{"id":3269,"date":"2022-10-04T13:40:02","date_gmt":"2022-10-04T11:40:02","guid":{"rendered":"http:\/\/wptest.nexum.cz\/jak-mit-opravdu-spatny-firemni-web-ctyri-durazna-doporuceni\/"},"modified":"2022-10-04T13:40:02","modified_gmt":"2022-10-04T11:40:02","slug":"jak-mit-opravdu-spatny-firemni-web-ctyri-durazna-doporuceni","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/jak-mit-opravdu-spatny-firemni-web-ctyri-durazna-doporuceni\/","title":{"rendered":"Jak m\u00edt opravdu \u0161patn\u00fd firemn\u00ed web (\u010dty\u0159i d\u016frazn\u00e1 doporu\u010den\u00ed)"},"content":{"rendered":"<h3 id=\"\"><strong>Co se v \u010dl\u00e1nku dozv\u00edte:<\/strong><\/h3>\n<ul id=\"\">\n<li>jak vypad\u00e1 opravdu \u0161patn\u00fd web<\/li>\n<li>jak vypad\u00e1 ten opravdu dobr\u00fd<\/li>\n<li>na co si d\u00e1t obzvl\u00e1\u0161\u0165 pozor<\/li>\n<li>kde takov\u00fd opravdu dobr\u00fd web vz\u00edt<\/li>\n<\/ul>\n<p id=\"\"><em id=\"\">Mo\u017en\u00e1 uva\u017eujete o tom, jak zviditelnit svoje podnik\u00e1n\u00ed na internetu. Mo\u017en\u00e1 u\u017e se o to pokou\u0161\u00edte, ale je\u0161t\u011b to nen\u00ed ono. Mo\u017en\u00e1 je to ono a tenhle \u010dl\u00e1nek v\u00e1s jenom pobav\u00ed, ale mo\u017en\u00e1 v n\u011bm tak\u00e9 najdete inspiraci k tomu, aby byl web va\u0161\u00ed firmy skute\u010dn\u011b\u2026 \u0161patn\u00fd \ud83d\ude42<\/em><\/p>\n<h2>Po\u0159\u00e1dn\u011b to u\u017eivatel\u016fm zkomplikujte<\/h2>\n<p id=\"\">St\u00e1le v\u00edce u\u017eivatel\u016f pou\u017e\u00edv\u00e1 k proch\u00e1zen\u00ed internetu mobiln\u00ed telefony a jin\u00e1 p\u0159enosn\u00e1 za\u0159\u00edzen\u00ed. U nich je d\u016fle\u017eit\u00e9, aby se str\u00e1nky na\u010d\u00edtaly rychle, daly se snadno ovl\u00e1dat a i na mal\u00fdch displej\u00edch vypadaly p\u0159ehledn\u011b a lahodily oku. Pokud tedy chcete potenci\u00e1ln\u00ed klienty svou webovou prezentac\u00ed spolehliv\u011b odradit, ud\u011blejte ji co nejn\u00e1ro\u010dn\u011bj\u0161\u00ed pro jejich hardware. A\u0165 va\u0161e str\u00e1nky funguj\u00ed jen na t\u011bch nejnabu\u0161en\u011bj\u0161\u00edch ma\u0161in\u00e1ch! Pro tento \u00fa\u010del jsou zejm\u00e9na vhodn\u00e9 nejmodern\u011bj\u0161\u00ed 3D animace, prostorov\u00e9 zvukov\u00e9 efekty, p\u0159\u00edpadn\u011b ovl\u00e1d\u00e1n\u00ed v\u00fdhradn\u011b prost\u0159ednictv\u00edm helmy a rukavic na virtu\u00e1ln\u00ed realitu. Pokud chcete, aby se k informac\u00edm o v\u00e1s skoro nikdo nedostal, tohle je ta cesta.<\/p>\n<h2>Utopte je v textu!<\/h2>\n<p id=\"\">M\u00e1te-li dojem, \u017ee hardwarov\u00e1 n\u00e1ro\u010dnost nen\u00ed tou pravou volbou pro v\u00e1s, nezoufejte! Jsou i dal\u0161\u00ed zp\u016fsoby, jak z\u00e1kazn\u00edka webovkami odradit. Na internetu v\u011bt\u0161inou hled\u00e1me konkr\u00e9tn\u00ed slu\u017ebu, produkt nebo informaci, nechceme moc p\u0159em\u00fd\u0161let, chceme kliknout tam, kam jsme zvykl\u00ed klikat, nechceme moc \u010d\u00edst dlouh\u00e9 stat\u011b\u2026 U\u017e v\u00edte, kam to sm\u011b\u0159uje? Zahr\u0148te n\u00e1v\u0161t\u011bvn\u00edka tunami vysoce odborn\u00e9ho, pokud mo\u017eno nesrozumiteln\u00e9ho textu! Hodn\u011b pomohou tak\u00e9 grafy, vzore\u010dky, rovnice nebo chemick\u00e9 vzorce hned na \u00favodn\u00ed str\u00e1nce. Nebo se prost\u011b klidn\u011b vykec\u00e1vejte! Vyh\u00fdbejte se podstatn\u00e9 informaci jako \u010dert k\u0159\u00ed\u017ei a hlavn\u011b hned neprozra\u010fte lidem to, co u v\u00e1s hledaj\u00ed. Do p\u016fl minuty spolehliv\u011b odejdou a u\u017e se nevr\u00e1t\u00ed.<\/p>\n<h2>Nechte je bloudit<\/h2>\n<p id=\"\">Trochu to souvis\u00ed s p\u0159edchoz\u00edm bodem. P\u0159i hled\u00e1n\u00ed slu\u017eby, produktu nebo informace se nechceme zdr\u017eovat hled\u00e1n\u00edm toho, kam kliknout, chceme se na str\u00e1nce intuitivn\u011b orientovat. Takov\u00e1 v\u011bc se d\u00e1 pokazit velmi jednodu\u0161e. Zapome\u0148te na Hlavn\u00ed nab\u00eddku! Odkazy na jednotliv\u00e9 sekce webu um\u00edst\u011bte nen\u00e1padn\u011b do textu nebo je rozho\u010fte n\u00e1hodn\u011b po str\u00e1nce. Pokud je v\u016fbec je\u0161t\u011b n\u011bkdo bude cht\u00edt hledat, ur\u010dit\u011b to nevydr\u017e\u00ed dlouho. Nebo ned\u011blejte \u017e\u00e1dn\u00e9, a\u0165 je v\u00e1\u0161 web jedna nekone\u010dn\u011b dlouh\u00e1 str\u00e1nka, kde bude muset n\u00e1v\u0161t\u011bvn\u00edk st\u00e1le rolovat nahoru a dol\u016f. To zvl\u00e1\u0161\u0165 ocen\u00ed pr\u00e1v\u011b u\u017eivatel\u00e9 mobiln\u00edch za\u0159\u00edzen\u00ed. Kdy\u017e jim nav\u00edc nebude jasn\u00e9, co se po kliknut\u00ed na n\u00e1hodn\u011b nalezen\u00fd odkaz vlastn\u011b doopravdy stane, m\u00e1te vyhr\u00e1no! V\u00e1\u0161 web velmi brzy zmaten\u00ed a frustrovan\u00ed opust\u00ed.<\/p>\n<h2>Chv\u00e1stejte se!<\/h2>\n<p id=\"\">Firemn\u00ed web by m\u011bl n\u00e1le\u017eit\u011b oslovit po\u017eadovanou c\u00edlovou skupinu, zaujmout ji a uspokojit jej\u00ed pot\u0159eby. M\u011bl by tak\u00e9 fungovat jako vizitka, kterou se firma prezentuje v online sv\u011bt\u011b. A stejn\u011b jako ti\u0161t\u011bn\u00e1 vizitka by m\u011bl b\u00fdt zaj\u00edmav\u00fd, ale vkusn\u00fd, m\u011bl by poskytnout d\u016fle\u017eitou informaci, ale \u017e\u00e1dn\u00e9 ned\u016fle\u017eit\u00e9. Dobr\u00e9 weby to tak\u00e9 skute\u010dn\u011b dok\u00e1\u017eou. Pokud ov\u0161em chcete, aby byl ten v\u00e1\u0161 doopravdy \u0161patn\u00fd, na c\u00edlovou skupinu se vyka\u0161lete a ud\u011blejte ho takov\u00fd, aby se l\u00edbil hlavn\u011b v\u00e1m! Pou\u017eijte sv\u00e9 obl\u00edben\u00e9 barvy, n\u011bjak\u00fd legra\u010dn\u00ed font, obr\u00e1zek va\u0161\u00ed ko\u010dky a odkazy na videa jin\u00fdch roztomil\u00fdch zv\u00ed\u0159\u00e1tek. Vytahujte se! L\u017eete! N\u00e1v\u0161t\u011bvn\u00edk to pozn\u00e1 a d\u00e1 si na v\u00e1s pozor. Pom\u016f\u017ee tak\u00e9 osv\u011bd\u010den\u00e1, ji\u017e d\u0159\u00edve zmi\u0148ovan\u00e1 tuna nicne\u0159\u00edkaj\u00edc\u00edho textu, v n\u011bm\u017e do sebemen\u0161\u00edho detailu vychv\u00e1l\u00edte p\u0159edev\u0161\u00edm sami sebe. V\u017edy\u0165 je to krucin\u00e1l fagot v\u00e1\u0161 web a nikdo v\u00e1m nebude \u0159\u00edkat, jak by m\u011bl vypadat!<\/p>\n<h2 id=\"\">A te\u010f u\u017e v\u00e1\u017en\u011b:<\/h2>\n<p id=\"\">Vypad\u00e1 to mo\u017en\u00e1 jako legrace, ale firemn\u00ed web m\u016f\u017ee na tu \u0161patnou stranu sklouznout pom\u011brn\u011b snadno. Ono t\u011bch \u00faskal\u00ed je toti\u017e ve skute\u010dnosti je\u0161t\u011b mnohem v\u00edc. Sta\u010d\u00ed, abyste \u00fapln\u011b nesledovali nejnov\u011bj\u0161\u00ed trendy, prop\u00e1sli n\u011bjakou legislativn\u00ed zm\u011bnu&#8230; A pokud si toho va\u0161i klienti v\u0161imnou d\u0159\u00edv ne\u017e vy, za\u010dnete rychle ztr\u00e1cet body. Nen\u00ed proto od v\u011bci, pokud se do toho chcete pustit sami, pou\u017e\u00edvat pro tvorbu web\u016f nejmodern\u011bj\u0161\u00ed dostupn\u00e9 n\u00e1stroje, kter\u00e9 v\u00e1m umo\u017en\u00ed str\u00e1nky jednodu\u0161e vytvo\u0159it i udr\u017eovat. To dok\u00e1\u017ee nap\u0159\u00edklad n\u00e1\u0161 Webmium editor. Je\u0161t\u011b lep\u0161\u00ed je pak samoz\u0159ejm\u011b p\u0159enechat starosti o firemn\u00ed web part\u011b odborn\u00edk\u016f, kte\u0159\u00ed tomu doopravdy rozum\u00ed. A kdy\u017e u\u017e jsme u toho, n\u00e1\u0161 Webmium t\u00fdm m\u00e1 opravdu bohat\u00e9 zku\u0161enosti s tvorbou a spr\u00e1vou web\u016f. T\u011bch dobr\u00fdch!<\/p>\n<p>\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V \u010dl\u00e1nku se dozv\u00edte, jak m\u00edt opravdu \u0161patn\u00fd firemn\u00ed web a jak se toho naopak vyvarovat. Porad\u00edme jak by m\u011bl firemn\u00ed web spr\u00e1vn\u011b vypadat a doporu\u010d\u00edme v\u00e1m, kde ho vz\u00edt.<\/p>\n","protected":false},"author":4,"featured_media":2182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak m\u00edt opravdu \u0161patn\u00fd firemn\u00ed web (\u010dty\u0159i d\u016frazn\u00e1 doporu\u010den\u00ed)<\/title>\n<meta name=\"description\" content=\"V \u010dl\u00e1nku se dozv\u00edte, jak m\u00edt opravdu \u0161patn\u00fd firemn\u00ed web a jak se toho naopak vyvarovat. Porad\u00edme jak by m\u011bl firemn\u00ed web spr\u00e1vn\u011b vypadat a doporu\u010d\u00edme v\u00e1m, kde ho vz\u00edt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/jak-mit-opravdu-spatny-firemni-web-ctyri-durazna-doporuceni\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak m\u00edt opravdu \u0161patn\u00fd firemn\u00ed web (\u010dty\u0159i d\u016frazn\u00e1 doporu\u010den\u00ed)\" \/>\n<meta property=\"og:description\" content=\"V \u010dl\u00e1nku se dozv\u00edte, jak m\u00edt opravdu \u0161patn\u00fd firemn\u00ed web a jak se toho naopak vyvarovat. Porad\u00edme jak by m\u011bl firemn\u00ed web spr\u00e1vn\u011b vypadat a doporu\u010d\u00edme v\u00e1m, kde ho vz\u00edt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/jak-mit-opravdu-spatny-firemni-web-ctyri-durazna-doporuceni\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-04T11:40:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/633c373149381112263488c3_spatnyweb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Mart\u00ednek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Mart\u00ednek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-mit-opravdu-spatny-firemni-web-ctyri-durazna-doporuceni\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-mit-opravdu-spatny-firemni-web-ctyri-durazna-doporuceni\\\/\"},\"author\":{\"name\":\"David Mart\u00ednek\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/f60ebd915ea99eda7dc078cc29b92d92\"},\"headline\":\"Jak m\u00edt opravdu \u0161patn\u00fd firemn\u00ed web (\u010dty\u0159i d\u016frazn\u00e1 doporu\u010den\u00ed)\",\"datePublished\":\"2022-10-04T11:40:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-mit-opravdu-spatny-firemni-web-ctyri-durazna-doporuceni\\\/\"},\"wordCount\":907,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-mit-opravdu-spatny-firemni-web-ctyri-durazna-doporuceni\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/633c373149381112263488c3_spatnyweb.jpg\",\"articleSection\":[\"marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-mit-opravdu-spatny-firemni-web-ctyri-durazna-doporuceni\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-mit-opravdu-spatny-firemni-web-ctyri-durazna-doporuceni\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-mit-opravdu-spatny-firemni-web-ctyri-durazna-doporuceni\\\/\",\"name\":\"Jak m\u00edt opravdu \u0161patn\u00fd firemn\u00ed web (\u010dty\u0159i d\u016frazn\u00e1 doporu\u010den\u00ed)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-mit-opravdu-spatny-firemni-web-ctyri-durazna-doporuceni\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/jak-mit-opravdu-spatny-firemni-web-ctyri-durazna-doporuceni\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/633c373149381112263488c3_spatnyweb.jpg\",\"datePublished\":\"2022-10-04T11:40:02+00:00\",\"description\":\"V \u010dl\u00e1nku se dozv\u00edte, jak m\u00edt opravdu \u0161patn\u00fd firemn\u00ed web a jak se toho naopak vyvarovat. 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Porad\u00edme jak by m\u011bl firemn\u00ed web spr\u00e1vn\u011b vypadat a doporu\u010d\u00edme v\u00e1m, kde ho vz\u00edt.","_links":{"self":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/comments?post=3269"}],"version-history":[{"count":0,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media\/2182"}],"wp:attachment":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media?parent=3269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/categories?post=3269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/tags?post=3269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}