{"id":3271,"date":"2020-03-16T08:07:23","date_gmt":"2020-03-16T07:07:23","guid":{"rendered":"http:\/\/wptest.nexum.cz\/jak-na-e-mailing-v-roce-2020\/"},"modified":"2020-03-16T08:07:23","modified_gmt":"2020-03-16T07:07:23","slug":"jak-na-e-mailing-v-roce-2020","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/jak-na-e-mailing-v-roce-2020\/","title":{"rendered":"Jak na e-mailing v roce 2020"},"content":{"rendered":"

Efektivn\u00ed e-mailing je cesta, d\u00edky kter\u00e9 se z Va\u0161ich z\u00e1kazn\u00edk\u016f stanou st\u00e1l\u00ed nebo pravideln\u011b se vracej\u00edc\u00ed z\u00e1kazn\u00edci. C\u00edlem e-mailingu nen\u00ed Va\u0161e klienty zahltit nevy\u017e\u00e1danou po\u0161tou, ale naopak poskytovat kvalitn\u00ed informace<\/strong>, kter\u00e9 dok\u00e1\u017eou zaujmout natolik, \u017ee se z\u00e1kazn\u00edk proklikne na V\u00e1\u0161 web, aby zjistil v\u00edce. D\u016fle\u017eit\u00e9 je podat spr\u00e1vnou m\u00edru informac\u00ed<\/strong> a vzbudit z\u00e1jem<\/strong>, jen tak Va\u0161e po\u0161ta neskon\u010d\u00ed v ko\u0161i. Jak toho doc\u00edl\u00edte, o tom si \u0159ekneme v n\u00e1sleduj\u00edc\u00edch 6 bodech.<\/p>\n

    \n
  1. Bu\u010fte osobn\u00ed<\/strong><\/li>\n<\/ol>\n

    Va\u0161e klienty nezaujme uniformn\u00ed e-mail rozeslan\u00fd v\u0161em bez rozd\u00edlu s neadekv\u00e1tn\u00ed nab\u00eddkou, kter\u00e1 neodpov\u00edd\u00e1 pot\u0159eb\u00e1m toho kter\u00e9ho klienta. Va\u0161e klienty\u00a0 zaujme nab\u00eddka ur\u010den\u00e1 jim samotn\u00fdm, proto byste m\u011bli Va\u0161e klienty rozd\u011blit podle jejich z\u00e1jm\u016f, produkt\u016f, kter\u00e9 nakupuj\u00ed nebo podle demografick\u00fdch \u00fadaj\u016f (pohlav\u00ed, v\u011bk, lokality apod) a podle toho p\u0159izp\u016fsobit Va\u0161i nab\u00eddku. M\u016f\u017eete klienty oslovit k\u0159estn\u00edm jm\u00e9nem<\/strong>, nab\u00eddnout slevu<\/strong> na obl\u00edben\u00e9 produkty nebo poslat narozeninovou slevu<\/strong>. T\u00edm v\u0161\u00edm zajist\u00edte, \u017ee se klient bude c\u00edtit jedine\u010dn\u00fd a sn\u00e1ze podlehne nab\u00eddce.<\/p>\n

      \n
    1. Vsa\u010fte na jednoduchost<\/strong><\/li>\n<\/ol>\n

      Spousta e-mail\u016f, kter\u00e1 kon\u010d\u00ed v na\u0161ich schr\u00e1nk\u00e1ch h\u00fd\u0159\u00ed v\u0161emi mo\u017en\u00fdmi barvami a obr\u00e1zky a na prvn\u00ed pohled se n\u00e1s sna\u017e\u00ed zaujmout \u010dasto a\u017e agresivn\u00ed formou, kter\u00e1 m\u00e1 mnohdy sp\u00ed\u0161e opa\u010dn\u00fd \u00fa\u010dinek. C\u00edlem nen\u00ed Va\u0161eho z\u00e1kazn\u00edka vyd\u011bsit, proto se sna\u017ete o jednoduchou formu<\/strong>. V\u00edce textu a m\u00e9n\u011b obr\u00e1zk\u016f<\/strong> p\u016fsob\u00ed p\u0159\u00edjemn\u011bj\u0161\u00edm dojmem a sn\u00e1ze Va\u0161e z\u00e1kazn\u00edky zaujme a budou se cht\u00edt dozv\u011bd\u011bt v\u00edce.<\/p>\n

        \n
      1. Vypr\u00e1v\u011bjte p\u0159\u00edb\u011bhy<\/strong><\/li>\n<\/ol>\n

        Jist\u011b jste u\u017e sly\u0161eli o storytellingu, kdy se sna\u017e\u00edte p\u0159ibl\u00ed\u017eit Va\u0161im z\u00e1kazn\u00edk\u016fm vypr\u00e1v\u011bn\u00edm p\u0159\u00edb\u011bhu o historii Va\u0161eho podnik\u00e1n\u00ed. D\u016fle\u017eit\u00e9 je sv\u00e9 vypr\u00e1v\u011bn\u00ed podat nenucen\u011b a nen\u00e1silnou formou<\/strong>. Nebojte se vychv\u00e1lit a dejte najevo, jak V\u00e1s pr\u00e1ce bav\u00ed a d\u011bl\u00e1te v\u0161e pro spokojenost Va\u0161ich klient\u016f. Ti to jist\u011b r\u00e1di ocen\u00ed.<\/p>\n

          \n
        1. Zapojte soci\u00e1ln\u00ed s\u00edt\u011b<\/strong><\/li>\n<\/ol>\n

          Soci\u00e1ln\u00ed s\u00edt\u011b h\u00fdbou sv\u011btem a kdo nem\u00e1 propojen\u00fd e-mailing a soci\u00e1ln\u00ed m\u00e9dia, jakoby nebyl. Zjist\u011bte, na jak\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch se vyskytuj\u00ed Va\u0161i z\u00e1kazn\u00edci a zami\u0159te rovnou k nim. Nejpopul\u00e1rn\u011bj\u0161\u00ed je v tomto sm\u011bru Facebook a Instagram, zde m\u016f\u017eete zpopularizovat Va\u0161e slu\u017eby nebo produkty<\/strong> a Va\u0161i z\u00e1kazn\u00edci je m\u016f\u017eou d\u00e1le sd\u00edlet s ostatn\u00edmi<\/strong>, hodnotit, komentovat a t\u00edm V\u00e1m zajist\u00ed p\u0159\u00edliv nov\u00fdch klient\u016f.<\/p>\n

            \n
          1. Obl\u00edben\u00fd videoobsah<\/strong><\/li>\n<\/ol>\n

            Videa jsou st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed d\u00edky jednoduchosti, s jakou p\u0159edstavuj\u00ed produkty a slu\u017eby. Spousta z\u00e1kazn\u00edk\u016f je unaven\u00e1 z neust\u00e1l\u00e9ho pro\u010d\u00edt\u00e1n\u00ed informac\u00ed na internetu a v e-mailu, proto uv\u00edtaj\u00ed, pokud se odli\u0161\u00edte od konkurence<\/strong> t\u0159eba vhodn\u011b pojat\u00fdm videem. Kr\u00e1tk\u00e9 a t\u0159eba i vtipn\u00e9 video dok\u00e1\u017ee mnohokr\u00e1t \u0159\u00edct o V\u00e1s nebo Va\u0161em produktu v\u00edce ne\u017e dlouh\u00fd text.<\/p>\n

              \n
            1. Nezapome\u0148te na optimalizaci pro mobiln\u00ed s\u00edt\u011b<\/strong><\/li>\n<\/ol>\n

              Pokud je\u0161t\u011b nem\u00e1te webov\u00e9 str\u00e1nky a e-mailing optimalizovan\u00fd pro mobiln\u00ed za\u0159\u00edzen\u00ed, m\u011bli byste tak co nejrychleji u\u010dinit. Statistiky hovo\u0159\u00ed jasn\u011b, a\u017e 40% lid\u00ed vyu\u017e\u00edv\u00e1 sv\u00e9 mobily k prohl\u00ed\u017een\u00ed webov\u00fdch str\u00e1nek<\/strong> a \u010dten\u00ed e-mail\u016f. Neresponzivn\u00ed e-mailing a web um\u00ed n\u00e1v\u0161t\u011bvn\u00edky str\u00e1nek odradit hned na za\u010d\u00e1tku n\u00e1kupn\u00edho procesu, proto pokud responzivn\u00ed web doposud nem\u00e1te, m\u011bli byste tak co nejrychleji u\u010dinit.<\/p>\n

              Pokud se chcete o e-mailingu nebo o responzivn\u00edm \u0159e\u0161en\u00ed pro V\u00e1\u0161 web dozv\u011bd\u011bt v\u00edce, nev\u00e1hejte n\u00e1m napsat na info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 p\u0159\u00edmo na na\u0161\u00edch str\u00e1nk\u00e1ch webmium.cz\/kontakt<\/a>. R\u00e1di se V\u00e1m budeme v\u011bnovat a spole\u010dn\u011b vymysl\u00edme \u0159e\u0161en\u00ed p\u0159\u00edmo na m\u00edru Va\u0161\u00edm pot\u0159eb\u00e1m.<\/p>\n

              \n
              \"E-mailing<\/div>\n<\/figure>\n

              <\/p>\n","protected":false},"excerpt":{"rendered":"

              Podle statistik cel\u00e1 polovina lid\u00ed otev\u00edr\u00e1 propaga\u010dn\u00ed e-maily a v\u00edce ne\u017e polovina lid\u00ed se nech\u00e1 nab\u00eddkou zl\u00e1kat tak, \u017ee nakoup\u00ed. To jsou \u00fadaje, nad kter\u00fdmi \u017e\u00e1dn\u00fd obchodn\u00edk nem\u016f\u017ee m\u00e1vnout rukou. Jak na efektivn\u00ed e-mailing, o tom se do\u010dtete v dne\u0161n\u00edm \u010dl\u00e1nku.<\/p>\n","protected":false},"author":8,"featured_media":2191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"\nJak na e-mailing v roce 2020<\/title>\n<meta name=\"description\" content=\"Podle statistik cel\u00e1 polovina lid\u00ed otev\u00edr\u00e1 propaga\u010dn\u00ed e-maily a v\u00edce ne\u017e polovina lid\u00ed se nech\u00e1 nab\u00eddkou zl\u00e1kat tak, \u017ee nakoup\u00ed. To jsou \u00fadaje, nad kter\u00fdmi \u017e\u00e1dn\u00fd obchodn\u00edk nem\u016f\u017ee m\u00e1vnout rukou. Jak na efektivn\u00ed e-mailing, o tom se do\u010dtete v dne\u0161n\u00edm \u010dl\u00e1nku.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/jak-na-e-mailing-v-roce-2020\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak na e-mailing v roce 2020\" \/>\n<meta property=\"og:description\" content=\"Podle statistik cel\u00e1 polovina lid\u00ed otev\u00edr\u00e1 propaga\u010dn\u00ed e-maily a v\u00edce ne\u017e polovina lid\u00ed se nech\u00e1 nab\u00eddkou zl\u00e1kat tak, \u017ee nakoup\u00ed. To jsou \u00fadaje, nad kter\u00fdmi \u017e\u00e1dn\u00fd obchodn\u00edk nem\u016f\u017ee m\u00e1vnout rukou. 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