{"id":3277,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/jak-psat-poutave-popisky-produktu\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"jak-psat-poutave-popisky-produktu","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/jak-psat-poutave-popisky-produktu\/","title":{"rendered":"Jak ps\u00e1t poutav\u00e9 popisky produkt\u016f?"},"content":{"rendered":"

Popisek produktu nahrazuje roli prodava\u010de v kamenn\u00e9m obchod\u011b. Vyu\u017eijte tuto s\u00edlu textu a prod\u00e1vejte v\u00edc.<\/p>\n

Obecn\u011b zn\u00e1m\u00fd produkt nepot\u0159ebuje slo\u017eit\u00fd popisek. Z\u00e1kazn\u00edk v\u00ed o co jde a \u010dten\u00edm se nezdr\u017euje.<\/p>\n

Specifick\u00fd, dra\u017e\u0161\u00ed a unik\u00e1tn\u011bj\u0161\u00ed produkt po textu p\u0159\u00edmo vol\u00e1. V\u011bt\u0161inou plat\u00ed, \u017ee \u010d\u00edm origin\u00e1ln\u011bj\u0161\u00ed a cenov\u011b n\u00e1ro\u010dn\u011bj\u0161\u00ed produkt, t\u00edm v\u00edc \u010dasu z\u00e1kazn\u00edk tr\u00e1v\u00ed nad rozm\u00fd\u0161len\u00edm, jestli ano nebo ne. U tohoto typu sortimentu, m\u00e1 popisek prodejn\u00ed s\u00edlu.<\/p>\n

9 tip\u016f pro prodejn\u00ed text<\/h2>\n
    \n
  1. Jsem origin\u00e1l!<\/strong> Ka\u017ed\u00fd produkt je origin\u00e1l, proto si zaslou\u017e\u00ed sv\u016fj vlastn\u00ed, origin\u00e1ln\u00ed popis. Je to f\u00e9r pro z\u00e1kazn\u00edka a robotick\u00e9 vyhled\u00e1va\u010de ocen\u00ed, \u017ee na eshopu nem\u00e1te duplicitn\u00ed texty.
    \u200d<\/li>\n
  2. Co to je?<\/strong> Vysv\u011btlete z\u00e1kazn\u00edkovi, co p\u0159esn\u011b mu nab\u00edz\u00edte. Jasn\u011b a v\u00fdsti\u017en\u011b produkt popi\u0161te. U popisu produktu se vyhn\u011bte p\u0159ikr\u00e1\u0161lov\u00e1n\u00ed a zbyte\u010dn\u00fdm \u201ekudrlink\u00e1m\u201c Objektivn\u00ed informace je to, co se z\u00e1kazn\u00edk chce dozv\u011bd\u011bt. Bu\u010fte \u010destn\u00ed a klidn\u011b p\u0159iznejte i lehk\u00e9 nedostatky produktu. Z\u00e1kazn\u00edk ocen\u00ed, \u017ee p\u0159esn\u011b v\u00ed, co od zbo\u017e\u00ed o\u010dek\u00e1vat a p\u0159edejdete tak p\u0159\u00edpadn\u00fdm negativn\u00edm hodnocen\u00edm, pop\u0159\u00edpad\u011b i reklamac\u00edm. Pravdiv\u00e9 informace zv\u00fd\u0161\u00ed presti\u017e va\u0161\u00ed zna\u010dky<\/strong>.
    \u200d<\/li>\n
  3. C\u00edt\u00ed\u0161 mil\u00fd z\u00e1kazn\u00edku touhu? Uspokoj\u00edme ji!<\/strong> Vysv\u011btlete z\u00e1kazn\u00edkovi, pro\u010d pr\u00e1v\u011b tento produkt chce. \u0158ekn\u011bte mu, jak\u00e9 v\u00fdhody z\u00edsk\u00e1, jakou pot\u0159ebu uspokoj\u00ed a pro\u010d pr\u00e1v\u011b tento produkt jeho \u017eivot obohat\u00ed. T\u011bmito informacemi vzbud\u00edte v z\u00e1kazn\u00edkovi d\u016fv\u011bru. Bude c\u00edtit, \u017ee mu rozum\u00edte. \u017de v\u00edte, jak\u00fd probl\u00e9m ho tr\u00e1p\u00ed a chcete mu jej pomoct vy\u0159e\u0161it.
    \u200d<\/li>\n
  4. Hal\u00f3, jsem top!<\/strong> V\u0161echny produkty jedn\u00e9 kategorie jsou si podobn\u00e9 jako vejce vejci. V\u00e1m v\u0161ak le\u017e\u00ed skladem produkt XY a chcete se ho u\u017e kone\u010dn\u011b \u201ezbavit\u201c? Odli\u0161te jej od ostatn\u00edch. Zm\u011b\u0148te atmosf\u00e9ru popisku. Chvalte, p\u011bjte \u00f3dy a klidn\u011b d\u00e1vejte p\u0159\u00edklady pro\u010d je XY lep\u0161\u00ed ne\u017e XY star\u00e9 generace nebo XYI. Pozor, i tady ov\u0161em z\u016fst\u00e1vejte pravdomluvn\u00ed!
    \u200d<\/li>\n
  5. Kl\u00ed\u010dov\u00e9 slovo, kl\u00ed\u010d k \u00fasp\u011bchu?<\/strong> Ano i ne. Pou\u017eit\u00ed kl\u00ed\u010dov\u00fdch slov v popisu produktu nen\u00ed rozhoduj\u00edc\u00ed pro n\u00e1kup zbo\u017e\u00ed. Hraje v\u0161ak podstatn\u00fd prim p\u0159i vyhled\u00e1v\u00e1n\u00ed produktu. KW pou\u017e\u00edvejte st\u0159\u00eddm\u011b, jejich p\u0159\u00edli\u0161n\u00e1 koncentrace v textu vyzn\u00ed napr\u00e1zdno. Pou\u017e\u00edvejte synonyma a long tailov\u00e9 pojmy. \u00dasp\u011b\u0161nost kl\u00ed\u010dov\u00fdch slov m\u016f\u017eete zdarma prov\u011b\u0159it v Pl\u00e1nova\u010di kl\u00ed\u010dov\u00fdch slov AdWords<\/a>.
    \u200d<\/li>\n
  6. Emoce h\u00fdbou sv\u011btem!<\/strong> Vlo\u017ete do popisku emoce. Lehk\u00fd humor, vlastn\u00ed zku\u0161enost nebo n\u00e1pad na inovativn\u00ed vyu\u017eit\u00ed produktu v\u00e1s odli\u0161\u00ed od konkurence a z\u00e1kazn\u00edk si v\u00e1s zamiluje. Pozn\u00e1, \u017ee va\u0161e popisky nep\u00ed\u0161e automat, ale \u017ee mu v\u011bnujete sv\u016fj \u010das a energii. A jistojist\u011b takovou p\u00e9\u010di ocen\u00ed. Minim\u00e1ln\u011b n\u00e1kupem.
    \u200d<\/li>\n
  7. Z\u00e1kazn\u00edku, nespi!<\/strong> Dlouh\u00e1 souv\u011bt\u00ed a jednolit\u00e9 odstavce, z\u00e1kazn\u00edka spolehliv\u011b usp\u00ed. Form\u00e1tujte text. Pou\u017e\u00edvejte mezinadpisy. Udr\u017eujte strukturu. Udr\u017e\u00edte si pozornost \u010dten\u00e1\u0159e. Tedy z\u00e1kazn\u00edka.
    \u200d<\/li>\n
  8. Je\u0161t\u011b pot\u0159ebuje\u0161 tohle!<\/strong> K n\u00e1kupu podn\u00edt\u00ed z\u00e1kazn\u00edka nejen spr\u00e1vn\u00fd text, fotky, videa a reference, ale i doporu\u010den\u00ed. Uka\u017ete mu souvisej\u00edc\u00ed produkty. T\u0159eba by ho samotn\u00e9ho ani nenapadlo, \u017ee k produktu XY bude \u201enutn\u011b\u201c pot\u0159ebovat i produkt YZ.
    \u200d<\/li>\n
  9. Dvakr\u00e1t m\u011b\u0159, jednou \u0159e\u017e!<\/strong> Nezapome\u0148te na kontrolu. D\u016fv\u011bryhodn\u00fd text mus\u00ed b\u00fdt bez chybi\u010dek. Spr\u00e1vn\u00e1 gramatika a slovosled, uk\u00e1\u017e\u00ed z\u00e1kazn\u00edkovi, \u017ee pr\u00e1v\u011b v\u00e1\u0161 eshop je ten spr\u00e1vn\u00fd, kde sv\u016fj n\u00e1kup uskute\u010dn\u00ed. <\/li>\n<\/ol>\n

    Nec\u00edt\u00edte se p\u0159i psan\u00ed jist\u00ed v kramflec\u00edch? Nevad\u00ed, pom\u016f\u017eeme v\u00e1m<\/a>. A nejen s psan\u00edm popis\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Prov\u011btrejte sklady poutav\u00fdmi popisky produkt\u016f. M\u00e1me pro v\u00e1s hned 9 tip\u016f, jak ps\u00e1t, aby lidi cht\u011bli va\u0161e zbo\u017e\u00ed kupovat.<\/p>\n","protected":false},"author":18,"featured_media":3278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"\nJak ps\u00e1t poutav\u00e9 popisky produkt\u016f?<\/title>\n<meta name=\"description\" content=\"Prov\u011btrejte sklady poutav\u00fdmi popisky produkt\u016f. M\u00e1me pro v\u00e1s hned 9 tip\u016f, jak ps\u00e1t, aby lidi cht\u011bli va\u0161e zbo\u017e\u00ed kupovat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/jak-psat-poutave-popisky-produktu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak ps\u00e1t poutav\u00e9 popisky produkt\u016f?\" \/>\n<meta property=\"og:description\" content=\"Prov\u011btrejte sklady poutav\u00fdmi popisky produkt\u016f. 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