{"id":3264,"date":"2019-04-24T08:46:46","date_gmt":"2019-04-24T06:46:46","guid":{"rendered":"http:\/\/wptest.nexum.cz\/jak-jsme-si-uzili-webexpo-2016\/"},"modified":"2019-04-24T08:46:46","modified_gmt":"2019-04-24T06:46:46","slug":"jak-jsme-si-uzili-webexpo-2016","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/jak-jsme-si-uzili-webexpo-2016\/","title":{"rendered":"Jak jsme si u\u017eili WebExpo 2016"},"content":{"rendered":"

Ve dnech 23 \u2013 24. 9. 2016 jsme s\u00a0kolegy nav\u0161t\u00edvili 9.
\nro\u010dn\u00edk mezin\u00e1rodn\u00ed konference WebExpo<\/strong>. Dva dny pln\u00e9 p\u0159edn\u00e1\u0161ek o webu. To je
\ntak, kdy\u017e se setk\u00e1 byznys, v\u00fdvoj a kreativita pod jednou st\u0159echou v\u00a0pom\u011bru
\n7 % \u017een a 93 % mu\u017e\u016f<\/strong>. Alespo\u0148 si jednou chlapi taky u\u017eili, co je to se
\nsk\u0159\u00ed\u017een\u00fdma nohama \u010dekat v\u00a0nekone\u010dn\u00fd front\u011b na z\u00e1chod.<\/p>\n

A kde se ta velkolep\u00e1 akce odehr\u00e1la? V\u00a0sam\u00e9m srdci
\nPrahy ve t\u0159ech s\u00e1lech Lucerny. Nap\u0159\u00ed\u010d velk\u00fdm s\u00e1lem, music barem a kinem se
\nprost\u0159\u00eddalo 70 \u0159e\u010dn\u00edk\u016f z\u00a0cel\u00e9ho sv\u011bta<\/strong>. Ka\u017ed\u00fd s\u00e1l m\u011bl sv\u00e9ho jedine\u010dn\u00e9ho
\nmoder\u00e1tora, kde mus\u00edm vyzdvihnout Pavl\u00ednu Lou\u017eenskou, kter\u00e1 bravurn\u011b zvl\u00e1dala maskovat
\nkrizov\u00e9 situace sv\u00fdm p\u0159irozen\u011b \u0161mrncovn\u00edm humorem.<\/p>\n

Abychom zhltali co nejv\u00edce
\nnov\u00fdch znalost\u00ed pro na\u0161e spole\u010dn\u00e9 budouc\u00ed projekty, sna\u017eili jsme se rozd\u011blit\u00a0sv\u00e9 s\u00edly a ob\u011bhat v\u0161e p\u0159\u00ednosn\u00e9. A tady je to
\nnejzaj\u00edmav\u011bj\u0161\u00ed, o co se s\u00a0v\u00e1mi chci pod\u011blit.<\/p>\n

\n
\"WebExpo<\/div>
WebExpo 2016<\/figcaption><\/figure>\n

Jan Kvasni\u010dka:\u00a0Nenu\u0165te u\u017eivatele p\u0159em\u00fd\u0161let<\/h2>\n

Narvan\u00fd s\u00e1l pln\u00fd o\u010dek\u00e1v\u00e1n\u00ed. A? Op\u011bt v\u00fdkon supermana. Skoro
\nstovka slajd\u016f ve \u010dty\u0159iceti minut\u00e1ch. Jan Kvasni\u010dka op\u011bt nezklamal. To v\u0161e skv\u011ble p\u0159edneseno i se \u0161petkou
\nhumoru.<\/p>\n

Jak \u0159\u00edkala Pavl\u00edna Lou\u017eensk\u00e1: \u201edejte Honzovi srd\u00ed\u010dko na wall of fame\u201c, tak j\u00e1 mu p\u011bju \u00f3dy zde na blog of fame. Opravdu p\u0159\u00ednosn\u00e1 p\u0159edn\u00e1\u0161ka o
\nnej\u010dast\u011bj\u0161\u00edch chyb\u00e1ch p\u0159i n\u00e1vrhu mobiln\u00edho a responzivn\u00edho webu<\/strong>.<\/p>\n

Jan Kvasni\u010dka v\u0161e n\u00e1zorn\u011b
\nukazoval na zn\u00e1m\u00fdch \u010desk\u00fdch eshopech, kde mnoho z\u00a0n\u00e1s denn\u011b nakupuje.
\nN\u011bkter\u00e9 chyby n\u00e1m mohou dost znep\u0159\u00edjemnit n\u00e1kup skrze mobil. Proto doporu\u010duji
\npe\u010dliv\u011b prostudovat jeho celou prezentaci<\/a> a t\u011bmto chyb\u00e1m se na va\u0161ich eshopech
\nvyvarovat. Nenu\u0165te u\u017eivatele p\u0159em\u00fd\u0161let!<\/p>\n

\n
\"Chyby<\/div>
Nej\u010dast\u011bj\u0161\u00ed mobiln\u00ed hmat<\/figcaption><\/figure>\n

Martin Mich\u00e1lek:\u00a010 praktick\u00fdch CSS3 a SVG \u0159e\u0161en\u00ed<\/h2>\n

I kdy\u017e m\u00e1m k\u00a0v\u00fdvoji daleko, na p\u0159edn\u00e1\u0161ku Martina
\nMich\u00e1lka jsem se zdr\u017eela. Byl skv\u011bl\u00fd. I m\u011b zaujaly vychyt\u00e1vky, kter\u00e9 zmi\u0148oval a
\nn\u00e1zorn\u011b uk\u00e1zal. Mrkn\u011bte schv\u00e1ln\u011b sami v\u00a0jeho prezentaci<\/a>.<\/p>\n

Jan Tich\u00fd:\u00a0Kouzlo RFM anal\u00fdzy<\/h2>\n

Na tento p\u0159ednes jsem se velice t\u011b\u0161ila. A Jan Tich\u00fd m\u011b
\nnezklamal. Jak pou\u017e\u00edvat k\u00a0segmentaci z\u00e1kazn\u00edk\u016f RFM anal\u00fdzu<\/strong> uk\u00e1zal p\u011bkn\u011b v\u00a0praxi
\nna pomysln\u00e9 kostce, kde hlavn\u00ed roli hraj\u00ed t\u0159i aspekty.<\/p>\n

Nejv\u011bt\u0161\u00ed v\u00e1hu m\u00e1 R<\/strong>ecency = kdy z\u00e1kazn\u00edk nakoupil
\nnaposledy.<\/strong> D\u00e1le bereme v potaz F<\/strong>requency = jak \u010dasto z\u00e1kazn\u00edk\u00a0utr\u00e1c\u00ed<\/strong>. A v neposledn\u00ed \u0159ad\u011b M<\/strong>onetary =\u00a0kolik u n\u00e1s\u00a0utr\u00e1c\u00ed<\/strong>. Kdy\u017e kostku rozd\u011bl\u00edme na
\njednotliv\u00e9 kosti\u010dky, tak v\u00a0ka\u017ed\u00e9 \u010d\u00e1sti najdeme jin\u00fd typ z\u00e1kazn\u00edk\u016f a na
\nka\u017ed\u00e9ho plat\u00ed jin\u00e1 strategie. Tak jak se mi z\u00e1kazn\u00edci v pomysln\u00e9 kostce p\u0159el\u00edvaj\u00ed, tak m\u011bn\u00edm taktiku. Nap\u0159\u00edklad na tzv. mrtv\u00fdch z\u00e1kazn\u00edc\u00edch si m\u016f\u017eeme zkou\u0161et v podstat\u011b v\u0161e, na nich nen\u00ed co zkazit.<\/p>\n

V\u017edy je d\u016fle\u017eit\u00e9 uv\u011bdomit si, co od na\u0161ich z\u00e1kazn\u00edk\u016f chceme, jak je k c\u00edli motivovat\u00a0a jakou cestou. V\u0161e si p\u0159e\u010dt\u011bte detailn\u011bji v\u00a0Honzov\u011b prezentaci<\/a>.<\/p>\n

\n
\"RFM<\/div>
RFM anal\u00fdza<\/figcaption><\/figure>\n

Ond\u0159ej Machulda:\u00a0Funk\u010dn\u00ed testov\u00e1n\u00ed \u2013 chyb\u011bj\u00edc\u00ed vrchol
\npyramidy<\/h2>\n

Ondra Machulda vypr\u00e1v\u011bl o chyb\u011bj\u00edc\u00edm vrcholu pyramidy v\u00a0testov\u00e1n\u00ed. B\u011bhem v\u00fdvoje je t\u0159eba neust\u00e1le testovat od t\u011bch nejmen\u0161\u00edch \u010d\u00e1st\u00ed<\/strong> cel\u00e9ho
\nprocesu. Pro\u010d pr\u00e1v\u011b od nejmen\u0161\u00edch \u010d\u00e1st\u00ed? Proto\u017ee u nich sn\u00e1z definujeme, jak se
\nmaj\u00ed chovat. Testy jsou rychlej\u0161\u00ed a levn\u011bj\u0161\u00ed. V\u011bnujeme\u00a0jim tak\u00e9 nejv\u00edce \u010dasu. Tyto
\ntesty ale nesta\u010d\u00ed. Mus\u00edme postupovat v\u00fd\u0161e v\u00a0pyramid\u011b k\u00a0integra\u010dn\u00edm test\u016fm<\/strong>.
\nA na z\u00e1v\u011br bychom nem\u011bli opomenout testy funk\u010dn\u00ed<\/strong>, kter\u00e9 jsou sice n\u00e1ro\u010dn\u011bj\u0161\u00ed,
\nale d\u016fle\u017eit\u00e9.\u00a0<\/p>\n

Nejhor\u0161\u00ed, co m\u016f\u017ee b\u00fdt je, kdy\u017e chybu v\u00a0procesu odhal\u00ed a\u017e s\u00e1m
\nu\u017eivatel. Proto testujte! P\u0159e\u010dt\u011bte si o funk\u010dn\u00edm testov\u00e1n\u00edm v\u00edce v Ondrov\u011b funk\u010dn\u00ed prezentaci<\/a>.<\/p>\n

\n
\"Funk\u010dn\u00ed<\/div>
Nezapom\u00ednejte na funk\u010dn\u00ed testov\u00e1n\u00ed<\/figcaption><\/figure>\n

Benjamin Keyser:\u00a0Budoucnost mesenger\u016f<\/h2>\n

Sd\u011blen\u00ed Benjamina Keysera bylo v\u00edce ne\u017e zaj\u00edmav\u00e9. P\u0159edstavil
\nn\u00e1m budoucnost nakupov\u00e1n\u00ed p\u0159es mobiln\u00ed aplikace<\/strong>. Mesengery jsou dnes
\nvyu\u017e\u00edvan\u011bj\u0161\u00ed ke komunikaci v\u00edce ne\u017e soci\u00e1ln\u00ed s\u00edt\u011b a proto by nebylo od v\u011bci
\nprov\u00e1d\u011bt zde i nakupovac\u00ed proces. V\u00a0Asii u\u017e p\u00e1r takov\u00fdchto projekt\u016f
\nfunguje a jsou \u00fasp\u011b\u0161n\u00e9.\u00a0<\/p>\n

S\u00e1m Google ned\u00e1vno spustil nov\u00fd kec\u00e1lek Allo, kde n\u00e1m aplikace napov\u00edd\u00e1, co v konverzaci odpov\u011bd\u011bt. Tuto appku jsme hnedka s\u00a0kolegou vyzkou\u0161eli
\na sna\u017eili jsme se j\u00ed nau\u010dit, co m\u00e1 odpov\u00eddat. Nedala se a furt n\u00e1m p\u0159edsouvala
\nsv\u00e9. Tak uvid\u00edme zda se chytne a p\u0159ev\u00e1lcuje nyn\u011bj\u0161\u00ed Hangout.<\/p>\n

Tak\u00e9 jsem se
\ndozv\u011bd\u011bla to, co jsem se asi dozv\u011bd\u011bt necht\u011bla. Multitasking pr\u00fd sni\u017euje IQ
\nv\u00edce, jak kou\u0159en\u00ed marihuany. V\u011bd\u011bli jste to? Tak\u017ee vy \u017eeny, co pr\u00e1v\u011b\u00a0te\u010f \u010dtete tento \u010dl\u00e1nek, u toho
\np\u00ed\u0161ete smsku a sm\u011bjete se na sv\u00e9ho mil\u00e9ho kolegu opa\u010dn\u00e9ho pohlav\u00ed, kter\u00fd v\u00e1m
\nvypr\u00e1v\u00ed vtip a u toho nic jin\u00e9ho ned\u011bl\u00e1,\u00a0odlo\u017ete v\u0161e a v\u011bnujte v\u0161echnu
\npozornost jenom tomuhle \u010dl\u00e1nku, tedy jednomu tasku, stejn\u011b jako v\u00e1\u0161 kolega. Mo\u017en\u00e1 si pak taky zapamatujete n\u011bjak\u00fd ten vtip jako on. \ud83d\ude42<\/p>\n

\n
\"Budoucnost<\/div>
Budoucnost mesenger\u016f<\/figcaption><\/figure>\n

Dana Cohen Baron:\u00a0Ready. Set. Sprint!<\/h2>\n

Tahle energick\u00e1 d\u00e1ma z\u00a0Izraele n\u00e1m vyt\u0159ela zrak sv\u00fdm
\ntempem. Sprint j\u00ed evidentn\u011b sedne. Na WebExpu n\u00e1m uva\u0159ila recept na design
\nsprint<\/strong> skl\u00e1daj\u00edc\u00ed se z\u00a0t\u011bchto surovin: <\/p>\n

\n
\"Design<\/div>
Design sprint<\/figcaption><\/figure>\n

Marek Prchal, Pavel Fuksa, Lubo\u0161 Jahoda:\u00a0Digit\u00e1ln\u00ed
\nagentury X freelance\u0159i v\u00a0\u010cR<\/h2>\n

Diskuze mezi freelancerem Pavlem Fuksou a digi agentem
\nLubo\u0161em Jahodou. Debata se kupodivu nezvrhla v\u00a0ostrou v\u00fdm\u011bnu n\u00e1zor\u016f mezi dv\u011bma pohledy na
\npr\u00e1ci \u010dlov\u011bka v\u00a0digit\u00e1ln\u00edm sv\u011bt\u011b. V\u00fdm\u011bna informac\u00ed prob\u00edhala\u00a0dosti um\u00edrn\u011bn\u011b a oba
\n\u0159e\u010dn\u00edci si za veden\u00ed Marka Prchala sp\u00ed\u0161e p\u0159ikyvovali.<\/p>\n

Pavel Fuksa, moment\u00e1ln\u011b p\u00e1n sv\u00e9ho \u010dasu,\u00a0se p\u0159iznal, \u017ee pokud by p\u0159i\u0161la l\u00e1kav\u00e1 nab\u00eddka, p\u0159ehupsne kl\u00ed\u010fo p\u00ed\u010fo na druhou stranu, tedy do agentury. To by ale asi musela
\nb\u00fdt sakra lukrativn\u00ed nab\u00eddka, \u017ee Pavle?<\/p>\n

\n
\"Digit\u00e1ln\u00ed<\/div>
Digit\u00e1ln\u00ed agentura X freelancer<\/figcaption><\/figure>\n

\u200d<\/p>\n

Abychom si nep\u0159ep\u00e1lili mozky, tak jsme samoz\u0159ejm\u011b
\nmuseli relaxovat. Relaxa\u010dn\u00edho vy\u017eit\u00ed p\u0159es den bylo dostatek a\u0165 u\u017e u st\u00e1nk\u016f partner\u016f nebo
\nv\u00a0kl\u00eddku v\u00a0leh\u00e1tku s\u00a0popcornem v\u00a0ruce.<\/p>\n

\n
\"Relax<\/div>
Relax na WebExpu 2016<\/figcaption><\/figure>\n

L\u00edbil se v\u00e1m \u010dl\u00e1nek o mezin\u00e1rodn\u00ed konferenci WebExpo 2016? \u0158ekn\u011bte o n\u011bm p\u0159\u00e1tel\u016fm.<\/p>\n","protected":false},"excerpt":{"rendered":"

WebExpo 2016. Dva dny pln\u00e9 p\u0159edn\u00e1\u0161ek o webu. 7 % \u017een a 93 % mu\u017e\u016f z byznysu, v\u00fdvoje a kreativity pod jednou st\u0159echou.<\/p>\n","protected":false},"author":20,"featured_media":2144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-3264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmium-novinky-2"],"yoast_head":"\nJak jsme si u\u017eili WebExpo 2016<\/title>\n<meta name=\"description\" content=\"WebExpo 2016. Dva dny pln\u00e9 p\u0159edn\u00e1\u0161ek o webu. 7 % \u017een a 93 % mu\u017e\u016f z byznysu, v\u00fdvoje a kreativity pod jednou st\u0159echou.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/jak-jsme-si-uzili-webexpo-2016\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak jsme si u\u017eili WebExpo 2016\" \/>\n<meta property=\"og:description\" content=\"WebExpo 2016. 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