{"id":3245,"date":"2021-07-29T17:01:25","date_gmt":"2021-07-29T15:01:25","guid":{"rendered":"http:\/\/wptest.nexum.cz\/informacni-architektura-noveho-webu\/"},"modified":"2021-07-29T17:01:25","modified_gmt":"2021-07-29T15:01:25","slug":"informacni-architektura-noveho-webu","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/informacni-architektura-noveho-webu\/","title":{"rendered":"Informa\u010dn\u00ed architektura nov\u00e9ho webu"},"content":{"rendered":"

Pojmem informa\u010dn\u00ed architektura webov\u00fdch str\u00e1nek<\/strong> je \u010dasto my\u0161len jako hlavn\u00ed naviga\u010dn\u00ed menu. Tato interpretace u jednoduch\u00fd web\u016f mal\u00e9ho rozsahu m\u016f\u017ee odpov\u00eddat realit\u011b, nicm\u00e9n\u011b informa\u010dn\u00ed architektura m\u016f\u017ee b\u00fdt mnohem bohat\u0161\u00ed a rozv\u011btven\u011bj\u0161\u00ed. Naviga\u010dn\u00ed menu je jist\u011b jakousi hlavn\u00ed v\u00fdkladn\u00ed sk\u0159\u00edn\u00ed informa\u010dn\u00ed architektury. Pro lep\u0161\u00ed pochopen\u00ed toho, jak o architektu\u0159e webu uva\u017eovat a pro\u010d se nad n\u00ed p\u0159i v\u00fdrob\u011b webu zam\u00fd\u0161let, se ale nejprve poj\u010fme pod\u00edvat na to, co se pod pojmem informa\u010dn\u00ed architektura skr\u00fdv\u00e1 v \u0161ir\u0161\u00edm slova smyslu.<\/p>\n

Co je p\u0159esn\u011b informa\u010dn\u00ed architektura<\/strong><\/h3>\n

Pro snaz\u0161\u00ed a konkr\u00e9tn\u011bj\u0161\u00ed p\u0159edstavu n\u00e1m m\u016f\u017ee pomoci, kdy\u017e se na chv\u00edli nebudeme omezovat pouze na webov\u00e9 str\u00e1nky. Smysl informa\u010dn\u00ed architektury jako takov\u00e9 si m\u016f\u017eeme p\u0159ibl\u00ed\u017eit t\u0159eba na p\u0159\u00edkladu knihkupectv\u00ed.\u00a0 Pokud chce knihkupec prodat co nejv\u00edce knih, bude se sna\u017eit, aby jeho prodejna byla pokud mo\u017eno p\u0159ehledn\u00e1 a z\u00e1kazn\u00edk v n\u00ed hledan\u00e9ho autora nebo titul na\u0161el co nejsn\u00e1ze. Knihy jsou proto v knihkupectv\u00ed rozt\u0159\u00edd\u011bn\u00e9 do srozumiteln\u00fdch kategori\u00ed. Najdeme zde obr\u00e1zkov\u00e9 kn\u00ed\u017eky pro d\u011bti, historickou literaturu, aktu\u00e1ln\u00ed bestsellery, cizojazy\u010dnou literaturu, anglicky psanou literaturu atd. Anglick\u00e1 literatura m\u016f\u017ee m\u00edt v knihkupectv\u00ed ur\u010denou vlastn\u00ed uli\u010dku ozna\u010denou velk\u00fdm n\u00e1pisem a rozd\u011blenou jednotliv\u00fdmi reg\u00e1ly na odd\u00edly rom\u00e1n\u016f, detektivek, \u017eivotopis\u016f, u\u010debnic atd. Reg\u00e1l \u201erom\u00e1ny\u201c je d\u00e1le rozt\u0159\u00edd\u011bn podle autor\u016f. Toto rozt\u0159\u00edd\u011bn\u00ed na p\u0159ehledn\u00e9 kategorie<\/strong> je mo\u017en\u00e9 nazvat informa\u010dn\u00ed architekturou knihkupectv\u00ed. Jej\u00edm c\u00edlem je co nejp\u0159irozen\u011bj\u0161\u00edm a nejintuitivn\u011bj\u0161\u00edm zp\u016fsobem usnadnit z\u00e1kazn\u00edkovi nal\u00e9zt jeho preferovan\u00fd \u017e\u00e1nr literatury, obl\u00edben\u00e9ho autora a konkr\u00e9tn\u00ed knihu, kterou si chce koupit.\u00a0<\/p>\n

Informa\u010dn\u00ed architektura webu se \u0159\u00edd\u00ed stejn\u00fdmi principy. Hlavn\u00edm my\u0161lenkou je i zde co nejv\u00edce usnadnit z\u00e1kazn\u00edkovi, resp. n\u00e1v\u0161t\u011bvn\u00edkovi webu, aby co nejrychleji a co nejpohodln\u011bji na\u0161el na str\u00e1nk\u00e1ch p\u0159esn\u011b to, co hled\u00e1<\/strong>.\u00a0<\/p>\n

Pokud bychom cht\u011bli graficky zobrazit uspo\u0159\u00e1d\u00e1n\u00ed knihovny, mohli bychom nakreslit pl\u00e1nek nebo mapku. Pokud chceme zobrazit informa\u010dn\u00ed architekturu webu, bude vypadat jako my\u0161lenkov\u00e1 mapa zn\u00e1zor\u0148uj\u00edc\u00ed, kudy se dostaneme ke konkr\u00e9tn\u00edmu produktu, slu\u017eb\u011b nebo k t\u00e9matu.
Jak ji\u017e bylo \u0159e\u010deno, informa\u010dn\u00ed architektura se \u010dasto nemus\u00ed omezovat pouze na hlavn\u00ed naviga\u010dn\u00ed menu<\/strong>. M\u016f\u017ee zahrnovat nap\u0159. sekund\u00e1rn\u00ed menu<\/strong> (\u010dasto v pati\u010dce), lok\u00e1ln\u00ed menu<\/strong> nebo tzv. rozcestn\u00edky (ty se mohou objevovat t\u0159eba jen na jedn\u00e9 str\u00e1nce webu a d\u00e1le ji v\u011btvit), ale tak\u00e9 jednoduch\u00e1 tla\u010d\u00edtka a v\u00fdzvy k akci<\/strong>. Diagram velmi m\u00edrn\u011b rozv\u011btven\u00e9 informa\u010dn\u00ed architektury webu vytvo\u0159en\u00fd ve specializovan\u00e9m programu pak m\u016f\u017eeme vypadat nap\u0159\u00edklad takto:\u00a0<\/p>\n

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\"Webmium<\/div>\n<\/figure>\n

Pro b\u011b\u017en\u00e9ho u\u017eivatele je ale dostupn\u011bj\u0161\u00ed a stejn\u011b tak funk\u010dn\u00ed seps\u00e1n\u00ed struktury v excelu:<\/p>\n

\n
\"webmium<\/div>\n<\/figure>\n

Nicm\u00e9n\u011b, pro \u00fa\u010dely v\u00fdroby webu v editoru Webmium, kter\u00fd umo\u017e\u0148uje vytvo\u0159en\u00ed vlastn\u00edho webu i laick\u00fdm u\u017eivatel\u016fm, bude prakti\u010dt\u011bj\u0161\u00ed, kdy\u017e t\u00e9ma informa\u010dn\u00ed architektury v tomto bod\u011b zjednodu\u0161\u00edme. A omez\u00edme se \u010dist\u011b jen na proces ur\u010den\u00ed vhodn\u00e9 hlavn\u00ed navigace. P\u016fjde n\u00e1m tedy o to p\u0159ehledn\u011b rozt\u0159\u00eddit web na jednotliv\u00e9 str\u00e1nky, kter\u00e9 budou n\u00e1sledn\u011b v hlavn\u00ed navigaci odpov\u00eddat polo\u017ek\u00e1m menu. Tuto kategorizaci bychom m\u011bli ide\u00e1ln\u00ed prov\u00e9st takov\u00fdm zp\u016fsobem, aby se n\u00e1v\u0161t\u011bvn\u00edk na\u0161eho webu byl v d\u016fsledku schopen pohybovat na webu intuitivn\u011b <\/strong>a aby nach\u00e1zel, co hled\u00e1 p\u0159esn\u011b tam, kde by to logicky o\u010dek\u00e1val.\u00a0<\/p>\n

Pokud pot\u0159ebujete rozs\u00e1hlej\u0161\u00ed web, nebo je\u0161t\u011b p\u0159\u00edhodn\u011bji eshop a nech\u00e1v\u00e1te si web v\u010detn\u011b informa\u010dn\u00ed architektury vypracovat firmou, pak je postup pom\u011brn\u011b sofistikovan\u00fd. Typicky zahrnuje podrobnou anal\u00fdzu kl\u00ed\u010dov\u00fdch slov<\/strong>, anal\u00fdzu n\u00e1v\u0161t\u011bvnosti a chov\u00e1n\u00ed u\u017eivatel\u016f na star\u00e9m webu. V dal\u0161\u00ed f\u00e1zi pak m\u016f\u017ee b\u00fdt vyu\u017eito tak\u00e9 u\u017eivatelsk\u00e9 testov\u00e1n\u00ed, metoda card sorting a dal\u0161\u00ed. My se ale zam\u011b\u0159\u00edme na stanoven\u00ed vhodn\u00e9 informa\u010dn\u00ed architektury webu zp\u016fsobem, kter\u00fd je prakticky pou\u017eiteln\u00fd i pro laika, b\u011b\u017en\u00e9ho u\u017eivatele pc a internetu, kter\u00fd si chce vyrobit web s\u00e1m.\u00a0<\/p>\n

Ujasn\u011bte si, co je c\u00edlem va\u0161eho webu<\/strong><\/h3>\n

\u010ceho chcete va\u0161\u00edm nov\u00fdm webem dos\u00e1hnout<\/strong>? M\u011bl by v\u00e1m generovat zisk prodejem va\u0161ich slu\u017eeb nebo produkt\u016f? Pot\u0159ebujete, aby v\u00e1m sni\u017eoval n\u00e1klady (nap\u0159. na reklamu, n\u00e1bor zam\u011bstnanc\u016f, atd)? Chcete jeho prost\u0159ednictv\u00edm jen zp\u0159\u00edstupnit informace o n\u011bjak\u00e9m t\u00e9matu nebo pomoci n\u00e1v\u0161t\u011bvn\u00edk\u016fm webu v lep\u0161\u00edm rozhodnut\u00ed? Jak\u00e1 je c\u00edlov\u00e1 skupina n\u00e1v\u0161t\u011bvn\u00edk\u016f<\/strong> va\u0161eho webu? V\u0161echny tyto ot\u00e1zky v\u00e1m pomohou ujasnit si, co by m\u011blo b\u00fdt obsahem va\u0161eho webu.\u00a0<\/p>\n

Ur\u010dete, co bude obsahem va\u0161eho webu<\/strong><\/h3>\n

Sepi\u0161te si, co v\u0161e byste cht\u011bli na va\u0161ich str\u00e1nk\u00e1ch komunikovat a n\u00e1sledn\u011b se pokuste rozt\u0159\u00eddit ve\u0161ker\u00fd obsah<\/strong> do logick\u00fdch \u010d\u00e1st\u00ed, \u00fasek\u016f, kategori\u00ed. P\u0159i sepisov\u00e1n\u00ed obsahu a jeho kategorizaci se v\u00e1m m\u016f\u017eou hodit ot\u00e1zky tohoto typu: Jak\u00e9 prod\u00e1v\u00e1te produkty a jak\u00e9 nab\u00edz\u00edte slu\u017eby? Je pro v\u00e1s a v\u00e1\u0161 business d\u016fle\u017eit\u00e9 prezentovat konkr\u00e9tn\u00ed reference nebo realizace, nebo je vhodn\u011bj\u0161\u00ed uv\u00e9st jen uk\u00e1zkov\u00e9? Chcete na webu komunikovat v\u00e1\u0161 p\u0159\u00edb\u011bh, historii firmy, va\u0161e c\u00edle nebo va\u0161i vizi?<\/p>\n

Pro ur\u010den\u00ed a seps\u00e1n\u00ed jednotliv\u00fdch str\u00e1nek webu do p\u0159ehledn\u00e9 struktury m\u016f\u017eete pou\u017e\u00edt nap\u0159\u00edklad excel \u2013 viz obr\u00e1zek v\u00fd\u0161e.\u00a0<\/p>\n

Rozt\u0159\u00edd\u011bn\u00ed obsahu<\/strong><\/h3>\n

P\u0159i t\u0159\u00edd\u011bn\u00ed, ale i samotn\u00e9m sepisov\u00e1n\u00ed obsahu va\u0161eho webu m\u011bjte na pam\u011bti, \u017ee m\u00e9n\u011b je v\u00edce. Nechcete n\u00e1v\u0161t\u011bvn\u00edka webu zahltit informacemi ani ho paralyzovat v rozhodnut\u00ed a v pohybu na str\u00e1nk\u00e1ch t\u00edm, \u017ee mu nab\u00eddnete des\u00edtky polo\u017eek hlavn\u00edho menu. Prvn\u00ed \u00farove\u0148 menu by m\u011bla obsahovat ta nejz\u00e1sadn\u011bj\u0161\u00ed t\u00e9mata (slu\u017eby, produkty), kter\u00e1 chcete komunikovat. Je dobr\u00e9, kdy\u017e se vejdete maxim\u00e1ln\u011b do 7- 10 polo\u017eek hlavn\u00edho naviga\u010dn\u00edho menu<\/strong>. Pokud jsou hlavn\u00ed kategorie p\u0159\u00edli\u0161 obecn\u00e9, zamyslete se pod \u010d\u00edm bude v\u00e1\u0161 z\u00e1kazn\u00edk, resp. n\u00e1v\u0161t\u011bvn\u00edk webu, hledat konkr\u00e9tn\u00ed produkty a slu\u017eby a podle toho definujte tak\u00e9 jak\u00e9 podstr\u00e1nky\/podkategorie mu nab\u00eddnout. Vra\u0165te se k p\u0159\u00edkladu s knihkupectv\u00edm z \u00favodu \u010dl\u00e1nku. Pou\u017eijeme-li tento p\u0159\u00edm\u011br, rozt\u0159i\u010fte obsah webu tak, aby n\u00e1v\u0161t\u011bvn\u00edk va\u0161eho knihkupectv\u00ed net\u00e1pal, ale na prvn\u00ed dobrou na\u0161el knihu, kterou si k v\u00e1m p\u0159i\u0161el zakoupit.
Pokud nev\u00edte, kde za\u010d\u00edt nebojte se pod\u00edvat k va\u0161\u00ed konkurenci<\/strong>. Najd\u011bte web, kter\u00fd na v\u00e1s p\u016fsob\u00ed p\u0159ehledn\u011b. Stanovte si produkt, nebo slu\u017ebu, kterou chcete naj\u00edt a otestujte, zda ji do n\u011bkolika vte\u0159in a n\u011bkolika klik\u016f na webu najdete. Jestli\u017ee se v\u00e1m potvrd\u00ed, \u017ee je web dob\u0159e postaven\u00fd, nekop\u00edrujte, ale zamyslete se, \u010d\u00edm je v\u011bt\u0161\u00ed p\u0159ehlednosti dosa\u017eeno a nechte se inspirovat.<\/p>\n

Otestov\u00e1n\u00ed srozumitelnosti naviga\u010dn\u00edho menu<\/strong><\/h3>\n

Jakmile m\u00e1te obsah webu rozt\u0159\u00edd\u011bn\u00fd podle Va\u0161eho nejlep\u0161\u00edho v\u011bdom\u00ed a sv\u011bdom\u00ed, po\u017e\u00e1dejte n\u011bkoho z koleg\u016f, a\u0165 se na strukturu webu pod\u00edv\u00e1 a d\u00e1 v\u00e1m zp\u011btnou vazbu<\/strong>. Je pro n\u011bj struktura srozumiteln\u00e1? Jsou str\u00e1nky, respektive polo\u017eky menu pojmenovan\u00e9 tak, jak by o\u010dek\u00e1val? Jsou konkr\u00e9tn\u00ed slu\u017eby nebo produkty um\u00edst\u011bny tam, kde by je o\u010dek\u00e1val? T\u00edmto postupem si strukturu bu\u010f potvrd\u00edte, nebo ji m\u016f\u017eete dle zp\u011btn\u00e9 vazby optimalizovat.\u00a0<\/p>\n

A\u017e budete m\u00edt p\u0159ipraven\u00fd web, po\u017e\u00e1dejte o podrobn\u00e9 testov\u00e1n\u00ed laika<\/strong> – \u010dlena rodiny, partnerku, kamar\u00e1da. Je mu z polo\u017eek menu jasn\u00e9, co nab\u00edz\u00edte? V\u011bd\u011bl by, kde se zhruba pod\u00edvat po kter\u00e9 slu\u017eb\u011b? Podle zp\u011btn\u00e9 vazby p\u0159\u00edpadn\u011b ud\u011blejte fin\u00e1ln\u00ed korekce<\/strong>.<\/p>\n

Pot\u0159ebujete pomoc s tvorbou nov\u00e9ho webu nebo chcete jeho tvorbu p\u0159enechat odborn\u00edk\u016fm? Pak n\u00e1s zkontaktujte prost\u0159ednictv\u00edm e-mailu info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161\u00edch str\u00e1nk\u00e1ch webmium.cz\/kontakt<\/a> a my se V\u00e1mco nejd\u0159\u00edve ozveme.<\/p>\n

\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"

Budujete zcela nov\u00fd web nebo p\u0159ed\u011bl\u00e1v\u00e1te sv\u016fj star\u00fd a p\u0159em\u00fd\u0161l\u00edte, jak V\u00e1\u0161 nov\u00fd web postavit? L\u00e1mete si hlavu nad navigac\u00ed a strukturou str\u00e1nek? Pak pr\u00e1v\u011b pro V\u00e1s je n\u00e1\u0161 dne\u0161n\u00ed \u010dl\u00e1nek, kter\u00fd obsahuje v\u0161echny pot\u0159ebn\u00e9 informace.<\/p>\n","protected":false},"author":5,"featured_media":2099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"\nInforma\u010dn\u00ed architektura nov\u00e9ho webu<\/title>\n<meta name=\"description\" content=\"Budujete zcela nov\u00fd web nebo p\u0159ed\u011bl\u00e1v\u00e1te sv\u016fj star\u00fd a p\u0159em\u00fd\u0161l\u00edte, jak V\u00e1\u0161 nov\u00fd web postavit? L\u00e1mete si hlavu nad navigac\u00ed a strukturou str\u00e1nek? Pak pr\u00e1v\u011b pro V\u00e1s je n\u00e1\u0161 dne\u0161n\u00ed \u010dl\u00e1nek, kter\u00fd obsahuje v\u0161echny pot\u0159ebn\u00e9 informace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/informacni-architektura-noveho-webu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informa\u010dn\u00ed architektura nov\u00e9ho webu\" \/>\n<meta property=\"og:description\" content=\"Budujete zcela nov\u00fd web nebo p\u0159ed\u011bl\u00e1v\u00e1te sv\u016fj star\u00fd a p\u0159em\u00fd\u0161l\u00edte, jak V\u00e1\u0161 nov\u00fd web postavit? L\u00e1mete si hlavu nad navigac\u00ed a strukturou str\u00e1nek? 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