{"id":3231,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/google-agency-day-2018\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"google-agency-day-2018","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/google-agency-day-2018\/","title":{"rendered":"Google Agency Day 2018"},"content":{"rendered":"

Google Agency Day je takov\u00fd mal\u00fd velk\u00fd sv\u00e1tek pro v\u0161echny online marketingov\u00e9 agentury. O tom, \u017ee Googl\u00e1ci tyhle akce um\u00ed, jsme se p\u0159esv\u011bd\u010dili u\u017e vloni, kdy byl cel\u00fd den lad\u011bn sportovn\u00ed formou.<\/p>\n

A letos? Se\u0161li jsme se v b\u00fdval\u00e9 \u010disti\u010dce odpadn\u00edch vod. Hodn\u011b zaj\u00edmav\u00e9 prost\u0159ed\u00ed. Sem se mus\u00edte zaj\u00edt pod\u00edvat. I my si prohl\u00e9dli cel\u00fd are\u00e1l a dozv\u011bd\u011bli se, jak se v Praze do roku 1967 \u010distila voda. Prohl\u00eddkov\u00fd okruh jsme m\u011bli trochu zkr\u00e1cen\u00fd, proto\u017ee se tu pr\u00e1v\u011b nat\u00e1\u010d\u00ed film s Orlandem Bloomem. Celkov\u011b je \u010disti\u010dka mezi filma\u0159i dost popul\u00e1rn\u00ed. To\u010dili se tu filmy jako Mission Impossible, B\u00eddn\u00edci nebo \u0160akal\u00ed l\u00e9ta. Jestli jste stejn\u00ed filmov\u00ed nad\u0161enci jako j\u00e1, mrkn\u011bte na cel\u00fd seznam film\u016f z Pra\u017esk\u00e9 \u010dist\u00edrny<\/a> a klidn\u011b si o v\u00edkendu dejte filmov\u00fd maraton. Te\u010f u\u017e zp\u00e1tky ke Google Agency Day.<\/p>\n

Google Elevator a ohl\u00e9dnut\u00ed za rokem 2017<\/h2>\n

Lo\u0148sk\u00fd rok jsme se programu Elevator<\/strong> samoz\u0159ejm\u011b \u00fa\u010dastnili. A pr\u00e1v\u011b na t\u00e9to prima akci p\u0159evzali certifik\u00e1t o jeho spln\u011bn\u00ed<\/strong>. Je n\u00e1m ct\u00ed za\u0159adit se mezi 19 \u010desk\u00fdch a 11 slovensk\u00fdch agentur, kter\u00e9 se touto \u201epe\u010det\u00ed\u201c mohou py\u0161nit. Sej\u00edt se v\u0161emi ostatn\u00edmi Elevatory bylo velmi inspirativn\u00ed. Navz\u00e1jem jsme si p\u0159edali sv\u00e9 post\u0159ehy a znalosti. Takov\u00e1 zku\u0161enost je k nezaplacen\u00ed.<\/p>\n

Rok mobilu a videa<\/h2>\n

Online prost\u0159ed\u00ed v roce 2017 nejv\u00edce ovlivnila videa a mobiln\u00ed za\u0159\u00edzen\u00ed. Statistiky hovo\u0159\u00ed jasn\u011b:<\/p>\n

    \n
  • 42% vyhled\u00e1v\u00e1n\u00ed p\u0159ich\u00e1z\u00ed z mobiln\u00edch za\u0159\u00edzen\u00ed. M\u00edt web p\u0159ipraven\u00fd pro mobil je velmi d\u016fle\u017eit\u00e9. A bude je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed!<\/li>\n
  • 50 % n\u00e1klad\u016f na propagaci m\u00ed\u0159\u00ed do onlinu.<\/li>\n
  • 67 % populace je na YouTube. Lid\u00ed ve v\u011bku do 42 let dokonce pln\u00fdch 90 %. Je tohle va\u0161e c\u00edlov\u00e9 publikum? Pak zam\u011b\u0159te svoji pozornost pr\u00e1v\u011b na YouTube.<\/li>\n
  • Sledovanost vide\u00ed p\u0159ekro\u010dila hranici 2 miliard shl\u00e9dnut\u00ed m\u011bs\u00ed\u010dn\u011b.<\/li>\n
  • Pokud se str\u00e1nka na mobilu na\u010d\u00edt\u00e1 d\u00e9le ne\u017e 7 sekund, hroz\u00ed, \u017ee a\u017e polovina u\u017eivatel\u016f web opust\u00ed. Takhle pomal\u00fdch str\u00e1nek je v \u010cR v\u00edce ne\u017e 60 %. Nejvy\u0161\u0161\u00ed \u010das to zm\u011bnit.<\/li>\n<\/ul>\n

    Online novinky 2018<\/h2>\n

    Rok 2018 bude hlavn\u011b zam\u011b\u0159en na um\u011blou inteligenci a automatizaci, kter\u00e1 by m\u011bla zlep\u0161ovat procesy v IT. Od marketingu a\u017e po logistiku.<\/p>\n

    Zaj\u00edmavou my\u0161lenku p\u0159inesli z MALLu, kde si mysl\u00ed, \u017ee z\u00e1kazn\u00edk by si nem\u011bl vyb\u00edrat dopravu s\u00e1m. Tu by mu m\u011bl doporu\u010dit syst\u00e9m s ohledem k dan\u00e9 situaci a vyt\u00ed\u017eenosti p\u0159epravc\u016f a jejich spolehlivosti v dan\u00e9m regionu. My\u0161lenka je to zaj\u00edmav\u00e1. Ale j\u00e1 osobn\u011b m\u00e1m po\u0159\u00e1d r\u00e1d mo\u017enost volby.<\/p>\n

    Jedna z\u00e1sadn\u00ed zm\u011bna n\u00e1s letos \u010dek\u00e1 u Google vyhled\u00e1va\u010de. Je j\u00ed hlavn\u00ed indexace podle mobiln\u00ed str\u00e1nky.<\/strong> Krom\u011b spr\u00e1vn\u00e9ho rozlo\u017een\u00ed bude organik ovliv\u0148ovat i rychlost na\u010d\u00edt\u00e1n\u00ed webu. To se dotkne i placen\u00e9 n\u00e1v\u0161t\u011bvnosti. Op\u011bt dal\u0161\u00ed d\u016fvod, pro\u010d b\u00fdt online mobiln\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Google Agency Day n\u00e1m p\u0159inesl Elevator certifik\u00e1t. A taky spoustu zaj\u00edmavost\u00ed a p\u00e1r d\u016fle\u017eit\u00fdch novinek.<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3231","post","type-post","status-publish","format-standard","hentry","category-uz-to-vite"],"yoast_head":"\nGoogle Agency Day 2018<\/title>\n<meta name=\"description\" content=\"Google Agency Day n\u00e1m p\u0159inesl Elevator certifik\u00e1t. 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