na konci dubna nasadil Facebook nov\u00e9 reklamn\u00ed metriky. Inzerenti se rozlou\u010dili se Sk\u00f3rem relevantnosti a m\u00edsto toho nyn\u00ed mohou u sv\u00fdch reklam hl\u00eddat Hodnocen\u00ed kvality, Hodnocen\u00ed m\u00edry projeven\u00e9ho z\u00e1jmu a Hodnocen\u00ed konverzn\u00edho pom\u011bru. Tyto metriky nab\u00eddnou je\u0161t\u011b lep\u0161\u00ed p\u0159ehled o v\u00fdkonu reklamy. <\/p>\n

Firemn\u00ed centrum pro ochranu soukrom\u00ed a pou\u017e\u00edv\u00e1n\u00ed dat, nov\u00e9 str\u00e1nky od Facebooku<\/h2>\n

Dal\u0161\u00ed novinkou, kterou Facebook p\u0159edstavil firm\u00e1m a inzerent\u016fm jsou nov\u00e9 str\u00e1nky Firemn\u00ed centrum pro ochranu soukrom\u00ed a pou\u017e\u00edv\u00e1n\u00ed dat<\/a>. Na jednom m\u00edst\u011b te\u010f hezky p\u0159ehledn\u011b z\u00edsk\u00e1te ve\u0161ker\u00e9 informace o ochran\u011b soukrom\u00ed sv\u00e9ho i sv\u00fdch fanou\u0161k\u016f, GDPR, ale i o z\u00e1sad\u00e1ch FB reklamy nebo smluvn\u00edch podm\u00ednk\u00e1ch.<\/p>\n

Heureka zjednodu\u0161uje administraci e-shopu<\/h2>\n

Nejv\u011bt\u0161\u00ed \u010desk\u00fd porovn\u00e1va\u010d zbo\u017e\u00ed Heureka.cz p\u0159edstavil nov\u00e9 administrativn\u00ed rozhran\u00ed e-shopu. Prvn\u00edm krokem cel\u00e9 modernizace je zjednodu\u0161en\u00ed menu z 28 polo\u017eek na 9. P\u0159ehledn\u011bj\u0161\u00ed menu a nov\u00e1 navigace u\u0161et\u0159\u00ed \u010das a usnadn\u00ed pr\u00e1ci.<\/p>\n

Nov\u00fd reklamn\u00ed prostor v Google Map\u00e1ch?<\/h2>\n

Google Mapy otev\u00edr\u00e1 jedna miliarda u\u017eivatel\u016f po cel\u00e9m sv\u011bt\u011b. To je velmi l\u00e1kav\u00e9 \u010d\u00edslo pro inzerci, co \u0159\u00edk\u00e1te? Prozat\u00edm v Map\u00e1ch funguj\u00ed sponzorovan\u00e1 m\u00edsta a p\u0159\u00edm\u00e1 reklama na webov\u00e9 str\u00e1nky konkr\u00e9tn\u00edch lokalit. Google u\u017e aktivn\u011b hled\u00e1 v Map\u00e1ch nov\u00fd prostor, kter\u00fd by pro inzerenty otev\u0159el. A mo\u017en\u00e1 se bl\u00fdsk\u00e1 na lep\u0161\u00ed \u010dasy. Krom\u011b navigace, kter\u00e1 by nem\u011bla b\u00fdt nijak naru\u0161en\u00e1, by se v Map\u00e1ch pro reklamu na\u0161el prostor ve funkc\u00edch Personalizovan\u00e1 doporu\u010den\u00ed, Vyhled\u00e1v\u00e1n\u00ed v okol\u00ed a Firemn\u00ed z\u00e1pisy v okol\u00ed. Na nov\u00fdch inzertn\u00edch ploch\u00e1ch u\u017e se pr\u00fd aktivn\u011b pracuje. Tak budeme dr\u017eet palce, a\u0165 v\u0161e klapne co nejd\u0159\u00edv. <\/p>\n

Seznam dostal nov\u00e9 video form\u00e1ty<\/h2>\n

Fand\u00edte videoreklam\u011b? Dob\u0159e d\u011bl\u00e1te. Videa dneska fr\u010d\u00ed. V\u00edte to vy, v\u00ed to i Seznam, a pr\u00e1v\u011b proto p\u0159ipravil pro sv\u00e9 inzerenty nov\u00e9 form\u00e1ty vide\u00ed. <\/p>\n

Vertik\u00e1ln\u00ed videa s p\u0159ekryvnou vrstvou dostala par\u0165\u00e1ka bez p\u0159ekryvn\u00e9 vrstvy, kter\u00fd umo\u017en\u00ed doplnit do videa texty. Stop\u00e1\u017e vertik\u00e1ln\u00edch vide\u00ed nyn\u00ed dosahuje 30 vte\u0159in. A m\u016f\u017eete bez probl\u00e9m\u016f p\u0159id\u00e1vat i zvukovou stopu. <\/p>\n

Mobiln\u00ed videa se zm\u011bnila na Mobiln\u00ed Outstream se t\u0159emi \u0161ablonami na v\u00fdb\u011br \u2013 videa 16:9 + statick\u00fd banner, video 16:9 a video 1:1.<\/p>\n

U v\u0161ech t\u011bchto video form\u00e1t\u016f lze m\u011b\u0159it metriky typu dokoukatelnost videa, zvukov\u00e1 stopa, spu\u0161t\u011bn\u00ed videa, playtime i CTR. <\/p>\n

<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Shrnuli jsme pro v\u00e1s dubnov\u00e9 novinky v e-commerce. Ty nejzaj\u00edmav\u011bj\u0161\u00ed najdete v \u010dl\u00e1nku.<\/p>\n","protected":false},"author":18,"featured_media":2270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\nJak\u00e9 novinky p\u0159inesla dubnov\u00e1 e-commerce?<\/title>\n<meta name=\"description\" content=\"Shrnuli jsme pro v\u00e1s dubnov\u00e9 novinky v e-commerce. Ty nejzaj\u00edmav\u011bj\u0161\u00ed najdete v \u010dl\u00e1nku.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/jake-novinky-prinesla-dubnova-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak\u00e9 novinky p\u0159inesla dubnov\u00e1 e-commerce?\" \/>\n<meta property=\"og:description\" content=\"Shrnuli jsme pro v\u00e1s dubnov\u00e9 novinky v e-commerce. 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