{"id":3251,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/instagram-shopping-novy-prodejni-kanal-je-uz-za-humny\/"},"modified":"2024-03-22T12:22:24","modified_gmt":"2024-03-22T11:22:24","slug":"instagram-shopping-novy-prodejni-kanal-je-uz-za-humny","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/instagram-shopping-novy-prodejni-kanal-je-uz-za-humny\/","title":{"rendered":"Instagram Shopping, nov\u00fd prodejn\u00ed kan\u00e1l je u\u017e za humny"},"content":{"rendered":"<p>Prod\u00e1vejte sv\u00e9 produkty nebo slu\u017eby tam, kde se o n\u011b lid\u00e9 zaj\u00edmaj\u00ed. T\u0159eba p\u0159\u00edmo na soci\u00e1ln\u00ed s\u00edti. Zat\u00edmco dnes funguje Instagram Shopping prost\u0159ednictv\u00edm produktov\u00fdch tag\u016f odkazuj\u00edc\u00edch na va\u0161e str\u00e1nky, zanedlouho si pravd\u011bpodobn\u011b z\u00e1kazn\u00edci nakoup\u00ed rovnou na Instagramu. Beta verze t\u00e9to funkce u\u017e se piln\u011b testuje. Pro\u010d se soust\u0159edit na nov\u00fd prodejn\u00ed kan\u00e1l? Proto\u017ee je v n\u011bm a\u017e ne\u010dekan\u00e1 s\u00edla \u00fasp\u011bchu. <\/p>\n<h3>Vliv Instagramu st\u00e1le s\u00edl\u00ed<\/h3>\n<p>Instagram je Facebookem vlastn\u011bn\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165, kter\u00e1 za posledn\u00ed roky za\u017e\u00edv\u00e1 obrovsk\u00fd &#8222;boom&#8220;. Facebook ned\u00e1vno ohl\u00e1sil rekordn\u00ed po\u010det 1 miliardy jej\u00edch aktivn\u00edch u\u017eivatel\u016f ka\u017ed\u00fd m\u011bs\u00edc. \u00a0U\u017eivatel\u00e9 Instagramu sem denn\u011b chod\u00ed konzumovat a tvo\u0159it obsah, objevovat nov\u00e9 a interagovat se tak sv\u00fdmi fanou\u0161ky \u010di sledovateli. Obsah, kter\u00fd na Instagramu najdeme, je velice r\u016fznorod\u00fd \u2013 a\u0165 u\u017e jde o vtipn\u00e1 videa, memes, ale i recepty nebo r\u016fzn\u00e9 tutori\u00e1ly. <\/p>\n<p>A pr\u00e1v\u011b t\u00edm, jak se u\u017eivatel\u00e9 na t\u00e9to platform\u011b chovaj\u00ed, d\u00e1vaj\u00ed spoustu indici\u00ed o sv\u00fdch preferenc\u00edch, t\u00e9matech a kategori\u00edch, kter\u00e9 je zaj\u00edmaj\u00ed. Instagram tato data ukl\u00e1d\u00e1 a tvo\u0159\u00ed tak bohat\u00e9 profily jeho u\u017eivatel\u016f. Tato aplikace si od roku 2010 u\u0161la dlouhou cestu. Z primitivn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b ur\u010den\u00e9 ke sd\u00edlen\u00ed z\u00e1\u017eitk\u016f se stala <strong>z marketingov\u00e9ho hlediska jednou z glob\u00e1ln\u011b nej\u017e\u00e1dan\u011bj\u0161\u00edch digit\u00e1ln\u00edch platforem pro budov\u00e1n\u00ed zna\u010dek<\/strong>, vytv\u00e1\u0159en\u00ed kreativn\u00edho obsahu a nyn\u00ed tak\u00e9 <strong>pro prodej produkt\u016f p\u0159\u00edmo na t\u00e9to platform\u011b<\/strong>. A pr\u00e1v\u011b na tuto ned\u00e1vno aktualizovanou funkci, Instagram Shopping, se dnes pod\u00edv\u00e1me hezky zbl\u00edzka. M\u016f\u017ee v\u00e1m toti\u017e skv\u011ble poslou\u017eit. <\/p>\n<h3>Instagram shopping v nov\u00e9, pohodln\u011bj\u0161\u00ed verzi<\/h3>\n<p><a href=\"https:\/\/www.facebook.com\/business\/instagram\/shopping?utm_source=referrer&#038;utm_medium=blog&#038;utm_campaign=Instagram_shopping\" data-rt-link-type=\"external\">Instagram Shopping<\/a> je funkce, kter\u00e1 u\u017e v r\u00e1mci t\u00e9to platformy n\u011bjakou chv\u00edli zabudovan\u00e1 je. Firmy a prodejci ji mohou vyu\u017e\u00edvat tak, <strong>\u017ee do Stories \u010di b\u011b\u017en\u00fdch p\u0159\u00edsp\u011bvk\u016f a vide\u00ed p\u0159id\u00e1vaj\u00ed produktov\u00e9 tagy<\/strong>. Pokud na takov\u00fd tag u\u017eivatel do ned\u00e1vna kliknul, byl p\u0159esm\u011brov\u00e1n na extern\u00ed webovou str\u00e1nku prodejce, kde sv\u016fj n\u00e1kup p\u0159\u00edpadn\u011b dokon\u010dil. A v\u0161ichni moc dob\u0159e v\u00edme, jak bolestiv\u00e9 kolikr\u00e1t m\u016f\u017ee b\u00fdt dokon\u010den\u00ed n\u00e1kupu na mobiln\u00edm za\u0159\u00edzen\u00ed (velk\u00e1 pochvala pro v\u0161echny, co maj\u00ed objedn\u00e1vkov\u00fd proces vylad\u011bn\u00fd pro v\u0161echna za\u0159\u00edzen\u00ed). Realitou toti\u017e je, \u017ee po kliknut\u00ed na produktov\u00fd tag a p\u0159esm\u011brov\u00e1n\u00ed se v\u011bt\u0161ina u\u017eivatel\u016f ztrat\u00ed vinou pomal\u00e9ho na\u010d\u00edt\u00e1n\u00ed nebo p\u0159\u00edli\u0161 slo\u017eit\u00fdch krok\u016f p\u0159edch\u00e1zej\u00edc\u00edch objedn\u00e1vce. <\/p>\n<p>Facebook si je tohoto nicm\u00e9n\u011b dob\u0159e v\u011bdom, a proto na konci minul\u00e9ho m\u011bs\u00edce spustil <strong>beta-verzi nov\u00e9 aktualizace t\u00e9to funkce<\/strong>. V t\u00e9to beta-verzi se 23 zna\u010dek, v\u010detn\u011b H&#038;M, Zara, Nike \u010di Adidas, v r\u00e1mci USA z\u00fa\u010dastn\u00ed testov\u00e1n\u00ed <strong>n\u00e1kupn\u00edho procesu p\u0159\u00edmo v aplikaci Instagramu<\/strong>. Z\u00e1kazn\u00edk tedy nebude muset proch\u00e1zet n\u00e1kupn\u00edm procesem na extern\u00ed str\u00e1nce prodejce a n\u00e1kup jednodu\u0161e dokon\u010d\u00ed v aplikaci. U\u017eivatel si po prvn\u00edm n\u00e1kupu ulo\u017e\u00ed platebn\u00ed metody a faktura\u010dn\u00ed \u00fadaje, kter\u00e9 si bude moct zabezpe\u010dit vlastn\u00edm PIN k\u00f3dem, jen\u017e zad\u00e1 p\u0159ed ka\u017edou dal\u0161\u00ed platbou. Facebook v\u011b\u0159\u00ed, \u017ee se t\u00edmto krokem Instagram stane jak\u00fdmsi digit\u00e1ln\u00edm <strong>&#8222;n\u00e1kupn\u00edm centrem&#8220;, kter\u00e9 bude personalizovan\u00e9 na m\u00edru ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi<\/strong>, pr\u00e1v\u011b na z\u00e1klad\u011b informa\u010dn\u00edch stop, kter\u00e9 za sebou z\u00e1kazn\u00edk zanech\u00e1v\u00e1.<\/p>\n<h3>Budoucnost Instagramu a Instagram Shoppingu<\/h3>\n<p>Co m\u016f\u017eeme od Instagramu o\u010dek\u00e1vat do budoucna? Facebook p\u0159edpokl\u00e1d\u00e1, \u017ee v\u011bt\u0161ina jeho reklamn\u00edch v\u00fdnos\u016f bude pr\u00e1v\u011b z placen\u00e9 reklamy na Instagramu. Co toto ale p\u0159esn\u011b znamen\u00e1 pro zna\u010dky, kter\u00e9 cht\u011bj\u00ed prorazit? <\/p>\n<p>Toto t\u00e9ma zm\u00ednil Jono Alderson, p\u0159i jeho p\u0159edn\u00e1\u0161ce na ned\u00e1vno konan\u00e9m Marketing Festivalu. <\/p>\n<p>Jono apeloval na firmy, <strong>aby se co nejv\u00edce zam\u011b\u0159ili na budov\u00e1n\u00ed jejich zna\u010dek, proto\u017ee zna\u010dka bude podle n\u011bj v budoucnosti hr\u00e1t je\u0161t\u011b v\u011bt\u0161\u00ed roli ne\u017e dnes<\/strong>. Potenci\u00e1ln\u00ed z\u00e1kazn\u00edci toti\u017e nebudou platformu muset v\u016fbec opou\u0161t\u011bt, aby si dan\u00fd produkt koupili. Z\u00e1sadn\u00ed proto bude znalost zna\u010dky a dostatek informac\u00ed o n\u00ed, aby mohlo k samotn\u00e9mu n\u00e1kupn\u00edmu rozhodnut\u00ed doj\u00edt.<\/p>\n<\/p>\n<p>Co z toho v\u0161eho vypl\u00fdv\u00e1 pro v\u00e1s? V\u011bnujte svoji pozornost soci\u00e1ln\u00edm s\u00edt\u00edm. U\u017e d\u00e1vno nejsou pouh\u00fdm centrem z\u00e1bavy. A soust\u0159e\u010fte se i na <a href=\"https:\/\/www.webmium.cz\/branding?utm_source=referrer&#038;utm_medium=blog&#038;utm_campaign=instagram_shopping\" data-rt-link-type=\"external\">tvorbu brandu<\/a>. Na to, \u017ee je budov\u00e1n\u00ed zna\u010dky velmi d\u016fle\u017eit\u00e9, upozor\u0148uj\u00ed marketingov\u00ed odborn\u00edci \u010d\u00edm d\u00e1l t\u00edm v\u00edc. Oni v\u011bd\u00ed, o \u010dem mluv\u00ed. Vyslechn\u011bte jejich rady a za\u010dn\u011bte pracovat na sv\u00e9m budouc\u00edm \u00fasp\u011bchu u\u017e dnes.<\/p>\n<p>\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nov\u00fd prodejn\u00ed kan\u00e1l, Instagram Shopping, je u\u017e za humny. V\u011bnujte mu svoji pozornost, stejn\u011b jako budov\u00e1n\u00ed zna\u010dky.<\/p>\n","protected":false},"author":12,"featured_media":2115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Shopping, nov\u00fd prodejn\u00ed kan\u00e1l je u\u017e za humny<\/title>\n<meta name=\"description\" content=\"Nov\u00fd prodejn\u00ed kan\u00e1l, Instagram Shopping, je u\u017e za humny. 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