{"id":3203,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/dynamicke-reklamy-na-facebooku\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"dynamicke-reklamy-na-facebooku","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/dynamicke-reklamy-na-facebooku\/","title":{"rendered":"Dynamick\u00e9 reklamy na Facebooku"},"content":{"rendered":"<p><strong>Dynamick\u00e9 reklamy<\/strong> vypadaj\u00ed \u00fapln\u011b stejn\u011b jako jin\u00e9 reklamy s jedn\u00edm obr\u00e1zkem, rotuj\u00edc\u00ed reklamy, reklamy ve stories nebo reklamy ve form\u00e1tu sb\u00edrky na Facebooku, Instagramu a ve slu\u017eb\u011b Audience Network. Pokud pou\u017e\u00edv\u00e1te c\u00edl kampan\u011b prodej z katalogu, budete automaticky provozovat dynamick\u00e9 reklamy.<\/p>\n<p>Dynamick\u00e9 reklamy m\u016f\u017eete provozovat i u \u00fa\u010delu pro instalace aplikace nebo pro generov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Pokud m\u00e1te v\u00edc aplikac\u00ed, kter\u00e9 chcete, aby si u\u017eivatel\u00e9 nainstalovali, nebo v\u00edc produkt\u016f a slu\u017eeb, kter\u00e9 chcete prodat nebo pro n\u011b vygenerovat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, p\u0159idejte sv\u016fj katalog na \u00farovni sady reklam. To V\u00e1m umo\u017en\u00ed vyu\u017e\u00edt mo\u017enosti dynamick\u00e9ho c\u00edlen\u00ed na kart\u011b okruh u\u017eivatel\u016f.<\/p>\n<p><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:558px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"558px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/60ed3bd527f02bbdd7279078_GIwiw2K4-uxD3u0nDdnmZu2ij4NyNxe-LwcIzA9_Ogk5TbSItl6RuFohgsjJzFBJlNOTGHGnD0ovUIwHOjQCC9LrevsqzUkDlklFLtKoc0kSEgqovdj8XpB32OuI9lW8b27HmfIz.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"webmium dynamick\u00e9 reklamy\"><\/div>\n<\/figure>\n<p><\/p>\n<p>Dynamick\u00e9 reklamy maj\u00ed dv\u011b mo\u017enosti c\u00edlen\u00ed zam\u011b\u0159en\u00e9 na z\u00e1kazn\u00edky v r\u016fzn\u00fdch f\u00e1z\u00edch procesu nakupov\u00e1n\u00ed:<\/p>\n<ul>\n<li><strong>Dynamick\u00e9 reklamy pro \u0161irok\u00e9 okruhy u\u017eivatel\u016f<\/strong> jsou ur\u010den\u00e9 pro z\u00e1kazn\u00edky, kte\u0159\u00ed si je\u0161t\u011b ve Vy m\u011bli z\u00e1jem o vytvo\u0159en\u00ed dynamick\u00e9ho remarketingu pro Va\u0161e webov\u00e9 str\u00e1nky, Va\u0161em obchod\u011b nic nekoupili ani nenav\u0161t\u00edvili V\u00e1\u0161 web, ale m\u011bli z\u00e1jem o typ produkt\u016f nebo slu\u017eeb, kter\u00e9 nab\u00edz\u00edte.<\/li>\n<li><strong>Dynamick\u00e9 reklamy pro op\u011btovn\u00e9 zac\u00edlen\u00ed<\/strong> jsou ur\u010den\u00e9 pro z\u00e1kazn\u00edky, kte\u0159\u00ed vyj\u00e1d\u0159ili z\u00e1jem o konkr\u00e9tn\u00ed produkty na Va\u0161em webu nebo ve Va\u0161\u00ed aplikaci, a povzbuzuj\u00ed je k dokon\u010den\u00ed akce.<\/li>\n<\/ul>\n<h3>Co je k dynamick\u00fdm reklam\u00e1m pot\u0159eba?<\/h3>\n<p>K dynamick\u00fdm reklam\u00e1m je pot\u0159eba m\u00edt na webu Facebook pixel a u n\u011bj nastaveno pos\u00edl\u00e1n\u00ed v\u0161ech ud\u00e1lost\u00ed. D\u00e1le je pot\u0159eba vytvo\u0159it katalog produkt\u016f a p\u0159idat do n\u011bj zdroj. V\u011bt\u0161inou lze bez v\u011bt\u0161\u00edch \u00faprav pou\u017e\u00edt XML feed pro Google N\u00e1kupy.<\/p>\n<p>Aktu\u00e1ln\u011b Facebook podporuje vytv\u00e1\u0159en\u00ed zdroj\u016f dat pro tyto segmenty trhu:<\/p>\n<ul>\n<li><strong>Prodej produkt\u016f<\/strong><\/li>\n<li><strong>Cestov\u00e1n\u00ed (hotely, destinace, lety, dovolen\u00e9)<\/strong><\/li>\n<li><strong>Realitn\u00ed trh<\/strong><\/li>\n<li><strong>Prodej automobil\u016f<\/strong><\/li>\n<\/ul>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:613px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"613px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/60ed3bd581652f5329d517d7_MGmVdBlaKC1ycbsMFALUdksbHdoa5_2yfDSzl6DOLs1q7untOyy2o4L1CaheAzG2tDGHpA6L3-e1GZO0md-MzkZAiWuRT-c2raFQqqYr7P_BmBYKz7UpIk-1xzdErPiC0zpKJtTo.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"Webmium dynamick\u00e9 reklamy\"><\/div>\n<\/figure>\n<p><strong>Dynamick\u00fd remarketing<\/strong> je tedy jedna z nejlep\u0161\u00edch mo\u017enost\u00ed marketingu na soci\u00e1ln\u00edch s\u00edt\u00edch. Sv\u00fdm z\u00e1kazn\u00edk\u016fm nab\u00edz\u00edte opravdu jen ty produkty, o kter\u00e9 vyj\u00e1d\u0159ili sv\u016fj z\u00e1jem, a proto je mnohem v\u011bt\u0161\u00ed \u00fasp\u011b\u0161nost na konverzi ne\u017e p\u0159i klasick\u00fdch reklam\u00e1ch.<\/p>\n<p>Pokud byste i Vy m\u011bli z\u00e1jem o vytvo\u0159en\u00ed dynamick\u00e9ho remarketingu pro Va\u0161e webov\u00e9 str\u00e1nky, nev\u00e1hejte a napi\u0161te n\u00e1m e-mail na <a href=\"http:\/\/info@webmium.cz\/\">info@webmium.cz<\/a>. D\u00e1le n\u00e1s m\u016f\u017eete kontaktovat pomoc\u00ed formul\u00e1\u0159e na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> nebo na telefonn\u00edm \u010d\u00edsle na\u0161\u00ed podpory<a href=\"https:\/\/www.webmium.cz\/kontakt\"> +420 605 99 44 66<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co jsou dynamick\u00e9 reklamy? Jedn\u00e1 se o jeden z nej\u00fa\u010dinn\u011bj\u0161\u00edch typ\u016f kampan\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00fdmi m\u016f\u017eete c\u00edlit na Va\u0161i c\u00edlovou skupinu. Poj\u010fme se te\u010f pod\u00edvat na to, jak vlastn\u011b vypadaj\u00ed a jak funguj\u00ed.<\/p>\n","protected":false},"author":12,"featured_media":2000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dynamick\u00e9 reklamy na Facebooku<\/title>\n<meta name=\"description\" content=\"Co jsou dynamick\u00e9 reklamy? Jedn\u00e1 se o jeden z nej\u00fa\u010dinn\u011bj\u0161\u00edch typ\u016f kampan\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00fdmi m\u016f\u017eete c\u00edlit na Va\u0161i c\u00edlovou skupinu. Poj\u010fme se te\u010f pod\u00edvat na to, jak vlastn\u011b vypadaj\u00ed a jak funguj\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/dynamicke-reklamy-na-facebooku\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dynamick\u00e9 reklamy na Facebooku\" \/>\n<meta property=\"og:description\" content=\"Co jsou dynamick\u00e9 reklamy? Jedn\u00e1 se o jeden z nej\u00fa\u010dinn\u011bj\u0161\u00edch typ\u016f kampan\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00fdmi m\u016f\u017eete c\u00edlit na Va\u0161i c\u00edlovou skupinu. 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