V minul\u00fdch m\u011bs\u00edc\u00edch byla situace pro mnoho firem a podnikatel\u016f nelehk\u00e1. D\u00edky omezen\u00ed pohybu bylo slo\u017eit\u011bj\u0161\u00ed komunikovat se z\u00e1kazn\u00edky tv\u00e1\u0159\u00ed v tv\u00e1\u0159 a pro mnoh\u00e9 to byl jedin\u00fd zp\u016fsob komunikace. P\u0159edstavit produkt, vysv\u011btlit v\u00fdhody slu\u017eby, to v\u0161e z\u00e1kazn\u00edkovi uk\u00e1zat a doporu\u010dit mu je\u0161t\u011b n\u011bco dal\u0161\u00edho byla jen hrstka toho, o co jsme byli ochuzeni. Bezv\u00fdchodn\u00e1 situace, zd\u00e1lo by se, ale ur\u010dit\u011b ne v dne\u0161n\u00ed dob\u011b.<\/p>\n
Dne\u0161n\u00ed sv\u011bt je pln\u00fd technologi\u00ed, kter\u00e9 n\u00e1m umo\u017e\u0148uj\u00ed komunikovat na d\u00e1lku<\/strong> v\u010detn\u011b obrazu. Ka\u017ed\u00fd m\u00e1 dnes v ruce telefon a v\u011bt\u0161ina Va\u0161ich z\u00e1kazn\u00edk\u016f m\u00e1 ten chytr\u00fd, kter\u00fd jim d\u00e1v\u00e1 mo\u017enosti komentovat <\/strong>obl\u00edben\u00e9 diskuze na novink\u00e1ch nebo Facebooku, p\u0159\u00edpadn\u011b si prohl\u00ed\u017eet<\/strong>, co si koupit<\/strong>. Sv\u011bt se rychle p\u0159esouv\u00e1 do prost\u0159ed\u00ed internetu a to je tak\u00e9 sm\u011br, kter\u00fdm se vydejte i Vy. Prodejnu m\u016f\u017eete nahradit modern\u00edm e-shopem<\/a>, showroom zase webov\u00fdmi str\u00e1nkami<\/a>. Pot\u0159ebujete p\u0159edstavit produkt? Vezm\u011bte do ruky telefon a nato\u010dte si pro sv\u00e9 z\u00e1kazn\u00edky kr\u00e1tk\u00e9 video, kde produkt p\u0159edstav\u00edte a rovnou odpov\u00edte na nej\u010dast\u011bj\u0161\u00ed dotazy. Video um\u00edst\u011bte na sv\u00e9 str\u00e1nky nebo na soci\u00e1ln\u00ed s\u00ed\u0165 a je to.\u00a0<\/p>\n Dal\u0161\u00edm krokem je d\u00e1t v\u011bd\u011bt, \u017ee jste tu pro sv\u00e9 z\u00e1kazn\u00edky i na internetu<\/strong>. Zp\u016fsob\u016f a cest je spousta. Tu nejvhodn\u011bj\u0161\u00ed doporu\u010duji naj\u00edt ve spolupr\u00e1ci s profesion\u00e1ln\u00ed agenturou<\/a>, kter\u00e1 m\u00e1 ji\u017e zku\u0161enosti a dok\u00e1\u017ee v kr\u00e1tk\u00e9m \u010dase to, co by V\u00e1m trvalo mnohem d\u00e9le a tak\u00e9 za mnohem v\u00edc pen\u011bz. \u0158\u00edk\u00e1te si, \u017ee to i tak zkus\u00edte sami? Nejprve zva\u017ete, co V\u00e1s \u010dek\u00e1. Mus\u00edte vybrat spr\u00e1vn\u00fd marketingov\u00fd kan\u00e1l, zvolit na n\u011bm vhodnou strategii, stanovit c\u00edle a samoz\u0159ejm\u011b ur\u010dit rozpo\u010det. Pokud se dostanete a\u017e sem, jste na za\u010d\u00e1tku. Te\u010f je pot\u0159eba nastavit inzerci<\/strong>, vybrat kl\u00ed\u010dov\u00e1 slova, zvolit vhodnou vizu\u00e1ln\u00ed prezentaci<\/strong> a vymyslet poutav\u00e9 texty<\/strong>, n\u00e1sledn\u011b mus\u00edte pravideln\u011b hl\u00eddat, jak si v\u0161e vede, sledovat d\u016fle\u017eit\u00e9 statistiky<\/strong> atd. Vid\u00edte, \u017ee to nen\u00ed tak lehk\u00e9, jak se na prvn\u00ed pohled m\u016f\u017ee zd\u00e1t. Sv\u011b\u0159te se tedy rad\u011bji n\u011bkomu, kdo tomu rozum\u00ed a m\u00e1 za sebou to spr\u00e1vn\u00e9 know-how.<\/p>\n Nyn\u00ed si p\u0159edstavme, \u017ee ji\u017e m\u00e1te v\u0161e vy\u0159e\u0161en\u00e9, z\u00e1kazn\u00edci o V\u00e1s v\u011bd\u00ed a za\u010d\u00ednaj\u00ed koukat, co jim m\u016f\u017eete nab\u00eddnout. Dejte si tu pr\u00e1ci a sb\u00edrejte zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f<\/strong>. Krom\u011b toho, \u017ee se dozv\u00edte spoustu zaj\u00edmav\u00fdch a d\u016fle\u017eit\u00fdch informac\u00ed, zjist\u00edte, kde m\u00e1te p\u0159\u00edpadn\u00e9 p\u0159\u00edle\u017eitosti se zlep\u0161it<\/strong>. M\u016f\u017eete zjistit, \u017ee chyb\u00ed jasn\u00e1 informace o term\u00ednu doru\u010den\u00ed nebo \u017ee nen\u00ed zcela jasn\u00e9, jak \u0159e\u0161it p\u0159\u00edpadnou reklamaci. Velk\u00e1 \u010d\u00e1st podnikatel\u016f a prodejc\u016f toto podce\u0148uje. D\u00edky tomu bude zlep\u0161ov\u00e1n\u00ed kvality slu\u017eeb pro n\u011b n\u00e1ro\u010dn\u011bj\u0161\u00ed \u010dasov\u011b i finan\u010dn\u011b. Mimo to si t\u00edm je\u0161t\u011b polep\u0161\u00edte u budouc\u00edch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed uvid\u00ed, \u017ee m\u00e1te pozitivn\u00ed recenze<\/strong> a ty negativn\u00ed \u0159e\u0161\u00edte ve prosp\u011bch z\u00e1kazn\u00edka.<\/p>\n V minulosti mnoho z\u00e1kazn\u00edk\u016f preferovalo cenu p\u0159ed servisem, to se v\u0161ak postupn\u011b m\u011bn\u00ed. Z\u00e1kazn\u00edk si rad\u011bji p\u0159iplat\u00ed za p\u0159\u00edpadn\u00e9 pohodl\u00ed a \u00fasporu \u010dasu<\/strong>, a\u0165 u\u017e se jedn\u00e1 o dopravu p\u0159\u00edmo k z\u00e1kazn\u00edkovi dom\u016f, rychlou a bezprobl\u00e9movou reklamaci nebo rychlou odezvu na p\u0159\u00edpadn\u00e9 dotazy ohledn\u011b slu\u017eby a produktu. P\u0159esn\u011b tohle komunikujte sv\u00fdm z\u00e1kazn\u00edk\u016fm. Dejte jim najevo, \u017ee V\u00e1m na nich z\u00e1le\u017e\u00ed a jejich n\u00e1zoru si v\u00e1\u017e\u00edte. \u00dasp\u011b\u0161n\u00e9 firmy tohle d\u011blaj\u00ed a p\u0159ibli\u017euj\u00ed se tak sv\u00fdm z\u00e1kazn\u00edk\u016fm. Koneckonc\u016f, o to p\u0159ece jde, abyste byli pro sv\u00e9 z\u00e1kazn\u00edky ten, kdo jim skute\u010dn\u011b rozum\u00ed a pom\u016f\u017ee vy\u0159e\u0161it jejich probl\u00e9m.<\/p>\n Nezapome\u0148te se sv\u00fdmi z\u00e1kazn\u00edky komunikovat i po jejich n\u00e1kupu nebo objedn\u00e1n\u00ed slu\u017eby<\/strong>. Nejsnaz\u0161\u00ed zp\u016fsob je email. \u0158\u00edk\u00e1te si, \u017ee je stejn\u011b nikdo ne\u010dte nebo je v\u0161ichni hned ma\u017eou? Opak je pravdou. Kl\u00ed\u010dem je personalizovan\u00fd emailing<\/a>. Dejte si tu pr\u00e1ci a rozt\u0159i\u010fte si sv\u00e9 z\u00e1kazn\u00edky podle toho, co si koupili<\/strong> a co d\u00e1v\u00e1 smysl jim nab\u00eddnout. Objednal si z\u00e1kazn\u00edk nap\u0159\u00edklad helmu na kolo? Po\u0161lete mu v emailu nab\u00eddku na cyklistick\u00e9 br\u00fdle nebo oble\u010den\u00ed. Koupil si z\u00e1kazn\u00edk prac\u00ed pr\u00e1\u0161ek? Pr\u016fm\u011brn\u00e1 rodina s d\u011btmi pere ka\u017ed\u00fd den a podle velikosti balen\u00ed jste schopni odhadnout, na jak dlouho jim vydr\u017e\u00ed. Po\u0161lete jim tedy p\u00e1r dn\u00ed p\u0159ed t\u00edm, ne\u017e jim dojde, email s nab\u00eddkou dal\u0161\u00edho balen\u00ed a ide\u00e1ln\u011b t\u0159eba i s malou slevou za opakovan\u00fd n\u00e1kup. Uvid\u00edte, \u017ee \u010das, kter\u00fd takto sv\u00fdm z\u00e1kazn\u00edk\u016fm v\u011bnujete, se V\u00e1m vr\u00e1t\u00ed. Nezapome\u0148te, \u017ee nov\u00fd z\u00e1kazn\u00edk je t\u011b\u017e\u0161\u00ed a n\u00e1ro\u010dn\u011bj\u0161\u00ed na z\u00edsk\u00e1n\u00ed ne\u017e ten, kter\u00fd u\u017e u V\u00e1s jednou nakoupil.\u00a0<\/strong><\/p>\n Posledn\u00ed v\u011bc, na kterou nezapom\u00ednejte, je Va\u0161e zna\u010dka<\/a> a to, co reprezentuje. D\u011bl\u00e1te-li perfektn\u00ed zabezpe\u010den\u00ed, komunikujte to p\u0159i ka\u017ed\u00e9 p\u0159\u00edle\u017eitosti a vyzdvihn\u011bte to jako vlastnost, kterou konkurence nem\u00e1. Prod\u00e1v\u00e1te pot\u0159eby a stylov\u00e9 oble\u010den\u00ed pro mazl\u00ed\u010dky? Vymyslete a prezentujte svoj\u00ed zna\u010dku jako firma, kter\u00e1 ud\u00e1v\u00e1 m\u00f3dn\u00ed trend mazl\u00ed\u010dk\u016f. V\u0161em ukazujte, \u017ee pr\u00e1v\u011b Va\u0161e oble\u010dky jsou to, co se nos\u00ed a bez \u010deho nem\u016f\u017ee mazl\u00ed\u010dek b\u00fdt. \u010c\u00edm siln\u011bj\u0161\u00ed a zn\u00e1m\u011bj\u0161\u00ed zna\u010dku budete mezi sv\u00fdmi z\u00e1kazn\u00edky m\u00edt, t\u00edm sp\u00ed\u0161 u V\u00e1s budou nakupovat, doporu\u010dovat V\u00e1s ostatn\u00edm a vracet se k V\u00e1m.<\/p>\n Chcete se s n\u00e1mi poradit ohledn\u011b komunikace se z\u00e1kazn\u00edky? M\u00e1te vlastn\u00ed obchod a chcete se p\u0159esunout i do online prost\u0159ed\u00ed nebo jen pot\u0159ebujete propagaci? Pak n\u00e1m napi\u0161te na e-mail info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161\u00edch webov\u00fdch str\u00e1nk\u00e1ch webmium.cz\/kontakt<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Karant\u00e9na kv\u016fli pandemii p\u0159im\u011bla spoustu podnikatel\u016f p\u0159esunout alespo\u0148 \u010d\u00e1st podnik\u00e1n\u00ed na internet. V \u010dem je to v\u00fdhoda a jak se z\u00e1kazn\u00edky vlastn\u011b komunikovat online? O tom si p\u0159e\u010dtete v dne\u0161n\u00edm \u010dl\u00e1nku.<\/p>\n","protected":false},"author":15,"featured_media":2176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"\n