{"id":3206,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/ecommerce-v-cervnu-na-mobilech\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"ecommerce-v-cervnu-na-mobilech","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/ecommerce-v-cervnu-na-mobilech\/","title":{"rendered":"E-commerce v \u010dervenci? Na mobilech"},"content":{"rendered":"

Prvn\u00ed polovinu pr\u00e1zdnin m\u00e1me za sebou. \u010cervenec utekl jako voda a \u0161kol\u00e1ci u\u017e pomalu mohou za\u010d\u00edt st\u0159\u00edhat metr. A co\u00a0e-commerce<\/strong>? Ta si vzala p\u0159\u00edklad z\u00a0mlad\u00fdch, a tak trochu leno\u0161ila. Eshopy<\/a> fi\u010d\u00ed i o pr\u00e1zdnin\u00e1ch, o tom \u017e\u00e1dn\u00e1. Ale vzd\u011bl\u00e1v\u00e1n\u00ed, konference, meetingy? Nebojte se. Rozjedou se naplno op\u011bt v\u00a0z\u00e1\u0159\u00ed. <\/p>\n

Prahnete i v\u00a0hork\u00e9m l\u00e9t\u011b po n\u011bjak\u00fdch zaj\u00edmav\u00fdch informac\u00edch? Nezah\u00e1leli jsme a omrkli pr\u00e1ci koleg\u016f statistik\u016f. Z\u00a0jejich pr\u016fzkum\u016f lze vy\u010d\u00edst hodn\u011b zaj\u00edmav\u00e1 data.<\/p>\n

Letn\u00ed konverze z\u00a0mobil\u016f? V\u00a0pr\u016fm\u011bru o 30 % vy\u0161\u0161\u00ed<\/h2>\n

Uva\u017eovali jste nad t\u00edm, jestli v\u00a0l\u00e9t\u011b investovat do reklamy? V\u00a0dob\u011b, kdy se v\u0161ichni toulaj\u00ed po sv\u011bt\u011b anebo leno\u0161\u00ed u vody? Podle pr\u016fzkumu RTB House je odpov\u011b\u010f jednozna\u010dn\u00e1. Ano. Investujte. Do mobiln\u00ed reklamy<\/strong>. Ta se toti\u017e p\u0159es letn\u00ed obdob\u00ed opravdu vyplat\u00ed. Zat\u00edmco desktopy zapadaj\u00ed doma prachem, mobily nemaj\u00ed \u010das odpo\u010d\u00edvat. Lid\u00e9 i na cest\u00e1ch surfuj\u00ed po internetu. V\u00a0\u010dervenci a srpnu se pod\u00edl mobiln\u00edch konverz\u00ed navy\u0161uje a\u017e o 36 %. <\/strong><\/p>\n

Lo\u0148sk\u00fd rok zaznamenal stejn\u00fd trend i u \u010desk\u00fdch u\u017eivatel\u016f. Letn\u00ed konverze z\u00a0mobiln\u00edch za\u0159\u00edzen\u00ed vzrostla v\u00a0\u010dervenci o 20 % a v\u00a0srpnu o 19 %. Co z\u00a0toho vypl\u00fdv\u00e1? Pr\u00e1zdninov\u00e1 mobiln\u00ed kampa\u0148 je trefou do \u010dern\u00e9ho<\/strong>. <\/p>\n

46,4 miliardy korun v\u00a0kaps\u00e1ch eshopist\u016f<\/h2>\n

Specialist\u00e9 z\u00a0Heureky p\u0159i\u0161li s\u00a0prvotn\u00edmi odhady leto\u0161n\u00edch tr\u017eeb. V\u00a0prvn\u00ed polovin\u011b roku \u010ce\u0161i utratili na internetu neuv\u011b\u0159iteln\u00fdch 46,4 miliardy korun. Co\u017e je o cel\u00fdch 13 % v\u00edc, ne\u017e touto dobou vloni<\/strong>. Jen pro zaj\u00edmavost, tato suma se proto\u010dila p\u0159ed \u0161esti lety za cel\u00fd rok. Tr\u017eby sice nenar\u016fstaj\u00ed m\u00edlov\u00fdmi kroky, ale n\u00e1kupn\u00ed trendy si udr\u017euj\u00ed st\u00e1le vysok\u00fd pod\u00edl oproti kamenn\u00fdm obchod\u016fm. Kdy\u017e to takhle p\u016fjde d\u00e1l, rok 2017 by mohl poko\u0159it hranici 115 miliard korun, tipuj\u00ed prognostici z\u00a0APEK.<\/p>\n

\u010ce\u0161i prahnou po informac\u00edch<\/h2>\n

Zaj\u00edmav\u00e1 data vyplivl pr\u016fzkum digit\u00e1ln\u00ed agentury AITOM<\/strong>. Ta zji\u0161\u0165ovala, \u010d\u00edm se \u010ce\u0161i na internetu bav\u00ed nejv\u00edce. A odpov\u011b\u010f mo\u017en\u00e1 leckoho p\u0159ekvapila. 67 % lid\u00ed chod\u00ed na internet vyhled\u00e1vat informace. Tipovali jste soci\u00e1ln\u00ed s\u00edt\u011b jako jasn\u00e9ho v\u00edt\u011bze \u017erouta online brouzd\u00e1n\u00ed? Tak trochu jste se trefili. Ov\u0161em Facebook a ostatn\u00ed socky z\u00edskaly s\u00a053 % bronzovou pozici. O cel\u00e1 \u010dty\u0159i procenta soci\u00e1ln\u00ed s\u00edt\u011b p\u0159edhonila je\u0161t\u011b e-mailov\u00e1 komunikace. <\/p>\n

Co tato data \u0159\u00edkaj\u00ed v\u00e1m? Informujte sv\u00e9 z\u00e1kazn\u00edky. Tvo\u0159te <\/strong>obsah<\/strong><\/a>. Pi\u0161te blog<\/strong>. O \u010dl\u00e1nc\u00edch je informujte e-mailem. Nakonec sv\u016fj obsah sd\u00edlejte na soci\u00e1ln\u00edch s\u00edt\u00edch<\/a>. A pozornost publika m\u00e1te v\u00a0suchu.<\/p>\n

Google brzd\u00ed vyskakovac\u00ed reklamy<\/h2>\n

V\u00a0\u010dervenci p\u0159i\u0161el Google s\u00a0omezen\u00edm otravn\u00fdch vyskakovac\u00edch reklam. Internetov\u00ed u\u017eivatel\u00e9 cht\u011bj\u00ed brouzdat pohodln\u011b a bez obav co na n\u011b kde vysko\u010d\u00ed. A Google tomu p\u0159izp\u016fsobil umis\u0165ov\u00e1n\u00ed reklam ve sv\u00e9 inzertn\u00ed s\u00edti AdSense. Pop-under okna na pozad\u00ed zatrhl \u00fapln\u011b<\/strong>. Omezen\u00ed se do\u010dkala i pop-up okna. Nov\u011b bude Google tolerovat maxim\u00e1ln\u011b 3 pop-up na webu. Um\u00edst\u011bn\u00e1 tak, aby nenaru\u0161ovala u\u017eivateli plynulost pohybu po str\u00e1nk\u00e1ch. Up\u0159\u00edmn\u011b? Toto omezen\u00ed v\u00e1s mrzet nemus\u00ed. V\u017edy\u0165 lekat sv\u00e9 z\u00e1kazn\u00edky stejn\u011b ur\u010dit\u011b nem\u00e1te v\u00a0\u00famyslu.<\/p>\n

Tak. A te\u010f u\u017e v\u00e1s nech\u00e1me odpo\u010d\u00edvat. U\u017eijte si hezk\u00fd srpen. A pokud mysl\u00edte, \u017ee trocha t\u00e9 statistiky by mohla upoutat i va\u0161e zn\u00e1m\u00e9, nev\u00e1hejte a n\u00e1\u0161 \u010dl\u00e1nek s nimi sd\u00edlejte.<\/p>\n","protected":false},"excerpt":{"rendered":"

V \u010dervenci se u\u2008vody\u2008rozhodn\u011b\u2008nefl\u00e1k\u00e1me. Pod\u00edl konverz\u00ed v tento letn\u00ed m\u011bs\u00edc roste ohromn\u00fdm tempem. Ano, t\u011bch mobiln\u00edch.<\/p>\n","protected":false},"author":18,"featured_media":3207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\nE-commerce v \u010dervenci? Na mobilech<\/title>\n<meta name=\"description\" content=\"V \u010dervenci se u\u2008vody\u2008rozhodn\u011b\u2008nefl\u00e1k\u00e1me. Pod\u00edl konverz\u00ed v tento letn\u00ed m\u011bs\u00edc roste ohromn\u00fdm tempem. Ano, t\u011bch mobiln\u00edch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/ecommerce-v-cervnu-na-mobilech\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce v \u010dervenci? Na mobilech\" \/>\n<meta property=\"og:description\" content=\"V \u010dervenci se u\u2008vody\u2008rozhodn\u011b\u2008nefl\u00e1k\u00e1me. Pod\u00edl konverz\u00ed v tento letn\u00ed m\u011bs\u00edc roste ohromn\u00fdm tempem. 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