{"id":3281,"date":"2022-09-23T08:19:08","date_gmt":"2022-09-23T06:19:08","guid":{"rendered":"http:\/\/wptest.nexum.cz\/jak-se-pripravit-na-vanocni-kampane-podle-facebooku\/"},"modified":"2022-09-23T08:19:08","modified_gmt":"2022-09-23T06:19:08","slug":"jak-se-pripravit-na-vanocni-kampane-podle-facebooku","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/jak-se-pripravit-na-vanocni-kampane-podle-facebooku\/","title":{"rendered":"Jak se p\u0159ipravit na v\u00e1no\u010dn\u00ed kampan\u011b podle Facebooku?"},"content":{"rendered":"<p id=\"\">Mo\u017en\u00e1 se n\u011bkomu m\u016f\u017ee zd\u00e1t, \u017ee jsou V\u00e1noce je\u0161t\u011b daleko, ale z pohledu zku\u0161en\u00e9ho market\u00e9ra je nejvy\u0161\u0161\u00ed \u010das za\u010d\u00edt s p\u0159edv\u00e1no\u010dn\u00ed strategi\u00ed pr\u00e1v\u011b te\u010f. P\u0159ipravili jsme si pro v\u00e1s shrnut\u00ed z blogu Facebooku pro e-commerce, kde se dozv\u00edte zaj\u00edmav\u00e1 data a informace, kter\u00e9 v\u00e1m mohou pomoci s tvorbou p\u0159edv\u00e1no\u010dn\u00ed strategie.<\/p>\n<p>\u200d<\/p>\n<p id=\"\"><strong id=\"\">Vytv\u00e1\u0159ejte specifick\u00e1 sd\u011blen\u00ed<\/strong> ur\u010den\u00e1 pro v\u00e1mi zvolenou c\u00edlovou skupinu a <strong id=\"\">vyu\u017eijte kombinaci form\u00e1t\u016f<\/strong> (rotuj\u00edc\u00ed form\u00e1t, sekvence, p\u0159\u00edb\u011bhy) a typy obsahu (videa o obr\u00e1zky). L\u00e9pe se tak spoj\u00edte pr\u00e1v\u011b s c\u00edlovou skupinou, kter\u00e1 o va\u0161e produkty bude m\u00edt z\u00e1jem. \u010casto se m\u016f\u017ee st\u00e1t, \u017ee ten sam\u00fd obsah reklamy m\u016f\u017ee u\u017eivatele omrzet, co\u017e vede k poklesu efektivity va\u0161ich reklam. Je proto pot\u0159eba obsah reklamy vyu\u017e\u00edt na \u00fapln\u00e9 maximum pomoc\u00ed diverzifikace kreativn\u00edch koncept\u016f a form\u00e1t\u016f.<\/p>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/632d6a95f95f187d2b105d3e_Lk67-Ouav7fSZI-V3QLs3Z2ATdBw1mDUfaaKccB8INGvFsr05dtlTmgZvliISGomJjnhpK_CoSXQPZxAuajwRJvfFiWp2GBb_YWkaGbcpINwBVIPWgwuxHjQVdO-s6eCKEYgLVr-y2NyUYnVRitroYrKefSl8Fux1C-e2WZBmHndPISDFwSzC83ucg.png\" id=\"\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p id=\"\"><a href=\"https:\/\/www.facebook.com\/business\/c\/discovery-commerce?country=CZ\" id=\"\">Zdroj<\/a><\/p>\n<p>\u200d<\/p>\n<p id=\"\"><strong id=\"\">Nebojte se na va\u0161ich z\u00e1kazn\u00edc\u00edch testovat<\/strong>, co na n\u011b funguje nejl\u00e9pe. Testov\u00e1n\u00ed v\u00e1m pom\u016f\u017ee zjistit, jak\u00e9 faktory dok\u00e1\u017e\u00ed nejl\u00e9pe oslovit nov\u00e9 okruhy u\u017eivatel\u016f a zv\u00fd\u0161it va\u0161e prodeje.<\/p>\n<p>\u200d<\/p>\n<p id=\"\"><strong id=\"\">Faktory, kter\u00e9 maj\u00ed nejv\u011bt\u0161\u00ed vliv na sv\u00e1te\u010dn\u00ed obdob\u00ed<\/strong> prodeje v \u010cesk\u00e9 republice jsou:<\/p>\n<ul id=\"\">\n<li>87 % Kvalita produkt\u016f<\/li>\n<li>84 % Cena<\/li>\n<li>82 % V\u00fdb\u011br produkt\u016f<\/li>\n<li>74 % Autenti\u010dnost produkt\u016f<\/li>\n<\/ul>\n<p>\u200d<\/p>\n<p id=\"\"><strong id=\"\">Vyu\u017eijte influencer marketing<\/strong>. Pomoc\u00ed influencer marketingu m\u016f\u017eete\u00a0 z\u00e1kazn\u00edk\u016fm nab\u00eddnout nov\u00fd pohled na to, pro\u010d nakupovat u va\u0161\u00ed zna\u010dky. Podle studi\u00ed se d\u00edky influencer marketingu zv\u00fd\u0161\u00ed efektivita kampan\u00ed v pr\u016fm\u011bru o 19%.<\/p>\n<p>\u200d<\/p>\n<p id=\"\"><strong id=\"\">K influencer marketingu mus\u00edte v\u0161ak naj\u00edt toho spr\u00e1vn\u00e9ho partnera<\/strong>, kter\u00fd bude reprezentovat v\u00e1\u0161 brand. Neoslovujte hned prvn\u00edho influencera, kter\u00e9ho v\u00e1m nab\u00eddne vyhled\u00e1va\u010d Instagramu. Tv\u016frce si d\u016fkladn\u011b \u201cproklepn\u011bte\u201d, zjist\u011bte jak\u00e9 jsou jeho z\u00e1jmy a zda se na propagaci p\u0159edv\u00e1no\u010dn\u00ed kampan\u011b opravdu hod\u00ed. Pokud influencera vyberete opravdu d\u016fkladn\u011b, u\u017eivatel\u00e9 budou spolupr\u00e1ci vn\u00edmat jako p\u0159irozen\u00e9 spojen\u00ed zna\u010dky s influencerem. Pro tv\u016frce je potom tak\u00e9 jednodu\u0161\u0161\u00ed p\u0159edat message va\u0161\u00ed kampan\u011b a spojit komunitu s va\u0161\u00edm produktem.<\/p>\n<p>\u200d<\/p>\n<p id=\"\">Pokud do svoj\u00ed p\u0159edv\u00e1no\u010dn\u00ed kampan\u00ed pl\u00e1nujete zapojit influencer marketing, <strong id=\"\">nezapome\u0148te si s tv\u016frci promluvit o p\u0159\u00edb\u011bhu<\/strong>, kter\u00fd chcete v kampani p\u0159edat. Oni sami nejv\u00edce znaj\u00ed svou komunitu a nejl\u00e9pe v\u011bd\u00ed, co na jejich fanou\u0161ky p\u016fsob\u00ed a co ne.<\/p>\n<p>\u200d<\/p>\n<p id=\"\"><strong id=\"\">Nezapome\u0148te si hned na za\u010d\u00e1tku stanovit jasn\u00e9 c\u00edle<\/strong>, kter\u00fdch chcete dos\u00e1hnout a za\u010dn\u011bte je realizovat. A\u0165 c\u00edle spln\u00edte nebo ne, je d\u016fle\u017eit\u00e9 zmapovat si sv\u016fj proces a v budoucnu vyhodnotit, co fungovalo a co ne.<\/p>\n<p>\u200d<\/p>\n<p id=\"\">Na V\u00e1noce je zkr\u00e1tka dobr\u00e9 p\u0159ipravit hodn\u011b dop\u0159edu a podrobn\u011b si napl\u00e1novat v\u0161echny kroky tak, abyste z va\u0161\u00ed strategie vyt\u011b\u017eili \u00fapln\u00e9 maximum. Pokud nev\u00edte, jak na marketingovou strategie, nev\u00e1hejte n\u00e1s kontaktovat, s p\u0159edv\u00e1no\u010dn\u00edmi kampan\u011bmi v\u00e1m velmi r\u00e1di pom\u016f\u017eeme.<\/p>\n<p>\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mo\u017en\u00e1 se n\u011bkomu m\u016f\u017ee zd\u00e1t, \u017ee jsou V\u00e1noce je\u0161t\u011b daleko, ale z pohledu zku\u0161en\u00e9ho market\u00e9ra je nejvy\u0161\u0161\u00ed \u010das za\u010d\u00edt s p\u0159edv\u00e1no\u010dn\u00ed strategi\u00ed pr\u00e1v\u011b te\u010f. P\u0159ipravili jsme si pro v\u00e1s shrnut\u00ed z blogu Facebooku pro e-commerce<\/p>\n","protected":false},"author":12,"featured_media":2213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak se p\u0159ipravit na v\u00e1no\u010dn\u00ed kampan\u011b podle Facebooku?<\/title>\n<meta name=\"description\" content=\"Mo\u017en\u00e1 se n\u011bkomu m\u016f\u017ee zd\u00e1t, \u017ee jsou V\u00e1noce je\u0161t\u011b daleko, ale z pohledu zku\u0161en\u00e9ho market\u00e9ra je nejvy\u0161\u0161\u00ed \u010das za\u010d\u00edt s p\u0159edv\u00e1no\u010dn\u00ed strategi\u00ed pr\u00e1v\u011b te\u010f. P\u0159ipravili jsme si pro v\u00e1s shrnut\u00ed z blogu Facebooku pro e-commerce\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/jak-se-pripravit-na-vanocni-kampane-podle-facebooku\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak se p\u0159ipravit na v\u00e1no\u010dn\u00ed kampan\u011b podle Facebooku?\" \/>\n<meta property=\"og:description\" content=\"Mo\u017en\u00e1 se n\u011bkomu m\u016f\u017ee zd\u00e1t, \u017ee jsou V\u00e1noce je\u0161t\u011b daleko, ale z pohledu zku\u0161en\u00e9ho market\u00e9ra je nejvy\u0161\u0161\u00ed \u010das za\u010d\u00edt s p\u0159edv\u00e1no\u010dn\u00ed strategi\u00ed pr\u00e1v\u011b te\u010f. 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