{"id":3258,"date":"2024-03-14T10:39:42","date_gmt":"2024-03-14T09:39:42","guid":{"rendered":"http:\/\/wptest.nexum.cz\/internetove-vyhledavace-google-vs-seznam-2022\/"},"modified":"2024-03-28T15:59:38","modified_gmt":"2024-03-28T14:59:38","slug":"internetove-vyhledavace-google-vs-seznam","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/internetove-vyhledavace-google-vs-seznam\/","title":{"rendered":"Internetov\u00e9 vyhled\u00e1va\u010de Google vs Seznam 2024"},"content":{"rendered":"\n<p><strong>Audio verze:<\/strong><\/p>\n\n\n\n<div><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/webmium-marketing\/embed\/episodes\/Internetov-vyhledvae-Google-vs-Seznam-2024-e2hbbug\/a-ab3b1e2\" theme=0\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<p>V \u010cesk\u00e9 republice m\u00e1me n\u011bkolik internetov\u00fdch vyhled\u00e1va\u010d\u016f a asi nikoho nep\u0159ekvap\u00ed, \u017ee nejv\u011bt\u0161\u00ed rybou v \u010desk\u00e9m rybn\u00edku vyhled\u00e1va\u010d\u016f je Google. Domn\u00edv\u00e1m se, \u017ee neexistuje nic, co by mohlo dominantn\u00ed postaven\u00ed Googlu v \u010cesk\u00e9 republice zm\u011bnit. Nejv\u011bt\u0161\u00edm soupe\u0159em Googlu ve vyhled\u00e1v\u00e1n\u00ed je v \u010cesku internetov\u00fd vyhled\u00e1va\u010d od Seznam.cz, kter\u00fd dok\u00e1zal v roce 2019 \u201csebrat\u201d Googlu t\u00e9m\u011b\u0159 \u010dtvrtinu vyhled\u00e1v\u00e1n\u00ed. Toto je skute\u010dn\u011b \u00factyhodn\u00fd v\u00fdsledek vezmeme-li v \u00favahu, \u017ee ostatn\u00ed vyhled\u00e1va\u010de maj\u00ed zanedbateln\u00fd pom\u011br vyhled\u00e1v\u00e1n\u00ed. Pod\u00edvejme se na to, jak si vedly vyhled\u00e1va\u010de od Googlu a Seznamu v roce 2022.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/63c509a5d4a4c31be4453dbf_seznamvsgoogle.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Google (\u010derven\u00fd) versus Seznam (\u010dern\u00fd) v pr\u016fb\u011bhu roku 2022<\/figcaption><\/figure>\n\n\n\n<p><strong>Na p\u0159elomu let 2022\/2023 byl celkov\u00fd pom\u011br vyhled\u00e1va\u010d\u016f Googlu a Seznamu v pom\u011bru cca 84:11 ve prosp\u011bch Googlu.<\/strong> Je\u0161t\u011b v\u00edce se tak umocnila dominance Googlu nad Seznamem, proto\u017ee na p\u0159elomu let 2019\/2020 byl tento pom\u011br 76:24 ve prosp\u011bch Googlu. Nicm\u00e9n\u011b i zm\u00edn\u011bn\u00fdch 11 % ve vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 Seznam dr\u017e\u00ed, je st\u00e1le v\u00edce ne\u017e dobr\u00fd v\u00fdsledek. Zm\u00edn\u011bn\u00fd pom\u011br 84:11 je br\u00e1n na z\u00e1klad\u011b dat ze v\u0161ech za\u0159\u00edzen\u00ed. Jak mobiln\u00edch, tak desktopov\u00fdch. Za uplynul\u00fdch 7 let se pom\u011br vyu\u017e\u00edv\u00e1n\u00ed internetov\u00e9ho vyhled\u00e1va\u010de Google zvedl ze 47 % na 84 %. Tempo, jak\u00fdm roste pom\u011br vyu\u017e\u00edv\u00e1n\u00ed Googlu (nejen v\u016f\u010di Seznamu, ale i ostatn\u00edm vyhled\u00e1va\u010d\u016fm) je a\u017e zar\u00e1\u017eej\u00edc\u00ed. A\u010dkoliv to v lo\u0148sk\u00e9m roce vypadalo na zpomalen\u00ed tempa vyhled\u00e1v\u00e1n\u00ed Googlem, opak je pravdou. Pomysln\u00e1 propast mezi dv\u011bma nejv\u011bt\u0161\u00edmi \u010desk\u00fdmi vyhled\u00e1va\u010di se st\u00e1le v\u00edce rozev\u00edr\u00e1 &#8211; konkr\u00e9tn\u011b o dal\u0161\u00edch 5 % a to i p\u0159esto, \u017ee byl odhadov\u00e1n r\u016fst mezi 1 &#8211; 2 %. Tento r\u016fst koreluje s masivn\u00edm roz\u0161\u00ed\u0159en\u00edm mobiln\u00edho vyhled\u00e1v\u00e1n\u00ed, kde m\u00e1 Google absolutn\u011b dominantn\u00ed postaven\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak vypad\u00e1 aktu\u00e1ln\u00ed srovn\u00e1n\u00ed Google versus Seznam na za\u010d\u00e1tku roku 2024?<\/h2>\n\n\n\n<p>Pr\u016fb\u011bh cel\u00e9ho souboje vyhled\u00e1va\u010d\u016f u n\u00e1s v \u010cesku samoz\u0159ejm\u011b aktivn\u011b sledujeme. Jeliko\u017e nab\u00edz\u00edme SEO slu\u017eby, tak n\u00e1s samoz\u0159ejm\u011b zaj\u00edm\u00e1, do jak\u00e9 m\u00edry je organick\u00e9 vyhled\u00e1v\u00e1n\u00ed na Seznamu st\u00e1le relevantn\u00ed. A Seznam se st\u00e1le zuby nehty dr\u017e\u00ed a nechce Googlu poskytnout svou dosavadn\u00ed pozici. Pod\u00edvejme se na pr\u016fb\u011bh tohoto st\u0159etnut\u00ed v obdob\u00ed za posledn\u00edch 12 m\u011bs\u00edc\u016f (\u00danor 2023 &#8211; \u00danor 2024).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2024\/03\/StatCounter-search_engine-CZ-monthly-202302-202402-1024x576.png\" alt=\"\" class=\"wp-image-3646\" srcset=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2024\/03\/StatCounter-search_engine-CZ-monthly-202302-202402-1024x576.png 1024w, https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2024\/03\/StatCounter-search_engine-CZ-monthly-202302-202402-300x169.png 300w, https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2024\/03\/StatCounter-search_engine-CZ-monthly-202302-202402-768x432.png 768w, https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2024\/03\/StatCounter-search_engine-CZ-monthly-202302-202402.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Porovn\u00e1n\u00ed pod\u00edlu vyhled\u00e1va\u010d\u016f Google versus Seznam 2023\/2024<\/figcaption><\/figure>\n\n\n\n<p>V grafu naho\u0159e je vid\u011bt, \u017ee se Seznam br\u00e1n\u00ed velmi obstojn\u011b. V r\u00e1mci \u010dervence 2023 dokonce atakoval hranici 18%. To v\u016fbec nen\u00ed zl\u00e9. Nutno podotknout, \u017ee se pak v\u0161e vr\u00e1tilo do star\u00fdch zajet\u00fdch kolej\u00ed. Aktu\u00e1ln\u011b tak Google dr\u017e\u00ed ve sv\u016fj prosp\u011bch pod\u00edl vyhled\u00e1v\u00e1n\u00ed v pom\u011bru 82:12.<\/p>\n\n\n\n<p>Zaj\u00edmav\u00fdm faktem tak\u00e9 je, \u017ee nap\u0159\u00edklad Bing nedok\u00e1zal v \u010cesku uloupnout ani desetinu procenta nav\u00edc p\u0159esto\u017ee se opravdu sna\u017e\u00ed. Nap\u0159\u00edklad \u010d\u00edm d\u00e1l agresivn\u011bj\u0161\u00ed implementac\u00ed vyhled\u00e1va\u010de od Microsoftu do opera\u010dn\u00edho syst\u00e9mu Windows, \u010di aktivn\u00edm p\u016fsoben\u00edm na poli AI. Bing AI za\u010dalo b\u00fdt dostupn\u00e9 v\u0161em v pr\u016fb\u011bhu kv\u011btna 2023, tedy 3 m\u011bs\u00edce po uveden\u00ed na sv\u011btlo sv\u011bta v \u00fanoru 2023. Jak je vidno, ani to v\u0161ak nedok\u00e1zalo Microsoftu z\u00edskat o moc v\u011bt\u0161\u00ed d\u00edl kol\u00e1\u010de na poli vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p>Zaj\u00edmavost m\u00edsto z\u00e1v\u011bru. Na konci roku 2020 Seznam.cz vyzval Google k vyplacen\u00ed n\u00e1hrady \u0161kody p\u0159es 9 miliard korun za \u00fadajn\u00e9 omezen\u00ed hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee v oblasti internetov\u00e9ho vyhled\u00e1v\u00e1n\u00ed. Dle vyj\u00e1d\u0159en\u00ed firmy Seznam.cz toto omezen\u00ed spo\u010d\u00edvalo v nemo\u017enosti dohodnout se s v\u00fdrobci telefon\u016f s opera\u010dn\u00edm syst\u00e9mem Android na tom, aby v t\u011bchto za\u0159\u00edzen\u00edch mohly b\u00fdt p\u0159edinstalov\u00e1ny aplikace od Seznam.cz. Jin\u00fdmi slovy. Velc\u00ed v\u00fdrobci telefon\u016f, kte\u0159\u00ed cht\u011bj\u00ed pou\u017e\u00edvat opera\u010dn\u00ed syst\u00e9m Android maj\u00ed podepsan\u00e9 smlouvy s Googlem, kter\u00e9 znemo\u017e\u0148uj\u00ed, aby v opera\u010dn\u00edm syst\u00e9mu mohly b\u00fdt p\u0159edinstalovan\u00e9 aplikace konkurent\u016f. Lze o\u010dek\u00e1vat, \u017ee se cel\u00fd spor pot\u00e1hne n\u011bkolik let. Ot\u00e1zkou z\u016fst\u00e1v\u00e1, zda Seznam.cz o\u010dek\u00e1v\u00e1, \u017ee v dan\u00e9m sporu usp\u011bje nebo je to pro n\u011bj jen promy\u0161len\u00fd PR tah. Pokud jak\u00fdkoliv lok\u00e1ln\u00ed vyhled\u00e1va\u010d vym\u00e1h\u00e1 od Googlu miliardovou \u010d\u00e1stku, zcela jist\u011b se tato informace dostane do v\u011bt\u0161iny sv\u011btov\u00fdch m\u00e9di\u00ed. A\u0165 tak \u010di onak, Seznam nezah\u00e1l\u00ed a neust\u00e1le rozv\u00edj\u00ed sv\u00e9 ostatn\u00ed aplikace tak, aby byl nad\u00e1le schopen udr\u017eet krok s konkurenc\u00ed.<\/p>\n\n\n\n<p>A\u0165 u\u017e si vyberete pro svou inzerci Google \u010di Seznam, s pomoc\u00ed se m\u016f\u017eete klidn\u011b obr\u00e1tit na n\u00e1s. M\u016f\u017eete n\u00e1m napsat e-mail na <a id=\"\" href=\"http:\/\/info@webmium.cz\/\">info@webmium.cz<\/a>. D\u00e1le n\u00e1s m\u016f\u017eete kontaktovat pomoc\u00ed formul\u00e1\u0159e na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch <a id=\"\" href=\"https:\/\/webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> nebo na telefonn\u00edm \u010d\u00edsle na\u0161\u00ed podpory<a id=\"\" href=\"https:\/\/www.webmium.cz\/kontakt\"> +420 605 99 44 66<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n\n\n\n<a href=\"https:\/\/www.freepik.com\/free-vector\/group-leaders-shouting-megaphone-teams-playing-tug-war-pulling-rope-with-golden-cup-flat-vector-illustration-competition-contest-concept_10613013.htm#fromView=search&#038;page=1&#038;position=0&#038;uuid=22722cbf-853c-48cf-a68f-6e74042758dd\">Image by pch.vector on Freepik<\/a>\n","protected":false},"excerpt":{"rendered":"<p>S dal\u0161\u00edm rokem tu m\u00e1me op\u011bt srovn\u00e1n\u00ed dvou internetov\u00fdch vyhled\u00e1va\u010d\u016f v \u010cesk\u00e9 republice. Uvid\u00edte sami, zda se za ten rok n\u011bco zm\u011bnilo nebo jestli z\u016fst\u00e1v\u00e1 v\u0161e p\u0159i star\u00e9m. P\u0159ejeme V\u00e1m p\u0159\u00edjemn\u00e9 \u010dten\u00ed.<\/p>\n","protected":false},"author":2,"featured_media":3757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6,9],"tags":[],"class_list":["post-3258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Internetov\u00e9 vyhled\u00e1va\u010de Google vs. Seznam 2024<\/title>\n<meta name=\"description\" content=\"S dal\u0161\u00edm rokem tu m\u00e1me op\u011bt srovn\u00e1n\u00ed dvou nejv\u011bt\u0161\u00edch internetov\u00fdch vyhled\u00e1va\u010d\u016f v \u010cesku. 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