{"id":3294,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/jake-novinky-e-commerce-zarily-v-zari\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"jake-novinky-e-commerce-zarily-v-zari","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/jake-novinky-e-commerce-zarily-v-zari\/","title":{"rendered":"Jak\u00e9 novinky e-commerce z\u00e1\u0159ily v z\u00e1\u0159\u00ed?"},"content":{"rendered":"<p>Pr\u00e1zdninov\u00fd kl\u00eddek vyst\u0159\u00eddal \u010dil\u00fd pracovn\u00ed ruch. Sv\u011bt<br \/>\ne-commerce se rozjel naplno. Ak\u010dn\u00ed eshopista mohl v\u00a0z\u00e1\u0159\u00ed b\u011bhat<br \/>\nz\u00a0konference na konferenci a sosat informace pln\u00fdmi dou\u0161ky. Tomu m\u00e9n\u011b<br \/>\nak\u010dn\u00edmu sta\u010dilo aktu\u00e1ln\u00ed cvrkot sledovat z\u00a0povzd\u00e1l\u00ed. I tak se dozv\u011bd\u011bl<br \/>\nhromadu zaj\u00edmavost\u00ed. Nap\u0159\u00edklad to, \u017ee Seznam.cz m\u00ed\u0159\u00ed se svoj\u00ed televiz\u00ed do<br \/>\n\u00e9teru pozemn\u00edho a kabelov\u00e9ho vys\u00edl\u00e1n\u00ed. \u017de, CZ.NIC ohl\u00e1silo <strong>v\u00edce ne\u017e 1,3 milionu<br \/>\nregistrovan\u00fdch dom\u00e9n s\u00a0n\u00e1rodn\u00ed koncovkou \u201e.cz\u201c<\/strong>. A Lidl s\u00a0velkou<br \/>\nsl\u00e1vou spustil n\u00e1kupn\u00ed e-shop. <\/p>\n<h2>Dokonalost neexistuje<\/h2>\n<p>Prohl\u00e1sil Vladim\u00edr D\u011bdek na z\u00e1\u0159ijov\u00e9m Eshopistovi, kter\u00fd<br \/>\nhostil z\u00e1stupce Alza.cz. \u0158editel webov\u00e9ho a mobiln\u00edho v\u00fdvoje prozradil velk\u00e9<br \/>\ntajemstv\u00ed \u00fasp\u011bchu. Alza nesp\u00ed, vyv\u00edj\u00ed se, p\u0159ich\u00e1z\u00ed s\u00a0novinkami, roste.<br \/>\nPr\u00e1v\u011b proto, \u017ee lidi tam v\u011bd\u00ed, \u017ee dokonalost neexistuje. <\/p>\n<p>Vyu\u017eijte tato moudr\u00e1 a pravdiv\u00e1 slova ve sv\u016fj prosp\u011bch.<br \/>\nNespokojujte se s\u00a0t\u00edm, co m\u00e1te te\u010f, ale <strong>p\u0159em\u00fd\u0161lejte co je\u0161t\u011b ud\u011blat,<br \/>\nabyste z\u00edtra m\u011bli to sam\u00e9, ale o fous lep\u0161\u00ed a p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed<\/strong>. A nejen vy. Sp\u00ed\u0161<br \/>\nva\u0161i z\u00e1kazn\u00edci. Myslete na n\u011b. Co pro n\u011b ud\u011blat z\u00edtra, za m\u011bs\u00edc, za rok. Jak<br \/>\njim jejich n\u00e1kup neust\u00e1le zp\u0159\u00edjem\u0148ovat. <\/p>\n<h2>\u0158ekn\u011bte to videem<\/h2>\n<p data-new-link=\"true\">D\u016fle\u017eitou sou\u010d\u00e1st\u00ed budov\u00e1n\u00ed image brandu je <a href=\"https:\/\/blog.webmium.cz\/categories\/obsahovy-marketing\" data-rt-link-type=\"external\" target=\"_blank\" rel=\"noopener\">tvorba obsahu<\/a>.<br \/>\nZkuste se krom\u011b psan\u00ed zamyslet i nad p\u0159id\u00e1v\u00e1n\u00edm vide\u00ed na YouTube. Vyu\u017eijte toto<br \/>\nm\u00e9dium jako prostor pro reklamu. Oslovujte lidi videem. A kdy\u017e ne svoj\u00ed vlastn\u00ed tvorbou, tak formou video inzerce. Pro\u010d? Proto\u017ee videa fr\u010d\u00ed. V\u011bd\u011bli jste o tom, \u017ee <strong>YouTube<\/strong> je po<br \/>\nGoogle a Seznamu <strong>t\u0159et\u00ed nejvyt\u00ed\u017een\u011bj\u0161\u00ed vyhled\u00e1va\u010d v\u00a0\u010cesk\u00e9 republice<\/strong>? \u017de<br \/>\nka\u017edou minutu je na tuto platformu nahr\u00e1no 400 hodin vide\u00ed, kter\u00e1 m\u011bs\u00ed\u010dn\u011b<br \/>\nshl\u00e9dne 1,5 miliardy lid\u00ed? To je pro va\u0161e zviditeln\u011bn\u00ed prostor jako hrom!<\/p>\n<p>P\u0159i publikov\u00e1n\u00ed vide\u00ed na YouTube <strong>nezapom\u00ednejte na SEO<\/strong>.<br \/>\nTitulek a popisek. Klasika, kterou zn\u00e1te z\u00a0webu. P\u0159idejte c\u00edlen\u00e9 tagy a<br \/>\npoutav\u00fd n\u00e1hledov\u00fd obr\u00e1zek. Karty a End screens vyu\u017eijte jako v\u00fdzvu k\u00a0dal\u0161\u00ed<br \/>\nakci. A pak pus\u0165te video do sv\u011bta. T\u00edmto po\u010dinem se zas o krok p\u0159ibl\u00ed\u017e\u00edte sv\u00fdm<br \/>\nlidem. A to je to, o\u010d tu vlastn\u011b b\u011b\u017e\u00ed.<\/p>\n<h2>Ukli\u010fte si v kuchyni<\/h2>\n<p>Zaj\u00edmav\u00e1 shoda panovala u n\u011bkolika \u0159e\u010dn\u00edk\u016f na Brand<br \/>\nManagement konferenci. Shodli se na tom, \u017ee aby firma p\u016fsobila p\u0159\u00edv\u011btiv\u011b<br \/>\nzven\u010d\u00ed, je d\u016fle\u017eit\u00e9, aby byla p\u0159\u00edv\u011btiv\u00e1 i uvnit\u0159. Ke sv\u00fdm vlastn\u00edm<br \/>\nzam\u011bstnanc\u016fm. Pozitivn\u00ed firemn\u00ed prost\u0159ed\u00ed, pohodov\u00fd a <strong>f\u00e9rov\u00fd p\u0159\u00edstup<br \/>\nk\u00a0vlastn\u00edm zam\u011bstnanc\u016fm se prom\u00edtne i ven<\/strong>. Kdy\u017e vytvo\u0159\u00edte transparentn\u00ed<br \/>\nfiremn\u00ed kulturu, sv\u00fdch lid\u00ed si budete v\u00e1\u017eit a respektovat je, odraz\u00ed se takov\u00e1<br \/>\natmosf\u00e9ra a\u017e k\u00a0z\u00e1kazn\u00edk\u016fm. Co z\u00a0toho vypl\u00edv\u00e1? Ukli\u010fte si ve vlastn\u00ed<br \/>\nkuchyni d\u0159\u00edv, ne\u017e za\u010dnete serv\u00edrovat j\u00eddlo. \u00a0<\/p>\n<h2>Smartsupp rychle a jednodu\u0161e<\/h2>\n<p data-new-link=\"true\">Ani u n\u00e1s, ve <a href=\"https:\/\/www.webmium.cz\/weby#uvodni-text\" data-rt-link-type=\"external\" target=\"_blank\" rel=\"noopener\">Webmium<\/a> jsme nezah\u00e1leli. Pro sv\u00e9 klienty<br \/>\nneust\u00e1le p\u0159ipravujeme spoustu novinek a vylep\u0161en\u00ed. Za zm\u00ednku stoj\u00ed t\u0159eba<br \/>\n<strong>integrace Smartsupp do na\u0161eho editoru web\u016f<\/strong>. Chcete komunikovat se z\u00e1kazn\u00edky<br \/>\nokam\u017eit\u011b? Vyu\u017e\u00edvejte online chat. Nyn\u00ed si ho aktivujete sv\u00e9pomoc\u00ed. Sta\u010d\u00ed jen<br \/>\np\u00e1r kliknut\u00ed. <\/p>\n<h3>Kam v\u00a0\u0159\u00edjnu?<\/h3>\n<p>Omrkli jsme nab\u00eddku pl\u00e1novan\u00fdch konferenc\u00ed na \u0159\u00edjen. \u010cek\u00e1<br \/>\nn\u00e1s op\u011bt pom\u011brn\u011b bohat\u00e1 nab\u00eddka akc\u00ed, kter\u00e9 n\u00e1m mohou pomoci otev\u0159\u00edt nov\u00e1 okna<br \/>\nk\u00a0nov\u00fdm \u0161anc\u00edm. N\u00e1s nejv\u00edc zaujalo:<\/p>\n<p><strong>Emailing2020<\/strong> \u2013 5. 10., v\u00a0Praze. Tady se m\u016f\u017eete p\u0159iu\u010dit, kam<br \/>\nsm\u011b\u0159uj\u00ed trendy v\u00a0e-mailov\u00e9 komunikaci se z\u00e1kazn\u00edky.<\/p>\n<p><strong>Czech Internet Forum 2017<\/strong> \u2013 19. 10., v\u00a0Praze. Sem<br \/>\ndoporu\u010dujeme zaj\u00edt ka\u017ed\u00e9mu, koho zaj\u00edm\u00e1 vyu\u017eit\u00ed nov\u00fdch p\u0159\u00edstup\u016f a technologi\u00ed<br \/>\nv\u00a0internetov\u00e9m businessu.<\/p>\n<p><strong>Budoucnost placen\u00ed na e-shopu<\/strong> \u2013 25. 10., v\u00a0Praze.<br \/>\nDob\u00edrka po\u0159\u00e1d vede p\u0159i v\u00fdb\u011bru platebn\u00edch metod. Ale! V\u00edte o tom, \u017ee v\u00fdb\u011br<br \/>\nplatebn\u00edch metod p\u0159isp\u00edv\u00e1 k\u00a0pozitivn\u00edmu hodnocen\u00ed z\u00e1kazn\u00edk\u016f. Nau\u010dte sv\u00e9<br \/>\nlidi nakupovat rychle, pohodln\u011b a jinou platbou ne\u017e dob\u00edrkou. Jak\u00e9 mo\u017enosti<br \/>\nm\u00e1te, se dozv\u00edte pr\u00e1v\u011b na t\u00e9to konferenci. <\/p>\n<p>Zaujaly v\u00e1s z\u00e1\u0159ijov\u00e9 novinky? Sd\u00edlejte je se sv\u00fdmi zn\u00e1m\u00fdmi,<br \/>\na\u0165 se taky dozv\u011bd\u00ed, co pr\u00e1v\u011b te\u010f h\u00fdbe sv\u011btem e-commerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pro\u010d z\u00e1le\u017e\u00ed na n\u00e1lad\u011b uvnit\u0159 firmy? Je prezentace na YouTube d\u016fle\u017eit\u00e1? Co nov\u00e9ho ve Webmium? Klikn\u011bte a v\u0161e se dozv\u00edte.<\/p>\n","protected":false},"author":18,"featured_media":3295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak\u00e9 novinky e-commerce z\u00e1\u0159ily v z\u00e1\u0159\u00ed?<\/title>\n<meta name=\"description\" content=\"Pro\u010d z\u00e1le\u017e\u00ed na n\u00e1lad\u011b uvnit\u0159 firmy? 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