{"id":3232,"date":"2023-06-14T16:05:58","date_gmt":"2023-06-14T14:05:58","guid":{"rendered":"http:\/\/wptest.nexum.cz\/google-bude-muset-prerusit-podnikani-s-digitalni-reklamou-dle-narizeni-evropske-komise\/"},"modified":"2024-03-13T16:11:02","modified_gmt":"2024-03-13T15:11:02","slug":"google-bude-muset-prerusit-podnikani-s-digitalni-reklamou-dle-narizeni-evropske-komise","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/google-bude-muset-prerusit-podnikani-s-digitalni-reklamou-dle-narizeni-evropske-komise\/","title":{"rendered":"Google bude muset p\u0159eru\u0161it podnik\u00e1n\u00ed s digit\u00e1ln\u00ed reklamou dle na\u0159\u00edzen\u00ed Evropsk\u00e9 komise"},"content":{"rendered":"<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:600px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"600px\">\n<div id=\"\"><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/6489e512b2d5a72080069939_google%20ads%20clanek%20in.png\" loading=\"lazy\" id=\"\" width=\"auto\" height=\"auto\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<h2 id=\"\">Vla\u017en\u00fd p\u0159\u00edstup Google<\/h2>\n<p id=\"\">\tEvropsk\u00e1 komise za\u010dala Google vy\u0161et\u0159ovat ji\u017e p\u0159ed dv\u011bma lety pr\u00e1v\u011b v souvislosti s mo\u017en\u00fdm podez\u0159en\u00edm na poru\u0161en\u00ed antimonopoln\u00edch pr\u00e1v a zneu\u017e\u00edv\u00e1n\u00ed sv\u00e9 dominantn\u00ed pozice v boji proti dal\u0161\u00edm poskytovatel\u016fm digit\u00e1ln\u00ed reklamy. To vedlo k obav\u00e1m z naru\u0161en\u00ed hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee. Google se v prvn\u00edch m\u011bs\u00edc\u00edch sna\u017eil celou v\u011bc napravit, ale jeho p\u0159\u00edstup byl tak vla\u017en\u00fd, \u017ee se Evropsk\u00e1 komise rozhodla k tomuto razantn\u00edmu kroku. K cel\u00e9mu p\u0159\u00edpadu se vyj\u00e1d\u0159ila evropsk\u00e1 komisa\u0159ka pro hospod\u00e1\u0159skou sout\u011b\u017e Margrethe Vestagerov\u00e1. \u201eSpole\u010dnost shroma\u017e\u010fuje u\u017eivatelsk\u00e1 data, prod\u00e1v\u00e1 reklamn\u00ed prostor a p\u016fsob\u00ed jako prost\u0159edn\u00edk pro online reklamu, ob\u00e1v\u00e1me se tak, \u017ee Google mohl vyu\u017e\u00edt sv\u00e9ho postaven\u00ed na trhu k up\u0159ednostn\u011bn\u00ed vlastn\u00edch zprost\u0159edkovatelsk\u00fdch slu\u017eeb.\u201c<\/p>\n<p id=\"\">\u200d<\/p>\n<h2 id=\"\">Monopoln\u00ed postaven\u00ed Google<\/h2>\n<p id=\"\">\tGoogle, kter\u00fd spad\u00e1 pod spole\u010dnost Alphabet, je podle v\u00fdzkumn\u00e9 spole\u010dnosti Insider Intelligence nejv\u011bt\u0161\u00ed digit\u00e1ln\u00ed platformou na sv\u011bt\u011b. Jej\u00ed tr\u017en\u00ed pod\u00edl p\u0159edstavuje 28 % celkov\u00fdch glob\u00e1ln\u00edch p\u0159\u00edjm\u016f z reklamy. Tyto p\u0159\u00edjmy jsou pak rozd\u011bleny mezi Gmail, Google Play, Google Mapy, Ad Manager, Youtube, AdMob a Adsense. Celkov\u011b se tak jedn\u00e1 o p\u0159\u00edjmy ve v\u00fd\u0161i 225 miliard dolar\u016f (pro p\u0159edstavu 4,9 bilionu korun). To je \u00fadajn\u011b 79 % celkov\u00fdch p\u0159\u00edjm\u016f spole\u010dnosti.<\/p>\n<p id=\"\">\u200d<\/p>\n<h2 id=\"\">Jak to Google bude \u0159e\u0161it?<\/h2>\n<p id=\"\">\tJedin\u00fdm mo\u017en\u00fdm \u0159e\u0161en\u00edm je dle Evropsk\u00e9 komise pouze povinn\u00fd prodej ur\u010dit\u00e9 \u010d\u00e1sti slu\u017eeb. T\u00edm by se zna\u010dn\u011b zmen\u0161il pod\u00edl Google na trhu s digit\u00e1ln\u00ed reklamou a to by mohlo pomoci znovu nastolit rovnov\u00e1hu na z\u00e1klad\u011b f\u00e9rov\u00e9 hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee.<\/p>\n<p id=\"\">\u200d<\/p>\n<div id=\"\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Evropsk\u00e1 komise na\u0159\u00eddila spole\u010dnosti Google p\u0159eru\u0161en\u00ed sv\u00e9ho lukrativn\u00edho byznysu v segmentu digit\u00e1ln\u00ed reklamy. Pro\u010d se to d\u011bje a jak\u00e9 m\u00e1 Google mo\u017enosti?<\/p>\n","protected":false},"author":2,"featured_media":3233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google bude muset p\u0159eru\u0161it podnik\u00e1n\u00ed s digit\u00e1ln\u00ed reklamou dle na\u0159\u00edzen\u00ed Evropsk\u00e9 komise<\/title>\n<meta name=\"description\" content=\"Evropsk\u00e1 komise na\u0159\u00eddila spole\u010dnosti Google p\u0159eru\u0161en\u00ed sv\u00e9ho lukrativn\u00edho byznysu v segmentu digit\u00e1ln\u00ed reklamy. 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