{"id":3260,"date":"2021-09-17T13:47:38","date_gmt":"2021-09-17T11:47:38","guid":{"rendered":"http:\/\/wptest.nexum.cz\/jak-a-proc-nastavit-dsa-reklamy\/"},"modified":"2021-09-17T13:47:38","modified_gmt":"2021-09-17T11:47:38","slug":"jak-a-proc-nastavit-dsa-reklamy","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/jak-a-proc-nastavit-dsa-reklamy\/","title":{"rendered":"Jak a pro\u010d nastavit DSA reklamy?"},"content":{"rendered":"<p>Dynamick\u00e1 kampa\u0148 je ve zkratce ozna\u010dov\u00e1na jako DSA. Z anglick\u00fdch slov Dynamic Search Ads. Jedn\u00e1 se o pom\u011brn\u011b \u010dasto vyu\u017e\u00edvan\u00fd typ kampan\u011b. V dne\u0161n\u00edm \u010dl\u00e1nku si uk\u00e1\u017eeme, jak takovou reklamu nastavit, kdy a pro\u010d ji pou\u017e\u00edvat, a kdy ji naopak nen\u00ed vhodn\u00e9 pou\u017e\u00edt.<\/p>\n<h3><strong>Co je to dynamick\u00e1 reklama?<\/strong><\/h3>\n<p>Dynamick\u00e1 reklama ve vyhled\u00e1v\u00e1n\u00ed vypad\u00e1 na prvn\u00ed pohled velmi podobn\u011b jako klasick\u00fd textov\u00fd inzer\u00e1t. Pokud byste na str\u00e1nce s vyhled\u00e1v\u00e1n\u00edm vid\u011bli oba typy reklamy, jak reklamu klasickou, tak dynamickou, pravd\u011bpodobn\u011b pozn\u00e1te, kter\u00e1 z nich je kter\u00e1. P\u0159esto, \u017ee vypadaj\u00ed podobn\u011b, dynamick\u00e1 reklama vypad\u00e1 trochu ochuzen\u011b od t\u00e9 klasick\u00e9 vyhled\u00e1vac\u00ed, tedy co se nadpis\u016f t\u00fd\u010de. Pro\u010d tomu tak je? Zat\u00edmco v klasick\u00e9m inzer\u00e1tu m\u00e1te mo\u017enost si zvolit nadpisy a webovou str\u00e1nku, na kterou bude reklama sm\u011b\u0159ovat, tak u dynamick\u00fdch reklam tomu tak nen\u00ed. O n\u011bkter\u00e1 nastaven\u00ed jsme jednodu\u0161e ochuzeni. U dynamick\u00fdch reklam m\u016f\u017eete zadat dva jak\u00e9koliv popisky o d\u00e9lce 90 znak\u016f, av\u0161ak nem\u00e1te mo\u017enost zadat nadpisy ani URL adresu. Ty se tvo\u0159\u00ed zcela automaticky, proto ob\u010das vypadaj\u00ed nemotorn\u011b a nejsou p\u0159\u00edli\u0161 obsahov\u011b bohat\u00e9.<\/p>\n<p><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:588px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"588px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/614483dc4ffeae070e6ca796_d6bXzI9leO76bagoaL7N-GrL1tSdXVd8EARPs9xfuM9N1CgMF2Vgpct8bxfCazTUTymmy-1h5yroofBW1AhN0Q1BGx8Wg8IIlaPkDbXmnLP7RP1tYiBv31-gxN7GfIGf8uPKoyEE%3Ds0.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"DSA\"><\/div>\n<\/figure>\n<p><\/p>\n<p>Vytvo\u0159en\u00ed dynamick\u00fdch reklam je v mnoh\u00e9m pro inzerenta snaz\u0161\u00ed. Nejv\u011bt\u0161\u00edm rozd\u00edlem oproti klasick\u00fdm textov\u00fdm inzer\u00e1t\u016fm je, \u017ee do dynamick\u00e9 kampan\u011b nezad\u00e1v\u00e1me kl\u00ed\u010dov\u00e1 slova. Ty jsou op\u011bt vyb\u00edr\u00e1na automaticky na z\u00e1klad\u011b obsahu str\u00e1nky. V souvislosti s kl\u00ed\u010dov\u00fdmi slovy je nutno zm\u00ednit je\u0161t\u011b jeden d\u016fle\u017eit\u00fd aspekt. A\u010dkoliv nen\u00ed pot\u0159eba ke spu\u0161t\u011bn\u00ed reklamy zad\u00e1vat kl\u00ed\u010dov\u00e1 slova, tak vylu\u010duj\u00edc\u00ed kl\u00ed\u010dov\u00e1 slova mus\u00edme definovat v\u017edy, abychom zamezili spu\u0161t\u011bn\u00ed reklamy na kl\u00ed\u010dov\u00e1 slova, kter\u00e1 nejsou pro n\u00e1s \u017e\u00e1douc\u00ed.<\/p>\n<h3><strong>Kdy se dynamick\u00e1 reklama zobraz\u00ed?<\/strong><\/h3>\n<p>V rozhodov\u00e1n\u00ed, kdy a zda se dynamick\u00e1 reklama m\u016f\u017ee zobrazit, hraje (mimo aukce) podstatnou roli titulek str\u00e1nky a do zna\u010dn\u00e9 m\u00edry i jej\u00ed obsah. Mnoz\u00ed z V\u00e1s si u\u017e ur\u010dit\u011b v\u0161imli podobnosti mezi organick\u00fdm vyhled\u00e1v\u00e1n\u00edm a dynamick\u00fdmi reklamami. A ona podobnost tam skute\u010dn\u011b je. Obecn\u011b toti\u017e plat\u00ed, \u017ee pokud V\u00e1\u0161 web bude m\u00edt dob\u0159e zpracovan\u00e9 SEO, budou DSA reklamy l\u00e9pe fungovat a z\u00e1rove\u0148 dynamick\u00e9 reklamy mohou pomoci vylep\u0161it Va\u0161e SEO. Pokud budu hledat nap\u0159\u00edklad sportovn\u00ed pot\u0159eby Pardubice a m\u016fj web bude tuto str\u00e1nku obsahovat (respektive bude v n\u00ed obsa\u017een tento titulek), pak je velk\u00e1 \u0161ance, \u017ee dynamick\u00e1 reklama zobraz\u00ed u\u017eivateli po\u017eadovan\u00fd obsah. P\u0159i \u0161patn\u00e9m zpracov\u00e1n\u00ed SEO se ob\u010das st\u00e1v\u00e1, \u017ee V\u00e1s dynamick\u00e9 reklamy po\u0161lou na str\u00e1nku, kde nenajdete, co jste hledali.<\/p>\n<h3><strong>Pro koho nejsou dynamick\u00e9 reklamy vhodn\u00e9?<\/strong><\/h3>\n<ul>\n<li>Dynamick\u00e9 reklamy nejsou vhodn\u00e9, pokud se V\u00e1\u0161 web \u010dasto m\u011bn\u00ed. Nap\u0159\u00edklad p\u0159i ka\u017edodenn\u00edch akc\u00edch.<\/li>\n<li>Dynamick\u00e9 reklamy ve vyhled\u00e1v\u00e1n\u00ed funguj\u00ed l\u00e9pe, pokud m\u00e1 web spr\u00e1vn\u011b napsan\u00e9 titulky str\u00e1nek a srozumiteln\u00fd obsah. Pokud tomu tak nen\u00ed, \u00fa\u010dinnost reklam se sni\u017euje.<\/li>\n<li>Dynamick\u00e9 reklamy funguj\u00ed nejl\u00e9pe na optimalizovan\u00fdch webech, kde dok\u00e1\u017e\u00ed rozpoznat relevantn\u00ed v\u00fdrazy. Naopak dob\u0159e nespolupracuj\u00ed s weby, kde je nap\u0159\u00edklad hodn\u011b obr\u00e1zk\u016f nebo flash prvky.<\/li>\n<\/ul>\n<h3><strong>V\u00fdhody dynamick\u00fdch reklam<\/strong><\/h3>\n<ul>\n<li>\u0160et\u0159\u00ed \u010das &#8211; nemus\u00edte p\u0159em\u00fd\u0161let nad kl\u00ed\u010dov\u00fdmi slovy, nadpisy pro kampa\u0148 a URL &#8211; zde jsou generov\u00e1ny automaticky.<\/li>\n<li>Obs\u00e1hnou cel\u00fd web. M\u016f\u017eete snadno c\u00edlit na v\u0161echny str\u00e1nky nebo jen ur\u010dit\u00e9 str\u00e1nky na sv\u00e9m webu p\u0159i minim\u00e1ln\u00edm \u00fasil\u00ed.<\/li>\n<li>Z\u00edsk\u00e1te tipy na nov\u00e1 kl\u00ed\u010dov\u00e1 slova.<\/li>\n<li>Pomohou i v p\u0159\u00edpad\u011b, \u017ee m\u00e1te velk\u00e9 mno\u017estv\u00ed m\u00e1lo hledan\u00fdch v\u00fdraz\u016f.<\/li>\n<\/ul>\n<h3><strong>Jak vytvo\u0159it dynamickou kampa\u0148 ve vyhled\u00e1v\u00e1n\u00ed?<\/strong><\/h3>\n<p>Dynamick\u00e1 vyhled\u00e1vac\u00ed kampa\u0148 se p\u0159\u00edli\u0161 neli\u0161\u00ed od tvorby klasick\u00e9 vyhled\u00e1vac\u00ed kampan\u011b. Nav\u00edc jen mus\u00edte zvolit dom\u00e9nu kampan\u011b, jazyk a zdroj kampan\u011b, jinak je nastaven\u00ed stejn\u00e9.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:839px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"839px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/614483dcdb978c8437a5980a_TsiHFJaG5lQQCUhP2UpiMqCUFB-0yG8zN9Lmp_T4prYTiqLrv4iXXT21PdoSwn3Z3p_xhdoXaxsZ2Bco_bnC2FeBSG7JRihrwAKfCqDGijohxDbbwOxvAsDLYpqD4e2hLnp6pQhQ%3Ds0.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"dsa\"><\/div>\n<\/figure>\n<p>Jak jsem ji\u017e napsal, tvorba DSA kampan\u011b a klasick\u00e9 vyhled\u00e1vac\u00ed kampan\u011b jsou si v mnoh\u00e9m podobn\u00e9. Pokud v\u0161ak tvo\u0159\u00edte DSA reklamy p\u0159\u00edmo v internetov\u00e9m rozhran\u00ed, myslete v\u017edy na to, \u017ee p\u0159i tvorb\u011b reklamn\u00edch sestav je nutn\u00e9 zvolit, \u017ee chcete vytv\u00e1\u0159et sestavy pro dynamick\u00e9 reklamy, nikoliv pro klasick\u00e9.<\/p>\n<p><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1095px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1095px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/614483dd2181cf1341eb0bf3_oDAlLGSxugGe-UGwfF-C_f4gvN74QyNuvzI17p47r31ngVghzH9y6E_sEnxEuRO1Bo9yIyyWI9dHUVkBhrd14MfI58CdlIYAUSQvzYJDgU90Mu15umUo5ozBhnSaTJjqORe0BiI2%3Ds0.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"dsa\"><\/div>\n<\/figure>\n<p>M\u011bjte na pam\u011bti, \u017ee DSA kampan\u011b se nikdy nerozjedou tak rychle, jako klasick\u00e1 kampa\u0148 ve vyhled\u00e1v\u00e1n\u00ed. Google se toti\u017e mus\u00ed nejd\u0159\u00edv zorientovat ve Va\u0161em webu, a to mu m\u016f\u017ee trvat a\u017e dva dny.<\/p>\n<h3><strong>Jak zac\u00edlit?<\/strong><\/h3>\n<p>V z\u00e1sad\u011b m\u00e1te 2 mo\u017enosti, jak zac\u00edlit dynamick\u00e9 vyhled\u00e1vac\u00ed reklamy. Prvn\u00ed je jednodu\u0161\u0161\u00ed na nastaven\u00ed (slovem jednodu\u0161\u0161\u00ed, nemysl\u00edm efektivn\u011bj\u0161\u00ed nebo lep\u0161\u00ed) a druh\u00e1 je o n\u011bco slo\u017eit\u011bj\u0161\u00ed.\u00a0<\/p>\n<ul>\n<li>v prvn\u00ed variant\u011b vyu\u017eijete volbu \u201cpou\u017e\u00edt index Googlu m\u00e9ho webu\u201d &#8211; pokud tuto mo\u017enost zvol\u00edte, Google s\u00e1m prozkoum\u00e1 V\u00e1\u0161 web a n\u00e1sledn\u011b m\u016f\u017eete ru\u010dn\u011b nastavit, na kter\u00e9 str\u00e1nky webu maj\u00ed b\u00fdt reklamn\u00ed sestavy zac\u00edleny.<\/li>\n<li>Varianta druh\u00e1 je zac\u00edlit na jednotliv\u00e9 produkty pomoc\u00ed feedu. Feedem je zde my\u0161leno textov\u00fd csv soubor, kter\u00fd obsahuje URL a \u0161t\u00edtek ka\u017ed\u00e9ho produktu. V\u00fdhoda tohoto typu c\u00edlen\u00ed dynamick\u00fdch reklam je v tom, \u017ee m\u016f\u017eete c\u00edlit na vybran\u00e9 produkty. Takov\u00e9 c\u00edlen\u00ed je velmi p\u0159esn\u00e9. Te\u010f mnoh\u00e9 z v\u00e1s ur\u010dit\u011b napadlo: Co kdy\u017e m\u00e1m v eshopu 1000 produkt\u016f? To budu vytv\u00e1\u0159et csv soubor s tis\u00edci \u0159\u00e1dky ru\u010dn\u011b? To ur\u010dit\u011b nemus\u00edte. Existuj\u00ed programy pro automatickou tvorbu csv souboru pro c\u00edlen\u00ed dynamick\u00fdch vyhled\u00e1vac\u00edch reklam pomoc\u00ed feedu. Tady bych r\u00e1d upozornil na d\u016fle\u017eit\u00e9 aspekty t\u00fdkaj\u00edc\u00ed se c\u00edlen\u00ed z feedu. Toto c\u00edlen\u00ed nen\u00ed vhodn\u00e9 pro v\u0161echny kampan\u011b. Na to, aby m\u011blo smysl tento zp\u016fsob c\u00edlen\u00ed vyu\u017e\u00edt, je pot\u0159eba m\u00edt dostatek produkt\u016f. Druhou podm\u00ednkou je dostate\u010dn\u011b velk\u00fd rozpo\u010det pro danou kampa\u0148, na kter\u00e9 chcete tento zp\u016fsob c\u00edlen\u00ed vyu\u017e\u00edt. Tedy nen\u00ed vhodn\u00e9 pro mal\u00e9 eshopy \u010di web s men\u0161\u00edm po\u010dtem str\u00e1nek nebo mal\u00fdm rozpo\u010dtem.<\/li>\n<\/ul>\n<p>Pro takov\u00e9 p\u0159\u00edpady je vhodn\u00e9 vyu\u017e\u00edt prvn\u00ed variantu \u201cpou\u017e\u00edt index Googlu m\u00e9ho webu, kter\u00fd V\u00e1m v z\u00e1sad\u011b nab\u00edz\u00ed t\u0159i mo\u017enosti c\u00edlen\u00ed.<\/p>\n<ul>\n<li><strong>Doporu\u010den\u00e9 kategorie pro web<\/strong>. Osobn\u011b tuto mo\u017enost vyu\u017e\u00edv\u00e1m m\u00e1lo. P\u0159i zakl\u00e1d\u00e1n\u00ed kampan\u011b tato mo\u017enost mnohdy neobsahuje doporu\u010den\u00e9 kategorie, pr\u00e1v\u011b proto, \u017ee Google je\u0161t\u011b nestihl prozkoumat V\u00e1\u0161 web. Druh\u00fdm d\u016fvodem je, \u017ee navrhovan\u00e9 kategorie jsou \u010dasto velmi obt\u00ed\u017en\u011b pou\u017eiteln\u00e9. Chcete-li p\u0159esto tuto mo\u017enost vyu\u017e\u00edt a nevid\u00edte v nastaven\u00ed \u017e\u00e1dn\u00e9 doporu\u010den\u00e9 kategorie, vra\u0165te se do nastaven\u00ed pozd\u011bji, a\u017e Google prozkoum\u00e1 V\u00e1\u0161 web.<\/li>\n<li><strong>Konkr\u00e9tn\u00ed str\u00e1nky webu<\/strong> &#8211; tuto mo\u017enost vyu\u017e\u00edv\u00e1m nej\u010dast\u011bji. V r\u00e1mci n\u00ed, m\u016f\u017eete p\u0159esn\u011b definovat, na kter\u00e9 str\u00e1nky m\u00e1 b\u00fdt dynamick\u00e1 reklama c\u00edlen\u00e1. Pro lep\u0161\u00ed p\u0159ehlednost je dobr\u00e9 vytvo\u0159it v\u00edce reklamn\u00edch sestav a v ka\u017ed\u00e9 z nich c\u00edlit pouze na jednu kategorii produkt\u016f nebo jednu str\u00e1nku.<\/li>\n<li><strong>V\u0161echny webov\u00e9 str\u00e1nky<\/strong> &#8211; Tuhle mo\u017enost si nechte na moment, kdy se V\u00e1m nepoda\u0159\u00ed jakkoliv jinak strukturovat Va\u0161i kampa\u0148. P\u0159i vyu\u017eit\u00ed t\u00e9to mo\u017enosti m\u00e1te v\u0161echny produkty \u010di str\u00e1nky v jedn\u00e9 reklamn\u00ed sestav\u011b, co\u017e nen\u00ed zrovna ide\u00e1ln\u00ed. U\u017e jen proto, \u017ee nem\u016f\u017eete definovat text na m\u00edru ur\u010dit\u00e9mu produktu, skupin\u011b produkt\u016f nebo str\u00e1nce.<\/li>\n<\/ul>\n<p><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1029px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1029px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/614483dfcb5b0b8530fe5d1b_eRFpR6dXBTQYkIA1V9uAo2UVeuuXiPi-mtY0OaGiyacJ6B_eybpoaYgz0rFXP89zK5xKHeCGsF8dqbyjS8_SQkJPojwdYn8hbbAro3k8UTffM_QknvwHdS-Ui9Gaqz__iiuwd8ec%3Ds0.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"dsa\"><\/div>\n<\/figure>\n<h3><strong>Jak optimalizovat?<\/strong><\/h3>\n<ul>\n<li>Stejn\u011b jako klasick\u00e9 reklamy ve vyhled\u00e1v\u00e1n\u00ed, tak i ty dynamick\u00e9 si zaslou\u017e\u00ed n\u00e1le\u017eitou p\u00e9\u010di. V\u00fd\u0161e v textu bylo jako jedna z v\u00fdhod dynamick\u00fdch vyhled\u00e1vac\u00edch reklam uvedeno, \u017ee se do n\u00ed nemus\u00ed zad\u00e1vat kl\u00ed\u010dov\u00e1 slova. Av\u0161ak <strong>znovu p\u0159ipom\u00edn\u00e1m, \u017ee vylu\u010duj\u00edc\u00ed kl\u00ed\u010dov\u00e1 slova je pot\u0159eba pravideln\u011b aktualizovat<\/strong>, proto\u017ee dynamick\u00e9 reklamy sice um\u00ed zachytit mnoho v\u00fdraz\u016f, kter\u00e9 ute\u010dou klasick\u00e9 vyhled\u00e1vac\u00ed kampani, ale s nimi tak\u00e9 zachyt\u00ed mnoho v\u00fdraz\u016f, kter\u00e9 pro inzerenta nemus\u00ed b\u00fdt relevantn\u00ed.<\/li>\n<li>Nezapom\u00ednejte na <strong>vylu\u010duj\u00edc\u00ed c\u00edle reklam<\/strong>. Pokud ji\u017e p\u0159i zalo\u017een\u00ed kampan\u011b DSA v\u00edte, \u017ee na ur\u010dit\u00e9 c\u00edle na Va\u0161em webu c\u00edlit nechcete, je dobr\u00e9 je rovnou vylou\u010dit, abyste za n\u011b zbyte\u010dn\u011b neplatili. M\u00e1te mo\u017enost vylou\u010dit p\u0159esnou URL adresu nebo vytvo\u0159it pravidlo, p\u0159i kter\u00e9m budou vylou\u010deny str\u00e1nky, jejich\u017e URL obsahuj\u00ed zadan\u00fd v\u00fdraz.<\/li>\n<\/ul>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:698px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"698px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/614483dc78cf2688e286303f_VUXyOCJGGKnpjvhBdV0v1F_FNSCfCF7Y35kSErIQYwNU4iBdwvnwX8e-3F-RkeKVs2Fgm1X3qnE9gmmQ285dtiamaLX0l6FbJjSEF6k50UswVYFPixO7CBYxxhIWckWyiBZ7M2Zk%3Ds0.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"dsa\"><\/div>\n<\/figure>\n<ul>\n<li>Pravideln\u011b <strong>vylu\u010dujte vyhled\u00e1vac\u00ed dotazy<\/strong>, kter\u00e9 pro V\u00e1s nejsou relevantn\u00ed nebo z n\u011bjak\u00e9ho d\u016fvodu nechcete, aby se na tyto v\u00fdrazy reklama zobrazovala.<\/li>\n<\/ul>\n<h3><strong>Zp\u016fsoby vylou\u010den\u00ed vyhled\u00e1vac\u00edch dotaz\u016f u DSA kampan\u00ed<\/strong><\/h3>\n<p>U DSA kampan\u00ed m\u00e1te dva odli\u0161n\u00e9 zp\u016fsoby, jak vylou\u010dit necht\u011bn\u00e9 dotazy z dynamick\u00fdch kampan\u00ed ve vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<ul>\n<li>Prvn\u00ed zp\u016fsob je klasick\u00fd tak, jak ho zn\u00e1me z klasick\u00fdch reklam ve vyhled\u00e1v\u00e1n\u00ed. Tedy zvol\u00edme z\u00e1lo\u017eku \u201ckl\u00ed\u010dov\u00e1 slova\u201d a podslo\u017eku \u201cvyhled\u00e1vac\u00ed dotazy\u201d, kde m\u016f\u017eete vylou\u010dit V\u00e1mi nepreferov\u00e1n\u00e9 v\u00fdrazy.<\/li>\n<li>Druh\u00fd, o n\u011bco m\u00e1lo sofistikovan\u011bj\u0161\u00ed zp\u016fsob je, \u017ee p\u016fjdete na z\u00e1lo\u017eku \u201cdynamick\u00e9 c\u00edle\u201d u DSA kampan\u011b, za\u0161krtnete vybran\u00fd c\u00edl a po za\u0161krtnut\u00ed m\u00e1te mo\u017enost zobrazit vyhled\u00e1vac\u00ed dotazy, kter\u00e9 se vztahuj\u00ed k dan\u00e9mu vybran\u00e9mu c\u00edli. V\u00fdhodou t\u00e9to metody je, \u017ee m\u016f\u017eete vylu\u010dovat nejen vyhled\u00e1vac\u00ed dotazy, ale i cel\u00e9 URL. Toto \u0159e\u0161en\u00ed se V\u00e1m m\u016f\u017ee hodit v p\u0159\u00edpad\u011b, \u017ee m\u00e1te nov\u011b zalo\u017eenou kampa\u0148 a zjist\u00edte, \u017ee ur\u010dit\u00e1 URL chyt\u00e1 v\u011bt\u0161\u00ed mno\u017estv\u00ed nerelevantn\u00edch v\u00fdraz\u016f.<\/li>\n<\/ul>\n<p><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:868px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"868px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/614483dc203e44ed60ed93e0_YgcPC7x3HSq2JXnBJu1UFBfUYHP8ba3T0BeYlP1Bwxi7lv20n2XWVi8nILQTOzoY5K6bbtBzyemZjt16ZxnfjVL2uI_8CFizopM5LMqeYroozzihZnEbCcvaDL9ZpcUWeJ4RNb_I%3Ds0.jpeg\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"dsa\"><\/div>\n<\/figure>\n<p><\/p>\n<h3><strong>M\u00edsto z\u00e1v\u011bru<\/strong><\/h3>\n<p>Dynamick\u00e9 reklamy ve vyhled\u00e1v\u00e1n\u00ed jsou dobr\u00fd sluha. Ov\u0161em p\u0159i \u0161patn\u00e9 nebo nedostate\u010dn\u00e9 optimalizaci se mohou st\u00e1t i zl\u00fdm p\u00e1nem, kter\u00fd V\u00e1s bude st\u00e1t nemal\u00e9 prost\u0159edky. P\u0159i optimalizaci reklam bu\u010fte v\u017edy d\u016fsledn\u00ed a pe\u010dliv\u00ed. Pamatujte na to, \u017ee dynamick\u00e9 reklamy maj\u00ed zpravidla hor\u0161\u00ed v\u00fdkon, ne\u017e klasick\u00e9 reklamy ve vyhled\u00e1v\u00e1n\u00ed. Najdete-li ve vyhled\u00e1vac\u00edch dotazech v\u00fdraz, kter\u00fd m\u00e1 dobr\u00fd v\u00fdkon, zva\u017ete, zda by si tento\u00a0vyhled\u00e1vac\u00ed dotaz nezaslou\u017eil vlastn\u00ed reklamn\u00ed sestavu a reklamu \u0161itou jemu na m\u00edru.<\/p>\n<p>N\u00e1\u0161 t\u00fdm V\u00e1m m\u016f\u017ee pomoci s nastaven\u00edm marketingov\u00fdch kampan\u00ed klidn\u011b hned. M\u016f\u017eete n\u00e1m napsat e-mail na <a href=\"http:\/\/info@webmium.cz\/\">info@webmium.cz<\/a>. D\u00e1le n\u00e1s m\u016f\u017eete kontaktovat pomoc\u00ed formul\u00e1\u0159e na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> nebo na telefonn\u00edm \u010d\u00edsle na\u0161\u00ed podpory<a href=\"https:\/\/www.webmium.cz\/kontakt\"> +420 605 99 44 66<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n<p><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mnoz\u00ed z V\u00e1s v\u011bd\u00ed, \u017ee vedle klasick\u00e9 kampan\u011b ve vyhled\u00e1v\u00e1n\u00ed, kter\u00e1 je spou\u0161t\u011bna na z\u00e1klad\u011b kl\u00ed\u010dov\u00fdch slov, lze nastavit i dynamickou kampa\u0148 ve vyhled\u00e1v\u00e1n\u00ed. A na tu se dnes spole\u010dn\u011b pod\u00edv\u00e1me.<\/p>\n","protected":false},"author":7,"featured_media":2138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak a pro\u010d nastavit DSA reklamy?<\/title>\n<meta name=\"description\" content=\"Mnoz\u00ed z V\u00e1s v\u011bd\u00ed, \u017ee vedle klasick\u00e9 kampan\u011b ve vyhled\u00e1v\u00e1n\u00ed, kter\u00e1 je spou\u0161t\u011bna na z\u00e1klad\u011b kl\u00ed\u010dov\u00fdch slov, lze nastavit i dynamickou kampa\u0148 ve vyhled\u00e1v\u00e1n\u00ed. 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