{"id":3240,"date":"2020-11-19T06:03:33","date_gmt":"2020-11-19T05:03:33","guid":{"rendered":"http:\/\/wptest.nexum.cz\/google-vs-seznam\/"},"modified":"2020-11-19T06:03:33","modified_gmt":"2020-11-19T05:03:33","slug":"google-vs-seznam","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/google-vs-seznam\/","title":{"rendered":"Google vs. Seznam"},"content":{"rendered":"

Google a Seznam \u2013 dva n\u00e1zvy, kter\u00e9 zn\u00e1 snad \u00fapln\u011b ka\u017ed\u00fd. Jsou to dva nejobl\u00edben\u011bj\u0161\u00ed vyhled\u00e1va\u010de v \u010cesku. A z\u00e1rove\u0148 dva velc\u00ed konkurenti, kte\u0159\u00ed vedou nekone\u010dn\u00fd souboj. Jak jeden, tak druh\u00fd maj\u00ed samoz\u0159ejm\u011b sv\u00e9 p\u0159\u00edznivce a ka\u017ed\u00fd z nich m\u00e1 n\u011bco, co ten druh\u00fd ne.<\/p>\n

Jak si vedou v roce 2020?<\/strong><\/h3>\n

Zhruba je\u0161t\u011b p\u0159ed 6 lety byl tento souboj velice vyrovnan\u00fd. Mohli jsme vid\u011bt, \u017ee se Seznam velmi dlouho dr\u017eel a odol\u00e1val sv\u00e9mu konkurentovi spoustu let. Ov\u0161em postupem \u010dasu za\u010dal Google nab\u00edrat na s\u00edle a Seznamu ukrajovat \u010d\u00edm d\u00e1l v\u00edce procent z kol\u00e1\u010de. Aktu\u00e1ln\u011b je tento pom\u011br 76:24 ve prosp\u011bch Googlu. Pro Seznam to ale nen\u00ed v\u016fbec \u017e\u00e1dn\u00e1 ostuda. Mus\u00edme si toti\u017e uv\u011bdomit, \u017ee Seznam je \u201epouze\u201c \u010desk\u00fd vyhled\u00e1va\u010d, kde\u017eto Google je siln\u00fd konkurent z Ameriky. Seznam je tedy velice siln\u00fd hr\u00e1\u010d a dokonce vznikl o dva roky d\u0159\u00edve ne\u017e Google. To, \u017ee Seznam dok\u00e1\u017ee konkurovat tak siln\u00e9mu protivn\u00edkovi, je celkem ojedin\u011bl\u00e9. Bohu\u017eel ale nedok\u00e1zal dr\u017eet krok na v\u00fdvoji nov\u00fdch algoritm\u016f Googlu<\/strong>, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed lep\u0161\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed<\/strong>. Google m\u00e1 toti\u017e \u0161pi\u010dkov\u00fd algoritmus a ten l\u00e9pe rozum\u00ed dat\u016fm u\u017eivatel\u016f. Co se t\u00fd\u010de mobiln\u00edho vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 je v dne\u0161n\u00ed dob\u011b absolutn\u011b TOP, Google vede drtiv\u011b 83:17. Na po\u010d\u00edta\u010d\u00edch je tento pom\u011br 71:29 a na tabletech 70:30. Oboje ve prosp\u011bch Googlu. Je samoz\u0159ejm\u011b pot\u0159eba br\u00e1t v \u00favahu, \u017ee v\u0161echna \u010d\u00edsla jsou orienta\u010dn\u00ed.<\/p>\n

\n
\"google<\/div>\n<\/figure>\n

Kter\u00fd vyhled\u00e1va\u010d zvolit pro Va\u0161i inzerci?<\/strong><\/h3>\n

Google nab\u00edz\u00ed port\u00e1l Google Ads a Seznam port\u00e1l Sklik. Kter\u00fd z nich zvolit a pro\u010d? Na tuto ot\u00e1zku asi nen\u00ed jednozna\u010dn\u00e1 odpov\u011b\u010f. V\u0161e z\u00e1le\u017e\u00ed na mnoha a mnoha okolnostech. Oba dva port\u00e1ly maj\u00ed sv\u00e9 v\u00fdhody i nev\u00fdhody. Ide\u00e1ln\u00ed volbou je zkombinovat oba dva port\u00e1ly a inzerovat jak na Seznamu, tak na Googlu.<\/p>\n

Google Ads<\/strong><\/h3>\n

Google je nejv\u011bt\u0161\u00ed vyhled\u00e1va\u010d, proto i jeho reklamn\u00ed syst\u00e9m je velice propracovan\u00fd a poskytuje obrovsk\u00e9 mno\u017estv\u00ed funkc\u00ed a n\u00e1stroj\u016f pro efektivn\u00ed vytv\u00e1\u0159en\u00ed kampan\u00ed. Reklamy se zobrazuj\u00ed jak na Googlu, tak na jeho partnersk\u00fdch webech. D\u00edky tomu a d\u00edky vysok\u00e9mu pod\u00edlu vyhled\u00e1v\u00e1n\u00ed bude m\u00edt Va\u0161e reklama \u0161irok\u00fd z\u00e1sah. To s sebou ov\u0161em zase nese tu nev\u00fdhodu, \u017ee je v oblasti reklamy velice vysok\u00e1 konkurence. Mo\u017enost podpory tak\u00e9 nen\u00ed tak \u0161irok\u00e1 jako t\u0159eba u Seznamu a osobn\u00ed kontakt se \u0159e\u0161\u00ed pouze p\u0159es certifikovan\u00e9 partnery. Ale i p\u0159esto v\u0161echno jsou ty pozitiva opravdu velk\u00e1 a p\u0159evy\u0161uj\u00ed negativa.<\/p>\n

\n
\"google<\/div>\n<\/figure>\n

Sklik<\/strong><\/h3>\n

V\u00fdhodou je jednodu\u0161\u0161\u00ed, ale zase ne tak rozmanit\u00e9 mno\u017estv\u00ed nastaven\u00ed. Proto\u017ee je pom\u011br vyhled\u00e1v\u00e1n\u00ed men\u0161\u00ed ne\u017e u Googlu, nebude m\u00edt reklama tak velk\u00fd z\u00e1sah. Ov\u0161em i tak reklamy na Skliku oslov\u00ed obrovskou spoustu u\u017eivatel\u016f. Dalo by se \u0159\u00edci, \u017ee pokud chcete oslovit d\u0159\u00edve narozenou generaci, je Sklik vhodnou volbou. A proto\u017ee se jedn\u00e1 o \u010deskou firmu, mo\u017enosti podpory jsou mnohem rozmanit\u011bj\u0161\u00ed v\u010detn\u011b osobn\u00edho kontaktu s obchodn\u00edmi z\u00e1stupci.<\/p>\n

Oba dva port\u00e1ly jsou flexibiln\u00ed a sv\u00fdm klient\u016fm p\u0159in\u00e1\u0161ej\u00ed skv\u011bl\u00e9 v\u00fdsledky a co je pro jednoho v\u00fdhoda, je pro druh\u00e9ho nev\u00fdhoda a naopak. Proto je ide\u00e1ln\u00ed variantou inzerovat na obou port\u00e1lech. M\u016f\u017eete si to vyzkou\u0161et Vy sami.\u00a0 Ka\u017edop\u00e1dn\u011b velice d\u016fle\u017eit\u00fdm faktorem je to, jak\u00fdm zp\u016fsobem je reklama nastaven\u00e1, jak je kreativn\u00ed a jak moc dok\u00e1\u017ee potencion\u00e1ln\u00edho z\u00e1kazn\u00edka zaujmout. Tento krok u\u017e je ve Va\u0161ich rukou.<\/p>\n

\n
\"google<\/div>\n<\/figure>\n

U n\u00e1s doma je to vyrovnan\u00e9 1:1. A jak to m\u00e1te vy? Google nebo Seznam?\u00a0<\/p>\n

Zaujala V\u00e1s reklama na Googlu nebo Seznamu? Pot\u0159ebujete poradit s nastaven\u00edm nebo rovnou nastavit celou kampa\u0148? Pak n\u00e1m napi\u0161te e-mail na info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161\u00edch webov\u00fdch str\u00e1nk\u00e1ch webmium.cz\/kontakt<\/a> a my se V\u00e1m brzy ozveme.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Zaj\u00edm\u00e1 V\u00e1s, jak si vedou ve vyhled\u00e1v\u00e1n\u00ed dva nejv\u011bt\u0161\u00ed internetov\u00e9 vyhled\u00e1va\u010de v \u010cesku? Kter\u00fd z nich se t\u011b\u0161\u00ed v\u011bt\u0161\u00ed oblib\u011b a na kter\u00e9m je v\u00fdhodn\u011bj\u0161\u00ed inzerovat? To v\u0161e se dozv\u00edte v dne\u0161n\u00edm \u010dl\u00e1nku.<\/p>\n","protected":false},"author":6,"featured_media":2083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\nGoogle vs. Seznam<\/title>\n<meta name=\"description\" content=\"Zaj\u00edm\u00e1 V\u00e1s, jak si vedou ve vyhled\u00e1v\u00e1n\u00ed dva nejv\u011bt\u0161\u00ed internetov\u00e9 vyhled\u00e1va\u010de v \u010cesku? 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