{"id":3234,"date":"2020-03-30T07:07:37","date_gmt":"2020-03-30T05:07:37","guid":{"rendered":"http:\/\/wptest.nexum.cz\/google-chrome-rozsiruje-snahu-o-blokovani-reklam-ve-videu\/"},"modified":"2020-03-30T07:07:37","modified_gmt":"2020-03-30T05:07:37","slug":"google-chrome-rozsiruje-snahu-o-blokovani-reklam-ve-videu","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/google-chrome-rozsiruje-snahu-o-blokovani-reklam-ve-videu\/","title":{"rendered":"Google Chrome roz\u0161i\u0159uje snahu o blokov\u00e1n\u00ed reklam ve videu"},"content":{"rendered":"

Spole\u010dnost Google n\u00e1m ne\u00fanavn\u011b dokazuje, pro\u010d je celosv\u011btovou jedni\u010dkou na poli internetov\u00e9ho vyhled\u00e1v\u00e1n\u00ed. P\u0159in\u00e1\u0161\u00ed n\u00e1m dal\u0161\u00ed novinku, kter\u00e1 souvis\u00ed s vyhled\u00e1va\u010dem Chrome. Ten bude nyn\u00ed nov\u011b blokovat reklamy, kter\u00e9 se zobrazuj\u00ed p\u0159ed videi a b\u011bhem nich. Pod\u00edvejme se nyn\u00ed spole\u010dn\u011b, co tato novinka pro V\u00e1s znamen\u00e1.<\/p>\n

Prohl\u00ed\u017ee\u010d bude m\u00edt v sob\u011b integrovan\u00fd blok\u00e1tor reklam, kter\u00fd automaticky zablokuje takov\u00e9 reklamy, kter\u00e9 by mohly b\u00fdt pro u\u017eivatele ru\u0161iv\u00e9. Na z\u00e1klad\u011b pr\u016fzkumu mezi 45 000 u\u017eivateli bylo zji\u0161t\u011bno, \u017ee n\u00e1sleduj\u00edc\u00ed t\u0159i typy reklam v\u00fdrazn\u011b naru\u0161uj\u00ed obsah videa a m\u011bly by b\u00fdt podle spole\u010dnosti Google blokov\u00e1ny. Jedn\u00e1 se o:<\/p>\n

    \n
  1. Reklamy p\u0159ed videem<\/strong> \u2013 blokov\u00e1ny budou reklamy nebo skupiny reklam del\u0161\u00ed ne\u017e 31 sekund, kter\u00e9 se zobrazuj\u00ed p\u0159ed videem.<\/li>\n
  2. Reklamy v polovin\u011b videa<\/strong> \u2013 v tomto p\u0159\u00edpad\u011b budou blokov\u00e1ny reklamy o libovoln\u00e9 d\u00e9lce, kter\u00e9 se zobrazuj\u00ed uprost\u0159ed videa.<\/li>\n
  3. Grafick\u00e9 nebo textov\u00e9 reklamy<\/strong> \u2013 blokov\u00e1ny budou reklamy, kter\u00e9 se zobraz\u00ed v horn\u00ed \u010d\u00e1sti p\u0159ehr\u00e1van\u00e9ho videa nebo jsou v prost\u0159edn\u00ed t\u0159etin\u011b okna videop\u0159ehr\u00e1va\u010de (p\u0159\u00edpadn\u011b p\u0159ekr\u00fdvaj\u00ed v\u00edce ne\u017e 20 % videoobsahu).<\/li>\n<\/ol>\n
    \n
    \"Blokov\u00e1n\u00ed<\/div>\n<\/figure>\n

    <\/p>\n

    V tomto bod\u011b je nutno uv\u00e9st, \u017ee automatick\u00e9 blokov\u00e1n\u00ed se bude t\u00fdkat pouze agresivn\u00edch reklam u videa, kter\u00e9 je krat\u0161\u00ed ne\u017e 8 minut. Na del\u0161\u00ed videa se standardy \u00a0Coalition for Better Ads<\/a> (koalice pro lep\u0161\u00ed reklamy) vztahovat nebudou.\u00a0 V\u00fd\u0161e zm\u00edn\u011bn\u00e1 koalice rovn\u011b\u017e doporu\u010duje majitel\u016fm web\u016f, aby takov\u00e9 reklamy p\u0159estali zobrazovat n\u00e1v\u0161t\u011bvn\u00edk\u016fm sv\u00fdch str\u00e1nek b\u011bhem n\u00e1sleduj\u00edc\u00edch 4 m\u011bs\u00edc\u016f a vyhnuli se tak jejich blokov\u00e1n\u00ed.<\/p>\n

    P\u0159em\u00fd\u0161l\u00edte-li o tom, zda se nov\u00e9 standardy pro zobrazov\u00e1n\u00ed reklam budou t\u00fdkat i webu YouTube.com, pak v\u011bzte, \u017ee ano. Na tomto serveru stejn\u011b jako na ostatn\u00edch webech, kter\u00e9 poskytuj\u00ed video obsah, bude provedena kontrola v souladu s nov\u00fdmi normami.<\/p>\n

    Google Chrome bude ru\u0161iv\u00e9 reklamy blokovat ve v\u0161ech zem\u00edch, kde jsou zobrazov\u00e1ny opakovan\u011b. Ot\u00e1zkou v\u0161ak z\u016fst\u00e1v\u00e1, kdy a zda v\u016fbec u\u017eivatel\u00e9 tohoto internetov\u00e9ho prohl\u00ed\u017ee\u010de zm\u011bnu poc\u00edt\u00ed. Rovn\u011b\u017e se nab\u00edz\u00ed ot\u00e1zka, jak\u00fdm zp\u016fsobem bude posuzov\u00e1na vhodnost reklam. Na odpov\u011bdi si budeme muset po\u010dkat do 5. srpna 2020, kdy m\u00e1 b\u00fdt automatick\u00e9 blokov\u00e1n\u00ed reklam v prohl\u00ed\u017ee\u010di Google Chrome spu\u0161t\u011bno.<\/p>\n

    <\/p>\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Poj\u010fme se spole\u010dn\u011b pod\u00edvat na dal\u0161\u00ed snahy o blokov\u00e1n\u00ed reklam ze strany spole\u010dnosti Google, tentokr\u00e1t v oblasti vide\u00ed.<\/p>\n","protected":false},"author":7,"featured_media":2067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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