{"id":3268,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/jak-merit-cile-v-google-analytics\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"jak-merit-cile-v-google-analytics","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/jak-merit-cile-v-google-analytics\/","title":{"rendered":"Jak m\u011b\u0159it c\u00edle v Google Analytics?"},"content":{"rendered":"<p data-new-link=\"true\">Ur\u010dit\u011b m\u00e1te stanoven\u00e9 z\u00e1kladn\u00ed c\u00edle, kter\u00fdch chcete ve sv\u00e9m podnik\u00e1n\u00ed dos\u00e1hnout. N\u00e1v\u0161t\u011bvnost, po\u010det objedn\u00e1vek, tr\u017eby, a dal\u0161\u00ed. A jist\u011b je tak\u00e9 m\u011b\u0159\u00edte. Ale co d\u00edl\u010d\u00ed c\u00edle, kter\u00e9 nejsou na prvn\u00ed pohled patrn\u00e9? T\u0159eba n\u00e1v\u0161t\u011bva obsahov\u00e9 str\u00e1nky eshopu, prokliky z obsahov\u00fdch str\u00e1nek eshopu na konkr\u00e9tn\u00ed produkty nebo <a href=\"#newsletter\" data-rt-link-type=\"external\">odb\u011br novinek<\/a>. To jsou c\u00edle, kter\u00e9 bez <strong>spr\u00e1vn\u00e9ho nastaven\u00ed v Google Analytics<\/strong> nevykoum\u00e1te. Poj\u010fme si uk\u00e1zat, jak na tyto slo\u017eit\u011bj\u0161\u00ed c\u00edle.<\/p>\n<p>Hodnotu c\u00edle nastavujeme tak, aby odpov\u00eddala p\u0159\u00ednosu dan\u00e9 akce. Pokud tedy v\u00edm, \u017ee pr\u016fm\u011brn\u011b ze 100 n\u00e1v\u0161t\u011bvn\u00edk\u016f, kte\u0159\u00ed si zobrazili ur\u010ditou obsahovou str\u00e1nku, vznikla objedn\u00e1vka v hodnot\u011b 1000 K\u010d, m\u00e1 pro m\u011b zobrazen\u00ed dan\u00e9 str\u00e1nky hodnotu 10 K\u010d.<\/p>\n<p data-new-link=\"true\">P\u0159.: Ka\u017ed\u00fd n\u00e1v\u0161t\u011bvn\u00edk, kter\u00fd se pod\u00edv\u00e1 na obsahovou str\u00e1nku eshopu nab\u00edzej\u00edc\u00ed poz\u00e1ru\u010dn\u00ed servis v\u00fdrobk\u016f m\u00e1 pro vlastn\u00edka <a href=\"https:\/\/www.webmium.cz\/eshopy\" data-rt-link-type=\"external\" target=\"_blank\" rel=\"noopener\">eshopu<\/a> hodnotu 10 K\u010d.<\/p>\n<ul>\n<li>Nastav\u00edme tedy c\u00edl, kter\u00fd bude tuto akci n\u00e1v\u0161t\u011bvn\u00edka sledovat.<\/li>\n<li>Ohodnot\u00edme jej hodnotou 10 K\u010d.<\/li>\n<li>V p\u0159ehledu konverz\u00ed n\u00e1sledn\u011b vyhodnot\u00edme, kolik n\u00e1m tato obsahov\u00e1 str\u00e1nka, za dan\u00e9 obdob\u00ed, p\u0159inesla zisku.<\/li>\n<\/ul>\n<h2>\u200dKde c\u00edle nastavuji<\/h2>\n<p>C\u00edle nastavujeme v rozhran\u00ed Google Analytics pod polo\u017ekou <strong>Spr\u00e1vce -> V\u00fdb\u011br dat -> C\u00edle<\/strong> , kde n\u00e1sledn\u011b zvol\u00edme \u201cNov\u00fd c\u00edl\u201d.<\/p>\n<figure class=\"w-richtext-align-fullwidth\" style=\"max-width: 100%;\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"\">\n<div><img decoding=\"async\" src=\"https:\/\/daks2k3a4ib2z.cloudfront.net\/5767b4eb3a9c9e1015d06770\/5967595a3874cb2102706a47_V%C3%BDst%C5%99i%C5%BEek.PNG\" alt=\"Nov\u00fd c\u00edl\"><\/div><figcaption>Nov\u00fd c\u00edl<\/figcaption><\/figure>\n<h2>Typy c\u00edl\u016f<\/h2>\n<h3>N\u00e1v\u0161t\u011bva konkr\u00e9tn\u00ed str\u00e1nky webu<\/h3>\n<p>C\u00edlem je, \u017ee si n\u00e1v\u0161t\u011bvn\u00edk webu zobraz\u00ed ur\u010ditou str\u00e1nku webu.<\/p>\n<p data-new-link=\"true\">P\u0159.: N\u00e1v\u0161t\u011bva str\u00e1nky <a href=\"https:\/\/www.webmium.cz\/eshopy\" target=\"_blank\" data-rt-link-type=\"external\" rel=\"noopener\">www.webmium.cz\/eshopy<\/a> m\u00e1 pro m\u011b hodnotu 10 K\u010d.\u00a0<\/p>\n<ul>\n<li>Nastav\u00edm c\u00edl typu: N\u00e1v\u0161t\u011bva<\/li>\n<li data-new-link=\"true\">Nastav\u00edm: C\u00edl -> Je rovno -> <a href=\"https:\/\/www.webmium.cz\/eshopy\" data-rt-link-type=\"external\" target=\"_blank\" rel=\"noopener\">www.webmium.cz\/eshopy<\/a><\/li>\n<li>Nastav\u00edm: Hodnota -> 10<\/li>\n<\/ul>\n<h3>Doba str\u00e1ven\u00e1 na webu<\/h3>\n<p>C\u00edlem je udr\u017een\u00ed n\u00e1v\u0161t\u011bvn\u00edka na str\u00e1nk\u00e1ch po ur\u010ditou dobu.<\/p>\n<p>P\u0159.: N\u00e1v\u0161t\u011bvn\u00edk, kter\u00fd na str\u00e1nk\u00e1ch vydr\u017e\u00ed d\u00e9le, ne\u017e 5 minut m\u00e1 pro m\u011b hodnotu 10 K\u010d.<\/p>\n<ul>\n<li>Nastav\u00edm c\u00edl typu: Doba trv\u00e1n\u00ed<\/li>\n<li>Nastav\u00edm: Doba trv\u00e1n\u00ed -> V\u011bt\u0161\u00ed ne\u017e -> 5 (Minuty)<\/li>\n<li>Nastav\u00edm: \u00a0Hodnota -> 10<\/li>\n<\/ul>\n<h3>Zobrazen\u00ed konkr\u00e9tn\u00ed po\u010dtu str\u00e1nek<\/h3>\n<p>C\u00edlem je motivov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edka ke \u010dten\u00ed obsahu.<\/p>\n<p>P\u0159.: N\u00e1v\u0161t\u011bvn\u00edk, kter\u00fd si p\u0159e\u010dte\/zobraz\u00ed v\u00edce ne\u017e 3 str\u00e1nky m\u00e1 pro m\u011b hodnotu 10 K\u010d.<\/p>\n<ul>\n<li>Nastav\u00edm c\u00edl typu: Po\u010det str\u00e1nek nebo obrazovek na n\u00e1v\u0161t\u011bvu<\/li>\n<li>Nastav\u00edm: Po\u010det str\u00e1nek nebo obrazovek na n\u00e1v\u0161t\u011bvu -> V\u011bt\u0161\u00ed ne\u017e -> 3<\/li>\n<li>Nastav\u00edm: Hodnota -> 10<\/li>\n<\/ul>\n<h3>Ud\u00e1losti<\/h3>\n<p data-new-link=\"true\">C\u00edlem je pou\u017eit\u00ed n\u011bkter\u00e9 specifick\u00e9 funkce webu, nap\u0159\u00edklad <a href=\"#newsletter\" data-rt-link-type=\"external\">p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru novinek<\/a>, vypln\u011bn\u00ed popt\u00e1vkov\u00e9ho formul\u00e1\u0159e nebo kliknut\u00ed na banner upozor\u0148uj\u00edc\u00ed na ak\u010dn\u00ed zbo\u017e\u00ed na webu.<\/p>\n<p>P\u0159.: N\u00e1v\u0161t\u011bvn\u00edk, kter\u00fd vypln\u00ed popt\u00e1vkov\u00fd formul\u00e1\u0159 m\u00e1 pro m\u011b hodnotu 10 K\u010d<\/p>\n<ul>\n<li>Nastav\u00edm c\u00edl typu: Ud\u00e1lost<\/li>\n<li>Nastav\u00edm: Kategorie -> Je rovno -> M\u011b\u0159en\u00ed konverz\u00ed<\/li>\n<li>Nastav\u00edm: Akce -> Je rovno -> Odesl\u00e1n\u00ed formul\u00e1\u0159e<\/li>\n<li>Nastav\u00edm: \u0160t\u00edtek -> Je rovno -> Popt\u00e1vkov\u00fd formul\u00e1\u0159<\/li>\n<li>Nastav\u00edm: Hodnota -> Je rovno -> 10<\/li>\n<\/ul>\n<figure class=\"w-richtext-align-fullwidth\" style=\"max-width: 100%;\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"\">\n<div><img decoding=\"async\" src=\"https:\/\/daks2k3a4ib2z.cloudfront.net\/5767b4eb3a9c9e1015d06770\/596744d5b6e08a51778ccb4c_V%C3%BDst%C5%99i%C5%BEek.PNG\"><\/div><figcaption>Nastaven\u00ed ud\u00e1losti<\/figcaption><\/figure>\n<h4>Nastaven\u00ed c\u00edle typu ud\u00e1lost<\/h4>\n<p>C\u00edle typu ud\u00e1lost reaguj\u00ed na n\u011bjakou akci na webov\u00e9 str\u00e1nce, nap\u0159\u00edklad na odesl\u00e1n\u00ed formul\u00e1\u0159e. Pokud n\u00e1v\u0161t\u011bvn\u00edk ode\u0161le formul\u00e1\u0159, po\u0161lou se n\u00e1m do Google Analytics informace typu Ud\u00e1lost. Ud\u00e1lost obsahuje tyto pole:<\/p>\n<ul>\n<li>Kategorie ud\u00e1losti &#8211; Nap\u0159.: M\u011b\u0159en\u00ed konverz\u00ed<\/li>\n<li>Akce ud\u00e1losti &#8211; Nap\u0159.: Odesl\u00e1n\u00ed formul\u00e1\u0159e<\/li>\n<li>\u0160t\u00edtek ud\u00e1losti &#8211; Nap\u0159.: Popt\u00e1vkov\u00fd formul\u00e1\u0159<\/li>\n<li>Hodnota ud\u00e1losti &#8211; Nap\u0159.: 10<\/li>\n<\/ul>\n<p>C\u00edl n\u00e1sledn\u011b nastav\u00edme tak, aby odpov\u00eddal dat\u016fm, kter\u00e1 do Google Analytics pos\u00edl\u00e1me (ne v\u0161echna pole ud\u00e1losti mus\u00ed b\u00fdt vypln\u011bna).<\/p>\n<h4>Jak poslat do Google Analytics informaci o ud\u00e1losti<\/h4>\n<p>Do Google Analytics mohu poslat informaci o ud\u00e1losti n\u011bkolika zp\u016fsoby, a to:<\/p>\n<ul>\n<li><strong>Odesl\u00e1n\u00edm ud\u00e1losti p\u0159\u00edmo ve zdrojov\u00e9m k\u00f3du str\u00e1nky za pomoc\u00ed funkce dataLayer.push<\/strong>\n<p>P\u0159.:<br \/>dataLayer.push({<br \/>&#8218;event&#8216; : &#8218;GAEvent&#8216;,<br \/>&#8218;eventCategory&#8216; : &#8218;M\u011b\u0159en\u00ed konverz\u00ed&#8216;,<br \/>&#8218;eventAction&#8216; : &#8218;Odesl\u00e1n\u00ed formul\u00e1\u0159e&#8216;,<br \/>&#8218;eventLabel&#8216; : &#8218;Popt\u00e1vkov\u00fd formul\u00e1\u0159&#8216;,<br \/>&#8218;eventValue&#8216; : &#8217;10&#8216;<br \/>});<\/p>\n<\/li>\n<li><strong>Odesl\u00e1n\u00edm ud\u00e1losti za pomoc\u00ed Google Tag Manageru<br \/><\/strong>1. P\u0159id\u00e1m novou zna\u010dku typu Universal Analytics<br \/>2. Typ m\u011b\u0159en\u00ed nastav\u00edm na Ud\u00e1lost<br \/>3. Vypln\u00edm pole Kategorie, Akce, \u0160t\u00edtek a Hodnota<br \/>4. Nastav\u00edm ID m\u011b\u0159en\u00ed na hodnotu m\u011b\u0159\u00edc\u00edho k\u00f3du Google Analytics (GA-XXXXXXXX-X)<br \/>5. Nastav\u00edm Pravidla pro spou\u0161t\u011bn\u00ed<br \/>6. Publikuji kontejner<\/li>\n<\/ul>\n<p>Pomohl v\u00e1m \u010dl\u00e1nek pochopit, jak m\u011b\u0159it c\u00edle v Google Analytics? Sd\u00edlejte ho s p\u0159\u00e1teli.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jist\u011b m\u011b\u0159\u00edte sv\u00e9 stanoven\u00e9 c\u00edle. Ale co ty, kter\u00e9 nejsou hned patrn\u00e9? Poj\u010fme si uk\u00e1zat, jak na m\u011b\u0159en\u00ed slo\u017eit\u011bj\u0161\u00edch c\u00edl\u016f.<\/p>\n","protected":false},"author":17,"featured_media":2180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak m\u011b\u0159it c\u00edle v Google Analytics?<\/title>\n<meta name=\"description\" content=\"Jist\u011b m\u011b\u0159\u00edte sv\u00e9 stanoven\u00e9 c\u00edle. Ale co ty, kter\u00e9 nejsou hned patrn\u00e9? Poj\u010fme si uk\u00e1zat, jak na m\u011b\u0159en\u00ed slo\u017eit\u011bj\u0161\u00edch c\u00edl\u016f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/jak-merit-cile-v-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak m\u011b\u0159it c\u00edle v Google Analytics?\" \/>\n<meta property=\"og:description\" content=\"Jist\u011b m\u011b\u0159\u00edte sv\u00e9 stanoven\u00e9 c\u00edle. Ale co ty, kter\u00e9 nejsou hned patrn\u00e9? 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