{"id":3237,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/google-gallery-ads\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"google-gallery-ads","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/google-gallery-ads\/","title":{"rendered":"Nov\u00fd reklamn\u00ed form\u00e1t: Google Gallery Ads"},"content":{"rendered":"<p>V posledn\u00ed dob\u011b se n\u00e1m s novinkami od spole\u010dnosti Google roztrhl pytel. Jej\u00ed zam\u011bstnanci opravdu nezah\u00e1l\u00ed, a tak p\u0159ich\u00e1z\u00ed s dal\u0161\u00ed novinkou, kter\u00e1 se t\u00fdk\u00e1 internetov\u00e9 platformy Google Ads. V n\u00e1sleduj\u00edc\u00edm textu se spole\u010dn\u011b pod\u00edv\u00e1me, co nov\u00e9ho si pro n\u00e1s Google p\u0159ipravil.\u00a0<\/p>\n<p>V t\u00fddnu od 4. 3. 2020 m\u016f\u017eete za\u010d\u00edt propagovat sv\u00e9 zbo\u017e\u00ed v r\u00e1mci Google n\u00e1kup\u016f i v Gmailu, to u\u017e jist\u011b v\u00edte. Co ale mo\u017en\u00e1 je\u0161t\u011b nev\u00edte je to, \u017ee Google p\u0159ipravuje nov\u00fd reklamn\u00ed form\u00e1t Google Gallery Ads. V n\u00e1sleduj\u00edc\u00edm textu si tuto novinku v kr\u00e1tkosti p\u0159edstav\u00edme.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:300px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"300px\">\n<div><img decoding=\"async\" alt=\"Google Gallery Ads Webmium\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e8afa108a0cee7363871a89_ChhiXJXGuVDi--XKuXS4VfrcswceHsxbwQJ20cPpedNd43GWC9ojVzU86t7bltVK1EnwSB63yYx3USkEF5cPOxdDbt5owYv7R1_YuVV8u6vbUpV611IDAyEznmm2m_LHNVFM63YPM1PVoYXtcw.jpeg\"><\/div>\n<\/figure>\n<p><\/p>\n<p>Jedn\u00e1 se o <strong>reklamn\u00ed form\u00e1t slo\u017een\u00fd z n\u011bkolika obr\u00e1zk\u016f, mezi kter\u00fdmi m\u016f\u017ee u\u017eivatel listovat. Inzerenti m\u016f\u017eou nahr\u00e1t minim\u00e1ln\u011b 4 a maxim\u00e1ln\u011b 8 obr\u00e1zk\u016f, kter\u00fdmi mohou propagovat svoji slu\u017ebu nebo produkt<\/strong>. Pokud zde spat\u0159ujete jistou \u201epodobnost\u201c mezi Google Gallery Ads a reklamn\u00edm form\u00e1tem Carousel, kter\u00fd nab\u00edz\u00ed spole\u010dnost Facebook, pak m\u00e1te pravdu. Opravdu jistou m\u00edru shody u obou t\u011bchto form\u00e1t\u016f reklamy lze nal\u00e9zt. Jak jist\u011b spr\u00e1vn\u011b tu\u0161\u00edte, nov\u00fd reklamn\u00ed form\u00e1t nen\u00ed jen o obr\u00e1zc\u00edch, ale jeho sou\u010d\u00e1st\u00ed budou i t\u0159i nadpisy, podobn\u011b jako u textov\u00fdch reklam.<\/p>\n<p>Na co byste m\u011bli u nov\u00e9ho form\u00e1tu zam\u011b\u0159it pozornost?<\/p>\n<ul>\n<li>Gallery reklama se zobraz\u00ed jen na prvn\u00edm m\u00edst\u011b. Jin\u00fdmi slovy se v aukci sout\u011b\u017e\u00ed o jedno voln\u00e9 m\u00edsto pro reklamu tohoto form\u00e1tu, pot\u00e9 n\u00e1sleduj\u00ed a\u017e t\u0159i klasick\u00e9 textov\u00e9 reklamy.<\/li>\n<li>Pokud tedy m\u00e1te p\u0159ipravenou reklamu Gallery Ads a z\u00edsk\u00e1te prvn\u00ed pozici, zobraz\u00ed se pr\u00e1v\u011b tato reklama. Pokud obsad\u00edte ni\u017e\u0161\u00ed pozice, zobraz\u00ed se Va\u0161e textov\u00e9 reklamy. Stejn\u00fd p\u0159\u00edpad nastane, pokud vyhrajete prvn\u00ed pozici v aukci a nem\u00e1te p\u0159ipravenou reklamu Gallery Ads.<\/li>\n<li>Li\u0161\u00ed se i zp\u016fsob platby. Na rozd\u00edl od jin\u00fdch form\u00e1t\u016f, kde plat\u00edte za kliknut\u00ed, zde si m\u016f\u017eete vybrat mezi platbou za kliknut\u00ed a prolistov\u00e1n\u00edm obr\u00e1zk\u016f (v\u00edce ne\u017e 3).<\/li>\n<li>Inzerent plat\u00ed pouze jednou, a to i v p\u0159\u00edpad\u011b, \u017ee u\u017eivatel prolistuje v\u00edce ne\u017e t\u0159i obr\u00e1zky a pot\u00e9 klikne na reklamu.<\/li>\n<li>A nakonec to nejd\u016fle\u017eit\u011bj\u0161\u00ed. Tento nov\u00fd typ reklamy je (zat\u00edm) p\u0159ipraven pouze pro mobiln\u00ed za\u0159\u00edzen\u00ed, p\u0159i\u010dem\u017e rozhodn\u011b nen\u00ed vylou\u010deno, \u017ee v budoucnu ho bude mo\u017en\u00e9 pou\u017e\u00edt i pro po\u010d\u00edta\u010de.<\/li>\n<\/ul>\n<p>Lze o\u010dek\u00e1vat, \u017ee Google bude postupn\u011b zve\u0159ej\u0148ovat nov\u00e9 informace t\u00fdkaj\u00edc\u00ed se tohoto reklamn\u00edho form\u00e1tu a je t\u00e9m\u011b\u0159 jist\u00e9, \u017ee bude i v t\u00e9to novince postupn\u011b doch\u00e1zet k \u00faprav\u00e1m, ruku v ruce s t\u00edm, jak budou jednotliv\u00ed u\u017eivatel\u00e9 tento nov\u00fd reklamn\u00ed form\u00e1t testovat.\u00a0 Ostatn\u011b je\u0161t\u011b nen\u00ed p\u0159esn\u011b zn\u00e1mo, kdy se m\u016f\u017eeme na novinku t\u011b\u0161it. Google pouze ozn\u00e1mil, \u017ee nov\u00fd reklamn\u00ed form\u00e1t pl\u00e1nuje spustit b\u011bhem leto\u0161n\u00edho roku. Na to, o kolik zv\u00fd\u0161\u00ed tento typ reklamy \u00fasp\u011b\u0161nost Va\u0161\u00ed kampan\u011b, si tedy budete muset je\u0161t\u011b n\u011bjakou chv\u00edli po\u010dkat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jste zv\u011bdav\u00ed stejn\u011b jako my na novinku, kterou si pro n\u00e1s Google p\u0159ipravil? Je to Google Gallery Ads a jak u\u017e n\u00e1zev napov\u00edd\u00e1, bude to skv\u011bl\u00e1 vychyt\u00e1vka pro v\u0161echny reklamn\u00ed nad\u0161ence.<\/p>\n","protected":false},"author":7,"featured_media":2078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nov\u00fd reklamn\u00ed form\u00e1t: Google Gallery Ads<\/title>\n<meta name=\"description\" content=\"Jste zv\u011bdav\u00ed stejn\u011b jako my na novinku, kterou si pro n\u00e1s Google p\u0159ipravil? Je to Google Gallery Ads a jak u\u017e n\u00e1zev napov\u00edd\u00e1, bude to skv\u011bl\u00e1 vychyt\u00e1vka pro v\u0161echny reklamn\u00ed nad\u0161ence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/google-gallery-ads\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nov\u00fd reklamn\u00ed form\u00e1t: Google Gallery Ads\" \/>\n<meta property=\"og:description\" content=\"Jste zv\u011bdav\u00ed stejn\u011b jako my na novinku, kterou si pro n\u00e1s Google p\u0159ipravil? 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