{"id":3189,"date":"2022-12-22T09:23:18","date_gmt":"2022-12-22T08:23:18","guid":{"rendered":"http:\/\/wptest.nexum.cz\/diky-google-ads-nyni-muzete-inzerovat-i-audio-reklamy\/"},"modified":"2022-12-22T09:23:18","modified_gmt":"2022-12-22T08:23:18","slug":"diky-google-ads-nyni-muzete-inzerovat-i-audio-reklamy","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/diky-google-ads-nyni-muzete-inzerovat-i-audio-reklamy\/","title":{"rendered":"D\u00edky Google Ads nyn\u00ed m\u016f\u017eete inzerovat i audio reklamy"},"content":{"rendered":"<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:600px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"600px\">\n<div id=\"\"><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/639131839c7cfd1ef62371cd_fbnahled%20audioads%20(1).png\" loading=\"lazy\" id=\"\" width=\"auto\" height=\"auto\"><\/div>\n<\/figure>\n<p id=\"\">V ned\u00e1vn\u00e9 dob\u011b <strong id=\"\">Google otev\u0159el inzerci v r\u00e1mci zvukov\u00fdch reklam<\/strong> pro v\u0161echny inzerenty. Aktu\u00e1ln\u011b tak <strong id=\"\">m\u016f\u017eete vytv\u00e1\u0159et audio reklamu pro YouTube i Google Podcasts<\/strong> p\u0159\u00edmo ve va\u0161em \u00fa\u010dtu. D\u00edky t\u00e9to novince je mo\u017en\u00e9 oslovit <strong id=\"\">obrovsk\u00e9 mno\u017estv\u00ed poslucha\u010d\u016f<\/strong> a dostat mezi n\u011b reklamu na <strong id=\"\">va\u0161e produkty \u010di slu\u017eby<\/strong>.\u00a0<\/p>\n<p id=\"\">My jsme si pro v\u00e1s <strong id=\"\">p\u0159ipravili data z podcast\u016f<\/strong>, kter\u00e1 v\u00e1m uk\u00e1\u017e\u00ed, pro\u010d maj\u00ed tyto reklamy smysl a <strong id=\"\">pro\u010d<\/strong> byste nad nimi m\u011bli <strong id=\"\">za\u010d\u00edt uva\u017eovat<\/strong>.\u00a0<\/p>\n<h2 id=\"\">Rozd\u011blen\u00ed podle platformy<\/h2>\n<p id=\"\"><strong id=\"\">V\u00edce jak 60 % poslucha\u010d\u016f<\/strong> podcast\u016f<strong id=\"\"> vyu\u017e\u00edv\u00e1<\/strong> platformy <strong id=\"\">Apple Podcasts a Spotify<\/strong>. <strong id=\"\">Google Podcast je v\u0161ak t\u0159et\u00edm v po\u0159ad\u00ed<\/strong> a jeho pod\u00edl na trhu \u010din\u00ed 2,6 %. Konkr\u00e9tn\u011b tedy Google Podcasts vyu\u017e\u00edv\u00e1 <strong id=\"\">3,3 milion\u016f v\u0161ech poslucha\u010d\u016f<\/strong>.<\/p>\n<h2 id=\"\">Obecn\u00e1 data<\/h2>\n<ul id=\"\">\n<li id=\"\"><strong id=\"\">62 % populace nad 12 let<\/strong> pravideln\u011b n\u011bkdy v minulosti poslouchalo podcasty.<\/li>\n<li id=\"\"><strong id=\"\">T\u00e9m\u011b\u0159 jedna t\u0159etina<\/strong> t\u011bchto lid\u00ed pak podcasty poslouch\u00e1 pravideln\u011b<\/li>\n<li id=\"\">Nejv\u011bt\u0161\u00ed skupina pravideln\u00fdch poslucha\u010d\u016f je ve <strong id=\"\">v\u011bku 35 &#8211; 54 let<\/strong><\/li>\n<li id=\"\">B\u011bhem covidu za\u017eily podcasty obrovsk\u00fd <strong id=\"\">n\u00e1r\u016fst poslechovosti<\/strong><\/li>\n<li id=\"\">Ve v\u011bt\u0161in\u011b zem\u00ed <strong id=\"\">ka\u017ed\u00fd rok roste po\u010det poslucha\u010d\u016f<\/strong> podcast\u016f<\/li>\n<li id=\"\"><strong id=\"\">73 % poslucha\u010d\u016f<\/strong> pro poslech vyu\u017e\u00edv\u00e1 chytr\u00fd telefon<\/li>\n<li id=\"\"><strong id=\"\">49 % p\u0159ehr\u00e1v\u00e1n\u00ed podcast\u016f<\/strong> je z domova u\u017eivatele<\/li>\n<li id=\"\"><strong id=\"\">Nejv\u00edce<\/strong> poslech\u016f je uskute\u010dn\u011bno <strong id=\"\">mezi 10 a 14 hodinou<\/strong><\/li>\n<li id=\"\"><strong id=\"\">Nejobl\u00edben\u011bj\u0161\u00ed \u017e\u00e1nry <\/strong>podcast\u016f jsou <strong id=\"\">komedie, zpr\u00e1vy a zlo\u010diny<\/strong><\/li>\n<\/ul>\n<h2 id=\"\">Trendy a data z audio reklam<\/h2>\n<ul id=\"\">\n<li id=\"\"><strong id=\"\">60 % poslucha\u010d\u016f <\/strong>zakoupilo produkt, kter\u00fd zaznamenali v r\u00e1mci poslechu podcast\u016f<\/li>\n<li id=\"\"><strong id=\"\">69 % respondent\u016f<\/strong> v americk\u00e9m v\u00fdzkumu uvedlo, \u017ee audio reklamy posiluj\u00ed pov\u011bdom\u00ed o zna\u010dce, produkt\u016f nebo slu\u017eb\u011b<\/li>\n<li id=\"\"><strong id=\"\">81 % poslucha\u010d\u016f<\/strong> d\u00e1v\u00e1 reklam\u011b v podcastech v\u011bt\u0161\u00ed pozornost ne\u017e reklam\u00e1m v r\u00e1diu, TV, billboard\u016fm dokonce i reklam\u011b na soc. s\u00edt\u00edch<\/li>\n<li id=\"\">Poslucha\u010di podcast\u016f<strong id=\"\"> o 48 % pravd\u011bpodobn\u011bji <\/strong>uva\u017euj\u00ed o zna\u010dce oproti ostatn\u00edm m\u00e9di\u00edm<\/li>\n<li id=\"\"><strong id=\"\">37 % pravd\u011bpodobn\u011b za\u017e\u00e1d\u00e1\/vyhled\u00e1<\/strong> dal\u0161\u00ed info pokud dostanou mo\u017enost integrovat s reklamou<\/li>\n<li id=\"\"><strong id=\"\">72 % poslucha\u010d\u016f<\/strong>, kte\u0159\u00ed poslouchaj\u00ed podcast \u010dty\u0159i a v\u00edce let, si zakoupilo produkt p\u0159es reklamu<\/li>\n<li id=\"\">Data spole\u010dnosti iHeartPodcast Network z Austr\u00e1lie ukazuj\u00ed, \u017ee podcastov\u00e1 reklama tam m\u00e1 nejv\u011bt\u0161\u00ed konverzn\u00ed pom\u011br ze v\u0161ech digit\u00e1ln\u00edch kan\u00e1l\u016f \u2014 <strong id=\"\">2,3 procenta oproti 1,75 procenta<\/strong> z Google Ads nebo 1,2 procenta z Facebook Feedu i p\u0159es to, \u017ee u podcastu konverze vy\u017eaduje, aby poslucha\u010d napsal specifickou URL do prohl\u00ed\u017ee\u010de, m\u011blo by tedy j\u00edt o v\u011bt\u0161\u00ed z\u00e1m\u011br ne\u017e pouh\u00e9 kliknut\u00ed na odkaz.<\/li>\n<\/ul>\n<p id=\"\">Ve\u0161ker\u00e1 <strong id=\"\">data jsou prim\u00e1rn\u011b z americk\u00fdch pr\u016fzkum\u016f<\/strong>, <strong id=\"\">trendy<\/strong> v podcastech <strong id=\"\">jsou v\u0161ak celosv\u011btov\u00e9<\/strong>. Z\u00e1rove\u0148 podle predikce se <strong id=\"\">po\u010dty poslucha\u010d\u016f a p\u0159ehr\u00e1n\u00ed budou zvy\u0161ovat<\/strong> i v roce 2023. Nov\u00fd rok je tedy <strong id=\"\">ide\u00e1ln\u00ed p\u0159\u00edle\u017eitost\u00ed nasko\u010dit do trendu<\/strong> podcast\u016f a za\u010d\u00edt d\u00edky Google Ads <strong id=\"\">inzerovat i va\u0161e produkty nebo slu\u017eby<\/strong>.<\/p>\n<p id=\"\">V n\u011bkter\u00e9m z dal\u0161\u00edch \u010dl\u00e1nk\u016f si <strong id=\"\">pro v\u00e1s p\u0159iprav\u00edme p\u0159\u00edpadovou studi\u00ed<\/strong>, abychom v\u00e1m uk\u00e1zali data i p\u0159\u00edmo z \u010desk\u00e9ho prost\u0159ed\u00ed.\u00a0<\/p>\n<p id=\"\">Jestli V\u00e1s propagace v podcastech a audiu zaujala, <strong id=\"\">nev\u00e1hejte n\u00e1s oslovit<\/strong> a my v\u00e1m s nastaven\u00edm a spr\u00e1vou reklam <strong id=\"\">r\u00e1di pom\u016f\u017eeme<\/strong>.<\/p>\n<p id=\"\">Zdroje: <a href=\"https:\/\/www.buzzsprout.com\/blog\/podcast-statistics\" id=\"\">https:\/\/www.buzzsprout.com\/blog\/podcast-statistics<\/a><\/p>\n<p id=\"\"><a href=\"https:\/\/www.searchenginejournal.com\/youtube-audio-ads-how-to\/401966\/#close\" id=\"\"><strong id=\"\">https:\/\/www.searchenginejournal.com\/youtube-audio-ads-how-to\/401966\/#close<\/strong><\/a><\/p>\n<p id=\"\"><a href=\"https:\/\/www.insiderintelligence.com\/content\/google-expands-audio-ads\" id=\"\">https:\/\/www.insiderintelligence.com\/content\/google-expands-audio-ads<\/a><\/p>\n<p id=\"\"><a href=\"https:\/\/www.searchenginejournal.com\/google-makes-audio-ads-available-to-all-advertisers\/468237\/\" id=\"\"><strong id=\"\">https:\/\/www.searchenginejournal.com\/google-makes-audio-ads-available-to-all-advertisers\/468237\/<\/strong><\/a><\/p>\n<div id=\"\"><\/div>\n<p id=\"\">\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google otev\u0159el mo\u017enost propagovat slu\u017eby a produkty v audio reklam\u00e1ch pro v\u0161echny. T\u00edm se otev\u00edr\u00e1 velmi slu\u0161n\u00fd potenci\u00e1l vyu\u017e\u00edt dal\u0161\u00ed nov\u00fd kan\u00e1l k propagaci. Poj\u010fme se pod\u00edvat na p\u00e1r statistik, kter\u00e9 by v\u00e1s mohly p\u0159esv\u011bd\u010dit o tom, \u017ee se vyplat\u00ed to zkusit.<\/p>\n","protected":false},"author":3,"featured_media":3190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00edky Google Ads nyn\u00ed m\u016f\u017eete inzerovat i audio reklamy<\/title>\n<meta name=\"description\" content=\"Google otev\u0159el mo\u017enost propagovat slu\u017eby a produkty v audio reklam\u00e1ch pro v\u0161echny. T\u00edm se otev\u00edr\u00e1 velmi slu\u0161n\u00fd potenci\u00e1l vyu\u017e\u00edt dal\u0161\u00ed nov\u00fd kan\u00e1l k propagaci. Poj\u010fme se pod\u00edvat na p\u00e1r statistik, kter\u00e9 by v\u00e1s mohly p\u0159esv\u011bd\u010dit o tom, \u017ee se vyplat\u00ed to zkusit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/diky-google-ads-nyni-muzete-inzerovat-i-audio-reklamy\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00edky Google Ads nyn\u00ed m\u016f\u017eete inzerovat i audio reklamy\" \/>\n<meta property=\"og:description\" content=\"Google otev\u0159el mo\u017enost propagovat slu\u017eby a produkty v audio reklam\u00e1ch pro v\u0161echny. T\u00edm se otev\u00edr\u00e1 velmi slu\u0161n\u00fd potenci\u00e1l vyu\u017e\u00edt dal\u0161\u00ed nov\u00fd kan\u00e1l k propagaci. 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