{"id":3209,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/email-marketing-17-tipu-na-co-nezapomenout\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"email-marketing-17-tipu-na-co-nezapomenout","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/email-marketing-17-tipu-na-co-nezapomenout\/","title":{"rendered":"E-mail marketing: 17 tip\u016f na co nezapomenout"},"content":{"rendered":"
    \n
  1. Slevov\u00e9 kup\u00f3ny \u010di jin\u00e9 vyvol\u00e1n\u00ed
    \nakce nikdy ned\u00e1vejte formou obr\u00e1zku, a\u0165 jde akce zkop\u00edrovat. Z\u00e1kazn\u00edci \u010dasto
    \nd\u011blaj\u00ed\u00a0v\u00a0opisu chybu. Nav\u00edc nebudou m\u00edt z p\u0159episu v\u016fbec radost. Nezapome\u0148te
    \ntak\u00e9 doplnit kup\u00f3n\u00a0o<\/strong> CTA<\/strong>. Nap\u0159\u00edklad \u201epou\u017e\u00edt kup\u00f3n\u201c.<\/p>\n<\/li>\n
  2. Pokud do e-mailu um\u00edst\u00edte konkr\u00e9tn\u00ed
    \nprodukty, na kter\u00e9 chcete, aby \u010dten\u00e1\u0159 klikl, nevynechejte op\u011bt\u00a0CTA. Nap\u0159. \u201ezobrazit detail produktu\u201c.<\/p>\n<\/li>\n
  3. Nejd\u016fle\u017eit\u011bj\u0161\u00ed CTA a\u0165 je pokud
    \nmo\u017eno vid\u011bt ihned po otev\u0159en\u00ed e-mailu.<\/p>\n<\/li>\n
  4. Pozor na b\u00edl\u00e9 p\u00edsmo na obr\u00e1zku.
    \nKdy\u017e se n\u011bkomu nezobraz\u00ed obr\u00e1zek, b\u00edl\u00e9 p\u00edsmo na b\u00edl\u00e9m pozad\u00ed se t\u011b\u017eko \u010dte. Tedy
    \nnezapome\u0148te nastavit jinou barvu pozad\u00ed, ne\u017e je barva p\u00edsma.<\/p>\n<\/li>\n
  5. Dr\u017ete se ide\u00e1ln\u00ed \u0161\u00ed\u0159ky \u0161ablony
    \n600 px<\/strong>. D\u00e1 se dob\u0159e rozd\u011blit na dva i t\u0159i sloupce.<\/p>\n<\/li>\n
  6. V\u017edy d\u00e1vejte do horn\u00ed \u010d\u00e1sti
    \nhlavi\u010dky odkaz pro zobrazen\u00ed e-mailu v\u00a0prohl\u00ed\u017ee\u010di.<\/p>\n<\/li>\n
  7. Vejd\u011bte se do maxim\u00e1ln\u00ed velikosti
    \nk\u00f3du 100 kB.<\/p>\n<\/li>\n
  8. P\u0159ed odesl\u00e1n\u00edm otestujte
    \nzobrazov\u00e1n\u00ed e-mailu na v\u0161ech za\u0159\u00edzen\u00edch<\/strong>.<\/p>\n<\/li>\n
  9. Responzivita<\/strong> je dnes standardem
    \nka\u017ed\u00e9ho e-mailu. Pr\u00e1v\u011b e-maily si lid\u00e9 \u010dtou cestou dom\u016f z\u00a0pr\u00e1ce ve sv\u00fdch
    \nmobilech.<\/p>\n<\/li>\n
  10. V\u017edy zvolte vhodnou alternativu
    \nfontu pro speciality v\u00a0e-mailu, a\u0165 se \u010dten\u00e1\u0159\u016fm nezobrazuje o\u0161kliv\u00fd patkov\u00fd
    \nfont.<\/p>\n<\/li>\n
  11. Do hlavi\u010dky pat\u0159\u00ed top produkt
    \nnebo banner s\u00a0propagovanou akc\u00ed.<\/p>\n<\/li>\n
  12. Ikony soci\u00e1ln\u00edch s\u00edt\u00ed
    \nv\u00a0pati\u010dce jsou p\u0159ehl\u00ed\u017een\u00e9. Rad\u011bji se vyplat\u00ed ud\u011blat speci\u00e1ln\u00ed obes\u00edlku na
    \npropagaci soci\u00e1ln\u00edch s\u00edt\u00ed a vyp\u00edchnout t\u0159eba Facebook do hlavn\u00edho banneru.<\/p>\n<\/li>\n
  13. P\u0159id\u00e1n\u00edm kontaktu na odborn\u00edka
    \nzvy\u0161ujete d\u016fv\u011bryhodnost e-mailu<\/strong>. Z\u00e1kazn\u00edk z\u00edsk\u00e1 pocit, \u017ee v\u00a0p\u0159\u00edpad\u011b
    \nprobl\u00e9mu se m\u016f\u017ee obr\u00e1tit na osobu, kter\u00e1 dan\u00e9mu oboru rozum\u00ed a dok\u00e1\u017ee mu
    \nporadit.<\/p>\n<\/li>\n
  14. Kdy\u017e p\u0159id\u00e1v\u00e1te hodnocen\u00ed,
    \nzve\u0159ejn\u011bte jm\u00e9no z\u00e1kazn\u00edka, kter\u00fd referenci napsal. Jde to d\u016fv\u011bryhodn\u011bj\u0161\u00ed.<\/p>\n<\/li>\n
  15. Dynamick\u00e9 prvky<\/strong> v\u00a0e-mailu
    \nzvy\u0161uj\u00ed konverzi a zobraz\u00edme v\u017edy relevantn\u00ed obsah pro u\u017eivatele. Nap\u0159.
    \nnaposledy prohl\u00e9dnut\u00e9 produkty, nejprod\u00e1van\u011bj\u0161\u00ed produkty, top produkty
    \nz\u00a0kategorie nebo t\u0159eba nej\u010dten\u011bj\u0161\u00ed \u010dl\u00e1nky.<\/p>\n<\/li>\n
  16. P\u0159id\u00e1vejte \u010dl\u00e1nky, rady a tipy<\/strong>. Jak se o
    \nprodukt starat, na co si d\u00e1vat pozor nebo k\u00a0\u010demu produkt slou\u017e\u00ed.<\/p>\n<\/li>\n
  17. Do pati\u010dky pat\u0159\u00ed v\u017edy mo\u017enost odhl\u00e1\u0161en\u00ed z emailingu.\n<\/li>\n<\/ol>\n

    V\u00a0neposledn\u00ed \u0159ad\u011b va\u0161e e-maily testujte. A uv\u011bdomte si,
    \n\u017ee A\/B testov\u00e1n\u00ed opravdu nen\u00ed jen o testov\u00e1n\u00ed p\u0159edm\u011btu e-mailu!<\/p>\n

    \u200d<\/p>\n

    L\u00edb\u00ed\u00a0se v\u00e1m \u010dl\u00e1nek? Sd\u00edlejte ho s p\u0159\u00e1teli.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Prove\u010fte audit sv\u00e9ho e-mail marketingu. Zjist\u011bte, na co d\u016fle\u017eit\u00e9ho nezapomenout v \u0161ablon\u00e1ch e-mail\u016f.<\/p>\n","protected":false},"author":20,"featured_media":2012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"\nE-mail marketing: 17 tip\u016f na co nezapomenout<\/title>\n<meta name=\"description\" content=\"Prove\u010fte audit sv\u00e9ho e-mail marketingu. 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