{"id":3284,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/jak-spravne-indexovat-do-vyhledavacu\/"},"modified":"2023-10-17T11:38:45","modified_gmt":"2023-10-17T09:38:45","slug":"jak-spravne-indexovat-do-vyhledavacu","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/jak-spravne-indexovat-do-vyhledavacu\/","title":{"rendered":"Jak spr\u00e1vn\u011b indexovat do vyhled\u00e1va\u010d\u016f"},"content":{"rendered":"

Co je to vlastn\u011b indexace <\/strong>a pro\u010d ji pot\u0159ebujeme? Indexac\u00ed se rozum\u00ed \u010dinnost, kter\u00e1 p\u0159ijme sadu konkr\u00e9tn\u00edch str\u00e1nek a pe\u010dliv\u011b je rozt\u0159\u00edd\u00ed na z\u00e1klad\u011b n\u011bkolika p\u0159edem definovan\u00fdch pravidel. U vyhled\u00e1va\u010d\u016f jako je Google se m\u016f\u017eeme setkat s takovou \u010dinnost\u00ed u robot\u016f. Dalo by se \u0159\u00edct, \u017ee existuj\u00ed t\u0159i z\u00e1kladn\u00ed roboti<\/strong>. Prvn\u00ed je crawler<\/strong>, ten nov\u00e9 webov\u00e9 str\u00e1nky proch\u00e1z\u00ed a zji\u0161\u0165uje, zda u star\u00fdch nedo\u0161lo ke zm\u011bn\u00e1m. Pot\u00e9 p\u0159ed\u00e1 v\u00fd\u010det str\u00e1nek ur\u010den\u00fdch k indexac\u00ed d\u00e1le, sv\u00e9mu par\u0165\u00e1kovi, indexerovi<\/strong>. Ten m\u00e1 za \u00fakol nov\u00e9 a star\u00e9 upraven\u00e9 str\u00e1nky rozt\u0159\u00eddit <\/strong>a p\u0159i\u0159adit je do spr\u00e1vn\u00fdch m\u00edst na z\u00e1klad\u011b dotaz\u016f. T\u0159et\u00edm robotem je ranker<\/strong>, kter\u00fd pot\u00e9 indexovan\u00e9 str\u00e1nky hodnot\u00ed a se\u0159azuje podle relevance a priority<\/strong>. Ale tomu se dnes v\u011bnovat nebudeme.<\/p>\n

V minulosti jsme indexovali p\u0159\u00edmo ve vyhled\u00e1v\u00e1n\u00ed v n\u00e1stroj\u00edch p\u0159\u00edmo k tomu ur\u010den\u00fdch. Seznam dodnes m\u00e1 podobn\u00e9 rozhran\u00ed jako kdysi, do kter\u00e9ho vlo\u017e\u00edte po\u017eadovanou URL a t\u00edm je v\u0161e hotovo. Google v minulosti disponoval podobn\u00fdm n\u00e1strojem, ale ned\u00e1vno jeho provoz ukon\u010dil. D\u016fvodem byla p\u0159\u00edstupnost ve\u0159ejnosti, kdy se pos\u00edlaly k indexov\u00e1n\u00ed i podstr\u00e1nky, o kter\u00fdch jejich majitel netu\u0161il. To vedlo k r\u016fzn\u00fdm pokus\u016fm po\u0161kodit takov\u00fd web ve vyhled\u00e1v\u00e1n\u00ed. Nov\u011b je tedy na Google mo\u017enost indexovat podstr\u00e1nky pouze s p\u0159\u00edstupem do n\u00e1stroje Google Search Console<\/strong>, ke kter\u00e9mu m\u00e1 p\u0159\u00edstup pouze majitel webov\u00fdch str\u00e1nek nebo n\u011bkdo z pov\u011b\u0159en\u00fdch osob. <\/p>\n

Poj\u010fme se tedy pod\u00edvat na praktickou uk\u00e1zku, jak se do obou u n\u00e1s nejpou\u017e\u00edvan\u011bj\u0161\u00edch vyhled\u00e1va\u010d\u016f m\u016f\u017eeme dostat.<\/p>\n

Indexace na Seznamu
<\/h3>\n

Na Seznamu, jak jsem napsal v\u00fd\u0161e, m\u00e1me mo\u017enost vyu\u017e\u00edt ve\u0159ejn\u011b dostupn\u00fd n\u00e1stro<\/strong>j poskytovan\u00fd p\u0159\u00edmo samotn\u00fdm Seznamem. Najdete ho zde<\/a> <\/a>a vypad\u00e1 asi takto:<\/p>\n

\n
\"indexace<\/div>\n<\/figure>\n

Do p\u0159ipraven\u00e9ho pole vlo\u017e\u00edte jednu URL za druhou podle toho, kolik jich pot\u0159ebujete odeslat k indexaci. Je to pro p\u0159id\u00e1n\u00ed v\u011bt\u0161\u00edho po\u010dtu str\u00e1nek<\/strong> pom\u011brn\u011b pracn\u00fd postup. Bohu\u017eel, p\u0159esto\u017ee Seznam p\u0159idal do sv\u00e9ho portfolia n\u00e1stroj\u016f tak\u00e9 Seznam Webmaster<\/strong>, ani d\u00edky n\u011bmu se nic p\u0159\u00edli\u0161 neuleh\u010d\u00ed. Pro p\u0159id\u00e1n\u00ed URL do indexu v\u00e1s odk\u00e1\u017ee na toto\u017enou str\u00e1nku, jako je vid\u011bt naho\u0159e. V\u00fdhodou je ale monitoring, podobn\u011b jako u Search Console od Google.<\/p>\n

Indexace na Google<\/h3>\n

Pokud se rozhodnete indexovat sv\u00e9 webov\u00e9 str\u00e1nky do vyhled\u00e1v\u00e1n\u00ed na Google, ji\u017e V\u00e1m k tomu nepom\u016f\u017ee d\u0159\u00edve ve\u0159ejn\u00fd n\u00e1stroj. Jak jsem informoval v\u00fd\u0161e, nyn\u00ed u\u017e mohou sv\u00e9 str\u00e1nky indexovat pouze prov\u011b\u0159en\u00ed majitel\u00e9 a dle m\u00e9ho je to dobr\u00e1 cesta. Poj\u010fme se tedy pod\u00edvat na to, jak takov\u00fd proces b\u011b\u017en\u00e9 indexace vypad\u00e1.<\/p>\n

Nejprve se na t\u00e9to adrese <\/a>p\u0159ihl\u00e1s\u00edte a projdete p\u0159id\u00e1n\u00edm sv\u00fdch webov\u00fdch str\u00e1nek kliknut\u00edm na \u201eZa\u010d\u00edn\u00e1me\u201c. Budete pot\u0159ebovat aktivn\u00ed \u00fa\u010det na Google<\/strong> a projet\u00edm postupu se V\u00e1\u0161 gmailov\u00fd \u00fa\u010det propoj\u00ed s konkr\u00e9tn\u00edm webov\u00fdm projektem. Jakmile se v\u00e1m poda\u0159\u00ed dostat do n\u00e1stroje, tak naho\u0159e vlevo uvid\u00edte mo\u017enost \u201eVybrat slu\u017ebu\u201c. Pokud je\u0161t\u011b \u017e\u00e1dnou nem\u00e1te, mus\u00edte kliknout na \u201eP\u0159idat slu\u017ebu\u201c a vysko\u010d\u00ed na v\u00e1s dialogov\u00e9 okno pro p\u0159id\u00e1n\u00ed adresy projektu.<\/p>\n

\n
\"indexace<\/div>\n<\/figure>\n

Prvn\u00ed mo\u017enost vlevo V\u00e1m umo\u017en\u00ed jednor\u00e1zov\u011b p\u0159idat v\u0161echny dostupn\u00e9 verze webov\u00fdch str\u00e1nek na dan\u00e9 dom\u00e9n\u011b. Ta vy\u017eaduje ov\u011b\u0159en\u00ed pomoc\u00ed DNS z\u00e1znam\u016f k dom\u00e9n\u011b. Pokud s indexac\u00ed a n\u00e1strojem za\u010d\u00edn\u00e1te, nejjednodu\u0161\u0161\u00ed je zvolit mo\u017enost vpravo, kter\u00e1 p\u0159id\u00e1 konkr\u00e9tn\u00ed URL a je zde v\u00edce mo\u017enost\u00ed ov\u011b\u0159en\u00ed. Po vypln\u011bn\u00ed Va\u0161\u00ed dom\u00e9ny n\u00e1sleduje krok s ov\u011b\u0159en\u00edm vlastnictv\u00ed.<\/p>\n

\n
\"indexace<\/div>\n<\/figure>\n

\u200d<\/p>\n

Vlastnictv\u00ed str\u00e1nek m\u016f\u017eete ov\u011b\u0159it pomoc\u00ed n\u011bkolika zp\u016fsob\u016f. Bu\u010fto pomoc\u00ed sta\u017een\u00e9ho souboru, kter\u00fd jen vlo\u017e\u00edte na v\u00e1\u0161 FTP server do ko\u0159enov\u00e9ho adres\u00e1\u0159e webov\u00e9ho projektu, nebo HTML zna\u010dky, kterou um\u00edst\u00edte na domovskou str\u00e1nku, nebo pomoc\u00ed ji\u017e aktivn\u00edho Google analytics na stejn\u00e9m \u00fa\u010dtu, p\u0159\u00edpadn\u011b pomoc\u00ed tzv. Google Tag Manageru, tedy spr\u00e1vce zna\u010dek a v neposledn\u00ed \u0159ad\u011b pomoc\u00ed DNS.<\/p>\n

Pokud se v\u0161e poda\u0159ilo, nalevo nyn\u00ed uvid\u00edte nab\u00eddku slu\u017eeb a hlavn\u00ed p\u0159ehled v\u00fdkonu webov\u00e9ho projektu. Zb\u00fdv\u00e1 jen p\u0159ej\u00edt na polo\u017eku \u201eSoubory Sitemap\u201c v lev\u00e9m menu a naho\u0159e vlo\u017eit odkaz na konkr\u00e9tn\u00ed sitemapu. V\u00fdhodou je, \u017ee pomoc\u00ed jedn\u00e9 sitemap lze najednou odeslat k indexaci tis\u00edce i desetitis\u00edce URL<\/strong>. Stejn\u011b tak m\u016f\u017eete odeslat v\u00edce verz\u00ed sitemap, kter\u00e1 b\u00fdv\u00e1 \u010dasto rozd\u011blena na sitemapy pro jednotliv\u00e9 kategorie, obr\u00e1zky nebo vlastnosti obsahu na webu\/eshopu. Po n\u011bjak\u00e9m \u010dase uvid\u00edte p\u0159i n\u00e1vratu do Search Console stav vy\u0159\u00edzen\u00ed, v\u010detn\u011b popisu p\u0159\u00edpadn\u00fdch pot\u00ed\u017e\u00ed.<\/p>\n

Z\u00e1v\u011brem k indexaci<\/h3>\n

Podobn\u011b jako u jin\u00fdch n\u00e1stroj\u016f, m\u011bjte v\u017edy pod kontrolou sv\u00e9 webov\u00e9 str\u00e1nky. Ned\u00e1vejte p\u0159\u00edstup k dat\u016fm nepovolan\u00fdm osob\u00e1m, kter\u00e9 by mohly potenci\u00e1ln\u011b naru\u0161it dob\u0159e funguj\u00edc\u00ed indexaci neprofesion\u00e1ln\u00edm z\u00e1sahem. Vyhled\u00e1va\u010de si sice po n\u011bjak\u00e9m \u010dase samy najdou nov\u00e9 webov\u00e9 str\u00e1nky nebo zm\u011bny na ji\u017e star\u0161\u00edch, ale v\u00fd\u0161e uveden\u00fdm postupem se dostanete ke k\u00fd\u017een\u00e9 indexaci d\u0159\u00edve. A to m\u016f\u017ee hr\u00e1t velmi d\u016fle\u017eitou roli.<\/p>\n

Zaj\u00edm\u00e1 V\u00e1s proces indexace v\u00edce a chcete zjistit, zda jsou Va\u0161e str\u00e1nky spr\u00e1vn\u011b zaindexovan\u00e9? Pak se s n\u00e1mi spojte prost\u0159ednictv\u00edm e-mailu info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161\u00edch str\u00e1nk\u00e1ch webmium.cz\/kontakt<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n","protected":false},"excerpt":{"rendered":"

Indexace je ned\u00edlnou sou\u010d\u00e1st\u00ed spr\u00e1vn\u00e9ho fungov\u00e1n\u00ed internetu. V\u0161ichni majitel\u00e9 webov\u00fdch str\u00e1nek pot\u0159ebuj\u00ed sv\u00e9 str\u00e1nky v\u010das a spr\u00e1vn\u011b dostat do hled\u00e1\u010dku robot\u016f nejpou\u017e\u00edvan\u011bj\u0161\u00edch vyhled\u00e1va\u010d\u016f. Jak? O tom si dnes pov\u00edme.<\/p>\n","protected":false},"author":2,"featured_media":2234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nJak spr\u00e1vn\u011b indexovat do vyhled\u00e1va\u010d\u016f<\/title>\n<meta name=\"description\" content=\"Indexace je ned\u00edlnou sou\u010d\u00e1st\u00ed spr\u00e1vn\u00e9ho fungov\u00e1n\u00ed internetu. V\u0161ichni majitel\u00e9 webov\u00fdch str\u00e1nek pot\u0159ebuj\u00ed sv\u00e9 str\u00e1nky v\u010das a spr\u00e1vn\u011b dostat do hled\u00e1\u010dku robot\u016f nejpou\u017e\u00edvan\u011bj\u0161\u00edch vyhled\u00e1va\u010d\u016f. Jak? O tom si dnes pov\u00edme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/jak-spravne-indexovat-do-vyhledavacu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak spr\u00e1vn\u011b indexovat do vyhled\u00e1va\u010d\u016f\" \/>\n<meta property=\"og:description\" content=\"Indexace je ned\u00edlnou sou\u010d\u00e1st\u00ed spr\u00e1vn\u00e9ho fungov\u00e1n\u00ed internetu. 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