{"id":3286,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/jak-zadat-praci-copywriterovi\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"jak-zadat-praci-copywriterovi","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/jak-zadat-praci-copywriterovi\/","title":{"rendered":"Jak zadat pr\u00e1ci copywriterovi?"},"content":{"rendered":"

Modern\u00ed trh je u\u017e copywritery pom\u011brn\u011b p\u0159esycen. Nen\u00ed \u017e\u00e1dn\u00e1 v\u011bda texta\u0159e naj\u00edt. Budujte-li ale seri\u00f3zn\u00ed bussines, d\u00e1vejte pozor, po jak\u00e9m pis\u00e1lkovi s\u00e1hnete. Zku\u0161en\u00fd copywriter sice stoj\u00ed v\u00edc, ne\u017e student\u00edk p\u00ed\u0161\u00edc\u00ed po noc\u00edch, ale za svoji pr\u00e1ci v\u00e1m odevzd\u00e1 hodnotn\u00fd text. Prodejn\u00fd, \u010dtiv\u00fd a poutav\u00fd. Pro va\u0161e z\u00e1kazn\u00edky i vyhled\u00e1va\u010de. <\/p>\n

Dobr\u00fd copywriting pozvedne \u00farove\u0148 obsahu o p\u00e1r level\u016f v\u00fd\u0161. Abyste od cop\u00edka dostali texty jako \u0159emen<\/a>, je d\u016fle\u017eit\u00e9 mu spr\u00e1vn\u011b zadat pr\u00e1ci.<\/p>\n

Jak to ud\u011blat?<\/h2>\n

P\u0159edev\u0161\u00edm jasn\u011b a srozumiteln\u011b. Aby spr\u00e1vn\u011b pochopil, co po n\u011bm chcete, ujasn\u011bte si hned p\u0159i zad\u00e1v\u00e1n\u00ed pr\u00e1ce:<\/p>\n

    \n
  1. Kam text um\u00edst\u00edte<\/strong>. Bude ps\u00e1t \u010dl\u00e1nek na blog? Newsletter? Otextuje produkty na eshopu<\/a> nebo p\u0159iprav\u00ed nov\u00fd obsah va\u0161ich webovek?<\/li>\n
  2. Co je c\u00edlem textu<\/strong>. Objedn\u00e1vka? P\u0159ihl\u00e1\u0161en\u00ed k\u00a0odb\u011bru novinek? N\u00e1v\u0161t\u011bva webu? Komunikace se z\u00e1kazn\u00edkem? <\/li>\n
  3. Rozsah textu<\/strong>. Chcete jen kr\u00e1tk\u00fd, \u00fadern\u00fd \u010dl\u00e1nek? Nebo n\u011bkolikastr\u00e1nkov\u00fd elabor\u00e1t? D\u00e9lku textu zadejte copywriterovi pouze orienta\u010dn\u00ed. On s\u00e1m nejl\u00e9pe vystihne, jak\u00fd rozsah textu bude nejefektivn\u011bj\u0161\u00ed. \u00a0<\/li>\n
  4. \u010casovou dotaci<\/strong>. Mo\u017en\u00e1 sami nem\u00e1te p\u0159edstavu, jak dlouh\u00fd text budete pot\u0159ebovat. Nechte to pln\u011b v\u00a0ruk\u00e1ch odborn\u00edka a domluvte se na \u010dasov\u00e9 dotaci. <\/li>\n
  5. Term\u00edn odevzd\u00e1n\u00ed<\/strong>. Pamatujte, \u017ee i text od nejlep\u0161\u00edho copywritera v\u00e1m nemus\u00ed padnout do oka na prvn\u00ed dobrou. Proto po\u017eadujte odevzd\u00e1n\u00ed textu d\u0159\u00edv, ne\u017e s\u00a0n\u00edm pot\u0159ebujete vysko\u010dit ven.<\/li>\n<\/ol>\n

    Co bude copywriter pot\u0159ebovat od v\u00e1s?<\/h2>\n

    Copywriter je \u010dlov\u011bk, kter\u00fd si um\u00ed hr\u00e1t se slovy. Je odborn\u00edkem na psan\u00ed. Nap\u00ed\u0161e pro v\u00e1s t\u00e9m\u011b\u0159 v\u0161e, co pot\u0159ebujete. Na pl\u00e1tku od v\u00e1s bude pot\u0159ebovat kvalitn\u00ed podklady.<\/p>\n

    \u017d\u00e1dn\u00fd \u010dlov\u011bk na sv\u011bt\u011b nen\u00ed odborn\u00edkem na v\u0161echno. Spr\u00e1vn\u00fd copywriter se t\u00edm odborn\u00edkem st\u00e1v\u00e1 v\u00a0moment\u011b, kdy mu zad\u00e1te t\u00e9ma. Pot\u0159ebuje ale chv\u00edli \u010dasu, aby si danou problematiku nastudoval. Obzvl\u00e1\u0161\u0165 pokud se v\u011bnujete n\u011bjak\u00e9mu specifick\u00e9mu oboru. A pak od v\u00e1s pot\u0159ebuje n\u011bkolik z\u00e1kladn\u00edch informac\u00ed. Zept\u00e1 se v\u00e1s:<\/p>\n

      \n
    1. Kdo jste? Jak\u00fd je p\u0159\u00edb\u011bh a tradice va\u0161\u00ed firmy?<\/li>\n
    2. Co a jak\u00fdm zp\u016fsobem nab\u00edz\u00edte?<\/li>\n
    3. Kdo je va\u0161e konkurence?<\/li>\n
    4. Jak\u00e1 je va\u0161e konkuren\u010dn\u00ed v\u00fdhoda<\/strong> nebo slabina?<\/li>\n
    5. Kdo je va\u0161e c\u00edlov\u00e1 skupina? Jak vypad\u00e1 va\u0161e persona<\/a><\/strong>?<\/li>\n
    6. M\u00e1te osv\u011bd\u010den\u00e9 prodejn\u00ed argumenty? Nebo naopak n\u011bco, co va\u0161i z\u00e1kazn\u00edci necht\u011bj\u00ed sly\u0161et ani za nic?<\/li>\n
    7. M\u00e1te vlastn\u00ed anal\u00fdzu kl\u00ed\u010dov\u00fdch slov? <\/li>\n<\/ol>\n

      Kontrola mus\u00ed b\u00fdt<\/h2>\n

      Copywriter sedne. Prostuduje. Nap\u00ed\u0161e. Odevzd\u00e1. Text bez chyb, podroben\u00fd p\u0159\u00edsn\u00e9 korektu\u0159e. P\u0159esto si jeho pr\u00e1ci d\u016fkladn\u011b pro\u010dt\u011bte. Nel\u00edb\u00ed se v\u00e1m n\u011bjak\u00e1 argumentace? Je v\u00a0textu n\u011bco, co chcete vypustit? N\u011bco d\u016fle\u017eit\u00e9ho chyb\u00ed? Nechte si text upravit k\u00a0va\u0161\u00ed \u00fapln\u00e9 spokojenosti. Opravu zad\u00e1vejte v\u011bcn\u00fdmi p\u0159ipom\u00ednkami<\/strong>. Z\u00a0pozn\u00e1mky \u201etenhle odstavec se mi nel\u00edb\u00ed\u201c, copywriter nepozn\u00e1, co se v\u00e1m nezd\u00e1. <\/p>\n

      Te\u010f u\u017e v\u00edte, co si p\u0159ipravit, ne\u017e po\u017e\u00e1d\u00e1te copywritera o text<\/a>, kter\u00fd vy\u0161perkuje v\u00e1\u0161 obsah. Pomohl v\u00e1m \u010dl\u00e1nek? Pomozte i vy a sv\u00fdm zn\u00e1m\u00fdm tuto metodiku p\u0159\u00edpravy sd\u00edlejte. <\/p>\n","protected":false},"excerpt":{"rendered":"

      Jak zadat copywriterovi pr\u00e1ci? Tak, abyste dostali texty, po kter\u00fdch si v\u00e1\u0161 obsah bude vrn\u011bt blahem.<\/p>\n","protected":false},"author":18,"featured_media":3287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"\nJak zadat pr\u00e1ci copywriterovi?<\/title>\n<meta name=\"description\" content=\"Jak zadat copywriterovi pr\u00e1ci? 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