{"id":3223,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/framework-see-think-do-care\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"framework-see-think-do-care","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/framework-see-think-do-care\/","title":{"rendered":"Jak se z\u00e1kazn\u00edci rozhoduj\u00ed p\u0159i n\u00e1kupu?"},"content":{"rendered":"

M\u00e1te vyty\u010den\u00e9 va\u0161e c\u00edlov\u00e9 publikum<\/a>, dle relevantn\u00edch
\nkrit\u00e9ri\u00ed? Par\u00e1da. Ka\u017ed\u00fd \u010dlov\u00ed\u010dek z\u00a0t\u00e9to hromady, je v\u0161ak v\u00a0jin\u00e9 rozhodovac\u00ed
\nf\u00e1zi n\u00e1kupu<\/strong>. N\u011bkte\u0159\u00ed se je\u0161t\u011b nerozhoupali a pot\u0159ebuj\u00ed od v\u00e1s siln\u00fd podn\u011bt. Jin\u00ed
\nu\u017e jsou na\u010dat\u00ed a cht\u011bj\u00ed produkty \u010di slu\u017eby, kter\u00e9 nab\u00edz\u00edte. Jen vyb\u00edraj\u00ed od
\nkoho je koup\u00ed. Porovn\u00e1vaj\u00ed, p\u0159esv\u011bd\u010duj\u00ed se. Dal\u0161\u00ed jsou na tuty rozhodnut\u00ed, co
\ncht\u011bj\u00ed. Sta\u010d\u00ed se jim v\u00a0pravou chv\u00edli uk\u00e1zat a m\u00e1te je. Pak je tu \u010dasto opom\u00ednan\u00e1 skupina. A to jsou va\u0161i z\u00e1kazn\u00edci.
\nPro ty se taky hod\u00ed odli\u0161n\u00fd obsah ne\u017e pro ostatn\u00ed.<\/p>\n

Tyto rozhodovac\u00ed f\u00e1ze z\u00e1kazn\u00edk\u016f p\u0159i nakupov\u00e1n\u00ed<\/strong> si m\u016f\u017eeme
\nrozd\u011blit na \u010dty\u0159i z\u00e1kladn\u00ed a dle nich se \u0159\u00eddit p\u0159i pl\u00e1nov\u00e1n\u00ed obsahu<\/a>. Jde o f\u00e1ze<\/strong>
\nSEE\u00a0\u2013 THINK \u2013 DO \u2013 CARE<\/strong>. Rovnou si je uvedeme n\u00e1zorn\u011b na p\u0159\u00edkladu, a\u0165 n\u00e1kupn\u00ed
\nchov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f l\u00e9pe pochop\u00edte. T\u0159eba na eshopu s\u00a0oble\u010den\u00edm v\u00a0obdob\u00ed
\nl\u00e9ta.<\/p>\n

F\u00e1ze SEE<\/h2>\n

V t\u00e9to f\u00e1zi jsou v\u0161ichni lid\u00e9, kte\u0159\u00ed nos\u00ed a nakupuj\u00ed oble\u010den\u00ed.<\/strong> Zat\u00edm nehledaj\u00ed
\n\u017e\u00e1dn\u00fd nov\u00fd kousek od\u011bvu do sv\u00e9ho \u0161atn\u00edku ani konkr\u00e9tn\u00ed zna\u010dku. Jen tak proch\u00e1z\u00ed
\ninternet a bav\u00ed se nebo hltaj\u00ed zcela jin\u00e9 informace. Co ud\u011blat, abyste zachytili
\ntyto brouzdaj\u00edc\u00ed a nic netu\u0161\u00edc\u00ed potenci\u00e1ln\u00ed z\u00e1kazn\u00edky? Co ud\u011blat, abyste jim
\nvnukli my\u0161lenku, \u017ee pot\u0159ebuj\u00ed nov\u00e9 \u0161aty na l\u00e9to? Mus\u00edte jim vstoupit do cesty a
\nzaujmout jejich pozornost. T\u0159eba \u010dl\u00e1nkem \u201eM\u00f3dn\u00ed trendy l\u00e9ta 2017\u201c<\/em>, v\u00a0kter\u00e9m
\nvyvol\u00e1te my\u0161lenku, \u017ee tyhle cool \u0161aty prost\u011b mus\u00ed\u00a0m\u00edt.<\/p>\n

Ide\u00e1ln\u00ed pro v\u00e1s bude, kdy\u017e v\u00e1s lid\u00e9 za\u010dnou sledovat na
\nsoci\u00e1ln\u00ed s\u00edti, na blogu nebo se p\u0159ihl\u00e1s\u00ed k\u00a0odb\u011bru novinek. A p\u0159\u00ed\u0161t\u011b hned bude
\nsnadn\u011bj\u0161\u00ed je oslovit.<\/p>\n

F\u00e1ze THINK\u00a0<\/h2>\n

Do f\u00e1ze THINK pat\u0159\u00ed ti, kte\u0159\u00ed nos\u00ed a kupuj\u00ed oble\u010den\u00ed online a ji\u017e p\u0159em\u00fd\u0161lej\u00ed o
\nkoupi nov\u00e9ho oble\u010den\u00ed.<\/strong> Nemaj\u00ed v\u0161ak dostatek informac\u00ed pro spr\u00e1vn\u00e9 rozhodnut\u00ed.
\nProto se rozhl\u00ed\u017eej\u00ed po internetu, sb\u00edraj\u00ed informace, srovn\u00e1vaj\u00ed. Pot\u0159ebuj\u00ed se
\np\u0159esv\u011bd\u010dit a ujistit, \u017ee vyb\u00edraj\u00ed spr\u00e1vn\u011b. V\u00a0tuto chv\u00edli mus\u00edte d\u00e1t
\nnajevo, \u017ee vy jste pro n\u011b ta nejlep\u0161\u00ed volba a \u017ee s\u00a0v\u00e1mi ne\u0161l\u00e1pnou vedle.
\nCo takhle \u010dl\u00e1nek r\u00e1dcovsk\u00e9ho charakteru \u201eJak\u00e9 \u0161aty jsou vhodn\u00e9 pro mou postavu?\u201c<\/em>
\nnebo \u201eJak vybrat vhodn\u00fd outfit na svatbu?\u201c<\/em> Pamatujte, \u017ee lid\u00e9 v\u00a0t\u00e9to f\u00e1zi
\ndaj\u00ed hodn\u011b na reference<\/strong> a na p\u0159\u00edb\u011bhy spokojen\u00fdch z\u00e1kazn\u00edk\u016f<\/strong>. Pokud takov\u00fd obsah
\nm\u00e1te, rozhodn\u011b ho neskr\u00fdvejte. Py\u0161n\u011bte se j\u00edm.<\/p>\n

V\u00a0t\u011bchto typech \u010dl\u00e1nk\u016f u\u017e se sna\u017e\u00edme o mikrokonverze.
\nTedy o registraci, sd\u00edlen\u00ed, vypln\u011bn\u00ed formul\u00e1\u0159e, pr\u016fchod n\u011bkolika produktov\u00fdmi
\nstr\u00e1nkami. <\/p>\n

F\u00e1ze DO\u00a0<\/h2>\n

Ve f\u00e1zi DO se nach\u00e1zej\u00ed lid\u00e9, kte\u0159\u00ed nos\u00ed a kupuj\u00ed oble\u010den\u00ed a ji\u017e se chystaj\u00ed
\nkoupit nov\u00fd kousek od\u011bvu.<\/strong> Jsou rozhodnut\u00ed, \u017ee pot\u0159ebuj\u00ed ty par\u00e1dn\u00ed letn\u00ed \u0161aty z\u00a0leto\u0161n\u00ed
\nkolekce. Ide\u00e1ln\u011b \u010derven\u00e9 s\u00a0punt\u00edky. Lahod\u00edc\u00ed postav\u011b jejich tvaru. Jak
\ndostat takov\u00e9ho z\u00e1kazn\u00edka, kter\u00fd nepot\u0159ebuje p\u0159esv\u011bd\u010dovat a je u\u017e rozhodnut? P\u0159iv\u00e9st ho do spr\u00e1vn\u011b zpracovan\u00e9ho eshopu<\/a><\/strong>, ve kter\u00e9m se nikde nezasekne. Ide\u00e1ln\u00ed sc\u00e9n\u00e1\u0159 pak vypad\u00e1 n\u00e1sledovn\u011b:<\/p>\n

Z\u00e1kaznice si vybere \u010derven\u00e9
\n\u0161aty s\u00a0punt\u00edky ve sv\u00e9 velikosti. Pohodln\u011b projde n\u00e1kupn\u00edm procesem. Pokud
\nj\u00ed vhodn\u011b nab\u00eddnete ty vkusn\u00e9 b\u00edl\u00e9 lodi\u010dky s\u00a0kyti\u010dkou, ur\u010dit\u011b je p\u0159ihod\u00ed k
\nn\u00e1kupu. Zaplat\u00ed, vybere dopravu a \u00fasp\u011b\u0161n\u011b dokon\u010d\u00ed n\u00e1kup.\u00a0<\/p><\/blockquote>\n

\u010cl\u00e1nky, kter\u00e9 p\u0159im\u011bj\u00ed z\u00e1kazn\u00edky
\nke koupi, mohou b\u00fdt t\u0159eba ve stylu \u201eJak\u00e9 dopl\u0148ky se hod\u00ed k\u00a0punt\u00edk\u016fm?\u201c<\/em>. Sestavte
\nide\u00e1ln\u00ed kombinaci od\u011bv\u016f a nastavte tyto kombinace i ve sv\u00e9m eshopu.<\/p>\n

Pro stoprocentn\u00ed lapen\u00ed z\u00e1kazn\u00edk\u016f v\u00a0t\u00e9to f\u00e1zi, jim co nejv\u00edce
\nusnadn\u011bte a zp\u0159\u00edjemn\u011bte n\u00e1kup<\/strong>. Nap\u0159\u00edklad pomoc\u00ed slevov\u00fdch kupon\u016f, voucher\u016f,
\nchatovac\u00edho\u00a0okna. <\/p>\n

F\u00e1ze CARE<\/h2>\n

Pr\u00e1v\u011b \u010dasto opom\u00ednan\u00e1 skupina lid\u00ed. F\u00e1ze CARE. Nemyslete si,
\n\u017ee jste dovedli z\u00e1kazn\u00edka k hlavn\u00ed konverzi \u2013 k\u00a0n\u00e1kupu. \u00a0A t\u00edm to kon\u010d\u00ed. Ba naopak. V\u011bnujte se mu.
\nH\u00fd\u010dkejte ho. Pro\u010d? Proto\u017ee p\u0159esv\u011bd\u010dit jednou lapen\u00e9ho z\u00e1kazn\u00edka k\u00a0opakovan\u00e9
\nkoup<\/strong>i, je mnohem snadn\u011bj\u0161\u00ed, ne\u017e lapit nov\u00e9ho z\u00e1kazn\u00edka. Ano, je to tak. K\u00a0udr\u017een\u00ed
\nsi spokojen\u00fdch z\u00e1kazn\u00edk\u016f v\u00e1m pom\u016f\u017ee intuitivn\u011b zpracovan\u00fd eshop<\/a><\/strong>, do kter\u00e9ho se budou
\nr\u00e1di vracet.\u00a0<\/p>\n

P\u0159ipom\u00ednejte jim akce eshopu a novinky, kter\u00e9 \u00fazce souvis\u00ed s\u00a0jejich
\nprvn\u00edm n\u00e1kupem. A jist\u011b je brzy dovedete k\u00a0dal\u0161\u00edmu n\u00e1kupu. Pak teprve
\nm\u016f\u017eete \u0159\u00edci, \u017ee m\u00e1te st\u00e1l\u00e9ho z\u00e1kazn\u00edka<\/strong>. A\u017e u\u010din\u00ed minim\u00e1ln\u011b dv\u011b objedn\u00e1vky.
\nO t\u0159\u00edd\u011bn\u00ed z\u00e1kazn\u00edk\u016f dle RFM anal\u00fdzy si ale pov\u00edme a\u017e p\u0159\u00ed\u0161t\u011b. Tak n\u00e1s nezapome\u0148te sledovat<\/a>.<\/p>\n

Tento STDC Framework<\/strong> vede k\u00a0uv\u011bdom\u011bn\u00ed si, \u017ee je t\u0159eba pl\u00e1novat obsah s rozmyslem. Propojit v\u00edce kan\u00e1l\u016f s\u00a0p\u0159\u00edhodn\u00fdm obsahem<\/a>. A zachytit tak\u00a0co nejv\u00edce
\nz\u00e1kazn\u00edk\u016f v\u00a0r\u016fzn\u00fdch rozhodovac\u00edch f\u00e1z\u00edch<\/strong>. Tak co? Jdete chytat ty spr\u00e1vn\u00e9
\nz\u00e1kazn\u00edky do n\u00e1strah vhodn\u011b vytvo\u0159en\u00e9ho obsahu? <\/p>\n

Pod\u011blte se s\u00a0n\u00e1mi, zda vyu\u017e\u00edv\u00e1te Framework SEE\u00a0\u2013 THINK \u2013 DO \u2013 CARE<\/strong> p\u0159i tvorb\u011b obsahu? A pokud v\u00e1s \u010dl\u00e1nek zaujal, sd\u00edlejte ho s\u00a0p\u0159\u00e1teli.<\/p>\n","protected":false},"excerpt":{"rendered":"

Analyzujte n\u00e1kupn\u00ed chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f pomoc\u00ed frameworku SEE \u2013 THINK \u2013 DO \u2013 CARE. A v\u00e1\u0161 obsah bude m\u00edt smysl.<\/p>\n","protected":false},"author":20,"featured_media":3224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"\nJak se z\u00e1kazn\u00edci rozhoduj\u00ed p\u0159i n\u00e1kupu?<\/title>\n<meta name=\"description\" content=\"Analyzujte n\u00e1kupn\u00ed chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f pomoc\u00ed frameworku SEE \u2013 THINK \u2013 DO \u2013 CARE. 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