{"id":3272,"date":"2021-08-01T15:53:15","date_gmt":"2021-08-01T13:53:15","guid":{"rendered":"http:\/\/wptest.nexum.cz\/jak-na-ppc-kampane\/"},"modified":"2021-08-01T15:53:15","modified_gmt":"2021-08-01T13:53:15","slug":"jak-na-ppc-kampane","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/jak-na-ppc-kampane\/","title":{"rendered":"Jak na PPC kampan\u011b"},"content":{"rendered":"<p>Lo\u0148sk\u00fd rok byl velmi nep\u0159edv\u00eddateln\u00fd ve v\u0161ech sm\u011brech. Tak\u00e9 v online marketingu se hodn\u011b zm\u011bnilo. Jak\u00e9 jsou vhodn\u00e9 kan\u00e1ly pro V\u00e1\u0161 web? Co se hod\u00ed pro e-shop, se naopak nehod\u00ed pro web, na kter\u00e9m se zbo\u017e\u00ed neprod\u00e1v\u00e1.<\/p>\n<p>Nastartovat nov\u00fd e-shop a m\u00edt co nejv\u00edce nakupuj\u00edc\u00edch nebo propagovat web na slu\u017eby a budovat pov\u011bdom\u00ed o sv\u00e9 firm\u011b, \u010di p\u0159il\u00e1kat nov\u00e9 potencion\u00e1ln\u00ed z\u00e1kazn\u00edky, to nen\u00ed zrovna snadn\u00e1 pr\u00e1ce a z\u00e1le\u017e\u00ed, jakou strategii zvol\u00edte. Proto\u017ee pro e-shopy se hod\u00ed takov\u00e1 a pro webov\u00e9 str\u00e1nky, kter\u00e9 nab\u00edzej\u00ed slu\u017eby a jin\u00e1 nap\u0159\u00edklad pro blogy zase \u00fapln\u011b jin\u00e1.<\/p>\n<h3><strong>E-shopy<\/strong><\/h3>\n<p>Vytvo\u0159it e-shop dnes zvl\u00e1dne t\u00e9m\u011b\u0159 ka\u017ed\u00fd b\u011bhem n\u011bkolika minut. Ale m\u00edt takov\u00fd e-shop, kter\u00fd V\u00e1m p\u0159inese vysok\u00fd zisk u\u017e tak jednoduch\u00e9 nen\u00ed. Chce to tu spr\u00e1vnou marketingovou strategii. Dal\u0161\u00ed d\u016fle\u017eitou informac\u00ed je to, zda je po nab\u00edzen\u00e9m zbo\u017e\u00ed popt\u00e1vka a jak\u00e1 je konkurence. To n\u00e1m pom\u016f\u017ee ve stanoven\u00ed v\u00fd\u0161e rozpo\u010dtu. Pokud je konkurence p\u0159\u00edli\u0161 vysok\u00e1, mus\u00edme po\u010d\u00edtat s t\u00edm, \u017ee bude pot\u0159eba vlo\u017eit do kampan\u00ed dostate\u010dn\u011b vysok\u00fd rozpo\u010det, aby se reklamy zobrazovaly v prvn\u00edch p\u0159\u00ed\u010dk\u00e1ch vyhled\u00e1v\u00e1n\u00ed. A pokud vlo\u017e\u00edme takto vysok\u00fd rozpo\u010det, je d\u016fle\u017eit\u00e9 v\u011bd\u011bt, \u017ee je po Va\u0161em zbo\u017e\u00ed dostate\u010dn\u00e1 popt\u00e1vka, aby se V\u00e1m n\u00e1klady vr\u00e1tily. Rozpo\u010det se d\u00e1 samoz\u0159ejm\u011b b\u011bhem obdob\u00ed r\u016fzn\u011b upravovat dle pot\u0159eby. N\u00e1klady versus obraty zjist\u00edme d\u00edky zkratce PNO \u2013 ta \u0159\u00edk\u00e1, kolik procent z obratu byly n\u00e1klady za reklamu.<\/p>\n<p>V eshopu jde p\u0159edev\u0161\u00edm o <strong>v\u00fdkonnostn\u00ed marketing <\/strong>a hlavn\u00edm c\u00edlem bude <strong>prodej produkt\u016f<\/strong>. Vhodn\u00fdm kan\u00e1lem jsou reklamy na Googlu, Skliku a v dne\u0161n\u00ed dob\u011b rozhodn\u011b i na soci\u00e1ln\u00edch s\u00edt\u00edch jako je Facebook a Instagram.\u00a0<\/p>\n<p>V kampan\u00edch na Googlu se zam\u011b\u0159\u00edme p\u0159edev\u0161\u00edm na <strong>Google N\u00e1kupy,<\/strong> kter\u00e9 n\u00e1m p\u0159i vhodn\u00e9m rozpo\u010dtu zajist\u00ed dostate\u010dn\u00fd po\u010det konverz\u00ed.\u00a0 Vhodnou variantou je tak\u00e9 dopln\u011bn\u00ed o soci\u00e1ln\u00ed s\u00edt\u011b.<\/p>\n<ul>\n<li><strong>V p\u0159\u00edpad\u011b e-shopu, kter\u00fd nem\u00e1 velk\u00e9 mno\u017estv\u00ed polo\u017eek <\/strong>je ur\u010dit\u011b dobr\u00e9 vyu\u017e\u00edt prodej produkt\u016f z katalogu na <strong>Facebooku a Instagramu<\/strong> a prod\u00e1vat p\u0159\u00edmo zde. Soci\u00e1ln\u00ed s\u00edt\u011b maj\u00ed velkou s\u00edlu a pokud m\u00e1te e-shop o p\u00e1r polo\u017ek\u00e1ch, jsou soci\u00e1ln\u00ed s\u00edt\u011b dobrou volbou k dopln\u011bn\u00ed\u00a0 ke Google N\u00e1kup\u016fm.<\/li>\n<\/ul>\n<ul>\n<li><strong>V p\u0159\u00edpad\u011b e-shopu, kter\u00fd prod\u00e1v\u00e1 stovky \u010di tis\u00edce produkt\u016f,<\/strong> to nen\u00ed vhodn\u00e1 varianta. Nicm\u00e9n\u011b dopln\u011bn\u00ed o soci\u00e1ln\u00ed s\u00edt\u011b se hod\u00ed tak\u00e9. S t\u00edm rozd\u00edlem, \u017ee zde budete propagovat r\u016fzn\u00e9 slevy \u010di akce, nebo p\u0159edstavit nov\u00fd v\u00fdrobek. Dobr\u00fdm l\u00e1kadlem je sout\u011b\u017e o ceny nebo slevy, p\u0159il\u00e1kat si tak na sv\u00e9 str\u00e1nky nov\u00e9 followery, kte\u0159\u00ed si pak nakoup\u00ed ve Va\u0161em e-shopu. Takov\u00e9to masivn\u00ed e-shopy u\u017e maj\u00ed i velmi vysok\u00fd rozpo\u010det\u00a0 a \u010dasto vyu\u017e\u00edvaj\u00ed tak\u00e9 spolupr\u00e1ce s influencery, kte\u0159\u00ed jim zajist\u00ed dal\u0161\u00ed prodeje. Obchody se zbo\u017e\u00edm jako je oble\u010den\u00ed, n\u00e1bytek \u010di elektronika maj\u00ed tak\u00e9 u\u017e velmi vysokou konkurenci a je zde dobr\u00e9 vyu\u017e\u00edt Google N\u00e1kupy <strong>manu\u00e1ln\u00ed i SMART<\/strong> a tak\u00e9 kampan\u011b zam\u011b\u0159en\u00e9 na <strong>brand.<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>V p\u0159\u00edpad\u011b, \u017ee provozuje e-shop s produkty vlastn\u00ed v\u00fdroby nebo jin\u00fdm origin\u00e1ln\u00edm zbo\u017e\u00edm<\/strong>, m\u016f\u017eete ho na soci\u00e1ln\u00edch s\u00edt\u00edch b\u00e1je\u010dn\u011b p\u0159edstavit a z\u00e1rove\u0148 tak\u00e9 prod\u00e1vat, proto\u017ee i v tomto p\u0159\u00edpad\u011b se p\u0159edpokl\u00e1d\u00e1, \u017ee obsah e-shopu nebude p\u0159\u00edli\u0161 vysok\u00fd. Nemus\u00ed tomu tak b\u00fdt samoz\u0159ejm\u011b v\u017edy. Je zde tak\u00e9 vhodn\u00e9 dopln\u011bn\u00ed o obsahov\u00e9 reklamy s vyu\u017eit\u00edm <strong>grafick\u00fdch banner\u016f<\/strong>. Mo\u017enost vyu\u017e\u00edt k propagaci influencery je i tady mo\u017en\u00e1 \u2013 ne t\u0159eba t\u011bch zn\u00e1m\u00fdch ale\u00a0 tzv. <strong>nano influencer\u016f<\/strong> \u2013 nemaj\u00ed sice tolik sleduj\u00edc\u00edch, ale zato s nimi maj\u00ed velice \u00fazk\u00fd vztah a v\u011bt\u0161\u00ed d\u016fv\u011bru.<\/li>\n<\/ul>\n<p>Ke ka\u017ed\u00e9mu eshopu je jist\u011b vhodn\u00e9 dopln\u011bn\u00ed o <strong>remarketingovou kampa\u0148<\/strong>, d\u00edky kter\u00e9 se\u00a0 p\u0159ipomenete u\u017eivatel\u016fm, kte\u0159\u00ed ji\u017e nav\u0161t\u00edvili V\u00e1\u0161 eshop ale neuskute\u010dnili n\u00e1kup. Velkou v\u00fdhodou je b\u00fdt tak\u00e9 vid\u011bt na r\u016fzn\u00fdch srovn\u00e1va\u010d\u00edch zbo\u017e\u00ed \u2013 nejzn\u00e1m\u011bj\u0161\u00ed\u00a0 je nap\u0159\u00edklad <strong>Heureka nebo Zbo\u017e\u00ed.cz.<\/strong><\/p>\n<p>D\u00e1le tak\u00e9 kampan\u011b ve Vyhled\u00e1v\u00e1n\u00ed a pokud m\u00e1te e-shop s rychle se m\u011bn\u00edc\u00edm zbo\u017e\u00edm nap\u0159\u00edklad kv\u016fli sez\u00f3nnosti je vhodnou kampan\u00ed DSA neboli<strong> dynamick\u00e1 kampa\u0148 <\/strong>ve Vyhled\u00e1v\u00e1n\u00ed. V tomto p\u0159\u00edpad\u011b jsou tak\u00e9 vhodnou volnou <strong>N\u00e1kupy Smart<\/strong>.<\/p>\n<h3><strong>Weby propaguj\u00edc\u00ed slu\u017eby<\/strong><\/h3>\n<p>Weby, kter\u00e9 propaguj\u00ed slu\u017eby &#8211;\u00a0 nap\u0159\u00edklad st\u011bhov\u00e1n\u00ed, autodoprava nebo \u00faklidov\u00e9 slu\u017eby. I v t\u011bchto kampan\u00edch n\u00e1m jde bu\u010f o konverze, kter\u00fdmi ale nejsou n\u00e1kupy ale t\u0159eba popt\u00e1vky, odeslan\u00fd email \u010di telefonick\u00fd kontakt. Vhodn\u00fdm c\u00edlem jsou<strong> potencion\u00e1ln\u00ed z\u00e1kazn\u00edci<\/strong> nebo<strong> budov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce.<\/strong> Vhodn\u00fdm kan\u00e1lem jsou zde kampan\u011b ve Vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed kl\u00ed\u010dov\u00fdch slov nebo dynamick\u00e9 reklamy ve Vyhled\u00e1v\u00e1n\u00ed a to jak na Googlu tak Skliku.\u00a0 D\u00e1le reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch, video reklamy a RTB form\u00e1ty.<\/p>\n<p>Nen\u00ed zde pot\u0159eba p\u0159\u00edli\u0161 vysok\u00e9ho rozpo\u010dtu, pokud ov\u0161em Va\u0161e kl\u00ed\u010dov\u00e1 slova pou\u017eit\u00e1 ve Vyhled\u00e1vac\u00ed kampani nejsou p\u0159\u00edli\u0161 drah\u00e1. Potom je t\u0159eba rozpo\u010det o n\u011bco zv\u00fd\u0161it. Kl\u00ed\u010dov\u00e1 slova je nutno pravideln\u011b kontrolovat a nastavit jejich hodnotu tak, aby se zobrazovala ve v<strong>rchn\u00edch pozic\u00edch<\/strong>. Pokud na to nem\u00e1te \u010das je dobr\u00e9 vyu\u017e\u00edt n\u011bkterou z <strong>automatizovan\u00fdch strategi\u00ed<\/strong>.<\/p>\n<p>\u00a0Naopak, co je d\u016fle\u017eit\u00e9, je c\u00edlen\u00ed na lokalitu. Proto\u017ee pokud m\u00e1te web na \u00faklidov\u00e9 slu\u017eby se s\u00eddlem v Praze, mus\u00edte si nastavit okruh, do kter\u00e9ho jste schopni doj\u00ed\u017ed\u011bt. Je pak zbyte\u010dn\u00e9 platit za prokliky nap\u0159\u00edklad ze Zl\u00edna, kter\u00e9 pro V\u00e1s nejsou v\u016fbec relevantn\u00ed a zbyte\u010dn\u011b V\u00e1s stoj\u00ed pen\u00edze, kdy\u017e se slu\u017eba ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f neuskute\u010dn\u00ed.<\/p>\n<p><\/p>\n<p>Chcete n\u00e1m p\u0159edstavit sv\u016fj web \u010di e-shop a navrhnout tu spr\u00e1vnou strategii pro V\u00e1s? Jsme tu pro V\u00e1s. M\u016f\u017eete n\u00e1m napsat e-mail na <a href=\"http:\/\/info@webmium.cz\/\">info@webmium.cz<\/a>. D\u00e1le n\u00e1s m\u016f\u017eete kontaktovat pomoc\u00ed formul\u00e1\u0159e na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> nebo na telefonn\u00edm \u010d\u00edsle na\u0161\u00ed podpory<a href=\"https:\/\/www.webmium.cz\/kontakt\"> +420 605 99 44 66<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n<p><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak\u00e9 jsou v leto\u0161n\u00edm roce 2021 trendy v PPC marketingu, co v\u0161echno ud\u011blat pro to, aby Va\u0161e kampan\u011b vyu\u017e\u00edvali sv\u016fj potenci\u00e1l na maximum. A jak\u00e9 marketingov\u00e9 kan\u00e1ly jsou vhodn\u00e9 pr\u00e1v\u011b pro V\u00e1s. To se dozv\u00edte v dne\u0161n\u00edm \u010dl\u00e1nku.<\/p>\n","protected":false},"author":6,"featured_media":2193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak na PPC kampan\u011b<\/title>\n<meta name=\"description\" content=\"Jak\u00e9 jsou v leto\u0161n\u00edm roce 2021 trendy v PPC marketingu, co v\u0161echno ud\u011blat pro to, aby Va\u0161e kampan\u011b vyu\u017e\u00edvali sv\u016fj potenci\u00e1l na maximum. 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