{"id":3188,"date":"2021-05-06T03:59:12","date_gmt":"2021-05-06T01:59:12","guid":{"rendered":"http:\/\/wptest.nexum.cz\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/"},"modified":"2021-05-06T03:59:12","modified_gmt":"2021-05-06T01:59:12","slug":"digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/","title":{"rendered":"Digit\u00e1ln\u00ed knihy u\u017e nelze inzerovat v reklam\u00e1ch v N\u00e1kupech"},"content":{"rendered":"<p>Ten, kdo pravideln\u011b pracuje se slu\u017ebami Google v\u00ed, \u017ee tato spole\u010dnost se sna\u017e\u00ed na sob\u011b neust\u00e1le pracovat a p\u0159ich\u00e1z\u00ed s r\u016fzn\u00fdmi vychyt\u00e1vkami, kter\u00e9 maj\u00ed u\u017eivatel\u016fm zp\u0159\u00edjemnit vyu\u017e\u00edv\u00e1n\u00ed slu\u017eeb od Googlu. \u010cas od \u010dasu se objev\u00ed i \u00faprava, kter\u00e1 mnoh\u00fdm u\u017eivatel\u016fm p\u0159id\u00e1 p\u00e1r vr\u00e1sek na tv\u00e1\u0159i. Nejnov\u011bj\u0161\u00ed zm\u011bna od Googlu spad\u00e1 do kategorie t\u011bchto zm\u011bn. Co tedy na u\u017eivatele i inzerenty Google chyst\u00e1? Od 18. kv\u011btna 2021 doch\u00e1z\u00ed k aktualizaci z\u00e1sad spole\u010dnosti Google. Vlivem t\u00e9to aktualizace <strong>nebude mo\u017en\u00e9 <\/strong>nad\u00e1le podporovat <strong>inzerci digit\u00e1ln\u00edch knih v reklam\u00e1ch v N\u00e1kupech. <\/strong>Zm\u011bna se t\u00fdk\u00e1 digit\u00e1ln\u00edch soubor\u016f PDF, knihy ePub a form\u00e1ty MOBI a \u96fb\u5b50\u66f8\u7c4d.<\/p>\n<p>Na tomto m\u00edst\u011b je nutn\u00e9 podotknout, \u017ee zm\u011bna se t\u00fdk\u00e1 pouze v\u00fd\u0161e zm\u00edn\u011bn\u00fdch typ\u016f soubor\u016f, co\u017e znamen\u00e1, \u017ee <strong>fyzick\u00e9 knihy, ani audioknihy<\/strong> nebudou touto zm\u011bnou dot\u010deny. Pokud budou n\u011bkter\u00e9 fyzick\u00e9 knihy nebo audioknihy zam\u00edtnuty, m\u016f\u017ee inzerent v administraci Google Merchant Center po\u017e\u00e1dat o kontrolu dan\u00fdch polo\u017eek. Google deklaruje, \u017ee by v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b <strong>nem\u011blo doch\u00e1zet k masivn\u00edmu zam\u00edtnut\u00ed <\/strong>takov\u00fdch polo\u017eek, a pokud se tak p\u0159ece jen stane, tak dan\u00fd probl\u00e9m vy\u0159e\u0161\u00ed v nejkrat\u0161\u00edm mo\u017en\u00e9m term\u00ednu.<\/p>\n<p>Nap\u016fl nezodpov\u011bzenou ot\u00e1zkou z\u016fst\u00e1v\u00e1, pro\u010d Google k takov\u00e9mu kroku p\u0159istoupil. Dle jeho vyj\u00e1d\u0159en\u00ed je to z toho d\u016fvodu, \u017ee nen\u00ed schopen poskytovat u\u017eivatel\u016fm a majitel\u016fm str\u00e1nek vhodn\u00e9 prost\u0159ed\u00ed, kter\u00e9 by bylo v souladu s vysok\u00fdmi po\u017eadavky pro prodej digit\u00e1ln\u00edch knih. Toto vyj\u00e1d\u0159en\u00ed je pro mnoh\u00e9 inzerenty nedostate\u010dn\u00e9 a nic ne\u0159\u00edkaj\u00edc\u00ed. Spole\u010dnost Google p\u0159ipustila, \u017ee dan\u00e1 zm\u011bna m\u016f\u017ee m\u00edt negativn\u00ed dopad na inzerenty, kte\u0159\u00ed dan\u00fd obsah v Google N\u00e1kupech propaguj\u00ed, ale v z\u00e1p\u011bt\u00ed dodala, \u017ee jej\u00edm hlavn\u00edm c\u00edlem je chr\u00e1nit u\u017eivatele, majitele webov\u00fdch str\u00e1nek i cel\u00fd syst\u00e9m Google n\u00e1kup\u016f.\u00a0<\/p>\n<p>To, jak\u00fd dopad bude m\u00edt v\u00fd\u0161e zm\u00edn\u011bn\u00e1 aktualizace z\u00e1sad v Google N\u00e1kupech, uk\u00e1\u017ee a\u017e \u010das. V\u011b\u0159me, \u017ee se Googlu poda\u0159\u00ed naplnit c\u00edl, kter\u00fd si p\u0159edsevzal, tj. vytvo\u0159it z Google N\u00e1kup\u016f bezpe\u010dn\u00e9 m\u00edsto k nakupov\u00e1n\u00ed pro v\u0161echny u\u017eivatele.<\/p>\n<p>Zva\u017eujete zalo\u017eit si \u00fa\u010det v Google Ads a za\u010d\u00edt tak\u00e9 prod\u00e1vat? Nev\u00e1hejte a napi\u0161te n\u00e1m e-mail na <a href=\"http:\/\/info@webmium.cz\/\">info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dal\u0161\u00ed hork\u00e1 novinka od Googlu je mezi n\u00e1mi. Tentokr\u00e1t se t\u00fdk\u00e1 digit\u00e1ln\u00edch knih a jejich zobrazov\u00e1n\u00ed v reklam\u00e1ch v N\u00e1kupech.<\/p>\n","protected":false},"author":7,"featured_media":1969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digit\u00e1ln\u00ed knihy u\u017e nelze inzerovat v reklam\u00e1ch v N\u00e1kupech<\/title>\n<meta name=\"description\" content=\"Dal\u0161\u00ed hork\u00e1 novinka od Googlu je mezi n\u00e1mi. Tentokr\u00e1t se t\u00fdk\u00e1 digit\u00e1ln\u00edch knih a jejich zobrazov\u00e1n\u00ed v reklam\u00e1ch v N\u00e1kupech.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digit\u00e1ln\u00ed knihy u\u017e nelze inzerovat v reklam\u00e1ch v N\u00e1kupech\" \/>\n<meta property=\"og:description\" content=\"Dal\u0161\u00ed hork\u00e1 novinka od Googlu je mezi n\u00e1mi. Tentokr\u00e1t se t\u00fdk\u00e1 digit\u00e1ln\u00edch knih a jejich zobrazov\u00e1n\u00ed v reklam\u00e1ch v N\u00e1kupech.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-06T01:59:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/6093695a30dd30369b5c155d_2.PNG\" \/>\n\t<meta property=\"og:image:width\" content=\"1268\" \/>\n\t<meta property=\"og:image:height\" content=\"482\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michal \u0160karda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michal \u0160karda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\\\/\"},\"author\":{\"name\":\"Michal \u0160karda\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/8246ac13fba888de1068092b09468eb9\"},\"headline\":\"Digit\u00e1ln\u00ed knihy u\u017e nelze inzerovat v reklam\u00e1ch v N\u00e1kupech\",\"datePublished\":\"2021-05-06T01:59:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\\\/\"},\"wordCount\":489,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/6093695a30dd30369b5c155d_2.PNG\",\"articleSection\":[\"uz-to-vite\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\\\/\",\"name\":\"Digit\u00e1ln\u00ed knihy u\u017e nelze inzerovat v reklam\u00e1ch v N\u00e1kupech\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/6093695a30dd30369b5c155d_2.PNG\",\"datePublished\":\"2021-05-06T01:59:12+00:00\",\"description\":\"Dal\u0161\u00ed hork\u00e1 novinka od Googlu je mezi n\u00e1mi. Tentokr\u00e1t se t\u00fdk\u00e1 digit\u00e1ln\u00edch knih a jejich zobrazov\u00e1n\u00ed v reklam\u00e1ch v N\u00e1kupech.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/6093695a30dd30369b5c155d_2.PNG\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/6093695a30dd30369b5c155d_2.PNG\",\"width\":1268,\"height\":482},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digit\u00e1ln\u00ed knihy u\u017e nelze inzerovat v reklam\u00e1ch v N\u00e1kupech\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"name\":\"Blog Webmium.cz\",\"description\":\"Marketingov\u00e9 novinky a zpr\u00e1vy\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\",\"name\":\"Blog Webmium.cz\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"width\":480,\"height\":49,\"caption\":\"Blog Webmium.cz\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/8246ac13fba888de1068092b09468eb9\",\"name\":\"Michal \u0160karda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfcb07eadfcff90d9e48b807a913955f16208886657a6fbc5141ecb138909491?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfcb07eadfcff90d9e48b807a913955f16208886657a6fbc5141ecb138909491?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfcb07eadfcff90d9e48b807a913955f16208886657a6fbc5141ecb138909491?s=96&r=g\",\"caption\":\"Michal \u0160karda\"},\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/author\\\/michal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digit\u00e1ln\u00ed knihy u\u017e nelze inzerovat v reklam\u00e1ch v N\u00e1kupech","description":"Dal\u0161\u00ed hork\u00e1 novinka od Googlu je mezi n\u00e1mi. Tentokr\u00e1t se t\u00fdk\u00e1 digit\u00e1ln\u00edch knih a jejich zobrazov\u00e1n\u00ed v reklam\u00e1ch v N\u00e1kupech.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webmium.cz\/blog\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/","og_locale":"cs_CZ","og_type":"article","og_title":"Digit\u00e1ln\u00ed knihy u\u017e nelze inzerovat v reklam\u00e1ch v N\u00e1kupech","og_description":"Dal\u0161\u00ed hork\u00e1 novinka od Googlu je mezi n\u00e1mi. Tentokr\u00e1t se t\u00fdk\u00e1 digit\u00e1ln\u00edch knih a jejich zobrazov\u00e1n\u00ed v reklam\u00e1ch v N\u00e1kupech.","og_url":"https:\/\/www.webmium.cz\/blog\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/","og_site_name":"Blog Webmium.cz","article_published_time":"2021-05-06T01:59:12+00:00","og_image":[{"width":1268,"height":482,"url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/6093695a30dd30369b5c155d_2.PNG","type":"image\/png"}],"author":"Michal \u0160karda","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Michal \u0160karda","Odhadovan\u00e1 doba \u010dten\u00ed":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webmium.cz\/blog\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/#article","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/"},"author":{"name":"Michal \u0160karda","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/8246ac13fba888de1068092b09468eb9"},"headline":"Digit\u00e1ln\u00ed knihy u\u017e nelze inzerovat v reklam\u00e1ch v N\u00e1kupech","datePublished":"2021-05-06T01:59:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/"},"wordCount":489,"commentCount":0,"publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/6093695a30dd30369b5c155d_2.PNG","articleSection":["uz-to-vite"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.webmium.cz\/blog\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.webmium.cz\/blog\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/","url":"https:\/\/www.webmium.cz\/blog\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/","name":"Digit\u00e1ln\u00ed knihy u\u017e nelze inzerovat v reklam\u00e1ch v N\u00e1kupech","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/#primaryimage"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/6093695a30dd30369b5c155d_2.PNG","datePublished":"2021-05-06T01:59:12+00:00","description":"Dal\u0161\u00ed hork\u00e1 novinka od Googlu je mezi n\u00e1mi. Tentokr\u00e1t se t\u00fdk\u00e1 digit\u00e1ln\u00edch knih a jejich zobrazov\u00e1n\u00ed v reklam\u00e1ch v N\u00e1kupech.","breadcrumb":{"@id":"https:\/\/www.webmium.cz\/blog\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webmium.cz\/blog\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/#primaryimage","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/6093695a30dd30369b5c155d_2.PNG","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/6093695a30dd30369b5c155d_2.PNG","width":1268,"height":482},{"@type":"BreadcrumbList","@id":"https:\/\/www.webmium.cz\/blog\/digitalni-knihy-uz-nelze-inzerovat-v-reklamach-v-nakupech\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.webmium.cz\/blog\/"},{"@type":"ListItem","position":2,"name":"Digit\u00e1ln\u00ed knihy u\u017e nelze inzerovat v reklam\u00e1ch v N\u00e1kupech"}]},{"@type":"WebSite","@id":"https:\/\/www.webmium.cz\/blog\/#website","url":"https:\/\/www.webmium.cz\/blog\/","name":"Blog Webmium.cz","description":"Marketingov\u00e9 novinky a zpr\u00e1vy","publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webmium.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/www.webmium.cz\/blog\/#organization","name":"Blog Webmium.cz","url":"https:\/\/www.webmium.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","width":480,"height":49,"caption":"Blog Webmium.cz"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/8246ac13fba888de1068092b09468eb9","name":"Michal \u0160karda","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/dfcb07eadfcff90d9e48b807a913955f16208886657a6fbc5141ecb138909491?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dfcb07eadfcff90d9e48b807a913955f16208886657a6fbc5141ecb138909491?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dfcb07eadfcff90d9e48b807a913955f16208886657a6fbc5141ecb138909491?s=96&r=g","caption":"Michal \u0160karda"},"url":"https:\/\/www.webmium.cz\/blog\/author\/michal\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/6093695a30dd30369b5c155d_2.PNG",1268,482,false],"thumbnail":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/6093695a30dd30369b5c155d_2-150x150.png",150,150,true],"medium":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/6093695a30dd30369b5c155d_2-300x114.png",300,114,true],"medium_large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/6093695a30dd30369b5c155d_2-768x292.png",768,292,true],"large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/6093695a30dd30369b5c155d_2-1024x389.png",1024,389,true],"1536x1536":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/6093695a30dd30369b5c155d_2.PNG",1268,482,false],"2048x2048":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/6093695a30dd30369b5c155d_2.PNG",1268,482,false],"authorship-box-avatar":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/6093695a30dd30369b5c155d_2.PNG",150,57,false],"authorship-box-related":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/6093695a30dd30369b5c155d_2.PNG",70,27,false]},"uagb_author_info":{"display_name":"Michal \u0160karda","author_link":"https:\/\/www.webmium.cz\/blog\/author\/michal\/"},"uagb_comment_info":3,"uagb_excerpt":"Dal\u0161\u00ed hork\u00e1 novinka od Googlu je mezi n\u00e1mi. Tentokr\u00e1t se t\u00fdk\u00e1 digit\u00e1ln\u00edch knih a jejich zobrazov\u00e1n\u00ed v reklam\u00e1ch v N\u00e1kupech.","_links":{"self":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/comments?post=3188"}],"version-history":[{"count":0,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media\/1969"}],"wp:attachment":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media?parent=3188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/categories?post=3188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/tags?post=3188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}