{"id":3239,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/google-testuje-prehled-hodnoty-zakaznika-a-pravidla-pro-hodnotu-konverzi\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"google-testuje-prehled-hodnoty-zakaznika-a-pravidla-pro-hodnotu-konverzi","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/google-testuje-prehled-hodnoty-zakaznika-a-pravidla-pro-hodnotu-konverzi\/","title":{"rendered":"Google testuje p\u0159ehled hodnoty z\u00e1kazn\u00edka a pravidla pro hodnotu konverz\u00ed"},"content":{"rendered":"<p>Google p\u0159ich\u00e1z\u00ed s dal\u0161\u00edmi novinkami, kter\u00e9 spolu \u00fazce souvis\u00ed.\u00a0 Jedn\u00e1 se o dv\u011b vylep\u0161en\u00ed, kter\u00e9 se zam\u011b\u0159uj\u00ed na <strong>hodnotov\u00e9 p\u0159ehledy z\u00e1kazn\u00edk\u016f<\/strong> a <strong>hodnotov\u00e1 pravidla konverz\u00ed<\/strong>. Google p\u0159edstavil tyto novinky v rozhran\u00ed Google Ads ji\u017e minul\u00fd rok na festivalu Google Marketing Live. Ob\u011b tyto funkce jsou prozat\u00edm dostupn\u00e9 <strong>pouze v testovac\u00ed verzi<\/strong>. Pod\u00edvejme se nyn\u00ed v kr\u00e1tkosti na to, co u\u017eite\u010dn\u00e9ho p\u0159inesou tato vylep\u0161en\u00ed u\u017eivatel\u016fm syst\u00e9mu Google Ads.<\/p>\n<p><strong>P\u0159ehled hodnoty z\u00e1kazn\u00edka<\/strong> \u2013 A\u017e bude tato funkce dostupn\u00e1 v Google Ads, zobraz\u00ed se p\u0159ehledy hodnot z\u00e1kazn\u00edka v nab\u00eddce \u201eN\u00e1stroje a nastaven\u00ed\u201c v sekci \u201eM\u011b\u0159en\u00ed\u201c v u\u017eivatelsk\u00e9m rozhran\u00ed. Tyto p\u0159ehledy V\u00e1m n\u00e1sledn\u011b zobraz\u00ed Va\u0161i <strong>\u201eZ\u00e1kaznickou z\u00e1kladnu\u201c<\/strong> za posledn\u00edch 12 m\u011bs\u00edc\u016f, kter\u00e1 by m\u011bla b\u00fdt rozd\u011blena podle <strong>demografick\u00fdch \u00fadaj\u016f<\/strong> (pohlav\u00ed, v\u011bku nebo rodi\u010dovsk\u00e9ho statusu), <strong>um\u00edst\u011bn\u00ed a za\u0159\u00edzen\u00ed<\/strong>.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1564px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1564px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e9c4fc3e014f9ee24a428bc__Wn_naJoKMtwpvIG9nqlJgbdgLtr0YPLleCZQZoAYkuavPaZ3vuRACPu_E2WhGqIK7Qy-HoEUnjE8lh_iHJNjs5oWZOh7f2S-S9WuRYWlABXEXt9axx2SW0HNGGbmWmZWTT13Bz-.jpeg\" alt=\"Google Ads Webmium\"><\/div>\n<\/figure>\n<p>Sloupcov\u00e9 grafy v obr\u00e1zkov\u00e9m p\u0159ehledu v\u00fd\u0161e n\u00e1m ukazuj\u00ed <strong>z\u00e1kazn\u00edky s vysokou hodnotou<\/strong> ve srovn\u00e1n\u00ed s ostatn\u00edmi z\u00e1kazn\u00edky. V tomto konkr\u00e9tn\u00edm p\u0159\u00edpad\u011b se jako nejhodnotn\u011bj\u0161\u00ed skupina z\u00e1kazn\u00edk\u016f ukazuj\u00ed \u017eeny (matky) ve v\u011bku 35 \u2013 44 let. Z rozbalovac\u00ed nab\u00eddky v prav\u00e9m horn\u00edm rohu m\u016f\u017eete hodnoty libovoln\u011b m\u011bnit a zobrazit tak nap\u0159\u00edklad pouze jednor\u00e1zov\u00e9 z\u00e1kazn\u00edky. Demografick\u00e9 p\u0159ehledy jsou tvo\u0159eny bu\u010f podle \u00fadaj\u016f, kter\u00e9 u\u017eivatel vypln\u00ed ve sv\u00e9m \u00fa\u010dtu, nebo podle zji\u0161t\u011bn\u00ed Googlu o u\u017eivatel\u00edch na z\u00e1klad\u011b jejich chov\u00e1n\u00ed p\u0159i vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<p><strong>Pravidla konverzn\u00edch hodnot<\/strong> \u2013 jak bylo naps\u00e1no v\u00fd\u0161e, ned\u00edlnou sou\u010d\u00e1st\u00ed p\u0159ehledu hodnot z\u00e1kazn\u00edk\u016f je tak\u00e9 testov\u00e1n\u00ed pravidel konverzn\u00ed hodnoty. Op\u011bt plat\u00ed, \u017ee ve chv\u00edli, kdy bude tato funkce dostupn\u00e1, ji naleznete v z\u00e1lo\u017ece \u201eN\u00e1stroje a nastaven\u00ed\u201c v sekci \u201eM\u011b\u0159en\u00ed\u201c. Zde <strong>budete moci p\u0159izp\u016fsobit hodnoty<\/strong> pro jednotliv\u00e9 konverzn\u00ed akce podm\u00ednkami. V sou\u010dasn\u00e9 dob\u011b jsou tyto mo\u017enosti omezeny pouze na <strong>um\u00edst\u011bn\u00ed nebo za\u0159\u00edzen\u00ed<\/strong>.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1577px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1577px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e9c4fc305bf3a04e7185c62_QyKVg9CYwYH3x4-_8OlTaF88nUR80lktjYaKiRxvS4-FYtCXBYsRBJPSA6LV6PnJK1MGLWk6MLnCG2Xix_lq_aulGNzWbRrmzhf7UvQR6B8KcZDsxxKXSKoTs4FEZ_CgwgLJkf80.jpeg\" alt=\"Google Ads Webmium\"><\/div>\n<\/figure>\n<p>Pravidla budou pot\u00e9 pou\u017eita pro nab\u00edzen\u00ed cen, kter\u00e9 spole\u010dnost Google tak\u00e9 zobraz\u00ed ve Va\u0161ich pravidlech pro hodnotu konverz\u00ed a Vy tak budete moci <strong>efektivn\u011bji nastavovat hodnotu konverz\u00ed<\/strong> tak, aby l\u00e9pe odpov\u00eddala Va\u0161\u00edm obchodn\u00edm c\u00edl\u016fm.<\/p>\n<p>Z\u00e1kladn\u00edm \u00fa\u010delem, pro\u010d spole\u010dnost Google implementuje tyto dv\u011b funkce do rozhran\u00ed Google Ads, je snaha poskytnout inzerent\u016fm lep\u0161\u00ed p\u0159ehled a optimalizaci konverz\u00ed s vysokou hodnotou. Tyto funkce by m\u011bly inzerent\u016fm rovn\u011b\u017e umo\u017enit nastaven\u00ed konverzn\u00ed akce sp\u00ed\u0161e na \u00farovni kampan\u011b a nikoliv pouze \u00fa\u010dtu. Ob\u011b novinky budou i nad\u00e1le testov\u00e1ny a upravov\u00e1ny, ne\u017e budou spu\u0161t\u011bny v ostr\u00e9m provozu. Tak jako u p\u0159edchoz\u00edch novinek si m\u016f\u017eeme b\u00fdt jist\u00ed, \u017ee v\u00fdsledek testov\u00e1n\u00ed nov\u00fdch funkc\u00ed p\u0159inese inzerent\u016fm zv\u00fd\u0161en\u00fd komfort p\u0159i spr\u00e1v\u011b reklamn\u00edch kampan\u00ed.<\/p>\n<p>Chcete se s n\u00e1mi poradit ohledn\u011b Va\u0161\u00ed Google Ads kampan\u011b? Jednodu\u0161e se s n\u00e1mi spojte prost\u0159ednictv\u00edm e-mailu <a href=\"http:\/\/info@webmium.cz\/\">info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161\u00edch str\u00e1nk\u00e1ch <a href=\"https:\/\/www.webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> a my se V\u00e1m obratem ozveme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A je to tady! Google p\u0159ich\u00e1z\u00ed s dal\u0161\u00edmi novinkami, kter\u00e9 p\u0159inesou nov\u00e1 vylep\u0161en\u00ed pro u\u017eivatele syst\u00e9mu Google Ads. A na co p\u0159esn\u011b se m\u016f\u017eeme t\u011b\u0161it? O tom si pov\u00edme v dne\u0161n\u00edm \u010dl\u00e1nku.<\/p>\n","protected":false},"author":7,"featured_media":2081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google testuje p\u0159ehled hodnoty z\u00e1kazn\u00edka a pravidla pro hodnotu konverz\u00ed<\/title>\n<meta name=\"description\" content=\"A je to tady! Google p\u0159ich\u00e1z\u00ed s dal\u0161\u00edmi novinkami, kter\u00e9 p\u0159inesou nov\u00e1 vylep\u0161en\u00ed pro u\u017eivatele syst\u00e9mu Google Ads. A na co p\u0159esn\u011b se m\u016f\u017eeme t\u011b\u0161it? O tom si pov\u00edme v dne\u0161n\u00edm \u010dl\u00e1nku.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/google-testuje-prehled-hodnoty-zakaznika-a-pravidla-pro-hodnotu-konverzi\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google testuje p\u0159ehled hodnoty z\u00e1kazn\u00edka a pravidla pro hodnotu konverz\u00ed\" \/>\n<meta property=\"og:description\" content=\"A je to tady! Google p\u0159ich\u00e1z\u00ed s dal\u0161\u00edmi novinkami, kter\u00e9 p\u0159inesou nov\u00e1 vylep\u0161en\u00ed pro u\u017eivatele syst\u00e9mu Google Ads. A na co p\u0159esn\u011b se m\u016f\u017eeme t\u011b\u0161it? O tom si pov\u00edme v dne\u0161n\u00edm \u010dl\u00e1nku.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/google-testuje-prehled-hodnoty-zakaznika-a-pravidla-pro-hodnotu-konverzi\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T14:52:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5e9d4a3ee014f95b9daa1ad5_konverzeGoogle.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1124\" \/>\n\t<meta property=\"og:image:height\" content=\"368\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michal \u0160karda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michal \u0160karda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/google-testuje-prehled-hodnoty-zakaznika-a-pravidla-pro-hodnotu-konverzi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/google-testuje-prehled-hodnoty-zakaznika-a-pravidla-pro-hodnotu-konverzi\\\/\"},\"author\":{\"name\":\"Michal \u0160karda\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/8246ac13fba888de1068092b09468eb9\"},\"headline\":\"Google testuje p\u0159ehled hodnoty z\u00e1kazn\u00edka a pravidla pro hodnotu konverz\u00ed\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/google-testuje-prehled-hodnoty-zakaznika-a-pravidla-pro-hodnotu-konverzi\\\/\"},\"wordCount\":579,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/google-testuje-prehled-hodnoty-zakaznika-a-pravidla-pro-hodnotu-konverzi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5e9d4a3ee014f95b9daa1ad5_konverzeGoogle.png\",\"articleSection\":[\"google-analytics\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/google-testuje-prehled-hodnoty-zakaznika-a-pravidla-pro-hodnotu-konverzi\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/google-testuje-prehled-hodnoty-zakaznika-a-pravidla-pro-hodnotu-konverzi\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/google-testuje-prehled-hodnoty-zakaznika-a-pravidla-pro-hodnotu-konverzi\\\/\",\"name\":\"Google testuje p\u0159ehled hodnoty z\u00e1kazn\u00edka a pravidla pro hodnotu konverz\u00ed\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/google-testuje-prehled-hodnoty-zakaznika-a-pravidla-pro-hodnotu-konverzi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/google-testuje-prehled-hodnoty-zakaznika-a-pravidla-pro-hodnotu-konverzi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5e9d4a3ee014f95b9daa1ad5_konverzeGoogle.png\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"description\":\"A je to tady! 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