{"id":3262,"date":"2017-11-23T09:59:00","date_gmt":"2017-11-23T08:59:00","guid":{"rendered":"http:\/\/wptest.nexum.cz\/jak-jsem-se-promalovala-k-eshopu\/"},"modified":"2024-04-08T21:48:54","modified_gmt":"2024-04-08T19:48:54","slug":"jak-jsem-se-promalovala-k-eshopu","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/jak-jsem-se-promalovala-k-eshopu\/","title":{"rendered":"Jak jsem se promalovala k eshopu"},"content":{"rendered":"

\u201eJsem maminka na mate\u0159sk\u00e9 dovolen\u00e9. M\u00e1m eshop, kter\u00fd prod\u00e1v\u00e1, ale j\u00e1 chci, aby prod\u00e1val v\u00edc. Za chv\u00edli mi d\u00edtko p\u016fjde do \u0161kolky a j\u00e1 se chci pln\u011b postavit na vlastn\u00ed nohy. Chci eshop, kter\u00fd bude prod\u00e1vat po\u0159\u00e1dn\u011b. Chci obchod, kter\u00fd bude p\u0159\u00edv\u011btiv\u00fd pro m\u00e9 z\u00e1kazn\u00edky i pro m\u011b. Pom\u016f\u017eete mi, pros\u00edm?\u201c<\/em> <\/p><\/blockquote>\n

Vloni v z\u00e1\u0159\u00ed u n\u00e1s v e-mailu p\u0159ist\u00e1la tato zpr\u00e1va. Jasn\u00e1 v\u00fdzva. Pro n\u00e1s i pro pan\u00ed Zdenu. Slovo dalo slovo, pl\u00e1cli jsme si a pustili se do d\u00edla. V \u0159\u00edjnu 2016 spat\u0159ila sv\u011btlo sv\u011bta Krajina omalov\u00e1nek<\/a>, obchod pln\u00fd obr\u00e1zk\u016f a barev. <\/p>\n

Jak v\u016fbec vznikl n\u00e1pad prod\u00e1vat omalov\u00e1nky? Je mo\u017en\u00e9 i s takto \u00fazce omezen\u00fdm sortimentem prorazit na \u010desk\u00e9m trhu? A pomohlo Webmium eshopov\u00e9 \u0159e\u0161en\u00ed<\/a> v tom, v \u010dem m\u011blo? To jsem se pro v\u00e1s vydala, po p\u016fl roce provozu eshopu Krajina omalov\u00e1nek, zjistit.<\/p>\n

\u201eOd Webmium eshopu <\/strong>jsem o\u010dek\u00e1vala p\u0159\u00edliv nov\u00fdch z\u00e1kazn\u00edk\u016f, pohodovou pr\u00e1ci s\u00a0polo\u017ekami zbo\u017e\u00ed a p\u0159\u00edjemnou komunikaci s\u00a0podporou, v\u0161e se mi dostalo v\u00a0nemal\u00e9 m\u00ed\u0159e.<\/strong>\u201c\u00a0<\/p><\/blockquote>\n

Zazn\u011blo na p\u0159iv\u00edtanou. N\u00e1\u0161 rozhovor nemohl za\u010d\u00edt l\u00e9pe.<\/p>\n

<\/p>\n
\"Krajina<\/div>\n

<\/a>

Krajina omalov\u00e1nek<\/figcaption><\/figure>\n

Jak jste se v\u016fbec k\u00a0omalov\u00e1nk\u00e1m dostala?<\/h3>\n

U\u017e jako mal\u00e1 jsem milovala omalov\u00e1nky. T\u00edm, \u017ee malovat neum\u00edm, p\u011btinoh\u00e1 koza pro m\u011b nen\u00ed probl\u00e9m, tak jsem se v\u00a0omalov\u00e1v\u00e1n\u00ed na\u0161la. Kombinovat a kouzlit s\u00a0barvami m\u011b velmi bav\u00ed a v\u016fbec mi nevad\u00ed, \u017ee jsem \u201eomezen\u00e1\u201c liniemi, kter\u00e9 mi n\u011bkdo p\u0159edkreslil. Naopak, m\u00e1m z\u00a0takov\u00e9ho obr\u00e1zku velikou radost, proto\u017ee vypad\u00e1 skv\u011ble. Omalov\u00e1nky umo\u017e\u0148uj\u00ed kombinovat nejr\u016fzn\u011bj\u0161\u00ed mal\u00ed\u0159sk\u00e9 techniky, tak\u017ee v\u00fdsledek vypad\u00e1 velmi profesion\u00e1ln\u011b. <\/p>\n

Co bylo impulsem spustit prvn\u00ed \u010desk\u00fd eshop specializovan\u00fd na omalov\u00e1nky pro dosp\u011bl\u00e9<\/strong>? Bylo to intuitivn\u00ed rozhodnut\u00ed nebo jste mapovala situaci na trhu?<\/h3>\n

Kdy\u017e jsem v\u00a0l\u00e9t\u011b 2015 zjistila, \u017ee existuj\u00ed omalov\u00e1nky s\u00a0motivy pro dosp\u011bl\u00e9, koupila jsem si v\u00a0knihkupectv\u00ed svoji prvn\u00ed knihu antistresov\u00fdch omalov\u00e1nek. Kvalita tisku i pap\u00edru byla velmi \u0161patn\u00e1, proto jsem za\u010dala p\u00e1trat po dal\u0161\u00edch mo\u017enostech, kde sehnat kvalitn\u011bj\u0161\u00ed vyd\u00e1n\u00ed. Zjistila jsem, \u017ee nab\u00eddka v\u00a0zahrani\u010d\u00ed je velmi \u0161irok\u00e1 a pestr\u00e1. <\/p>\n

Rozhodn\u011b jsem na za\u010d\u00e1tku nepl\u00e1novala otev\u0159\u00edt eshop s\u00a0omalov\u00e1nkami. Prvotn\u00edm impulzem byl m\u016fj vlastn\u00ed z\u00e1jem naj\u00edt si zaj\u00edmav\u00e9 obr\u00e1zky a knihy, kter\u00e9 nebyly dostupn\u00e9 v\u00a0\u010cR. Se sv\u00fdmi zahrani\u010dn\u00edmi \u00falovky jsem se pochlubila na Facebooku<\/a>. Mezi m\u00fdmi p\u0159\u00e1teli se strhla lavina \u017e\u00e1dost\u00ed a proseb o zprost\u0159edkov\u00e1n\u00ed n\u00e1kupu. R\u00e1da jsem vyhov\u011bla a t\u00edm se pomalu dostala k\u00a0n\u00e1padu za\u010d\u00edt s\u00a0prodejem zahrani\u010dn\u00edch omalov\u00e1nek pro dosp\u011bl\u00e9.<\/p>\n

Rozhodnut\u00ed \u00a0uzr\u00e1lo. A co bylo d\u00e1l, jak jste postupovala p\u0159i hled\u00e1n\u00ed eshopov\u00e9ho poskytovatele?<\/h3>\n

O tom, jak m\u00e1 fungovat spr\u00e1vn\u00fd eshop jsem vlastn\u011b nem\u011bla ani tu\u0161en\u00ed. Pro\u0161la jsem nab\u00eddku na internetu. A s\u00e1hla po pohledov\u011b hezk\u00e9m \u0159e\u0161en\u00ed, kter\u00e9 bylo skoro zadarmo. Dnes u\u017e ch\u00e1pu, pro\u010d byl m\u016fj prvn\u00ed eshop za hubi\u010dku.<\/p>\n

Kdy tedy nastal ten zlomov\u00fd okam\u017eik \u201eA dost, jdu jinam\u201d?<\/h3>\n

Hlavn\u00ed nev\u00fdhodou bylo to, \u017ee obchod nenab\u00edzel mo\u017enost produktov\u00e9ho vyhled\u00e1v\u00e1n\u00ed. Ne\u017e se z\u00e1kazn\u00edk prokousal, kam cht\u011bl, m\u00e1lem mi u n\u00e1kupu usnul. Administrace eshopu se nad\u00e1le nevyv\u00edjela. Z\u016fstala zamrzl\u00e1 v roce vzniku. A vykazoval r\u016fzn\u00e9 druhy chyb, prost\u011b o nervy. Pr\u00e1ce s\u00a0objedn\u00e1vkami a vkl\u00e1d\u00e1n\u00ed zbo\u017e\u00ed do eshopu bylo \u010dasov\u011b velmi n\u00e1ro\u010dn\u00e9 a zdlouhav\u00e9. <\/p>\n

<\/p>\n
\"Krajina<\/div>\n

<\/a>

Krajina omalov\u00e1nek<\/figcaption><\/figure>\n

A jak jste vlastn\u011b Webmium na\u0161la?<\/h3>\n

K\u00a0Webmiu<\/a> jsem se dostala na doporu\u010den\u00e9 zn\u00e1m\u00e9, kter\u00e1 m\u00e1 s\u00a0firmou v\u00fdborn\u00e9 zku\u0161enosti. Kdy\u017e mi \u0159ekla, \u017ee mohu provozovat modern\u00ed eshop, p\u0159i jeho\u017e obsluze nestr\u00e1v\u00edm hodiny<\/strong> a z\u00a0n\u011bho\u017e budou m\u00ed z\u00e1kazn\u00edci r\u00e1di a pohodln\u011b nakupovat, bylo rozhodnuto.<\/p>\n

Po\u010d\u00e1te\u010dn\u00ed investice do vybudov\u00e1n\u00ed funguj\u00edc\u00edho eshopu nemus\u00ed b\u00fdt pro \u017eenu na mate\u0159sk\u00e9 dovolen\u00e9 zrovna mal\u00fdm obnosem. V\u00e1hala jste, zda do toho j\u00edt nebo v\u00e1m bylo hned jasn\u00e9, \u017ee investujete do sv\u00e9 budoucnosti?<\/h3>\n

Nebudu zast\u00edrat, \u017ee po\u010d\u00e1te\u010dn\u00ed n\u00e1klady na nov\u00fd eshop mne trochu vyd\u011bsily. \u0158e\u0161ila jsem dilema, jestli to v\u00e1\u017en\u011b stoj\u00ed za to. Zda investici zvl\u00e1dnu a je-li skute\u010dn\u011b re\u00e1ln\u00e9, aby se mi co nejd\u0159\u00edv vr\u00e1tila. Po osobn\u00ed sch\u016fzce<\/a> ve Webmiu jsem ale m\u011bla jasno. <\/p>\n

Jako racion\u00e1ln\u00ed \u017eena, v\u00edm, \u017ee stoprocentn\u00ed z\u00e1ruky nikdy, nikde nedostanu. Ov\u0161em to, o \u010dem moji budouc\u00ed par\u0165\u00e1ci hovo\u0159ili, m\u011blo hlavu a patu. Eshopov\u00fd t\u00fdm mi v\u0161e vysv\u011btlil do nejmen\u0161\u00edch detail\u016f<\/strong>, uk\u00e1zal mi v\u00fdhody funguj\u00edc\u00edho obchodu a dilema bylo vy\u0159e\u0161eno.<\/p>\n

V\u00fdroba nov\u00e9ho eshopu je proces, kter\u00fd vy\u017eaduje nejen pr\u00e1ci specialist\u016f, ale i sou\u010dinnost majitele. Jak jste s n\u00e1mi tohle obdob\u00ed v\u00fdroby zvl\u00e1dla?<\/h3>\n

V\u00a0pohod\u011b. Kdykoliv byla pot\u0159eba spolupr\u00e1ce z\u00a0m\u00e9 strany (dod\u00e1n\u00ed fotografi\u00ed nebo jin\u00fdch podklad\u016f), v\u017edy mi bylo jasn\u011b a srozumiteln\u011b \u0159e\u010deno, co p\u0159esn\u011b se ode mne o\u010dek\u00e1v\u00e1. Tak\u017ee jsme cel\u00fd proces v\u00fdroby zvl\u00e1dali hladce, bez z\u00e1drhel\u016f a komplikac\u00ed.<\/p>\n

<\/p>\n
\"Krajina<\/div>\n

<\/a>

Krajina omalov\u00e1nek<\/figcaption><\/figure>\n

Nebyla jste trochu vypla\u0161en\u00e1, kdy\u017e v\u00e1m t\u0159eba na\u0161i SEO specialist\u00e9 kompletn\u011b p\u0159ekopali informa\u010dn\u00ed architekturu nebo grafik p\u0159etvo\u0159il logo? Zasahovala jste hodn\u011b do v\u00fdroby nebo ji nechala pln\u011b v na\u0161\u00ed re\u017eii?<\/h3>\n

P\u0159i realizaci jsem nechala pracovn\u00edmi t\u00fdmu volnou ruku, pouze jsem korigovala n\u011bkter\u00e9 z\u00e1le\u017eitosti t\u00fdkaj\u00edc\u00ed se vzhledu, pou\u017eit\u00fdch barev atd. Kdykoliv se mi n\u011bco nezd\u00e1lo nebo jsem z\u00e1sadn\u00ed zm\u011bnu nech\u00e1pala, specialista mi v klidu vysv\u011btlil, pro\u010d to v nov\u00e9 Krajin\u011b omalov\u00e1nek bude jinak. Na\u0161t\u011bst\u00ed jsem se vlo\u017eila do rukou odborn\u00edk\u016f ve sv\u00e9m oboru, tak\u017ee strach \u0161el stranou.<\/p>\n

P\u0159i\u0161el den spu\u0161t\u011bn\u00ed. Byla jste nerv\u00f3zn\u00ed?<\/h3>\n

Samoz\u0159ejm\u011b jsem byla nerv\u00f3zn\u00ed. A jak! Byla jsem napnut\u00e1, jak z\u00e1kazn\u00edci nov\u00fd eshop p\u0159ijmou a jestli se mi bude v administraci dob\u0159e a intuitivn\u011b pracovat. <\/p>\n

A jak to dopadlo?<\/h3>\n

Z\u00e1kaznice byly zm\u011bnou nad\u0161en\u00e9<\/strong>, velmi se jim l\u00edbil vzhled, snadnost orientace ve zbo\u017e\u00ed, vyhled\u00e1v\u00e1n\u00ed zbo\u017e\u00ed podle parametr\u016f, jednoduch\u00fd zp\u016fsob objedn\u00e1vek a dal\u0161\u00ed vychyt\u00e1vky. <\/p>\n

Z\u00e1kaznice? Tak\u017ee tak trochu babinec? Mu\u017ei nemaluj\u00ed?<\/h3>\n

Ale ano! I p\u00e1nov\u00e9 ob\u010das nakoup\u00ed. N\u011bkte\u0159\u00ed z nich i vybarvuj\u00ed. Ale v\u011bt\u0161inou u\u017e nemohou vydr\u017eet ps\u00ed o\u010di sv\u00e9 \u017eeny a nakupuj\u00ed pro sv\u00e9 drah\u00e9 polovi\u010dky. Omalov\u00e1nky a pastelky jsou tak\u00e9 skv\u011bl\u00fdm tipem na d\u00e1rek. K V\u00e1noc\u016fm, narozenin\u00e1m nebo jen tak, z l\u00e1sky.<\/p>\n

Kdo je tedy va\u0161e c\u00edlov\u00e1 skupina. Jak byste popsala typick\u00e9ho z\u00e1kazn\u00edka Krajiny omalov\u00e1nek?<\/h3>\n

Hlavn\u00ed c\u00edlovou skupinou jsou zmi\u0148ovan\u00e9 \u00a0\u017eeny, v\u011bkov\u00e1 kategorie asi 30 – 40, ta pat\u0159\u00ed k\u00a0nejsiln\u011bj\u0161\u00edm. M\u00e1m ale i silnou skupinu z\u00e1kaznic, kter\u00e9 studuj\u00ed st\u0159edn\u00ed \u0161kolu nebo \u017eeny, kter\u00e9 jsou d\u016fchodov\u00e9ho v\u011bku. Pom\u011brn\u00e1 \u010d\u00e1st m\u00e9 klientely jsou lid\u00e9 s\u00a0n\u011bjak\u00fdm druhem posti\u017een\u00ed, kte\u0159\u00ed maj\u00ed probl\u00e9m s\u00a0pohyblivost\u00ed a v\u011bt\u0161\u00ed \u010d\u00e1st dne tr\u00e1v\u00ed doma, pr\u00e1v\u011b malov\u00e1n\u00edm. <\/p>\n

Je mi jasn\u00e9, \u017ee v\u00e9st obchod je p\u011bkn\u00e1 d\u0159ina. Ale jak v\u00e1m to jde? Co n\u00e1\u0161 editor? Zvl\u00e1d\u00e1te ho ovl\u00e1dat \u00fapln\u011b sv\u00e9pomoc\u00ed?<\/h3>\n

Ka\u017ed\u00fd nov\u00fd program nebo aplikace vy\u017eaduje, aby se s\u00a0n\u00edm \u010dlov\u011bk nau\u010dil pracovat. Pokud je ov\u0161em pr\u00e1ce v\u00a0dan\u00e9m programu ka\u017edodenn\u00ed a nav\u00edc intuitivn\u00ed, tak to jde velmi rychle. Administrace Webmium<\/strong><\/a> je snadn\u00e1 a kvalitn\u011b zpracovan\u00e1<\/strong>, tak\u017ee to \u0161lo opravdu samo t\u00e9m\u011b\u0159 od za\u010d\u00e1tku. \u017d\u00e1dn\u00fd z\u00e1sadn\u00ed probl\u00e9m jsem nezaznamenala.<\/p>\n

<\/p>\n
\"Krajina<\/div>\n

<\/a>

Krajina omalov\u00e1nek<\/figcaption><\/figure>\n

Tak\u017ee kdy\u017e si n\u00e1hodou s n\u011b\u010d\u00edm nev\u00edte rady, je v\u00e1m n\u011bkdo k dispozici?<\/h3>\n

Ano. M\u00e1m sv\u00e9ho p\u0159id\u011blen\u00e9ho \u010dlov\u00ed\u010dka, kter\u00fd se o m\u011b star\u00e1 a kdy\u017e se mi n\u011bco neda\u0159\u00ed, zavol\u00e1m o radu. Spolupr\u00e1ci si nemohu vynachv\u00e1lit, jak\u00fdkoliv probl\u00e9m se \u0159e\u0161\u00ed okam\u017eit\u011b k\u00a0moj\u00ed velk\u00e9 spokojenosti. <\/p>\n

U\u017e na prvn\u00ed pohled je vid\u011bt, \u017ee se Krajin\u011b omalov\u00e1nek da\u0159\u00ed. Za p\u016fl roku, se i dost rozrostl sortiment. Jak omalov\u00e1nek, tak v\u00fdtvarn\u00fdch pot\u0159eb. Znamen\u00e1 to tedy, \u017ee se obchod kvete? <\/h3>\n

Ano, nab\u00eddka se od za\u010d\u00e1tku vzniku eshopu v\u00fdrazn\u011b roz\u0161\u00ed\u0159ila. D\u00e1vno u\u017e nenab\u00edz\u00edm pouze omalov\u00e1nky, ale tak\u00e9 v\u00fdtvarn\u00e9 pot\u0159eby, u kter\u00fdch se soust\u0159e\u010fuji hlavn\u011b na kvalitn\u011bj\u0161\u00ed um\u011bleck\u00e9 sady. <\/p>\n

V\u00edm, \u017ee o takov\u00fdch v\u011bcech se nemluv\u00ed, ale prozrad\u00edte tak n\u011bjak zhruba v procentech o kolik se v\u00e1m zvedly tr\u017eby? <\/h3>\n

Ba naopak. M\u00e1m z toho radost, tak se pod\u011bl\u00edm. Tr\u017eby se zvedly o 70 % oproti stejn\u00e9mu obdob\u00ed v\u00a0lo\u0148sk\u00e9m roce<\/strong>. Co\u017e potvrzuje, \u017ee tentokr\u00e1t jsem ne\u0161l\u00e1pla vedle.<\/p>\n

\u00dasp\u011bch va\u0161eho obchodu jasn\u011b dokazuje, \u017ee eshopy specializovan\u00e9 na ur\u010dit\u00fd sortiment maj\u00ed zelenou. Kdybyste te\u010f mohla za\u010d\u00ednaj\u00edc\u00edm eshopist\u016fm n\u011bco poradit. Co byste jim \u0159ekla?<\/h3>\n

Ur\u010dit\u011b je t\u0159eba se soust\u0159edit na v\u00fdb\u011br kvalitn\u00edho zbo\u017e\u00ed, kter\u00e9 nen\u00ed dostupn\u00e9 v\u00a0ka\u017ed\u00e9m eshopu, a pak je velmi d\u016fle\u017eit\u00fd vst\u0159\u00edcn\u00fd a pozitivn\u00ed p\u0159\u00edstup k\u00a0z\u00e1kazn\u00edk\u016fm. Z\u00e1kazn\u00edk mus\u00ed c\u00edtit, \u017ee je v\u00edtan\u00fd<\/strong> a ka\u017ed\u00e1 jeho objedn\u00e1vka je prioritn\u00ed a vy\u0159\u00edzen\u00e1 obratem. D\u016fle\u017eit\u00e9 je tak\u00e9 m\u00edt dostatek zbo\u017e\u00ed skladem, aby z\u00e1kazn\u00edk nemusel \u010dekat t\u00fddny na svoji z\u00e1silku. <\/p>\n

S pan\u00ed Zdenou jsme se pobavily i o milionu dal\u0161\u00edch v\u011bc\u00ed. Probraly jsme, jak nepodce\u0148uje komunikaci se z\u00e1kazn\u00edky. Jak za dobu jej\u00edho p\u016fsoben\u00ed na internetu p\u0159i\u0161la konkurence, ale ona se j\u00ed neboj\u00ed. Jak si osahala EET syst\u00e9m Webmium a pl\u00e1nuje ho vyu\u017e\u00edvat. Prost\u011b to byl takov\u00fd prima den v krajin\u011b pln\u00e9 barev. Nakonec mi nezb\u00fdv\u00e1 ne\u017e eshopu pop\u0159\u00e1t, aby i nad\u00e1le rostl a s\u00edlil tak, jako se mu to da\u0159\u00ed dote\u010f.<\/p>\n

I pro v\u00e1s m\u016f\u017ee b\u00fdt Webmium eshop<\/a> spr\u00e1vnou volbou. Chcete v\u011bd\u011bt v\u00edce? Mrkn\u011bte na n\u00e1\u0161 web<\/a> a ozv\u011bte se n\u00e1m.<\/a><\/p>\n

Rozhodn\u011b si nenechte uj\u00edt dal\u0161\u00ed rozhovor a tipy pro va\u0161e podnik\u00e1n\u00ed. Sledujte n\u00e1s<\/a> a nic ze sv\u011bta e-commerce v\u00e1m u\u017e neute\u010de.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jsem maminka na mate\u0159sk\u00e9 dovolen\u00e9. 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Chcete zn\u00e1t cel\u00fd p\u0159\u00edb\u011bh?","_links":{"self":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/comments?post=3262"}],"version-history":[{"count":1,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3262\/revisions"}],"predecessor-version":[{"id":3778,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3262\/revisions\/3778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media\/3263"}],"wp:attachment":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media?parent=3262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/categories?post=3262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/tags?post=3262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}