Nach\u00e1z\u00edte se v situaci, kdy dob\u0159e v\u00edte, \u017ee pot\u0159ebujete nov\u00e9 webov\u00e9 str\u00e1nky, p\u0159\u00edpadn\u011b obnovit za\u0161lou sl\u00e1vu star\u0161\u00ed prezentace? Boj\u00edte se v\u0161ak p\u0159\u00edli\u0161 vysok\u00fdch n\u00e1klad\u016f, nebo prost\u011b jen nechcete platit v\u00edce, ne\u017e je nutn\u00e9? Spole\u010dn\u011b se pod\u00edv\u00e1me na nutn\u00e9 minimum, kter\u00e9 je pot\u0159eba si pohl\u00eddat.<\/p>\n
\tZ\u00e1kladem p\u0159ehledn\u00fdch webov\u00fdch str\u00e1nek, kter\u00e9 z\u00e1rove\u0148 dok\u00e1\u017e\u00ed v dostate\u010dn\u00e9 \u0161\u00ed\u0159i popsat Va\u0161e slu\u017eby a produkty, je vhodn\u00fd n\u00e1vrh informa\u010dn\u00ed architektury. Je velmi d\u016fle\u017eit\u00e9 m\u00edt p\u0159edem jasnou p\u0159edstavu o tom, kolik podstr\u00e1nek Va\u0161e webov\u00e1 prezentace bude pot\u0159ebovat a jak budou spole\u010dn\u011b jednotliv\u00e9 podstr\u00e1nky komunikovat. Ji\u017e p\u0159i prvn\u00ed konzultaci s na\u0161imi klienty bereme v potaz n\u00e1vrh konkr\u00e9tn\u00edch person, kter\u00e9 n\u00e1m pomohou napl\u00e1novat informa\u010dn\u00ed architekturu efektivn\u011b, p\u0159edem odhalit potenci\u00e1ln\u011b slab\u00e1 m\u00edsta a eliminovat je. Pokud tedy dostanete do rukou n\u00e1vrh dodavatele, d\u016fkladn\u011b si pohl\u00eddejte, aby pro Va\u0161e slu\u017eby a produkty bylo dostatek prostoru, myslete na pohyb Va\u0161\u00ed c\u00edlov\u00e9 skupiny, rozhodovac\u00ed a n\u00e1kupn\u00ed cesty a v neposledn\u00ed \u0159ad\u011b tak\u00e9 prostor pro informace o V\u00e1s, Va\u0161\u00ed vizi a dostate\u010dn\u00fdch mo\u017enostech V\u00e1s kontaktovat, nebo naj\u00edt. Nepla\u0165te zbyte\u010dn\u011b v\u00edce za nevyu\u017eit\u00fd prostor na Va\u0161em webu.<\/p>\n
\u200d<\/p>\n
D\u0159\u00edve byla situace na trhu pom\u011brn\u011b jednoduch\u00e1. Nab\u00edzela se proti dne\u0161n\u00edmu stavu pouze hrstka dostupn\u00fdch \u0159e\u0161en\u00ed. Trh se postupn\u011b plnil r\u016fzn\u00fdmi technick\u00fdmi \u0159e\u0161en\u00edmi, od redak\u010dn\u00edch syst\u00e9m\u016f pro blogy a magaz\u00edny a\u017e po jednoduch\u00e9 frameworky pro tvorbu statick\u00fdch a postupn\u011b i dynamick\u00fdch webov\u00fdch prezentac\u00ed. Ale jak se m\u00e1 b\u011b\u017en\u00fd u\u017eivatel bez technick\u00fdch znalost\u00ed a odborn\u00fdch dovednost\u00ed v takov\u00e9 nab\u00eddce vyznat? Velmi slo\u017eit\u011b. P\u0159edpokl\u00e1dejme, \u017ee ji\u017e m\u00e1te v ruce n\u011bkolik n\u00e1vrh\u016f na r\u016fzn\u00e1 technick\u00e1 \u0159e\u0161en\u00ed. Poj\u010fme do nich vn\u00e9st trochu sv\u011btla selsk\u00fdm rozumem. Pokud hled\u00e1te pouze jednoduchou firemn\u00ed prezentaci o p\u00e1r podstr\u00e1nk\u00e1ch, ned\u00e1v\u00e1 p\u0159\u00edli\u0161 velk\u00fd smysl stav\u011bt ho na pom\u011brn\u011b robustn\u00edm \u0159e\u0161en\u00ed jako je WordPress. Zbyte\u010dn\u011b ztrat\u00edte v\u00fdhodu svi\u017en\u00e9ho na\u010d\u00edt\u00e1n\u00ed (i wordpress m\u016f\u017ee b\u00fdt velmi svi\u017en\u00fd, ale vy\u017eaduje to pr\u00e1ci nav\u00edc). Stejn\u011b to plat\u00ed obr\u00e1cen\u011b, pokud pot\u0159ebujete \u0159e\u0161en\u00ed pro nav\u0161t\u011bvovan\u00fd magaz\u00edn o des\u00edtk\u00e1ch kategori\u00ed, tis\u00edc\u00edch podstr\u00e1nek, tak se bez redak\u010dn\u00edho syst\u00e9mu t\u00e9m\u011b\u0159 jist\u011b neobejdete. V obou sc\u00e9n\u00e1\u0159\u00edch m\u016f\u017ee doj\u00edt k nemal\u00e9 a zbyte\u010dn\u00e9 investici nav\u00edc.<\/p>\n
\tSetk\u00e1te se s celou \u0159adou firem, agentur, freelancer\u016f, kte\u0159\u00ed nab\u00edzej\u00ed slu\u017eby od tvorby web\u016f a\u017e po marketing. V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b pot\u0159ebujete naj\u00edt dodavatele, kter\u00fd zvl\u00e1dne splnit n\u00e1roky na nejlep\u0161\u00ed pom\u011br cena\/v\u00fdkon. D\u016fkladn\u011b zva\u017ete, zda budete k nov\u00e9 webov\u00e9 prezentaci pot\u0159ebovat i n\u011bjak\u00e9 dal\u0161\u00ed slu\u017eby, nap\u0159\u00edklad v podob\u011b marketingu, odborn\u00fdch konzultac\u00ed, psan\u00ed text\u016f. Freelancer, kter\u00fd pracuje s\u00e1m na sebe m\u016f\u017ee b\u00fdt vhodnou mo\u017enost\u00ed pokud pot\u0159ebujete stla\u010dit cenu na naprost\u00e9 minimum, ale m\u00e1lokter\u00fd freelancer dok\u00e1\u017ee pojmout v\u0161echny obory od v\u00fdvoje, p\u0159es marketing a\u017e po analytiku. Pravd\u011bpodobn\u011b k tomu bude muset p\u0159ibrat freelancery kamar\u00e1dy a n\u00e1klady rostou, projekt se zpo\u017e\u010fuje, proto\u017ee se d\u011bl\u00ed na jednotlivce a term\u00edny ho\u0159\u00ed. Dal\u0161\u00edm probl\u00e9mem men\u0161\u00edch dodavatel\u016f je dostupnost. P\u0159edstavte si, \u017ee V\u00e1m spadne web, nebo nebude fungovat objedn\u00e1vkov\u00fd proces a V\u00e1\u0161 dodavatel bude zrovna na n\u011bkolikat\u00fddenn\u00ed dovolen\u00e9 bez p\u0159\u00edstupu k po\u010d\u00edta\u010di \u010di internetu. Zastupitelnost a rychl\u00e1 odezva je v\u00fdsadou v\u011bt\u0161\u00edch t\u00fdm\u016f.<\/p>\n
\u200d<\/p>\n
V tom do hry p\u0159ich\u00e1z\u00edme my. Agentury a v\u011bt\u0161\u00ed firmy zvl\u00e1dnou pokr\u00fdt v\u0161echny slu\u017eby a d\u00edky sehran\u00e9mu t\u00fdmu dodr\u017eet term\u00edny a nab\u00eddnout transparentn\u00ed spolupr\u00e1ci bez zbyte\u010dn\u00fdch n\u00e1klad\u016f nav\u00edc. Nejen, \u017ee m\u00e1me vlastn\u00ed \u0159e\u0161en\u00ed v podob\u011b jednoduch\u00e9ho editoru a \u0159ady p\u0159edp\u0159ipraven\u00fdch \u0161ablon pro statick\u00e9 str\u00e1nky, jsme tak\u00e9 velmi flexibiln\u00ed v dod\u00e1n\u00ed webov\u00fdch str\u00e1nek na jin\u00fdch \u0159e\u0161en\u00ed t\u0159et\u00edch stran. Zvl\u00e1dneme V\u00e1m ud\u011blat jednoduchou firemn\u00ed prezentaci, ale i robustn\u00ed \u0159e\u0161en\u00ed pro V\u00e1\u0161 e-shop. Poskytneme tak\u00e9 r\u00e1di n\u00e1stroje klient\u016fm, kte\u0159\u00ed si r\u00e1di naklikaj\u00ed webov\u00e9 str\u00e1nky sami, bez znalosti programov\u00e1n\u00ed nebo grafiky. Um\u00edme zkrotit i zm\u00edn\u011bn\u00fd WordPress, Webflow a navrhnout l\u00edbiv\u00e9 a z\u00e1rove\u0148 svi\u017en\u00e9 \u0159e\u0161en\u00ed pro Va\u0161e podnik\u00e1n\u00ed. Po realizaci webu pom\u016f\u017eeme rovnou s indexac\u00ed i kompletn\u00edm marketingem. M\u00edt v\u0161e pod jednou st\u0159echou se dlouhodob\u011b vyplat\u00ed.<\/p>\n
Ve zdrav\u00e9m dodavatelsk\u00e9m vztahu byste m\u011bli m\u00edt kontrolu nad t\u00edm, jak cel\u00fd proces realizace prob\u00edh\u00e1. Mo\u017enost vid\u011bt v\u00fdsledky jednotliv\u00fdch etap a v\u010das reagovat na f\u00e1ze realizace. Ale pozor na extr\u00e9my, kter\u00e9 p\u0159ekl\u00e1p\u00ed spolupr\u00e1ci v kontraproduktivn\u00ed proces, kter\u00fd frustruje ob\u011b strany a vede k nespokojenosti a prop\u00e1len\u00e9 investici. T\u00fdmu, kter\u00fd v\u00e1m s realizac\u00ed pom\u00e1h\u00e1 byste m\u011bli ve v\u0161ech ohledech 100% d\u016fv\u011b\u0159ovat a pot\u0159eba zasahovat do procesu by m\u011bla b\u00fdt co nejmen\u0161\u00ed. Na za\u010d\u00e1tku je pot\u0159eba si d\u016fkladn\u011b ujasnit \u00fa\u010del prezentace, jasn\u011b definovat sm\u011br designu, vych\u00e1zet z dosavadn\u00edch dat n\u00e1v\u0161t\u011bvnosti a myslet na budouc\u00ed roz\u0161i\u0159itelnost. Na v\u0161echny tyto aspekty u n\u00e1s v r\u00e1mci na\u0161ich dod\u00e1vek webov\u00fdch str\u00e1nek a dal\u0161\u00edch slu\u017eeb hled\u00edme a v jednotliv\u00fdch etap\u00e1ch realizace m\u00e1te v\u017edy mo\u017enost sd\u011blit zp\u011btnou vazbu a ovlivnit tak v\u00fdsledn\u00fd produkt.<\/p>\n
\tV rozpo\u010dtu pro realizaci webov\u00fdch str\u00e1nek by nem\u011bla chyb\u011bt jedna podstatn\u00e1 kapitola. Tou je mo\u017enost roz\u0161\u00ed\u0159it p\u016fvodn\u00ed realizaci bez likvida\u010dn\u00edch n\u00e1klad\u016f. Nikdy nev\u00edte, kdy se Va\u0161e podnik\u00e1n\u00ed roz\u0161\u00ed\u0159\u00ed, nebo se pod tlakem vlivu trhu rozroste o dal\u0161\u00ed c\u00edlov\u00e9 skupiny. Stejn\u011b jako m\u016f\u017ee b\u00fdt flexibiln\u00ed podnik\u00e1n\u00ed a obor, m\u011bl by b\u00fdt flexibiln\u00ed i V\u00e1\u0161 web. Neexistuje hor\u0161\u00ed situace, ne\u017e ta, kdy budete uzam\u010den\u00ed v dodan\u00e9m \u0159e\u0161en\u00ed, bez mo\u017enosti si cokoliv dodat, roz\u0161\u00ed\u0159it, upravit.<\/p>\n
\u200d<\/p>\n
\tS na\u0161\u00edm editorem si vytvo\u0159\u00edte webov\u00e9 str\u00e1nky velmi snadno a rychle a nijak V\u00e1s neomezujeme v po\u010dtu podstr\u00e1nek. M\u016f\u017eete tak pru\u017en\u011b reagovat na n\u00e1roky podnik\u00e1n\u00ed, p\u0159id\u00e1vat relevantn\u00ed obsah a dal\u0161\u00ed podstr\u00e1nky bez omezen\u00ed. Jedin\u00fdm n\u00e1kladem ve Va\u0161em rozpo\u010dtu je pouze V\u00e1\u0161 \u010das.\u00a0<\/p>\n
\tRealizace webov\u00fdch str\u00e1nek je discipl\u00edna, na kter\u00e9 se d\u00e1 vyhodit oknem opravdu nemal\u00e1 investice. Pokud se cel\u00fd proces od za\u010d\u00e1tku a\u017e do konce nehl\u00edd\u00e1 a nem\u00e1 pevn\u011b dan\u00e9 mantinely, za\u010dnete velmi rychle platit za v\u00edcepr\u00e1ce, kter\u00e9 by jinak nebyly nutn\u00e9. M\u011bjte pod kontrolou cel\u00fd proces. Dohl\u00ed\u017eejte na jednotliv\u00e9 etapy, dbejte na pr\u016fb\u011b\u017en\u00e9m informov\u00e1n\u00ed z\u00e1sadn\u00edch krok\u016f, aby se nestalo, \u017ee se realizace sto\u010d\u00ed tam, kam nechcete. v\u00fdsledkem V\u00e1m bude perfektn\u00ed web, kter\u00fd funguje, u\u0161et\u0159en\u00e9 pen\u00edze a v\u00fdborn\u00e1 spolupr\u00e1ce ze kter\u00e9 budou ob\u011b strany t\u011b\u017eit i do budoucna.<\/p>\n
\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"
Nach\u00e1z\u00edte se v situaci, kdy dob\u0159e v\u00edte, \u017ee pot\u0159ebujete nov\u00e9 webov\u00e9 str\u00e1nky, p\u0159\u00edpadn\u011b obnovit za\u0161lou sl\u00e1vu star\u0161\u00ed prezentace? Boj\u00edte se v\u0161ak p\u0159\u00edli\u0161 vysok\u00fdch n\u00e1klad\u016f, nebo prost\u011b jen nechcete platit v\u00edce, ne\u017e je nutn\u00e9? Spole\u010dn\u011b se pod\u00edv\u00e1me na nutn\u00e9 minimum, kter\u00e9 je pot\u0159eba si pohl\u00eddat.<\/p>\n","protected":false},"author":2,"featured_media":2232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"\n