{"id":3230,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/google-ads-nabizi-podrobnejsi-konverzni-akce-pro-potencialni-zakazniky-a-prodeje\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"google-ads-nabizi-podrobnejsi-konverzni-akce-pro-potencialni-zakazniky-a-prodeje","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/google-ads-nabizi-podrobnejsi-konverzni-akce-pro-potencialni-zakazniky-a-prodeje\/","title":{"rendered":"Google Ads nab\u00edz\u00ed podrobn\u011bj\u0161\u00ed konverzn\u00ed akce pro potenci\u00e1ln\u00ed z\u00e1kazn\u00edky a prodeje"},"content":{"rendered":"<p>Pokud jste pravideln\u00fdmi u\u017eivateli internetov\u00e9ho rozhran\u00ed Google Ads, jist\u011b Va\u0161\u00ed pozornosti neuniklo, \u017ee nastaven\u00ed konverzn\u00edch akc\u00ed v tomto syst\u00e9mu pro\u0161lo v uplynul\u00fdch dnech zm\u011bnami. V syst\u00e9mu st\u00e1le m\u016f\u017eete m\u011b\u0159it akce na sv\u00e9m webu, ve sv\u00e9 aplikaci, m\u011b\u0159it telefon\u00e1ty z reklam, p\u0159\u00edpadn\u011b importovat data z ostatn\u00edch zdroj\u016f. Avizovan\u00e9 zm\u011bny se t\u00fdkaj\u00ed konverzn\u00edch akc\u00ed, kter\u00e9 m\u016f\u017eete vytv\u00e1\u0159et pro sv\u016fj web nebo eshop. V n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch si v kr\u00e1tkosti n\u00e1sleduj\u00edc\u00ed zm\u011bny pop\u00ed\u0161eme. Avizovan\u00e9 zm\u011bny m\u016f\u017eeme rozd\u011blit do t\u0159\u00ed hlavn\u00edch skupin.<\/p>\n<p>Prvn\u00ed skupinou je <strong>kategorie prodeje<\/strong>. Tento typ konverzn\u00edch akc\u00ed, jak ji\u017e n\u00e1zev napov\u00edd\u00e1, m\u00e1 za \u00fakol m\u011b\u0159it akce souvisej\u00edc\u00ed s prodejem na Va\u0161em eshopu. V prvn\u00ed konverzn\u00ed skupin\u011b m\u00e1te na v\u00fdb\u011br tyto konverzn\u00ed akce:<\/p>\n<ul>\n<li><strong>N\u00e1kup<\/strong> \u2013 tato konverze se do statistik zapo\u010dte v p\u0159\u00edpad\u011b, \u017ee z\u00e1kazn\u00edk dokon\u010d\u00ed cel\u00fd n\u00e1kupn\u00ed proces, tedy objedn\u00e1 zbo\u017e\u00ed z Va\u0161eho eshopu.<\/li>\n<li>Lze m\u011b\u0159it i konverze, u kter\u00fdch z\u00e1kazn\u00edk nedokon\u010d\u00ed cel\u00fd n\u00e1kupn\u00ed proces, ale pouze vlo\u017e\u00ed zbo\u017e\u00ed do n\u00e1kupn\u00edho ko\u0161\u00edku. Pro m\u011b\u0159en\u00ed takov\u00fdch akc\u00ed slou\u017e\u00ed konverz\u00ed bod \u201e<strong>p\u0159id\u00e1n\u00ed do ko\u0161\u00edku<\/strong>\u201c.<\/li>\n<li>Pokud chcete m\u011b\u0159it n\u00e1kupn\u00ed f\u00e1zi, ve kter\u00e9 z\u00e1kazn\u00edk zah\u00e1j\u00ed proces platby, vyu\u017eijte konverzn\u00ed akci \u201e<strong>p\u0159echod k dokon\u010den\u00ed n\u00e1kupu<\/strong>\u201c.<\/li>\n<li>Posledn\u00ed konverzn\u00ed akc\u00ed ve skupin\u011b prodeje je konverzn\u00ed akce <strong>\u201ep\u0159edplatit\u201c<\/strong>. Tato konverze bude zapo\u010dtena, pokud si z\u00e1kazn\u00edk p\u0159edplat\u00ed slu\u017ebu nebo produkt, kter\u00fd nab\u00edz\u00edte.<\/li>\n<\/ul>\n<p><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:504px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"504px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5ec36c76498ba1ccf9e5400a_J4tfNlxp9lTPdrGAaHhfZ5f6CwEJTJi763SlcloVfUXaiGPWXX0rcvGT_mQAzlsvHfYIKiy8NTghQjdxXUQVGaZA8SRMU3aqqFBWaCjjEBjYOSH-8uKNcKw5piw28FGuB149zhkJ.jpeg\" alt=\"konverze Ads Webmium\"><\/div>\n<\/figure>\n<p>Druh\u00e1 skupina konverzn\u00edch akc\u00ed je zam\u011b\u0159ena na <strong>potenci\u00e1ln\u00ed z\u00e1kazn\u00edky<\/strong>. V tomto p\u0159\u00edpad\u011b nen\u00ed prim\u00e1rn\u00edm \u00fa\u010delem dokon\u010den\u00ed objedn\u00e1vky, n\u00fdbr\u017e z\u00edsk\u00e1n\u00ed nov\u00fdch potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. V druh\u00e9 skupin\u011b m\u00e1te na v\u00fdb\u011br z t\u011bchto konverzn\u00edch akc\u00ed:<\/p>\n<ul>\n<li><strong>Odesl\u00e1n\u00ed formul\u00e1\u0159e pro z\u00e1jemce<\/strong> &#8211; konverze se zapo\u010dte v p\u0159\u00edpad\u011b, \u017ee n\u011bkdo projev\u00ed z\u00e1jem o Va\u0161i firmu vypln\u011bn\u00edm formul\u00e1\u0159e.<\/li>\n<li><strong>Rezervov\u00e1n\u00ed sch\u016fzky<\/strong> \u2013 konverze se zapo\u010dte v p\u0159\u00edpad\u011b, \u017ee si z\u00e1kazn\u00edk zarezervuje sch\u016fzku s Va\u0161\u00ed firmou.<\/li>\n<li><strong>Registrace<\/strong> \u2013 konverze vznik\u00e1 ve chv\u00edli, kdy\u017e se z\u00e1kazn\u00edk zaregistruje k odb\u011bru bezplatn\u00e9ho zpravodaje nebo pou\u017e\u00edv\u00e1n\u00ed zku\u0161ebn\u00ed verze, vytvo\u0159\u00ed \u00fa\u010det nebo se p\u0159edb\u011b\u017en\u011b zaregistruje.<\/li>\n<li><strong>\u017d\u00e1dost o nab\u00eddku<\/strong>\u00a0 &#8211; pokud z\u00e1kazn\u00edk po\u017e\u00e1d\u00e1 o nab\u00eddku Va\u0161eho produktu nebo slu\u017eby, dojde k zapo\u010dten\u00ed konverze.<\/li>\n<li><strong>Jak n\u00e1s najdete<\/strong> \u2013 konverzn\u00ed akce, kter\u00e1 signalizuje, \u017ee n\u011bkdo hled\u00e1 adresu va\u0161\u00ed firmy a zam\u00fd\u0161l\u00ed V\u00e1s nav\u0161t\u00edvit.<\/li>\n<li><strong>Odchoz\u00ed kliknut\u00ed <\/strong>\u2013 tento typ konverze se zapo\u010d\u00edt\u00e1 ve chv\u00edli, kdy potenci\u00e1ln\u00ed z\u00e1kazn\u00edk klikne na partnersk\u00fd web.<\/li>\n<\/ul>\n<p>Do t\u0159et\u00ed a posledn\u00ed skupiny m\u016f\u017eeme za\u0159adit v\u0161echny ostatn\u00ed konverzn\u00ed akce. Ve t\u0159et\u00ed skupin\u011b m\u00e1me na v\u00fdb\u011br z t\u011bchto konverzn\u00edch bod\u016f:<\/p>\n<ul>\n<li><strong>Kontakt<\/strong> \u2013 konverzn\u00ed akce vznik\u00e1 ve chv\u00edli, kdy z\u00e1kazn\u00edk kontaktuje Va\u0161i firmu prost\u0159ednictv\u00edm telefonu, SMS, e-mailu nebo chatu.<\/li>\n<li><strong>Zobrazen\u00ed str\u00e1nky<\/strong> \u2013 pokud n\u011bkdo zobraz\u00ed kl\u00ed\u010dovou str\u00e1nku, kterou jste ur\u010dili (\u010dl\u00e1nek nebo t\u0159eba detailn\u00ed str\u00e1nka produktu), dojde k zapo\u010dten\u00ed konverze.<\/li>\n<\/ul>\n<p>\u200d<\/p>\n<h3>Z\u00e1v\u011brem<\/h3>\n<p>M\u011b\u0159en\u00ed konverz\u00ed by m\u011blo b\u00fdt povinnost\u00ed ka\u017ed\u00e9ho inzerenta, proto\u017ee d\u00edky konverz\u00edm m\u016f\u017eeme ur\u010dit, zda jsou na\u0161e kampan\u011b \u00fasp\u011b\u0161n\u00e9 \u010di nikoliv. Nezapom\u00ednejte v\u0161ak na to, \u017ee konverze v Google Ads nejsou v\u017edy p\u0159esn\u00e9 a re\u00e1ln\u00fd po\u010det bude pravd\u011bpodobn\u011b vy\u0161\u0161\u00ed ne\u017e skute\u010dn\u011b zapo\u010d\u00edtan\u00e9 konverze. Jedn\u00edm z mnoha d\u016fvod\u016f m\u016f\u017ee b\u00fdt nap\u0159\u00edklad, \u017ee z\u00e1kazn\u00edk klikne na Va\u0161i reklamu, ale zbo\u017e\u00ed si nekoup\u00ed online, n\u00fdbr\u017e ho zakoup\u00ed v kamenn\u00e9 prodejn\u011b, kde m\u00e1 mo\u017enost si zbo\u017e\u00ed prohl\u00e9dnout. V takov\u00e9m p\u0159\u00edpad\u011b se samoz\u0159ejm\u011b konverze nezapo\u010dte, i kdy\u017e re\u00e1ln\u011b prob\u011bhla.<\/p>\n<p>V\u00e1h\u00e1te, zda m\u00e1te na sv\u00e9m webu spr\u00e1vn\u011b nastaven\u00e9 konverze? Chcete s nastaven\u00edm konverz\u00ed pomoci nebo poradit, co je\u0161t\u011b vylep\u0161it? Nev\u00e1hejte n\u00e1m napsat e-mail na <a href=\"https:\/\/www.webmium.cz\/kontakt\">info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161\u00edch str\u00e1nk\u00e1ch <a href=\"https:\/\/webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tak\u00e9 jste zaznamenali zm\u011bny v oblasti nastaven\u00ed konverz\u00ed v \u00fa\u010dtech Google Ads? A co n\u00e1m podrobn\u011bj\u0161\u00ed konverze vlastn\u011b p\u0159inesou? Poj\u010fme to spole\u010dn\u011b zjistit v dne\u0161n\u00edm \u010dl\u00e1nku.<\/p>\n","protected":false},"author":7,"featured_media":2055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads nab\u00edz\u00ed podrobn\u011bj\u0161\u00ed konverzn\u00ed akce pro potenci\u00e1ln\u00ed z\u00e1kazn\u00edky a prodeje<\/title>\n<meta name=\"description\" content=\"Tak\u00e9 jste zaznamenali zm\u011bny v oblasti nastaven\u00ed konverz\u00ed v \u00fa\u010dtech Google Ads? A co n\u00e1m podrobn\u011bj\u0161\u00ed konverze vlastn\u011b p\u0159inesou? Poj\u010fme to spole\u010dn\u011b zjistit v dne\u0161n\u00edm \u010dl\u00e1nku.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/google-ads-nabizi-podrobnejsi-konverzni-akce-pro-potencialni-zakazniky-a-prodeje\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads nab\u00edz\u00ed podrobn\u011bj\u0161\u00ed konverzn\u00ed akce pro potenci\u00e1ln\u00ed z\u00e1kazn\u00edky a prodeje\" \/>\n<meta property=\"og:description\" content=\"Tak\u00e9 jste zaznamenali zm\u011bny v oblasti nastaven\u00ed konverz\u00ed v \u00fa\u010dtech Google Ads? A co n\u00e1m podrobn\u011bj\u0161\u00ed konverze vlastn\u011b p\u0159inesou? Poj\u010fme to spole\u010dn\u011b zjistit v dne\u0161n\u00edm \u010dl\u00e1nku.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/google-ads-nabizi-podrobnejsi-konverzni-akce-pro-potencialni-zakazniky-a-prodeje\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T14:52:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5ec36d6549f5240b16b338ca_3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1133\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michal \u0160karda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michal \u0160karda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/google-ads-nabizi-podrobnejsi-konverzni-akce-pro-potencialni-zakazniky-a-prodeje\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/google-ads-nabizi-podrobnejsi-konverzni-akce-pro-potencialni-zakazniky-a-prodeje\\\/\"},\"author\":{\"name\":\"Michal \u0160karda\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/8246ac13fba888de1068092b09468eb9\"},\"headline\":\"Google Ads nab\u00edz\u00ed podrobn\u011bj\u0161\u00ed konverzn\u00ed akce pro potenci\u00e1ln\u00ed z\u00e1kazn\u00edky a prodeje\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/google-ads-nabizi-podrobnejsi-konverzni-akce-pro-potencialni-zakazniky-a-prodeje\\\/\"},\"wordCount\":775,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/google-ads-nabizi-podrobnejsi-konverzni-akce-pro-potencialni-zakazniky-a-prodeje\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5ec36d6549f5240b16b338ca_3.png\",\"articleSection\":[\"google-ads\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/google-ads-nabizi-podrobnejsi-konverzni-akce-pro-potencialni-zakazniky-a-prodeje\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/google-ads-nabizi-podrobnejsi-konverzni-akce-pro-potencialni-zakazniky-a-prodeje\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/google-ads-nabizi-podrobnejsi-konverzni-akce-pro-potencialni-zakazniky-a-prodeje\\\/\",\"name\":\"Google Ads nab\u00edz\u00ed podrobn\u011bj\u0161\u00ed konverzn\u00ed akce pro potenci\u00e1ln\u00ed z\u00e1kazn\u00edky a prodeje\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/google-ads-nabizi-podrobnejsi-konverzni-akce-pro-potencialni-zakazniky-a-prodeje\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/google-ads-nabizi-podrobnejsi-konverzni-akce-pro-potencialni-zakazniky-a-prodeje\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5ec36d6549f5240b16b338ca_3.png\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"description\":\"Tak\u00e9 jste zaznamenali zm\u011bny v oblasti nastaven\u00ed konverz\u00ed v \u00fa\u010dtech Google Ads? 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