{"id":3290,"date":"2021-09-27T11:58:15","date_gmt":"2021-09-27T09:58:15","guid":{"rendered":"http:\/\/wptest.nexum.cz\/jaka-inzerce-je-pro-me-vhodna\/"},"modified":"2021-09-27T11:58:15","modified_gmt":"2021-09-27T09:58:15","slug":"jaka-inzerce-je-pro-me-vhodna","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/jaka-inzerce-je-pro-me-vhodna\/","title":{"rendered":"Jak\u00e1 inzerce je pro m\u011b vhodn\u00e1?"},"content":{"rendered":"<p>P\u0159i v\u00fdb\u011bru inzerce je v\u017edy dobr\u00e9 se nejprve zamyslet, jak\u00fd c\u00edl m\u00e1 dan\u00e1 inzerce spl\u0148ovat. M\u00e1 p\u0159iv\u00e9st nov\u00e9 z\u00e1kazn\u00edky do Va\u0161eho eshopu? M\u00e1 p\u0159il\u00e1kat z\u00e1kazn\u00edky do Va\u0161\u00ed prodejny nebo je \u00fa\u010delem uzav\u0159en\u00ed obchodn\u00edho partnerstv\u00ed? Je tedy t\u0159eba dob\u0159e vyspecifikovat c\u00edl inzerce, kter\u00fd je v ide\u00e1ln\u00edm p\u0159\u00edpad\u011b toto\u017en\u00fd s c\u00edlem va\u0161eho podnik\u00e1n\u00ed (m\u011blo by to tak b\u00fdt v\u017edy). V z\u00e1sad\u011b m\u00e1te mo\u017enost volit mezi placenou a neplacenou formou inzerce. Zcela neplacen\u00e9 formy propagace ji\u017e pomalu miz\u00ed, a pokud se budete sna\u017eit takovou inzerci naj\u00edt, zjist\u00edte, \u017ee jen ve velmi m\u00e1lo p\u0159\u00edpadech je skute\u010dn\u011b zdarma. U neplacen\u00fdch forem propagace m\u016f\u017eete o\u010dek\u00e1vat i men\u0161\u00ed dosah Va\u0161eho sd\u011blen\u00ed. V dne\u0161n\u00edm \u010dl\u00e1nku se budu z velk\u00e9 \u010d\u00e1sti v\u011bnovat placen\u00fdm form\u00e1m propagace. Jak\u00e9 mo\u017enosti m\u016f\u017eete vyu\u017e\u00edt k propagaci sv\u00e9ho podnik\u00e1n\u00ed?<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:640px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"640px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/6151ad0b4687676494c725bc_s51m8sHFgHC0KNPeHT2XcyraG9TCzrnKdqVS49VIR11c7h8qL6PapFEaaRCFZH7g-f3RajIOr0M70dmRWqP5SoW4rb-ZRUQw-RTok3DuAMC8G2QAfAZE_eEz7Fk_07SEGn_Nm3wd%3Ds0.jpeg\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<ul>\n<li><strong>Placen\u00e1 PPC reklama<\/strong> &#8211; jedn\u00e1 se o takov\u00fd typ reklamy, kter\u00e1 je ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f realizov\u00e1na formou platby za proklik. V principu jde o to, \u017ee na vybran\u00e9m inzertn\u00edm port\u00e1le vytvo\u0159\u00edte reklamy se v\u0161emi pot\u0159ebn\u00fdmi n\u00e1le\u017eitostmi, reklamn\u00ed kampan\u011b spust\u00edte a plat\u00edte, a\u017e kdy\u017e se potenci\u00e1ln\u00ed z\u00e1kazn\u00edk dostane proklikem z inzerovan\u00e9 reklamy na V\u00e1\u0161 web \u010di eshop. N\u011bkter\u00e9 inzertn\u00ed port\u00e1ly a typy kampan\u00ed mohou fungovat na principu ceny za tis\u00edc zobrazen\u00ed, nikoliv za proklik. U t\u011bchto reklam tedy plat\u00edte a\u017e ve chv\u00edli, kdy Va\u0161e reklama dos\u00e1hne tis\u00edc zobrazen\u00ed. Pokud se rozhodnete\u00a0 tento typ inzerce vyu\u017e\u00edt, v\u017edy se pe\u010dliv\u011b v\u011bnujte jej\u00edmu nastaven\u00ed. Pokud nev\u00edte, jak kampa\u0148 nastavit, p\u0159enechte jej\u00ed nastaven\u00ed rad\u011bji odborn\u00edk\u016fm. \u0160patn\u011b nastaven\u00e9 kampan\u011b budou m\u00edt velmi mal\u00fd efekt a budou velmi drah\u00e9. Pomoc\u00ed placen\u00fdch reklam m\u016f\u017eete propagovat jak web nab\u00edzej\u00edc\u00ed slu\u017eby, tak eshop s Va\u0161imi produkty.<\/li>\n<\/ul>\n<ul>\n<li><strong>Zbo\u017eov\u00e9 (srovn\u00e1vac\u00ed) port\u00e1ly<\/strong> &#8211; dal\u0161\u00edm zp\u016fsobem, jak propagovat zbo\u017e\u00ed v online prostoru nab\u00edzej\u00ed zbo\u017eov\u00e9 srovn\u00e1va\u010de. Jedn\u00e1 se o port\u00e1ly, kter\u00e9 nab\u00edzej\u00ed cenov\u00e9 srovn\u00e1n\u00ed produkt\u016f a mnohdy nab\u00edzej\u00ed i relevantn\u00ed recenze na takov\u00e9 zbo\u017e\u00ed. V \u010cesku bychom takov\u00e9 srovn\u00e1va\u010de spo\u010d\u00edtali na prstech jedn\u00e9 ruky, tedy alespo\u0148 ty, na kter\u00fdch se vyplat\u00ed inzerovat. Srovn\u00e1va\u010de zbo\u017e\u00ed funguj\u00ed rovn\u011b\u017e na principu ceny za proklik. N\u011bkter\u00e9 z nich mohou fungovat i ve free (neplacen\u00e9m) re\u017eimu, nicm\u00e9n\u011b pokud to s propagac\u00ed Va\u0161ich v\u00fdrobk\u016f mysl\u00edte v\u00e1\u017en\u011b, tuto mo\u017enost V\u00e1m nedoporu\u010duji, proto\u017ee v tomto re\u017eimu jsou Va\u0161e v\u00fdrobky vyhledateln\u00e9 pouze v r\u00e1mci fulltextov\u00e9ho vyhled\u00e1v\u00e1n\u00ed (tedy velmi obt\u00ed\u017en\u011b nebo v\u016fbec).<\/li>\n<\/ul>\n<ul>\n<li><strong>Emailing<\/strong> &#8211; Pokud m\u00e1te eshop nebo web, m\u016f\u017eete k propagaci sv\u00fdch slu\u017eeb \u010di zbo\u017e\u00ed vyu\u017e\u00edt emailing. Jedn\u00e1 se o formu, kdy potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm sd\u011blujete, co je u V\u00e1s nov\u00e9ho formou e-mailov\u00fdch zpr\u00e1v. P\u0159i volb\u011b tohoto druhu inzerce si dejte dobr\u00fd pozor na kvalitu a p\u016fvod emailov\u00e9 datab\u00e1ze. V\u017edy by se m\u011blo jednat o kontakty &#8211; jedince, kte\u0159\u00ed V\u00e1m dali souhlas se zasl\u00e1n\u00edm obchodn\u00edho sd\u011blen\u00ed. D\u016frazn\u011b doporu\u010duji se vyhnout kupovan\u00fdm datab\u00e1z\u00edm s e-mailov\u00fdmi kontakty nebo t\u011bm, u kter\u00fdch si nejste jisti jejich p\u016fvodem. Do budoucna V\u00e1m toto rozhodnut\u00ed m\u016f\u017ee u\u0161et\u0159it nemal\u00e9 starosti.<\/li>\n<\/ul>\n<ul>\n<li><strong>Firemn\u00ed z\u00e1pisy &#8211;<\/strong> firemn\u00ed z\u00e1pisy mohou b\u00fdt jak zdarma, tak placen\u00e9. Op\u011btovn\u011b plat\u00ed, \u017ee ty placen\u00e9 maj\u00ed v\u011bt\u0161\u00ed dosah a v\u00edce mo\u017enost\u00ed. Firemn\u00ed z\u00e1pis m\u016f\u017eete m\u00edt od Googlu \u010di Seznamu. V obou p\u0159\u00edpadech nab\u00edz\u00ed z\u00e1kladn\u00ed informace o V\u00e1s, Va\u0161\u00ed firm\u011b a p\u0159\u00edpadn\u011b o produktech, kter\u00e9 nab\u00edz\u00edte.<\/li>\n<\/ul>\n<ul>\n<li><strong>Registrace do katalog\u016f<\/strong> &#8211; osobn\u011b registraci do katalog\u016f p\u0159\u00edli\u0161 nefand\u00edm, ale jedn\u00e1 se dal\u0161\u00ed mo\u017enou formu propagace Va\u0161eho podnik\u00e1n\u00ed. Pokud si zaplat\u00edte registraci do katalog\u016f, bude Va\u0161e firma zaregistrov\u00e1na do ur\u010dit\u00e9ho po\u010dtu v\u00edce \u010di m\u00e9n\u011b kvalitn\u00edch, relevantn\u00edch a na internetu vyhledateln\u00fdch katalog\u016f. Do t\u011bchto katalog\u016f se m\u016f\u017eete zaregistrovat i sami. Inzerce v n\u011bkter\u00fdch z nich je placen\u00e1, jin\u00e1 je zdarma. Efektivita z\u00e1pis\u016f do t\u011bchto katalog\u016f je kol\u00edsav\u00e1 a je v\u017edy na zv\u00e1\u017een\u00ed, zda m\u00e1 smysl se do toho \u010di onoho katalogu v\u016fbec registrovat.<\/li>\n<\/ul>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:640px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"640px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/6151ad0b5458f805907df8b8_71CmLPkER2jVsn_oCaB2l5e2Ns_KL-uQIJhwTMBAH1-BPilGQbhh_6jJ0bPTl3k8D128lMytI56JHIymuSPWapqPbRRywIi9G-VF46Dyg3M2__2nn8CUHfcRNBDi3ovZoI5-n3bC%3Ds0.jpeg\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>Mimo v\u00fd\u0161e zm\u00edn\u011bn\u00fdch typ\u016f inzerce, kter\u00e9 jsou online, pak lze vyu\u017e\u00edt typy propagace, kter\u00e9 nejsou prim\u00e1rn\u011b vytv\u00e1\u0159eny a prezentov\u00e1ny v online prostoru, ale maj\u00ed do n\u011bj velmi v\u00fdrazn\u00fd p\u0159esah.<\/p>\n<ul>\n<li><strong>Televizn\u00ed spot <\/strong>&#8211; mnoz\u00ed pova\u017euj\u00ed reklamu v televizi za velmi efektivn\u00ed. Televizn\u00ed reklamy funguj\u00ed na principu vytv\u00e1\u0159en\u00ed pov\u011bdom\u00ed o dan\u00e9 zna\u010dce a funguj\u00ed velmi dob\u0159e. Sta\u010d\u00ed si vzpomenout nap\u0159\u00edklad na \u201cotravn\u00e9ho\u201d zelen\u00e9ho mimozem\u0161\u0165ana nab\u00edzej\u00edc\u00edho v\u0161e od elektroniky, a\u017e po hra\u010dky. Trouf\u00e1m si tvrdit, \u017ee onu zm\u00edn\u011bnou postavi\u010dku znaj\u00ed i ti, kte\u0159\u00ed televizi nesleduj\u00ed. Nicm\u00e9n\u011b, p\u0159es v\u0161echny klady televizn\u00edch reklam, v\u011bt\u0161ina u\u017eivatel\u016f reklamy z\u00e1m\u011brn\u011b nesleduje a pro v\u011bt\u0161inu u\u017eivatel\u016f je p\u0159i sledov\u00e1n\u00ed jejich obl\u00edben\u00e9ho po\u0159adu sp\u00ed\u0161e naru\u0161uj\u00edc\u00edm a ne\u017e\u00e1douc\u00edm prvkem, kter\u00fd se sna\u017e\u00ed eliminovat jak jen je to mo\u017en\u00e9. To je jeden z d\u016fvodu, pro\u010d se domn\u00edv\u00e1m, \u017ee televizn\u00ed reklama nen\u00ed nejefektivn\u011bj\u0161\u00edm typem inzerce. Druh\u00e1 v\u011bc je, \u017ee reklamu v televizi si nem\u016f\u017ee dovolit ka\u017ed\u00fd. Ceny za reklamn\u00ed prostor v tomto m\u00e9diu se \u010dasto dost\u00e1vaj\u00ed do astronomick\u00fdch v\u00fd\u0161in.<\/li>\n<\/ul>\n<ul>\n<li><strong>Reklamn\u00ed spot<\/strong> v r\u00e1diu je ide\u00e1ln\u00edm \u0159e\u0161en\u00edm pro lok\u00e1ln\u00ed podnikatele, kde mohou propagovat sv\u00e9 v\u00fdrobky i slu\u017eby. Velk\u00e9 mno\u017estv\u00ed r\u00e1diov\u00fdch stanic je lok\u00e1ln\u00edho charakteru a lze s jejich pomoc\u00ed zac\u00edlit na spr\u00e1vn\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky.\u00a0<\/li>\n<\/ul>\n<ul>\n<li><strong>Reklama v tisku &#8211; <\/strong>tento druh inzerce je v sou\u010dasn\u00e9 dob\u011b na \u00fastupu. Tiskoviny se prod\u00e1vaj\u00ed st\u00e1le m\u00e9n\u011b. D\u00edky jejich digitalizaci a p\u0159esunu do online prost\u0159ed\u00ed. Nicm\u00e9n\u011b se st\u00e1le jedn\u00e1 o efektivn\u00ed zp\u016fsob propagace zbo\u017e\u00ed i slu\u017eeb. Mnoho z tiskovin, kter\u00e9 ji\u017e digitalizuj\u00ed sv\u016fj obsah, jej p\u0159en\u00e1\u0161ej\u00ed kompletn\u011b, tedy i s inzer\u00e1ty.<\/li>\n<\/ul>\n<p>P\u0159i volb\u011b spr\u00e1vn\u00e9ho m\u00e9dia pro Va\u0161i inzerci v\u017edy uva\u017eujte nad finan\u010dn\u00ed \u010d\u00e1stkou, kterou jste ochotni do reklamy investovat. Jen velk\u00e9 spole\u010dnosti si mohou dovolit investovat statis\u00edcov\u00e9 \u010d\u00e1stky do r\u016fzn\u00fdch druh\u016f reklam. Jsou si dob\u0159e v\u011bdomi toho, \u017ee vlo\u017een\u00e9 prost\u0159edky se jim \u010dasem vr\u00e1t\u00ed v podob\u011b zv\u00fd\u0161en\u00fdch zisk\u016f. I oni maj\u00ed p\u0159esn\u011b vy\u010d\u00edsleno, kolik mohou do reklamy investovat tak, aby pro n\u011b byla profitabiln\u00ed. Nejsp\u00ed\u0161 se shodneme, \u017ee pro lok\u00e1ln\u00edho \u0159emesln\u00edka nem\u00e1 smysl vkl\u00e1dat prost\u0159edky do televizn\u00ed reklamy, proto\u017ee reklama by pro n\u011bj nem\u011bla tak velk\u00fd efekt, aby se finan\u010dn\u00ed prost\u0159edky, kter\u00e9 za ni zaplatil, vr\u00e1tili v podob\u011b p\u0159\u00edmo \u00fam\u011brn\u00fdch zisk\u016f. Berte do \u00favahy, p\u0159i volb\u011b typu inzerce nejen v\u00fd\u0161i finan\u010dn\u00edch prost\u0159edk\u016f, kter\u00e9 chcete investovat, ale hlavn\u011b c\u00edl a efekt, jak\u00fd m\u00e1 reklama p\u0159in\u00e9st.<\/p>\n<p>Pokud jste si vybrali PPC reklamu a nev\u00edte jak na ni, nev\u00e1hejte n\u00e1s kontaktovat. M\u016f\u017eete n\u00e1m napsat e-mail na <a href=\"http:\/\/info@webmium.cz\/\">info@webmium.cz<\/a>. D\u00e1le n\u00e1s m\u016f\u017eete kontaktovat pomoc\u00ed formul\u00e1\u0159e na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> nebo na telefonn\u00edm \u010d\u00edsle na\u0161\u00ed podpory<a href=\"https:\/\/www.webmium.cz\/kontakt\"> +420 605 99 44 66<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pokud se teprve rozkouk\u00e1v\u00e1te ve sv\u011bt\u011b podnik\u00e1n\u00ed, jist\u011b jste si u\u017e polo\u017eili ot\u00e1zku, kter\u00e1 inzerce je vhodn\u00e1 pr\u00e1v\u011b pro Va\u0161e podnik\u00e1n\u00ed. Dne\u0161n\u00ed \u010dl\u00e1nek V\u00e1m m\u016f\u017ee pomoci v rozhodov\u00e1n\u00ed.<\/p>\n","protected":false},"author":7,"featured_media":2246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak\u00e1 inzerce je pro m\u011b vhodn\u00e1?<\/title>\n<meta name=\"description\" content=\"Pokud se teprve rozkouk\u00e1v\u00e1te ve sv\u011bt\u011b podnik\u00e1n\u00ed, jist\u011b jste si u\u017e polo\u017eili ot\u00e1zku, kter\u00e1 inzerce je vhodn\u00e1 pr\u00e1v\u011b pro Va\u0161e podnik\u00e1n\u00ed. 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