{"id":3235,"date":"2023-09-15T10:56:19","date_gmt":"2023-09-15T08:56:19","guid":{"rendered":"http:\/\/wptest.nexum.cz\/google-core-update-srpen-2023-jaky-ma-vliv-na-seo-a-hodnoceni-webovych-stranek\/"},"modified":"2023-10-17T11:36:11","modified_gmt":"2023-10-17T09:36:11","slug":"google-core-update-srpen-2023-jaky-ma-vliv-na-seo-a-hodnoceni-webovych-stranek","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/google-core-update-srpen-2023-jaky-ma-vliv-na-seo-a-hodnoceni-webovych-stranek\/","title":{"rendered":"Google Core Update Srpen 2023: Jak\u00fd m\u00e1 vliv na SEO a hodnocen\u00ed webov\u00fdch str\u00e1nek"},"content":{"rendered":"
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V digit\u00e1ln\u00edm sv\u011bt\u011b je Google nep\u0159ekonateln\u00fdm kr\u00e1lem mezi vyhled\u00e1va\u010di. Pro mnoho u\u017eivatel\u016f internetu je Google br\u00e1nou k internetu, co\u017e z n\u011bj \u010din\u00ed kl\u00ed\u010dovou platformu pro podniky, tv\u016frce obsahu a digit\u00e1ln\u00ed market\u00e9ry. S miliardami vyhled\u00e1v\u00e1n\u00ed prov\u00e1d\u011bn\u00fdmi ka\u017ed\u00fd den maj\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed Googlu hlubok\u00fd vliv na n\u00e1v\u0161t\u011bvnost web\u016f, jejich viditelnost a nakonec i na \u00fasp\u011bch. Jednou z nejv\u00fdznamn\u011bj\u0161\u00edch ud\u00e1lost\u00ed ve sv\u011bt\u011b SEO (Search Engine Optimization) jsou tak aktualizace Google Core. V tomto obs\u00e1hl\u00e9m \u010dl\u00e1nku se budeme zab\u00fdvat detaily Google Core aktualizac\u00ed, jejich v\u00fdznamem a p\u0159edev\u0161\u00edm t\u00edm, jak ovliv\u0148uj\u00ed hodnocen\u00ed webov\u00fdch str\u00e1nek. A\u0165 u\u017e jste digit\u00e1ln\u00ed market\u00e9r, majitel webov\u00fdch str\u00e1nek, nebo se jen jednodu\u0161e zaj\u00edm\u00e1te o SEO, tento \u010dl\u00e1nek v\u00e1m poskytne ucelen\u00fd pohled na toto d\u016fle\u017eit\u00e9 t\u00e9ma.<\/p>\n

\u200d<\/p>\n

Z\u00e1kladn\u00ed koncept Google Core Update<\/h2>\n

Ne\u017e se pono\u0159\u00edme do podrobnost\u00ed, poj\u010fme se pod\u00edvat na z\u00e1kladn\u00ed koncepty Google Core aktualizac\u00ed. Co to vlastn\u011b jsou a pro\u010d byste o nich m\u011bli v\u011bd\u011bt?<\/p>\n

\u200d<\/p>\n

Co jsou Google Core Update?<\/h2>\n

Google Core Update jsou pravideln\u00e9 aktualizace algoritmu vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 Google prov\u00e1d\u00ed s c\u00edlem zlep\u0161it kvalitu v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. Tyto aktualizace mohou b\u00fdt prov\u00e1d\u011bny n\u011bkolikr\u00e1t ro\u010dn\u011b a obvykle maj\u00ed z\u00e1sadn\u00ed dopad na zp\u016fsob, jak\u00fdm jsou webov\u00e9 str\u00e1nky hodnoceny a za\u0159azov\u00e1ny ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. To znamen\u00e1, \u017ee mohou dramaticky ovlivnit pozici va\u0161eho webu a t\u00edm p\u00e1dem i Va\u0161\u00ed dohledatelnost.<\/p>\n

\u200d<\/p>\n

Pro\u010d jsou Google Core Update d\u016fle\u017eit\u00e9?<\/h2>\n

Pro digit\u00e1ln\u00ed market\u00e9ry a majitele webov\u00fdch str\u00e1nek jsou Google Core Update d\u016fle\u017eit\u00e9 z n\u011bkolika d\u016fvod\u016f. Za prv\u00e9, mohou dramaticky zm\u011bnit po\u0159ad\u00ed str\u00e1nek ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, co\u017e m\u016f\u017ee m\u00edt z\u00e1sadn\u00ed dopad na n\u00e1v\u0161t\u011bvnost webu a jeho efektivitu. Za druh\u00e9, tyto aktualizace \u010dasto zd\u016fraz\u0148uj\u00ed d\u016fle\u017eitost kvalitn\u00edho obsahu a autority webov\u00fdch str\u00e1nek. To znamen\u00e1, \u017ee weby s vysokou kvalitou obsahu a autoritou maj\u00ed v\u011bt\u0161\u00ed \u0161anci na \u00fasp\u011bch.<\/p>\n

\u200d<\/p>\n

Jak Google Core Update ovliv\u0148uj\u00ed SEO<\/h2>\n

Nyn\u00ed se pod\u00edv\u00e1me podrobn\u011bji na to, jak Google Core Update ovliv\u0148uj\u00ed SEO a hodnocen\u00ed webov\u00fdch str\u00e1nek.<\/p>\n

\u200d<\/p>\n

D\u016fle\u017eitost obsahu a autority<\/h2>\n

Google Core Update \u010dasto kladou d\u016fraz na kvalitu obsahu a autoritu webov\u00fdch str\u00e1nek. To znamen\u00e1, \u017ee weby s kvalitn\u00edm obsahem, kter\u00fd je relevantn\u00ed a hodnotn\u00fd pro c\u00edlovou skupinu, maj\u00ed v\u011bt\u0161\u00ed \u0161anci na udr\u017een\u00ed nebo zlep\u0161en\u00ed sv\u00e9 pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Stejn\u011b tak je d\u016fle\u017eit\u00e9 budovat autoritu ve sv\u00e9m oboru, co\u017e m\u016f\u017ee zahrnovat z\u00edsk\u00e1v\u00e1n\u00ed kvalitn\u00edch zp\u011btn\u00fdch odkaz\u016f a uzn\u00e1n\u00ed od odborn\u00e9 komunity. Aktualizace algoritmu, kter\u00e9 se t\u00fdkaj\u00ed c\u00edlen\u011b obsahu a jeho kvality, se naz\u00fdvaj\u00ed E-A-T (Expertise – Authoritativeness – Trustworthness)<\/p>\n

\u200d<\/p>\n

Zm\u011bna v po\u0159ad\u00ed v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed<\/h2>\n

Jedn\u00edm z nejviditeln\u011bj\u0161\u00edch a nejz\u00e1sadn\u011bj\u0161\u00edch dopad\u016f Google Core Update je zm\u011bna po\u0159ad\u00ed webov\u00fdch str\u00e1nek ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. To m\u016f\u017ee m\u00edt dramatick\u00fd vliv na n\u00e1v\u0161t\u011bvnost va\u0161eho webu, proto\u017ee u\u017eivatel\u00e9 obvykle klikaj\u00ed na prvn\u00edch p\u00e1r v\u00fdsledk\u016f. Pokud se v\u00e1\u0161 web ocitne na ni\u017e\u0161\u00ed pozici, m\u016f\u017ee to znamenat pokles n\u00e1v\u0161t\u011bvnosti a potenci\u00e1ln\u00edch konverz\u00ed.<\/p>\n

\u200d<\/p>\n

Zm\u011bny v n\u00e1v\u0161t\u011bvnosti a konverz\u00edch<\/h2>\n

Pokud se v\u00e1\u0161 web spol\u00e9h\u00e1 na organick\u00fd provoz z vyhled\u00e1v\u00e1n\u00ed, mohou Google Core Update v\u00fdrazn\u011b ovlivnit n\u00e1v\u0161t\u011bvnost a konverze. Pokles pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed m\u016f\u017ee v\u00e9st k ni\u017e\u0161\u00edmu po\u010dtu n\u00e1v\u0161t\u011bvn\u00edk\u016f a sn\u00ed\u017een\u00ed konverz\u00ed. To m\u016f\u017ee m\u00edt z\u00e1sadn\u00ed dopad na va\u0161e p\u0159\u00edjmy z online byznysu.<\/p>\n

\u200d<\/p>\n

Optimalizace mobiln\u00ed verze<\/h2>\n

V dne\u0161n\u00ed dob\u011b je optimalizace mobiln\u00ed verze webu nezbytnou sou\u010d\u00e1st\u00ed SEO. Google v\u011bnuje st\u00e1le v\u011bt\u0161\u00ed pozornost mobiln\u00edm v\u00fdsledk\u016fm vyhled\u00e1v\u00e1n\u00ed, a proto je d\u016fle\u017eit\u00e9 m\u00edt responzivn\u00ed a rychle se na\u010d\u00edtaj\u00edc\u00ed mobiln\u00ed verzi str\u00e1nky. Pokud v\u00e1\u0161 web nen\u00ed dob\u0159e p\u0159izp\u016fsoben\u00fd pro mobiln\u00ed za\u0159\u00edzen\u00ed, m\u016f\u017ee to negativn\u011b ovlivnit va\u0161e hodnocen\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n

\u200d<\/p>\n

Jak se p\u0159izp\u016fsobit Google Core Update<\/h2>\n

Nyn\u00ed, kdy\u017e v\u00edme, jak\u00e9 jsou hlavn\u00ed dopady Google Core Update na SEO a hodnocen\u00ed web\u016f, poj\u010fme se pod\u00edvat na to, jak se na tyto zm\u011bny p\u0159ipravit a jak na n\u011b efektivn\u011b reagovat.<\/p>\n

\u200d<\/p>\n

Monitorov\u00e1n\u00ed v\u00fdvoje a anal\u00fdza dat<\/h2>\n

Prvn\u00edm krokem k \u00fasp\u011b\u0161n\u00e9mu zvl\u00e1dnut\u00ed Google Core Update je pravideln\u00e9 monitorov\u00e1n\u00ed v\u00fdvoje. Sledujte zm\u011bny ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed a n\u00e1v\u0161t\u011bvnosti va\u0161eho webu po ka\u017ed\u00e9 aktualizaci. To v\u00e1m pom\u016f\u017ee rychle identifikovat, jak aktualizace ovlivnila v\u00e1\u0161 web a co by mohlo b\u00fdt pot\u0159eba zm\u011bnit.<\/p>\n

\u200d<\/p>\n

Krom\u011b sledov\u00e1n\u00ed v\u00fdvoje je tak\u00e9 d\u016fle\u017eit\u00e9 prov\u00e1d\u011bt anal\u00fdzu dat. Pod\u00edvejte se na kl\u00ed\u010dov\u00e9 ukazatele, jako jsou kl\u00ed\u010dov\u00e1 slova, n\u00e1v\u0161t\u011bvnost, konverze a m\u00edra zapojen\u00ed (engagement rate). Pokud zaznamen\u00e1te propad ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, zkuste identifikovat d\u016fvody a p\u0159ijm\u011bte opat\u0159en\u00ed k n\u00e1prav\u011b. K monitorov\u00e1n\u00ed zm\u011bn lze vyu\u017e\u00edt \u0159ady n\u00e1stroj\u016f, jako jsou nap\u0159. Marketing Miner, Collabim a dal\u0161\u00ed.<\/p>\n

\u200d<\/p>\n

Kvalitn\u00ed obsah<\/h2>\n

Investujte do tvorby kvalitn\u00edho obsahu, kter\u00fd oslovuje va\u0161i c\u00edlovou skupinu. Vyh\u00fdbejte se obsahu napsan\u00e9mu jen pro vyhled\u00e1va\u010de (tzv. keyword stuffing) a soust\u0159e\u010fte se na obsah, kter\u00fd poskytuje hodnotu a \u0159e\u0161\u00ed probl\u00e9my a pot\u0159eby va\u0161ich n\u00e1v\u0161t\u011bvn\u00edk\u016f. Nezapome\u0148te tak\u00e9 pravideln\u011b aktualizovat st\u00e1vaj\u00edc\u00ed obsah a reagovat na aktu\u00e1ln\u00ed trendy ve va\u0161em oboru. Zam\u011b\u0159te se na kvalitu m\u00edsto kvantity. Tvo\u0159te rozs\u00e1hlej\u0161\u00ed \u010dl\u00e1nky, kter\u00e9 vyt\u011b\u017e\u00ed t\u00e9ma do hloubky a nebojte se pod n\u011bj podepsat. D\u016fle\u017eitou sou\u010d\u00e1st\u00ed kvalitn\u00edho obsahu je tak\u00e9 odkazov\u00e1n\u00ed se na dal\u0161\u00ed str\u00e1nky va\u0161\u00ed webov\u00e9 prezentace, tedy tzv. intern\u00ed prolinkov\u00e1n\u00ed.<\/p>\n

\u200d<\/p>\n

Zlep\u0161en\u00ed technick\u00e9ho SEO<\/h2>\n

V\u017edy byste m\u011bli m\u00edt technick\u00fd stav v po\u0159\u00e1dku. A to plat\u00ed i u webov\u00e9 prezentace. M\u016f\u017eete m\u00edt ten nejlep\u0161\u00ed obsah, ale pokud budou str\u00e1nky po technick\u00e9 str\u00e1nce \u0161patn\u00e9, v\u00fdsledek nebude odpov\u00eddat investici do obsahu. M\u011bjte svou str\u00e1nku technicky v po\u0159\u00e1dku. To zahrnuje rychlou na\u010d\u00edtac\u00ed dobu str\u00e1nky, responzivn\u00ed design pro mobiln\u00ed za\u0159\u00edzen\u00ed a spr\u00e1vnou strukturu URL adres. P\u0159esv\u011bd\u010dte se, \u017ee v\u00e1\u0161 web spl\u0148uje technick\u00e9 po\u017eadavky stanoven\u00e9 Googlem, co\u017e m\u016f\u017ee zahrnovat i zabezpe\u010den\u00ed (HTTPS). D\u00e1vejte pozor na blokov\u00e1n\u00ed indexace obsahu, velikost pou\u017e\u00edvan\u00e9 grafiky \u010di fotografi\u00ed.<\/p>\n

\u200d<\/p>\n

Kvalitn\u00ed portfolio zp\u011btn\u00fdch odkaz\u016f<\/h2>\n

Backlinky, neboli zp\u011btn\u00e9 odkazy, maj\u00ed st\u00e1le velk\u00fd v\u00fdznam pro SEO. Pracujte na z\u00edsk\u00e1v\u00e1n\u00ed kvalitn\u00edch zp\u011btn\u00fdch odkaz\u016f od d\u016fv\u011bryhodn\u00fdch zdroj\u016f ve va\u0161em oboru. V\u0161imn\u011bte si tak\u00e9 zp\u011btn\u00fdch odkaz\u016f na sv\u016fj web a sledujte jejich kvalitu. Pokud zaznamen\u00e1te \u0161patn\u00e9 nebo nekvalitn\u00ed zp\u011btn\u00e9 odkazy, sna\u017ete se je odstranit nebo zablokovat. P\u0159\u00edpadn\u011b m\u00edt mnohem v\u00edce pozitivn\u00edch ne\u017e negativn\u00edch odkazov\u00fdch sign\u00e1l\u016f. Nejlep\u0161\u00edm zdrojem pozitivn\u011b hodnocen\u00fdch zp\u011btn\u00fdch odkaz\u016f je kvalitn\u00ed a p\u0159\u00ednosn\u00fd obsah, na kter\u00fd va\u0161i n\u00e1v\u0161t\u011bvn\u00edci dobrovoln\u011b odkazuj\u00ed z r\u016fzn\u00fdch m\u00edst internetu.<\/p>\n

\u200d<\/p>\n

Reakce na zm\u011bny rychle a flexibiln\u011b<\/h2>\n

Google Core Update mohou p\u0159in\u00e9st ne\u010dekan\u00e9 zm\u011bny, a proto je d\u016fle\u017eit\u00e9 b\u00fdt schopen rychle a flexibiln\u011b reagovat. Pokud zaznamen\u00e1te propad ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, analyzujte d\u016fvody a p\u0159ijm\u011bte opat\u0159en\u00ed k n\u00e1prav\u011b. To m\u016f\u017ee zahrnovat \u00fapravu obsahu, technick\u00fdch aspekt\u016f webu nebo SEO strategie.<\/p>\n

\u200d<\/p>\n

Srpnov\u00e1 aktualizace Google Core August 2023<\/h1>\n

V srpnu, konkr\u00e9tn\u011b 22.srpna 2023, dorazila leto\u0161n\u00ed druh\u00e1 velk\u00e1 aktualizace vyhled\u00e1vac\u00edho algoritmu Google. Pln\u00e9 nasazen\u00ed aktualizace v\u017edy zabere p\u00e1r t\u00fddn\u016f a dokon\u010dena tak byla 7. z\u00e1\u0159i. Nyn\u00ed je tak ide\u00e1ln\u00ed \u010das pod\u00edvat se do sv\u00fdch dat a zaj\u00edmat se o to, zda se tato aktualizace negativn\u011b \u010di pozitivn\u011b podepsala na Va\u0161\u00ed n\u00e1v\u0161t\u011bvnosti a pozic\u00edch. Na vzorku web\u016f, kter\u00e9 b\u011b\u017e\u00ed na na\u0161\u00ed platform\u011b, a nikterak neinvestuj\u00ed do SEO, to dopadlo asi takhle:<\/p>\n

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\u200d<\/p>\n

Konkr\u00e9tn\u011b se aktualizace t\u00fdkala zlep\u0161en\u00ed v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed na z\u00e1klad\u011b kvality obsahu. P\u0159ed p\u00e1r okam\u017eiky jsme si \u0159ekli, co je to E-A-T. Expertnost, autorita a d\u016fv\u011bryhodnost. Z\u00e1kladn\u00ed stavebn\u00ed kameny kvalitn\u00edho a dob\u0159e hodnocen\u00e9ho obsahu. Pokud jste tak byli touto aktualizac\u00ed posti\u017eeni, pravd\u011bpodobn\u011b u\u017e v\u00edte kudy v\u00edtr vane a m\u00e1te indicie, jakou cestou se vydat k n\u00e1prav\u011b.<\/p>\n

\u200d<\/p>\n

Pokud si ale st\u00e1le nev\u00edte rady, nebo si nejste v\u016fbec jist\u00ed, zda se V\u00e1s probl\u00e9m s obsahem t\u00fdk\u00e1 tak\u00e9, vyzkou\u0161ejte n\u00e1\u0161 SEO Audit<\/a>, kter\u00fd odhal\u00ed nejz\u00e1sadn\u011bj\u0161\u00ed probl\u00e9my Va\u0161\u00ed webov\u00e9 prezentace.<\/p>\n

\u200d<\/p>\n

V\u00fdzvy a p\u0159\u00edle\u017eitosti, kter\u00e9 Google Core Update p\u0159in\u00e1\u0161\u00ed, jsou pro digit\u00e1ln\u00ed market\u00e9ry a majitele webov\u00fdch str\u00e1nek neodd\u011blitelnou sou\u010d\u00e1st\u00ed online prost\u0159ed\u00ed. Schopnost adaptace a rychl\u00e9 reakce jsou kl\u00ed\u010dem k udr\u017een\u00ed a zlep\u0161en\u00ed pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed a dosa\u017een\u00ed \u00fasp\u011bchu ve sv\u011bt\u011b digit\u00e1ln\u00edho marketingu. Nezapome\u0148te, \u017ee SEO je dlouhodob\u00fd proces, a trp\u011blivost a konzistence jsou kl\u00ed\u010dov\u00fdmi faktory pro dlouhodob\u00fd \u00fasp\u011bch. Sledujte aktuality ve sv\u00e9m oboru, u\u010dte se od konkurence a nebojte se inovac\u00ed. V online prost\u0159ed\u00ed se toti\u017e jedin\u011b zm\u011bna st\u00e1v\u00e1 konstantou.<\/p>\n

<\/div>\n

\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"

Na p\u0159elomu srpna a z\u00e1\u0159\u00ed vydal Google dal\u0161\u00ed velkou aktualizaci sv\u00e9ho vyhled\u00e1vac\u00edho algoritmu. Tzv. Google Core Update se zam\u011b\u0159il prim\u00e1rn\u011b na V\u00e1\u0161 obsah, jeho kvalitu, autoritu, expertnost a d\u016fv\u011bryhodnost. 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