{"id":3227,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/geograficke-cileni-reklam-v-google-ads\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"geograficke-cileni-reklam-v-google-ads","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/geograficke-cileni-reklam-v-google-ads\/","title":{"rendered":"Geografick\u00e9 c\u00edlen\u00ed reklam v Google Ads"},"content":{"rendered":"<p>Chcete-li, aby Va\u0161e reklamy byly co nejv\u00edce efektivn\u00ed, je dobr\u00e9 ur\u010dit, ve kter\u00fdch lokalit\u00e1ch chcete svoji reklamu potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm zobrazit.\u00a0 Nap\u0159\u00edklad pokud chcete, aby se Va\u0161e reklama zobrazovala pouze v Praze, zad\u00e1te Prahu jako lokalitu. Zn\u00ed to jako velmi jednoduch\u00e9 pravidlo, av\u0161ak ne v\u017edy je to takto jednoduch\u00e9. Jak je to mo\u017en\u00e9? To si pov\u00edme v tomto \u010dl\u00e1nku.<\/p>\n<p>M\u016f\u017ee se V\u00e1m st\u00e1t, \u017ee a\u010dkoliv jste zadali, \u017ee chcete c\u00edlit pouze na Prahu (Google Ads umo\u017e\u0148uje c\u00edlit nejen na Prahu, ale i na ur\u010dit\u00fd okruh kolem n\u00ed) zjist\u00edte, \u017ee jste nasb\u00edrali i jin\u00e1 kliknut\u00ed ne\u017e jen z oblast\u00ed, kter\u00e9 jste p\u0159i nastavov\u00e1n\u00ed reklam definovali. V n\u00e1sleduj\u00edc\u00edm textu si rozebereme, jak tato \u201enecht\u011bn\u00e1 kliknut\u00ed\u201c, co nejv\u00edce eliminovat.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" alt=\"C\u00edlen\u00ed Google Ads - webmium.cz\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e5ce16a75d7b259c828e132_4rQmwDXeIZ20e6-K4aFiaUF1Ke4iBC8jC6qPbTAucRSvhzfVsbnI6A7QMRAeCSYyWAHXBuaB6opmS47lBhPDxC1y8ts-veMFqK7p82ofXg3Ojh8HHnyD5DYTs3szD6-6DZJripk4sZf4-neGrA.jpeg\"><\/div>\n<\/figure>\n<p>Nesta\u010d\u00ed pouze definovat c\u00edlovou oblast a pop\u0159\u00edpad\u011b vylou\u010dit oblasti, ve kter\u00fdch nechceme, aby se reklama zobrazovala. Z roz\u0161\u00ed\u0159en\u00e9ho nastaven\u00ed lokalit m\u00e1me v Google Ads na v\u00fdb\u011br z t\u011bchto mo\u017enost\u00ed.<\/p>\n<ul>\n<li><strong>Lid\u00e9, kte\u0159\u00ed se nach\u00e1zej\u00ed v c\u00edlen\u00fdch m\u00edstech nebo o n\u011b projevili z\u00e1jem.<\/strong> P\u0159i v\u00fdb\u011bru t\u00e9to mo\u017enosti, kterou n\u00e1m Google Ads nab\u00edz\u00ed jako doporu\u010denou, se na\u0161e reklamy budou zobrazovat nejen lidem, kte\u0159\u00ed v Praze \u017eij\u00ed nebo ji \u010dasto nav\u0161t\u011bvuj\u00ed, ale i t\u011bm, kte\u0159\u00ed se o Prahu zaj\u00edmaj\u00ed v souvislosti s Va\u0161\u00ed reklamou. Uve\u010fme si p\u0159\u00edklad. Dejme tomu, \u017ee provozujete krej\u010dovstv\u00ed v Praze, a tedy c\u00edl\u00edte pouze na Prahu. V p\u0159ehledu, ale vid\u00edte kliknut\u00ed i z jin\u00fdch m\u011bst. Je to zp\u016fsobeno t\u00edm, \u017ee u\u017eivatel vyhled\u00e1va\u010de Google zadal vyhled\u00e1vac\u00ed dotaz nap\u0159\u00edklad \u201ekrej\u010dovstv\u00ed Praha\u201c. Podstatn\u00e9 je, \u017ee tento u\u017eivatel se fyzicky nenach\u00e1z\u00ed v Praze, ale m\u016f\u017ee b\u00fdt kdekoliv jinde. Bude-li se tento u\u017eivatel nach\u00e1zet nap\u0159\u00edklad v Brn\u011b, kde zad\u00e1 tento vyhled\u00e1vac\u00ed dotaz, Google jej zapo\u010dte do statistik jako kliknut\u00ed z Brna a to i v p\u0159\u00edpad\u011b, \u017ee na n\u011bj nec\u00edl\u00edme nebo dokonce m\u00e1me tuto lokalitu vylou\u010denou.<\/li>\n<li><strong>Lid\u00e9, kte\u0159\u00ed \u017eij\u00ed v c\u00edlov\u00fdch lokalit\u00e1ch nebo je \u010dasto nav\u0161t\u011bvuj\u00ed.<\/strong> Pokud chceme v\u00fd\u0161e zm\u00edn\u011bn\u00e9mu zabr\u00e1nit, mus\u00edme vyu\u017e\u00edt tuto volbu. P\u0159i t\u00e9to volb\u011b je lhostejno, \u017ee se u\u017eivatel zaj\u00edm\u00e1 o na\u0161e reklamy, pokud se nenach\u00e1z\u00ed v lokalit\u011b, na kterou c\u00edl\u00edme. Jin\u00fdmi slovy se reklamy budou zobrazovat jen u\u017eivatel\u016fm, kte\u0159\u00ed se v dan\u00e9 lokalit\u011b nach\u00e1z\u00ed a nebudou se zobrazovat u\u017eivatel\u016fm, kte\u0159\u00ed se p\u0159i vyhled\u00e1v\u00e1n\u00ed v dan\u00e9 lokalit\u011b nenach\u00e1z\u00ed.<\/li>\n<li><strong>U\u017eivatel\u00e9, kte\u0159\u00ed vyhled\u00e1vaj\u00ed va\u0161e c\u00edlov\u00e9 lokality.<\/strong> P\u0159i t\u00e9to volb\u011b se reklamy zobraz\u00ed p\u0159i zad\u00e1n\u00ed lokality do vyhled\u00e1v\u00e1n\u00ed na Googlu. Pokud u\u017eivatel danou lokalitu nezad\u00e1, c\u00edlen\u00ed se bude orientovat jeho fyzickou polohou.<\/li>\n<\/ul>\n<p><strong>Obdobn\u011b funguj\u00ed i roz\u0161\u00ed\u0159en\u00e9 mo\u017enosti vylou\u010den\u00ed lokalit. Zde m\u00e1me na v\u00fdb\u011br, ze dvou z\u00e1kladn\u00edch mo\u017enost\u00ed:<\/strong><\/p>\n<ul>\n<li><strong>Vylou\u010den\u00ed u\u017eivatel\u016f, kte\u0159\u00ed se ve vylou\u010den\u00fdch lokalit\u00e1ch vyskytuj\u00ed<\/strong> \u2013 p\u0159i volb\u011b t\u00e9to mo\u017enosti se reklamy nebudou zobrazovat lidem, kte\u0159\u00ed se v dan\u00e9 oblasti s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed nach\u00e1zej\u00ed. Mimo tyto vylou\u010den\u00e9 lokality, se ale reklamy zobrazovat u\u017eivatel\u016fm budou. Chcete-li m\u00edt naprostou jistotu, \u017ee se reklamy budou zobrazovat nap\u0159\u00edklad jen v Praze, je vhodn\u00e9 v\u0161echny ostatn\u00ed lokality vylou\u010dit a pou\u017e\u00edt tuto volbu.<\/li>\n<li><strong>Vylou\u010den\u00ed u\u017eivatel\u016f, kte\u0159\u00ed se ve vylou\u010den\u00fdch lokalit\u00e1ch nach\u00e1zej\u00ed nebo o n\u011b projevili z\u00e1jem <\/strong>\u2013 vyu\u017eijete-li tuto mo\u017enost, Va\u0161e reklamy se nebudou zobrazovat u\u017eivatel\u016fm, kte\u0159\u00ed se ve vylou\u010den\u00fdch lokalit\u00e1ch nach\u00e1zej\u00ed, ale ale nebudou se zobrazovat ani t\u011bm, kte\u0159\u00ed o n\u011b projevili z\u00e1jem.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><strong>Post\u0159eh z\u00e1v\u011brem:<\/strong><\/p>\n<p>P\u0159i vyu\u017e\u00edv\u00e1n\u00ed chytr\u00fdch kampan\u00ed, dbejte na to, aby se na Va\u0161em eshopu \u010di webov\u00e9 str\u00e1nce nenach\u00e1zela zm\u00ednka o lokalit\u011b, na kterou nechcete c\u00edlit. Pokud byste m\u011bli na webu nap\u0159\u00edklad zm\u00ednku o m\u011bst\u011b Brn\u011b, mohlo by se V\u00e1m st\u00e1t, \u017ee chytr\u00e1 kampa\u0148 bude na tuto oblast c\u00edlit i v p\u0159\u00edpad\u011b, \u017ee m\u00e1te c\u00edlen\u00e9 a vylou\u010den\u00e9 lokality perfektn\u011b o\u0161et\u0159eny.<\/p>\n<p>\u200d<\/p>\n<p>V p\u0159\u00edpad\u011b, \u017ee nem\u00e1te \u010das se t\u00edmto detailn\u00edm nastavov\u00e1n\u00edm zaob\u00edrat, nev\u00e1hejte n\u00e1s kontaktovat na emailu <a href=\"mailto:info@webmium.cz\">info@webmium.cz<\/a> nebo pomoc\u00ed formul\u00e1\u0159e na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/www.webmium.cz\/kontakt\">webmium.cz<\/a>. R\u00e1di V\u00e1m s marketingovou kampan\u00ed a jej\u00edm c\u00edlen\u00edm pom\u016f\u017eeme. M\u016f\u017eeme V\u00e1m ud\u011blat audit marketingov\u00e9 kampan\u011b nebo kampa\u0148 rovnou p\u0159evz\u00edt do na\u0161ich profesion\u00e1ln\u00edch rukou a u\u0161et\u0159it V\u00e1m tak \u010das a n\u00e1klady na kredit d\u00edky \u0161patn\u00e9mu nastaven\u00ed marketingov\u00e9 kampan\u011b.<\/p>\n<p><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chcete-li, aby Va\u0161e reklamy byly co nejv\u00edce efektivn\u00ed, je dobr\u00e9 si ur\u010dit geografick\u00e9 oblasti, ve kter\u00fdch se reklama m\u00e1 zobrazovat. Zn\u00ed to jako velmi jednoduch\u00e9 pravidlo, av\u0161ak ne v\u017edy je to takto jednoduch\u00e9. V\u0161e si o t\u00e9to problematice pov\u00edme v tomto \u010dl\u00e1nku.<\/p>\n","protected":false},"author":7,"featured_media":2049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Geografick\u00e9 c\u00edlen\u00ed reklam v Google Ads<\/title>\n<meta name=\"description\" content=\"Chcete-li, aby Va\u0161e reklamy byly co nejv\u00edce efektivn\u00ed, je dobr\u00e9 si ur\u010dit geografick\u00e9 oblasti, ve kter\u00fdch se reklama m\u00e1 zobrazovat. Zn\u00ed to jako velmi jednoduch\u00e9 pravidlo, av\u0161ak ne v\u017edy je to takto jednoduch\u00e9. V\u0161e si o t\u00e9to problematice pov\u00edme v tomto \u010dl\u00e1nku.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/geograficke-cileni-reklam-v-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geografick\u00e9 c\u00edlen\u00ed reklam v Google Ads\" \/>\n<meta property=\"og:description\" content=\"Chcete-li, aby Va\u0161e reklamy byly co nejv\u00edce efektivn\u00ed, je dobr\u00e9 si ur\u010dit geografick\u00e9 oblasti, ve kter\u00fdch se reklama m\u00e1 zobrazovat. Zn\u00ed to jako velmi jednoduch\u00e9 pravidlo, av\u0161ak ne v\u017edy je to takto jednoduch\u00e9. 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