{"id":3229,"date":"2021-01-05T10:38:00","date_gmt":"2021-01-05T09:38:00","guid":{"rendered":"http:\/\/wptest.nexum.cz\/google-ads-ma-novy-typ-kampane-maximalni-vykon\/"},"modified":"2024-04-08T21:50:04","modified_gmt":"2024-04-08T19:50:04","slug":"google-ads-ma-novy-typ-kampane-maximalni-vykon","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/google-ads-ma-novy-typ-kampane-maximalni-vykon\/","title":{"rendered":"Kampan\u011b \u201cmaxim\u00e1ln\u00ed v\u00fdkon\u201d v Google Ads"},"content":{"rendered":"<p>Pravideln\u00ed u\u017eivatel\u00e9 Google Ads si jist\u011b v\u0161imli, \u017ee Google p\u0159i\u0161el s dal\u0161\u00edm vylep\u0161en\u00edm sv\u00e9ho inzertn\u00edho syst\u00e9mu. Novinku bychom mohli pracovn\u011b nazvat \u201cmaxim\u00e1ln\u00ed v\u00fdkon\u201d. Maxim\u00e1ln\u00ed v\u00fdkon se zobraz\u00ed jako v\u00fdb\u011br typu kampan\u011b, pokud je va\u0161\u00edm reklamn\u00edm c\u00edlem \u201eProdej\u201c, \u201ePotenci\u00e1ln\u00ed z\u00e1kazn\u00edci\u201c nebo \u201eN\u00e1v\u0161t\u011bvnost webu\u201d.\u00a0<\/p>\n<h3><strong>O co jde?<\/strong><\/h3>\n<p>Dle vyj\u00e1d\u0159en\u00ed spole\u010dnosti Google je typ kampan\u011b &#8222;maxim\u00e1ln\u00ed v\u00fdkon&#8220; navr\u017een tak, aby dopl\u0148oval va\u0161e kampan\u011b ve vyhled\u00e1v\u00e1n\u00ed zalo\u017een\u00e9 na kl\u00ed\u010dov\u00fdch slovech a pomohl v\u00e1m naj\u00edt v\u00edce z\u00e1kazn\u00edk\u016f s konverz\u00ed ve v\u0161ech kan\u00e1lech Google, jako je <strong>YouTube, Obsahov\u00e1 s\u00ed\u0165, Vyhled\u00e1v\u00e1n\u00ed, Objevit, Gmail a Mapy.\u00a0<\/strong><\/p>\n<p>Maxim\u00e1ln\u00ed v\u00fdkon v\u00e1m pom\u016f\u017ee zv\u00fd\u0161it v\u00fdkon na z\u00e1klad\u011b va\u0161ich zadan\u00fdch konverzn\u00edch c\u00edl\u016f a p\u0159in\u00e1\u0161et v\u00edce konverz\u00ed a hodnoty d\u00edky optimalizaci v\u00fdkonu v re\u00e1ln\u00e9m \u010dase a nap\u0159\u00ed\u010d kan\u00e1ly pomoc\u00ed chytr\u00fdch nab\u00eddek.\u00a0<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1259px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1259px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/61a0c57b743800166bbefe93_b_AvLgiHwnaKBTVi-YMsi5V3uRIqGst5mF00xIcEMETIIkv6OkpTiKl8N4ixbPEOIp5F7T8VWlQPyKhj3jP2QCxzxF6fj58HQtuExWh3jYBDRfl1og1RjnjiTKDYHy_jeeJf9JPJ.jpeg\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"N\u00e1hled rozhran\u00ed Google Ads\"><\/div>\n<\/figure>\n<p>Dal\u0161\u00ed ot\u00e1zkou je, jak toho chce spole\u010dnost Google dos\u00e1hnout. Pokud op\u011bt budu vych\u00e1zet z jej\u00edho vyj\u00e1d\u0159en\u00ed, m\u011blo by tohoto c\u00edle b\u00fdt dosa\u017eeno kombinac\u00ed automatiza\u010dn\u00ed technologie Google v oblasti nab\u00eddek, optimalizace rozpo\u010dtu, publik, kreativ, atribuce a dal\u0161\u00edch. V\u0161e podpo\u0159eno va\u0161\u00edm konkr\u00e9tn\u00edm reklamn\u00edm c\u00edlem (nap\u0159\u00edklad pokud m\u00e1te c\u00edlovou CPA nebo ROAS) a v\u00e1mi poskytnut\u00fdmi podklady kreativ, sign\u00e1ly publika a voliteln\u00fdmi zdroji dat.<\/p>\n<p>Google d\u00e1le deklaruje, \u017ee d\u00edky schopnosti Googlu porozum\u011bt z\u00e1m\u011br\u016fm a preferenc\u00edm spot\u0159ebitel\u016f, m\u016f\u017ee \u201cmaxim\u00e1ln\u00ed v\u00fdkon\u201d objevit nov\u00e9 segmenty z\u00e1kazn\u00edk\u016f, kter\u00e9 jste nevzali v potaz.<\/p>\n<h3><strong>Kdy tento typ pou\u017e\u00edt?<\/strong><\/h3>\n<p>V tomto bod\u011b se dost\u00e1v\u00e1me k tomu nejz\u00e1sadn\u011bj\u0161\u00edmu, a sice ot\u00e1zce, kdy bychom m\u011bli takov\u00fd typ kampan\u011b pou\u017e\u00edt. Tuto volbu vyu\u017eijte pokud,<\/p>\n<ul>\n<li>m\u00e1te konkr\u00e9tn\u00ed reklamn\u00ed a konverzn\u00ed c\u00edle (nap\u0159. podpora online prodeje, z\u00edsk\u00e1v\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f nebo n\u00e1v\u0161t\u011bvnost webu),<\/li>\n<li>chcete maximalizovat v\u00fdkon sv\u00e9 kampan\u011b a nejste omezeni t\u00edm, na kter\u00e9m kan\u00e1lu se va\u0161e reklamy zobrazuj\u00ed,<\/li>\n<li>chcete m\u00edt snadn\u00fd p\u0159\u00edstup ke v\u0161em reklamn\u00edm kan\u00e1l\u016fm Google pomoc\u00ed jedin\u00e9 kampan\u011b nebo<\/li>\n<li>chcete z\u00edskat dal\u0161\u00ed z\u00e1sah a hodnotu konverz\u00ed nad r\u00e1mec kampan\u00ed ve vyhled\u00e1v\u00e1n\u00ed zalo\u017een\u00fdch na kl\u00ed\u010dov\u00fdch slovech.<\/li>\n<\/ul>\n<p>Dovol\u00edm kr\u00e1tk\u00fd p\u0159eklad z \u010de\u0161tiny do \u010de\u0161tiny.<\/p>\n<ul>\n<li>M\u00e1te konkr\u00e9tn\u00ed reklamn\u00ed a konverzn\u00ed c\u00edle &#8211; to v podstat\u011b znamen\u00e1, \u017ee tento typ lze vyu\u017e\u00edt pouze s t\u011bmito t\u0159emi uveden\u00fdmi c\u00edli a \u017e\u00e1dn\u00fdmi jin\u00fdmi.<\/li>\n<li>Chcete maximalizovat v\u00fdkon sv\u00e9 kampan\u011b &#8211; m\u00e1te dostate\u010dn\u011b velk\u00fd rozpo\u010det na to, aby ut\u00e1hl provoz Va\u0161\u00ed reklamy na v\u00fd\u0161e zm\u00edn\u011bn\u00fdch kan\u00e1lech.<\/li>\n<li>Chcete m\u00edt snadn\u00fd p\u0159\u00edstup ke v\u0161em reklamn\u00edm kan\u00e1l\u016fm &#8211; umo\u017en\u00ed V\u00e1m usnadnit si pr\u00e1ci v podob\u011b\u00a0 jednotn\u00e9ho p\u0159\u00edstupu pomoc\u00ed jedin\u00e9 kampan\u011b.<\/li>\n<li>Chcete z\u00edskat dal\u0161\u00ed z\u00e1sah a hodnotu konverz\u00ed &#8211; jste ochotni nechat Va\u0161e kampan\u011b \u201cna pospas\u201d Google automatizaci.<\/li>\n<\/ul>\n<h3><strong>Zamy\u0161len\u00ed m\u00edsto z\u00e1v\u011bru<\/strong><\/h3>\n<p>V \u010dl\u00e1nku bylo uvedeno, \u017ee dan\u00fd typ kampan\u011b funguje na principu strojov\u00e9ho u\u010den\u00ed Google. To tak\u00e9, ale pro inzerenta znamen\u00e1, \u017ee se do jist\u00e9 m\u00edry bude muset vzd\u00e1t mo\u017enosti nastavit si kampan\u011b dle sv\u00e9ho gusta a bude se muset spol\u00e9hat na Google automatizaci. Jist\u011b i v tomto typu kampan\u011b m\u00e1 inzerent mo\u017enost \u201cdodat sv\u00e9 vstupy\u201d. Pokud chcete m\u00edt plnou kontrolu nad v\u00fdkonem a nastaven\u00edm sv\u00fdch kampan\u00ed, dob\u0159e zva\u017ete vyu\u017eit\u00ed tohoto typu kampan\u011b. Jsem p\u0159esv\u011bd\u010den o tom, \u017ee pokud si jednotliv\u00e9 kampan\u011b tematicky rozd\u011bl\u00edte a nebudete se spol\u00e9hat na automatizaci, budou Va\u0161e kampan\u011b v dlouhodob\u011bj\u0161\u00edm horizontu \u00fasp\u011b\u0161n\u011bj\u0161\u00ed. Nicm\u00e9n\u011b pou\u017eit\u00ed t\u00e9to kampan\u011b m\u00e1 sv\u00e9 opodstatn\u011bn\u00ed v p\u0159\u00edpad\u011b, \u017ee nev\u00edte nebo nem\u00e1te \u010das detailn\u011b nastavovat kampan\u011b. V takov\u00e9m p\u0159\u00edpad\u011b m\u016f\u017eete tento typ kampan\u011b vyzkou\u0161et.<\/p>\n<p>Nev\u00edte si rady s nastaven\u00edm kampan\u00ed v Google Ads? Nevad\u00ed. Napi\u0161te n\u00e1m na e-mail <a href=\"http:\/\/info@webmium.cz\/\">info@webmium.cz<\/a> nebo n\u00e1s m\u016f\u017eete kontaktovat pomoc\u00ed formul\u00e1\u0159e na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> p\u0159\u00edpadn\u011b na telefonn\u00edm \u010d\u00edsle na\u0161\u00ed podpory<a href=\"https:\/\/www.webmium.cz\/kontakt\"> +420 605 99 44 66<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak jste si jist\u011b zvykli Google pom\u011brn\u011b \u010dasto p\u0159ich\u00e1z\u00ed s novinkami sv\u00fdch aplikac\u00ed a syst\u00e9m\u016f. Dnes V\u00e1m p\u0159in\u00e1\u0161\u00edme novinku t\u00fdkaj\u00edc\u00ed inzertn\u00edho syst\u00e9mu Google Ads.<\/p>\n","protected":false},"author":7,"featured_media":2053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kampan\u011b \u201cmaxim\u00e1ln\u00ed v\u00fdkon\u201d v Google Ads<\/title>\n<meta name=\"description\" content=\"Jak jste si jist\u011b zvykli Google pom\u011brn\u011b \u010dasto p\u0159ich\u00e1z\u00ed s novinkami sv\u00fdch aplikac\u00ed a syst\u00e9m\u016f. Dnes V\u00e1m p\u0159in\u00e1\u0161\u00edme novinku t\u00fdkaj\u00edc\u00ed inzertn\u00edho syst\u00e9mu Google Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/google-ads-ma-novy-typ-kampane-maximalni-vykon\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kampan\u011b \u201cmaxim\u00e1ln\u00ed v\u00fdkon\u201d v Google Ads\" \/>\n<meta property=\"og:description\" content=\"Jak jste si jist\u011b zvykli Google pom\u011brn\u011b \u010dasto p\u0159ich\u00e1z\u00ed s novinkami sv\u00fdch aplikac\u00ed a syst\u00e9m\u016f. 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