{"id":3219,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/facebook-testuje-nova-temata-cileni-instream-reklam\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"facebook-testuje-nova-temata-cileni-instream-reklam","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/facebook-testuje-nova-temata-cileni-instream-reklam\/","title":{"rendered":"Facebook testuje nov\u00e1 t\u00e9mata c\u00edlen\u00ed Instream reklam"},"content":{"rendered":"<p>Facebook oznamuje n\u011bkter\u00e9 nov\u00e9 funkce pro inzerenty na Facebooku a Instagramu, stejn\u011b jako nov\u00e1 \u010d\u00edsla o potenci\u00e1ln\u00edm publiku, kter\u00e9 by tyto reklamy mohly zas\u00e1hnout.<\/p>\n<p><strong>Nejprve \u010d\u00edsla:<\/strong> Spole\u010dnost \u0159\u00edk\u00e1, \u017ee nyn\u00ed ka\u017ed\u00fd m\u011bs\u00edc sleduj\u00ed videa vhodn\u00e1 pro reklamy In-stream 2 miliardy lid\u00ed. Rovn\u011b\u017e uv\u00e1d\u00ed, \u017ee 70% reklam In-stream je sledov\u00e1no a\u017e do konce.<\/p>\n<p><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:416px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"416px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/60af307a40945d02f4a697f6_yL8xxW6-OBbMaWfMvsbG9jWt2z_xIe6LAXP4t7hkc2uNJqOOlTX8HcjeU4dQgIW46GxAPrB4ZQ51gRsp0gK1wgsjezSlV2x6S7EgndIWUsXbJeMPy9yLjEP9EPFm0vycAAs6FWIu.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"fb novinky Webmium\"><\/div>\n<\/figure>\n<p>Kredity obr\u00e1zk\u016f: Facebook<\/p>\n<p>Pokud jde o produkt, spole\u010dnost <strong>zahajuje glob\u00e1ln\u00ed test<\/strong> t\u00e9mat videa In-Stream, kter\u00fd inzerent\u016fm umo\u017en\u00ed c\u00edlit jejich reklamy nejen podle publika, ale tak\u00e9 na z\u00e1klad\u011b t\u00e9matu dan\u00e9ho videa. V p\u0159\u00edsp\u011bvku na blogu Facebook uv\u00e1d\u00ed, \u017ee po\u010d\u00e1te\u010dn\u00ed c\u00edlen\u00ed bude obsahovat \u201ev\u00edce ne\u017e 20 t\u00e9mat videa, nap\u0159\u00edklad sport, a v\u00edce ne\u017e 700 stovek podt\u00e9mat, jako je baseball, basketbal, golf nebo plav\u00e1n\u00ed.\u201c<\/p>\n<p>Facebook nav\u00edc oznamuje, \u017ee zah\u00e1j\u00ed testov\u00e1n\u00ed reklam ve sv\u00e9m kr\u00e1tk\u00e9m form\u00e1tu Instagram Reels , p\u016fvodn\u011b v Indii, Braz\u00edlii, N\u011bmecku a Austr\u00e1lii. Tyto reklamy mohou m\u00edt d\u00e9lku a\u017e<strong> 30 sekund<\/strong> a u\u017eivatel\u00e9 s nimi mohou <strong>komunikovat stejn\u00fdm zp\u016fsobem<\/strong>, jak\u00fdm interaguj\u00ed s organick\u00fdm obsahem Reels (lajky, sd\u00edlen\u00ed, p\u0159eskakov\u00e1n\u00ed).<\/p>\n<p><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:367px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"367px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/60af307b4b3052265f02700a_v2k-8kliqJ571_1LmBm-utiI5-wZ42dJAtLqJM8xIXNUR7QfDgEFtLJ3EATy-dYx860mjNeSdQTvqNnqkgzqPycT8WmG5YIThjykXhzdk_Aje19wKfzQUW4O99u70_UDgdLgGYLw.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"fb novinky Webmium\"><\/div>\n<\/figure>\n<p>Facebook tak\u00e9 testuje <strong>n\u00e1lepkov\u00e9 reklamy<\/strong>, kter\u00e9 ozn\u00e1mil minul\u00fd m\u011bs\u00edc, co\u017e zna\u010dk\u00e1m umo\u017en\u00ed vytv\u00e1\u0159et <strong>vlastn\u00ed n\u00e1lepky<\/strong>, kter\u00e9 mohou tv\u016frci zahrnout do sv\u00fdch p\u0159\u00edb\u011bh\u016f na Facebooku.<\/p>\n<p>Chcete na soci\u00e1ln\u00edch s\u00edt\u00edch inzerovat i Vy a pot\u0159ebujete radu nebo pomoc s nastaven\u00edm kampan\u011b? Pak n\u00e1m napi\u0161te e-mail na <a href=\"http:\/\/info@webmium.cz\/\">info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook n\u00e1m chrl\u00ed jednu novinku za druhou. Dnes, kdy jsou soci\u00e1ln\u00ed s\u00edt\u011b vyu\u017e\u00edv\u00e1ny na maximum je to i pot\u0159eba. U\u017eivatel\u00e9 se tak maj\u00ed st\u00e1le na co t\u011b\u0161it. Dne\u0161n\u00ed novinka je o testov\u00e1n\u00ed nov\u00fdch t\u00e9mat Instream reklam.<\/p>\n","protected":false},"author":12,"featured_media":2033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook testuje nov\u00e1 t\u00e9mata c\u00edlen\u00ed Instream reklam<\/title>\n<meta name=\"description\" content=\"Facebook n\u00e1m chrl\u00ed jednu novinku za druhou. Dnes, kdy jsou soci\u00e1ln\u00ed s\u00edt\u011b vyu\u017e\u00edv\u00e1ny na maximum je to i pot\u0159eba. U\u017eivatel\u00e9 se tak maj\u00ed st\u00e1le na co t\u011b\u0161it. Dne\u0161n\u00ed novinka je o testov\u00e1n\u00ed nov\u00fdch t\u00e9mat Instream reklam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/facebook-testuje-nova-temata-cileni-instream-reklam\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook testuje nov\u00e1 t\u00e9mata c\u00edlen\u00ed Instream reklam\" \/>\n<meta property=\"og:description\" content=\"Facebook n\u00e1m chrl\u00ed jednu novinku za druhou. Dnes, kdy jsou soci\u00e1ln\u00ed s\u00edt\u011b vyu\u017e\u00edv\u00e1ny na maximum je to i pot\u0159eba. 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Dne\u0161n\u00ed novinka je o testov\u00e1n\u00ed nov\u00fdch t\u00e9mat Instream reklam.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/facebook-testuje-nova-temata-cileni-instream-reklam\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T14:52:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/60af3183349de60717cba3c9_7.PNG\" \/>\n\t<meta property=\"og:image:width\" content=\"1122\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David B\u00e1lek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"David B\u00e1lek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/facebook-testuje-nova-temata-cileni-instream-reklam\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/facebook-testuje-nova-temata-cileni-instream-reklam\\\/\"},\"author\":{\"name\":\"David B\u00e1lek\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/ab57ac8848bdd890426100f351ea1f2c\"},\"headline\":\"Facebook testuje nov\u00e1 t\u00e9mata c\u00edlen\u00ed Instream reklam\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/facebook-testuje-nova-temata-cileni-instream-reklam\\\/\"},\"wordCount\":307,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/facebook-testuje-nova-temata-cileni-instream-reklam\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/60af3183349de60717cba3c9_7.PNG\",\"articleSection\":[\"uz-to-vite\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/facebook-testuje-nova-temata-cileni-instream-reklam\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/facebook-testuje-nova-temata-cileni-instream-reklam\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/facebook-testuje-nova-temata-cileni-instream-reklam\\\/\",\"name\":\"Facebook testuje nov\u00e1 t\u00e9mata c\u00edlen\u00ed Instream reklam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/facebook-testuje-nova-temata-cileni-instream-reklam\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/facebook-testuje-nova-temata-cileni-instream-reklam\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/60af3183349de60717cba3c9_7.PNG\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"description\":\"Facebook n\u00e1m chrl\u00ed jednu novinku za druhou. 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