{"id":3208,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/efektivnejsi-a-snazsi-prace-s-vlastnimi-seznamy-zakazniku\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"efektivnejsi-a-snazsi-prace-s-vlastnimi-seznamy-zakazniku","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/efektivnejsi-a-snazsi-prace-s-vlastnimi-seznamy-zakazniku\/","title":{"rendered":"Efektivn\u011bj\u0161\u00ed a snaz\u0161\u00ed pr\u00e1ce s vlastn\u00edmi seznamy z\u00e1kazn\u00edk\u016f"},"content":{"rendered":"<p>D\u00edky vlastn\u00edm seznam\u016fm z\u00e1kazn\u00edk\u016f bude va\u0161e<strong> komunikace s publikem<\/strong> mnohem snaz\u0161\u00ed a jednodu\u0161\u0161\u00ed. Vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f vyu\u017e\u00edvaj\u00ed informace, kter\u00e9 z\u00edsk\u00e1te od jin\u00fdch u\u017eivatel\u016f, a pr\u00e1v\u011b s jejich pomoc\u00ed si <strong>pos\u00edl\u00edte vztahy s va\u0161imi z\u00e1kazn\u00edky<\/strong>. Pokud Vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f za\u0159ad\u00edte do Va\u0161\u00ed strategie pro data prvn\u00ed strany, budete schopni vytvo\u0159it seznamy publika a komunikovat s nimi p\u0159es Videokampan\u011b, Vyhled\u00e1v\u00e1n\u00ed, V n\u00e1kupech a p\u0159es kampan\u011b Discovery.<\/p>\n<h3>Jak velk\u00e1 \u010d\u00e1st z Va\u0161eho seznamu z\u00e1kazn\u00edk\u016f se d\u00e1 pou\u017e\u00edt v re\u00e1ln\u00e9m \u010dase<\/h3>\n<p>Pokud seznam z\u00e1kazn\u00edk\u016f spust\u00edte, tak nov\u011b uvid\u00edte m\u00edru shody, kter\u00e1 v\u00e1m jednodu\u0161e a p\u0159ehledn\u011b uk\u00e1\u017ee, kolik procent Va\u0161eho seznamu z\u00e1kazn\u00edk\u016f <strong>m\u016f\u017eete pou\u017e\u00edt<\/strong>. Pokud jste d\u0159\u00edve cht\u011bli zobrazit m\u00edru shody, tak jste museli \u010dekat, av\u0161ak po nov\u00e9 aktualizaci se tato informace zobrazuje automaticky, abyste snadn\u011bji a rychleji odstranili jak\u00fdkoliv probl\u00e9m. Nav\u00edc si m\u00edsto nov\u00fdch seznam\u016f m\u016f\u017eete zobrazit i<strong> seznamy star\u0161\u00ed<\/strong>, abyste zjistili, jak\u00e9 byly historick\u00e9 trendy.<\/p>\n<p>Pokud p\u0159id\u00e1te v\u00edce informac\u00ed o Va\u0161ich z\u00e1kazn\u00edc\u00edch, tak v\u00fdrazn\u011b zlep\u0161\u00edte m\u00edru shody. Z p\u0159ilo\u017een\u00e9 statistiky se m\u016f\u017eete jednodu\u0161e p\u0159esv\u011bd\u010dit, \u017ee tomu tak skute\u010dn\u011b je: Inzerent\u016fm, kte\u0159\u00ed o sv\u00fdch z\u00e1kazn\u00edc\u00edch nahr\u00e1li 2 typy dat, seznam pr\u016fm\u011brn\u011b narostl o 28 %. Inzerent\u016fm, kte\u0159\u00ed o sv\u00fdch z\u00e1kazn\u00edc\u00edch nahr\u00e1li 3 typy dat, seznam pr\u016fm\u011brn\u011b narostl o 35 %. D\u00edky t\u00e9to statistice V\u00e1m mus\u00ed b\u00fdt jasn\u00e9, \u017ee \u010d\u00edm v\u00edce dat o sv\u00fdch z\u00e1kazn\u00edc\u00edch p\u0159ilo\u017e\u00edte, t\u00edm v\u011bt\u0161\u00ed bude Va\u0161e m\u00edra shody. M\u00edru shody tak\u00e9 m\u016f\u017eete <strong>nav\u00fd\u0161it <\/strong>tak, \u017ee vy\u0159e\u0161\u00edte probl\u00e9my s form\u00e1tov\u00e1n\u00edm a budete spolupracovat s partnerem pro nahr\u00e1v\u00e1n\u00ed vlastn\u00edch seznam\u016f z\u00e1kazn\u00edk\u016f. Dal\u0161\u00ed informace, kter\u00e1 je nutn\u00e1 pro funk\u010dnost Va\u0161ich seznam\u016f je, \u017ee m\u00edra shody rozhodn\u011b nesouvis\u00ed s v\u00fdkonem seznam\u016f.<\/p>\n<h2>Aktualizace seznam\u016f pomoc\u00ed doporu\u010den\u00ed<br \/><\/h2>\n<p>Aby V\u00e1\u0161 seznam spr\u00e1vn\u011b fungoval, je t\u0159eba ho <strong>pravideln\u011b aktualizovat<\/strong>. O t\u011bchto aktualizac\u00edch V\u00e1s budeme informovat na str\u00e1nce Doporu\u010den\u00ed. Pokud byste se v\u0161ak rozhodli, \u017ee V\u00e1\u0161 seznam nebudete aktualizovat, tak to v\u00fdrazn\u011b omez\u00ed mno\u017estv\u00ed informac\u00ed, d\u00edky kter\u00fdm m\u016f\u017eete publikum vyhled\u00e1vat. Budete-li si pravideln\u011b aktualizovat V\u00e1\u0161 seznam, tak si zaru\u010d\u00edte v pr\u016fm\u011bru o 17 % v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost.<\/p>\n<p>Pokud byste si cht\u011bli naj\u00edt dal\u0161\u00ed informace, jak nejl\u00e9pe vyu\u017e\u00edvat vlastn\u00ed data, tak se nezapome\u0148te pod\u00edvat na pr\u016fvodce doporu\u010den\u00fdmi postupy pro vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f. V centru n\u00e1pov\u011bdy Google Ads najdete, jak Google zpracov\u00e1v\u00e1 a vyu\u017e\u00edv\u00e1 data z vlastn\u00edch seznam\u016f.<\/p>\n<p>Pot\u0159ebujete nastavit kampa\u0148 nebo pomoc se spr\u00e1vn\u00fdm v\u00fdb\u011brem? Jsme tu pro V\u00e1s. M\u016f\u017eete n\u00e1m napsat e-mail na <a href=\"http:\/\/info@webmium.cz\/\">info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novinka, kter\u00e1 V\u00e1m pom\u016f\u017ee zjednodu\u0161it Va\u0161i pr\u00e1ci se seznamy z\u00e1kazn\u00edk\u016f. P\u0159e\u010dt\u011bte si, jak funguje, v \u010dem V\u00e1m bude prosp\u011b\u0161n\u00e1 a co v\u0161echno um\u00ed. Google se n\u00e1m sna\u017e\u00ed neust\u00e1le pr\u00e1ci zjednodu\u0161ovat a vylep\u0161ovat sv\u00e9 funkce. Tak poj\u010fme na to.<\/p>\n","protected":false},"author":12,"featured_media":2010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Efektivn\u011bj\u0161\u00ed a snaz\u0161\u00ed pr\u00e1ce s vlastn\u00edmi seznamy z\u00e1kazn\u00edk\u016f<\/title>\n<meta name=\"description\" content=\"Novinka, kter\u00e1 V\u00e1m pom\u016f\u017ee zjednodu\u0161it Va\u0161i pr\u00e1ci se seznamy z\u00e1kazn\u00edk\u016f. P\u0159e\u010dt\u011bte si, jak funguje, v \u010dem V\u00e1m bude prosp\u011b\u0161n\u00e1 a co v\u0161echno um\u00ed. Google se n\u00e1m sna\u017e\u00ed neust\u00e1le pr\u00e1ci zjednodu\u0161ovat a vylep\u0161ovat sv\u00e9 funkce. Tak poj\u010fme na to.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/efektivnejsi-a-snazsi-prace-s-vlastnimi-seznamy-zakazniku\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Efektivn\u011bj\u0161\u00ed a snaz\u0161\u00ed pr\u00e1ce s vlastn\u00edmi seznamy z\u00e1kazn\u00edk\u016f\" \/>\n<meta property=\"og:description\" content=\"Novinka, kter\u00e1 V\u00e1m pom\u016f\u017ee zjednodu\u0161it Va\u0161i pr\u00e1ci se seznamy z\u00e1kazn\u00edk\u016f. P\u0159e\u010dt\u011bte si, jak funguje, v \u010dem V\u00e1m bude prosp\u011b\u0161n\u00e1 a co v\u0161echno um\u00ed. Google se n\u00e1m sna\u017e\u00ed neust\u00e1le pr\u00e1ci zjednodu\u0161ovat a vylep\u0161ovat sv\u00e9 funkce. 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