{"id":3273,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/jak-na-reklamu-na-facebooku\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"jak-na-reklamu-na-facebooku","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/jak-na-reklamu-na-facebooku\/","title":{"rendered":"Jak na reklamu na Facebooku"},"content":{"rendered":"<p>Ne, Facebook st\u00e1le nevy\u0161el z m\u00f3dy a d\u00edky <strong>reklam\u011b na Facebooku<\/strong> m\u00e1te \u0161anci oslovit <strong>v\u00edce ne\u017e 5 milion\u016f u\u017eivatel\u016f<\/strong>, kte\u0159\u00ed soci\u00e1ln\u00edmi s\u00edt\u011bmi brouzdaj\u00ed t\u00e9m\u011b\u0159 ka\u017ed\u00fd den. Facebook nab\u00edz\u00ed \u00factyhodn\u00e9 mo\u017enosti <strong>c\u00edlen\u00ed a zobrazen\u00ed<\/strong>, tak\u017ee m\u016f\u017eete Va\u0161e reklamy zobrazit jen u\u017eivatel\u016fm, kter\u00fdm opravdu chcete. Pot\u0159ebujete oslovit mlad\u00e9 nezadan\u00e9 mu\u017ee nebo maminky na mate\u0159sk\u00e9? \u017d\u00e1dn\u00fd probl\u00e9m d\u00edky informac\u00edm, kter\u00e9 Facebooku dobrovoln\u011b poskytneme nebo si je s\u00e1m zjist\u00ed z na\u0161eho vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<p>A te\u010f u\u017e si uk\u00e1\u017eeme postup, <strong>jak jednodu\u0161e p\u0159ipravit a nastavit<\/strong> Va\u0161i prvn\u00ed Facebookovou reklamu pro Va\u0161i firmu.<\/p>\n<h3>Jak vybereme \u00fa\u010del kampan\u011b?<\/h3>\n<p>Jako prvn\u00ed je pot\u0159eba zvolit si <strong>marketingov\u00fd \u00fa\u010del<\/strong>. Ve Facebookov\u00fdch kampan\u00edch m\u00e1te na v\u00fdb\u011br z:<\/p>\n<ul>\n<li>Pov\u011bdom\u00ed o zna\u010dce<\/li>\n<li>Dosah<\/li>\n<li>N\u00e1v\u0161t\u011bvnost<\/li>\n<li>Projeven\u00fd z\u00e1jem<\/li>\n<li>Instalace aplikace<\/li>\n<li>Zhl\u00e9dnut\u00ed videa<\/li>\n<li>Generov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f<\/li>\n<li>Zpr\u00e1vy<\/li>\n<li>Konverze<\/li>\n<li>Prodeje z katalogu<\/li>\n<li>N\u00e1v\u0161t\u011bvnost obchodu<\/li>\n<\/ul>\n<p>V na\u0161em p\u0159\u00edpad\u011b si k dal\u0161\u00edmu postupu v kampani vybereme Konverze.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:977px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"977px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5ea142daffcc131c5844c241_lA3Qwxr7fRpOjfIqSO6a-6yGS5F1ilJZhqCSrbEKUW-77V5oKmtgc4O8ZmgZohDCdcQcbm9AQcClxGKE0ixgTX4flSZZETXQlXhP7Ba5RgMGQOlGAB3J1kZCRodcvb1gWznOP3_S.png\" alt=\"Reklama na Facebooku Webmium\"><\/div>\n<\/figure>\n<h3>Co bude c\u00edlem kampan\u011b?<\/h3>\n<p>V dal\u0161\u00edm kroku si zvol\u00edte <strong>c\u00edl<\/strong> Va\u0161\u00ed kampan\u011b. V\u011bt\u0161inou kampan\u011b sm\u011b\u0159uj\u00ed na <strong>extern\u00ed webov\u00e9 str\u00e1nky<\/strong> nebo <strong>e-shopy<\/strong>, co\u017e bude i v na\u0161em p\u0159\u00edpad\u011b. Dal\u0161\u00ed mo\u017enost\u00ed je p\u0159iveden\u00ed z\u00e1kazn\u00edk\u016f do <strong>aplikace <\/strong>nebo do <strong>messengeru<\/strong>, ale t\u00edm se te\u010f zab\u00fdvat nebudeme.<\/p>\n<h3>Jak\u00e9 konverze budeme m\u011b\u0159it?<\/h3>\n<p>D\u00e1le je pot\u0159eba ur\u010dit, co bude Va\u0161\u00ed konverz\u00ed. V na\u0161em p\u0159\u00edpad\u011b to bude odesl\u00e1n\u00ed \u017e\u00e1dosti na popt\u00e1vku z webov\u00fdch str\u00e1nek. Pro e-shopy jsou to v\u011bt\u0161inou n\u00e1kupy, p\u0159\u00edpadn\u011b p\u0159id\u00e1n\u00ed do ko\u0161\u00edku. V poli limitu na v\u00fddaje m\u016f\u017eete zvolit pr\u016fm\u011brnou cenu za Va\u0161i konverzi, podle kter\u00e9 bude Facebook ur\u010dovat strategii \u010derp\u00e1n\u00ed kreditu.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:648px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"648px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5ea142da3db0d25b7c7cd440_LNESLm7ohvXS9jFtAxnKgi-vgF7WjghvLavXsgPBQ_oEKbB9QsjuZATJpfpjQvdsmrCN--HoiBRHMv1is2wTZ8ehzyLnkZzepEnn_7YOdNqvP_L1hluRnPRRnQ1iiYBBsdWNsPjd.png\" alt=\"Reklama na Facebooku Webmium\"><\/div>\n<\/figure>\n<h3>Na koho bude kampa\u0148 c\u00edlit?<\/h3>\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00ed \u010d\u00e1st\u00ed je <strong>c\u00edlen\u00ed kampan\u011b<\/strong>. V kampan\u00edch na Facebooku si m\u016f\u017eete vytvo\u0159it sv\u016fj <strong>vlastn\u00ed okruhu u\u017eivatel\u016f<\/strong> nap\u0159\u00edklad z webov\u00e9 str\u00e1nky, aktivity v aplikaci, Facebookov\u00e9 str\u00e1nky nebo tak\u00e9 ud\u00e1losti. V dal\u0161\u00edm kroku m\u016f\u017eete vybrat c\u00edlen\u00ed podle oblasti, kde m\u00e1te na v\u00fdb\u011br od st\u00e1t\u016f a\u017e po ulice s okruhem 1 kilometru. P\u0159i vyb\u00edr\u00e1n\u00ed z\u00e1jm\u016f je t\u0159eba zn\u00e1t Va\u0161e z\u00e1kazn\u00edky a zjistit si, co p\u0159esn\u011b sleduj\u00ed a o jak\u00e9 v\u011bci maj\u00ed z\u00e1jem.\u00a0<\/p>\n<p>Shr\u0148me si krit\u00e9ria, podle kter\u00fdch m\u016f\u017eeme u\u017eivatele t\u0159\u00eddit:<\/p>\n<ul>\n<li>v\u011bk<\/li>\n<li>pohlav\u00ed<\/li>\n<li>geografick\u00e9 um\u00edst\u011bn\u00ed<\/li>\n<li>jazyk<\/li>\n<li>z\u00e1jmy<\/li>\n<li>demografick\u00e9 \u00fadaje (vzd\u011bl\u00e1n\u00ed, rodinn\u00fd stav, rodi\u010dovstv\u00ed)<\/li>\n<li>chov\u00e1n\u00ed<\/li>\n<\/ul>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:653px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"653px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5ea142daffcc13036c44c242_lz0imByw9IyUEZGwLT5RIdLCOTqhMPqSYolpzkNHqFN-O1XvvfLGNDzHanDo_AWrraZO-fu21YLuaLK2BBquFif2XwmU6iXosZfqrPnNHGqGnK1t17GiJslNRxvLHr58yl1epmng.png\" alt=\"Reklama na Facebooku Webmium\"><\/div>\n<\/figure>\n<h3>Jak zvol\u00edme rozpo\u010det kampan\u011b?<\/h3>\n<p>V \u010d\u00e1sti rozpo\u010dtu a pl\u00e1nu m\u00e1te na v\u00fdb\u011br ze <strong>dvou druh\u016f rozpo\u010dt\u016f<\/strong>. Dlouhodob\u00fd rozpo\u010det a denn\u00ed rozpo\u010det. P\u0159i dlouhodob\u00e9m rozpo\u010dtu Facebook s\u00e1m podle sv\u00e9ho algoritmu zvol\u00ed, v jak\u00fdch dnech je pro Va\u0161i reklamu nejlep\u0161\u00ed vy\u010derpat nejv\u00edc z kreditu, a tedy reklamu v\u00edce zobrazovat. P\u0159i denn\u00edm rozpo\u010dtu si m\u016f\u017eete sami zvolit, kolik chcete za den vy\u010derpat.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:652px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"652px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5ea142da0f854b2f627f6afe_7WMEkzy9CuoF8cwUYdcqeuV5KPZVEdnSX95UeCG-HRKHb93vH4MFyY0ZYEIE-yGs6_Q-JjsFv8D7b1Xj4TaiPnJZQAW9-UfcNl_ukae3ByWxVhK97b_LtFeidVeTuMdNozrMdGGc.png\" alt=\"Reklama na Facebooku Webmium\"><\/div>\n<\/figure>\n<h3>Kde se reklamy zobraz\u00ed?<\/h3>\n<p>Reklamy se zobrazuj\u00ed bu\u010f <strong>v prav\u00e9m sloupci <\/strong>na po\u010d\u00edta\u010di nebo <strong>na zdi mezi ostatn\u00edmi p\u0159\u00edsp\u011bvky<\/strong>, kde jsou d\u00edky velik\u00e9mu obr\u00e1zku t\u00e9m\u011b\u0159 nep\u0159ehl\u00e9dnuteln\u00e9. V prav\u00e9m sloupci jsou reklamy v\u00fdrazn\u011b levn\u011bj\u0161\u00ed, zato reklamy na zdi v\u00fdrazn\u011b \u00fasp\u011b\u0161n\u011bj\u0161\u00ed. V automatick\u00e9m um\u00edst\u011bn\u00ed s\u00e1m Facebook rozhodne, kde si Va\u0161e reklamy povedou s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed nejl\u00e9pe. V ru\u010dn\u00edm um\u00edst\u011bn\u00ed si sami zvol\u00edte, kde se Va\u0161e reklamy budou zobrazovat.<\/p>\n<p><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:650px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"650px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5ea142dae2ce99ba674bba83_SJ7C6OKm2uDxkgYyLYcRr9W5yU67bf1BWgyMzxondaWZlI16DL1dO6JSsyTxUY18rVW8DeusYkINdk91FFjRIjMbtOjkiT_JukVLVtabSLg1W_xJnhk6E9H5l9hIZS-yUY9sLh9b.png\" alt=\"Reklama na Facebooku Webmium\"><\/div>\n<\/figure>\n<p><\/p>\n<h3>Vzhled reklamy<\/h3>\n<p>Jako posledn\u00ed krok je t\u0159eba zvolit si vzhled Va\u0161\u00ed reklamy, ke kter\u00e9mu je dobr\u00e9 m\u00edt ji\u017e p\u0159ipraveny <strong>grafick\u00e9 podklady<\/strong> pro (bannery, videa) <strong>v dokonal\u00e9 kvalit\u011b<\/strong>.<\/p>\n<p>M\u016f\u017eete volit ze 3 mo\u017enost\u00ed:<\/p>\n<ul>\n<li>rotuj\u00edc\u00ed form\u00e1t<\/li>\n<li>jeden obr\u00e1zek nebo video<\/li>\n<li>sb\u00edrka<\/li>\n<\/ul>\n<p>Je jen na V\u00e1s, jak\u00fd form\u00e1t zvol\u00edte a vyhodnot\u00edte jako nejlep\u0161\u00ed pro Va\u0161i aktu\u00e1ln\u00ed reklamu. Toto si m\u016f\u017eete otestovat a v p\u0159\u00edpad\u011b pot\u0159eby reklamy obm\u011b\u0148ovat.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:931px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"931px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5ea142db61e28513d2682009_btor-DcFKJS3pfyQnsNok05Dy15g8EMUttEMPs0AzzcniXsn2bCiEHZZ82Udn3T17oUgZf--ApJ62BedJG-pYjsRb0jTfbWJTfAIU8lFb5oo2CVplwDkan4H7jLsk62bMi31vMOz.png\" alt=\"Reklama na Facebooku Webmium\"><\/div>\n<\/figure>\n<h3>Z\u00e1v\u011brem<\/h3>\n<p>Zaujala V\u00e1s Facebookov\u00e1 reklama, ale netrouf\u00e1te si na jej\u00ed nastaven\u00ed sami? Nebo svou firmu na Facebooku ji\u017e propagujete, ale nem\u00e1te po\u017eadovan\u00e9 v\u00fdsledky? Netrapte se s t\u00edm sami a nebojte se n\u00e1m napsat. Zkontaktovat n\u00e1s m\u016f\u017eete prost\u0159ednictv\u00edm e-mailu <a href=\"mailto:info@webmium.cz\">info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161\u00edch str\u00e1nk\u00e1ch <a href=\"https:\/\/webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uva\u017eujete o reklam\u011b na Facebooku a nev\u00edte, jak za\u010d\u00edt? A co V\u00e1m vlastn\u011b reklama na soci\u00e1ln\u00ed s\u00edti p\u0159inese? O tom si \u0159ekneme v dne\u0161n\u00edm \u010dl\u00e1nku.<\/p>\n","protected":false},"author":12,"featured_media":2195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak na reklamu na Facebooku<\/title>\n<meta name=\"description\" content=\"Uva\u017eujete o reklam\u011b na Facebooku a nev\u00edte, jak za\u010d\u00edt? A co V\u00e1m vlastn\u011b reklama na soci\u00e1ln\u00ed s\u00edti p\u0159inese? O tom si \u0159ekneme v dne\u0161n\u00edm \u010dl\u00e1nku.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/jak-na-reklamu-na-facebooku\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak na reklamu na Facebooku\" \/>\n<meta property=\"og:description\" content=\"Uva\u017eujete o reklam\u011b na Facebooku a nev\u00edte, jak za\u010d\u00edt? A co V\u00e1m vlastn\u011b reklama na soci\u00e1ln\u00ed s\u00edti p\u0159inese? O tom si \u0159ekneme v dne\u0161n\u00edm \u010dl\u00e1nku.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/jak-na-reklamu-na-facebooku\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T14:52:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5ea14443ffcc13967c44c633_facebook.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1311\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David B\u00e1lek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"David B\u00e1lek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-na-reklamu-na-facebooku\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-na-reklamu-na-facebooku\\\/\"},\"author\":{\"name\":\"David B\u00e1lek\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/ab57ac8848bdd890426100f351ea1f2c\"},\"headline\":\"Jak na reklamu na Facebooku\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-na-reklamu-na-facebooku\\\/\"},\"wordCount\":822,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-na-reklamu-na-facebooku\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5ea14443ffcc13967c44c633_facebook.png\",\"articleSection\":[\"social-media\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-na-reklamu-na-facebooku\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-na-reklamu-na-facebooku\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-na-reklamu-na-facebooku\\\/\",\"name\":\"Jak na reklamu na Facebooku\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-na-reklamu-na-facebooku\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-na-reklamu-na-facebooku\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5ea14443ffcc13967c44c633_facebook.png\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"description\":\"Uva\u017eujete o reklam\u011b na Facebooku a nev\u00edte, jak za\u010d\u00edt? A co V\u00e1m vlastn\u011b reklama na soci\u00e1ln\u00ed s\u00edti p\u0159inese? O tom si \u0159ekneme v dne\u0161n\u00edm \u010dl\u00e1nku.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-na-reklamu-na-facebooku\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-na-reklamu-na-facebooku\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-na-reklamu-na-facebooku\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5ea14443ffcc13967c44c633_facebook.png\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5ea14443ffcc13967c44c633_facebook.png\",\"width\":1311,\"height\":401},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-na-reklamu-na-facebooku\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jak na reklamu na Facebooku\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"name\":\"Blog Webmium.cz\",\"description\":\"Marketingov\u00e9 novinky a zpr\u00e1vy\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\",\"name\":\"Blog Webmium.cz\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"width\":480,\"height\":49,\"caption\":\"Blog Webmium.cz\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/ab57ac8848bdd890426100f351ea1f2c\",\"name\":\"David B\u00e1lek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/080c9de53dbbc52d2803f0cbc0697796cbe85953b7aa2d5f7aed7d255272722c?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/080c9de53dbbc52d2803f0cbc0697796cbe85953b7aa2d5f7aed7d255272722c?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/080c9de53dbbc52d2803f0cbc0697796cbe85953b7aa2d5f7aed7d255272722c?s=96&r=g\",\"caption\":\"David B\u00e1lek\"},\"description\":\"SoMe Specialist &amp; Content Creator \u26a1\ufe0f| Novinky ze socials \ud83d\udca1| WhatsApp pro ty, kte\u0159\u00ed cht\u011bj\u00ed v\u011bd\u011bt o novink\u00e1ch jako prvn\u00ed\ud83d\udc47\ud83c\udffc 400+ \u010dlen\u016f \ud83d\udd25\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/baleeek\"],\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/author\\\/david\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak na reklamu na Facebooku","description":"Uva\u017eujete o reklam\u011b na Facebooku a nev\u00edte, jak za\u010d\u00edt? A co V\u00e1m vlastn\u011b reklama na soci\u00e1ln\u00ed s\u00edti p\u0159inese? O tom si \u0159ekneme v dne\u0161n\u00edm \u010dl\u00e1nku.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webmium.cz\/blog\/jak-na-reklamu-na-facebooku\/","og_locale":"cs_CZ","og_type":"article","og_title":"Jak na reklamu na Facebooku","og_description":"Uva\u017eujete o reklam\u011b na Facebooku a nev\u00edte, jak za\u010d\u00edt? A co V\u00e1m vlastn\u011b reklama na soci\u00e1ln\u00ed s\u00edti p\u0159inese? O tom si \u0159ekneme v dne\u0161n\u00edm \u010dl\u00e1nku.","og_url":"https:\/\/www.webmium.cz\/blog\/jak-na-reklamu-na-facebooku\/","og_site_name":"Blog Webmium.cz","article_published_time":"2021-07-29T14:52:36+00:00","og_image":[{"width":1311,"height":401,"url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5ea14443ffcc13967c44c633_facebook.png","type":"image\/png"}],"author":"David B\u00e1lek","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"David B\u00e1lek","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webmium.cz\/blog\/jak-na-reklamu-na-facebooku\/#article","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/jak-na-reklamu-na-facebooku\/"},"author":{"name":"David B\u00e1lek","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/ab57ac8848bdd890426100f351ea1f2c"},"headline":"Jak na reklamu na Facebooku","datePublished":"2021-07-29T14:52:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/jak-na-reklamu-na-facebooku\/"},"wordCount":822,"commentCount":0,"publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/jak-na-reklamu-na-facebooku\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5ea14443ffcc13967c44c633_facebook.png","articleSection":["social-media"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.webmium.cz\/blog\/jak-na-reklamu-na-facebooku\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.webmium.cz\/blog\/jak-na-reklamu-na-facebooku\/","url":"https:\/\/www.webmium.cz\/blog\/jak-na-reklamu-na-facebooku\/","name":"Jak na reklamu na Facebooku","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/jak-na-reklamu-na-facebooku\/#primaryimage"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/jak-na-reklamu-na-facebooku\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5ea14443ffcc13967c44c633_facebook.png","datePublished":"2021-07-29T14:52:36+00:00","description":"Uva\u017eujete o reklam\u011b na Facebooku a nev\u00edte, jak za\u010d\u00edt? A co V\u00e1m vlastn\u011b reklama na soci\u00e1ln\u00ed s\u00edti p\u0159inese? O tom si \u0159ekneme v dne\u0161n\u00edm \u010dl\u00e1nku.","breadcrumb":{"@id":"https:\/\/www.webmium.cz\/blog\/jak-na-reklamu-na-facebooku\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webmium.cz\/blog\/jak-na-reklamu-na-facebooku\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/jak-na-reklamu-na-facebooku\/#primaryimage","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5ea14443ffcc13967c44c633_facebook.png","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5ea14443ffcc13967c44c633_facebook.png","width":1311,"height":401},{"@type":"BreadcrumbList","@id":"https:\/\/www.webmium.cz\/blog\/jak-na-reklamu-na-facebooku\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.webmium.cz\/blog\/"},{"@type":"ListItem","position":2,"name":"Jak na reklamu na Facebooku"}]},{"@type":"WebSite","@id":"https:\/\/www.webmium.cz\/blog\/#website","url":"https:\/\/www.webmium.cz\/blog\/","name":"Blog Webmium.cz","description":"Marketingov\u00e9 novinky a zpr\u00e1vy","publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webmium.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/www.webmium.cz\/blog\/#organization","name":"Blog Webmium.cz","url":"https:\/\/www.webmium.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","width":480,"height":49,"caption":"Blog Webmium.cz"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/ab57ac8848bdd890426100f351ea1f2c","name":"David B\u00e1lek","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/080c9de53dbbc52d2803f0cbc0697796cbe85953b7aa2d5f7aed7d255272722c?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/080c9de53dbbc52d2803f0cbc0697796cbe85953b7aa2d5f7aed7d255272722c?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/080c9de53dbbc52d2803f0cbc0697796cbe85953b7aa2d5f7aed7d255272722c?s=96&r=g","caption":"David B\u00e1lek"},"description":"SoMe Specialist &amp; Content Creator \u26a1\ufe0f| Novinky ze socials \ud83d\udca1| WhatsApp pro ty, kte\u0159\u00ed cht\u011bj\u00ed v\u011bd\u011bt o novink\u00e1ch jako prvn\u00ed\ud83d\udc47\ud83c\udffc 400+ \u010dlen\u016f \ud83d\udd25","sameAs":["https:\/\/www.linkedin.com\/in\/baleeek"],"url":"https:\/\/www.webmium.cz\/blog\/author\/david\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5ea14443ffcc13967c44c633_facebook.png",1311,401,false],"thumbnail":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5ea14443ffcc13967c44c633_facebook-150x150.png",150,150,true],"medium":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5ea14443ffcc13967c44c633_facebook-300x92.png",300,92,true],"medium_large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5ea14443ffcc13967c44c633_facebook-768x235.png",768,235,true],"large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5ea14443ffcc13967c44c633_facebook-1024x313.png",1024,313,true],"1536x1536":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5ea14443ffcc13967c44c633_facebook.png",1311,401,false],"2048x2048":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5ea14443ffcc13967c44c633_facebook.png",1311,401,false],"authorship-box-avatar":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5ea14443ffcc13967c44c633_facebook.png",150,46,false],"authorship-box-related":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5ea14443ffcc13967c44c633_facebook.png",70,21,false]},"uagb_author_info":{"display_name":"David B\u00e1lek","author_link":"https:\/\/www.webmium.cz\/blog\/author\/david\/"},"uagb_comment_info":6,"uagb_excerpt":"Uva\u017eujete o reklam\u011b na Facebooku a nev\u00edte, jak za\u010d\u00edt? A co V\u00e1m vlastn\u011b reklama na soci\u00e1ln\u00ed s\u00edti p\u0159inese? O tom si \u0159ekneme v dne\u0161n\u00edm \u010dl\u00e1nku.","_links":{"self":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/comments?post=3273"}],"version-history":[{"count":0,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media\/2195"}],"wp:attachment":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media?parent=3273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/categories?post=3273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/tags?post=3273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}