{"id":3187,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/digitalni-dan-ve-svete-a-ceske-republice\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"digitalni-dan-ve-svete-a-ceske-republice","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/digitalni-dan-ve-svete-a-ceske-republice\/","title":{"rendered":"Digit\u00e1ln\u00ed da\u0148 ve sv\u011bt\u011b a \u010cesk\u00e9 republice"},"content":{"rendered":"<p>U\u017e n\u011bjakou dobu online sv\u011btem marketingu koluje zpr\u00e1va o digit\u00e1ln\u00ed dani. V n\u011bkolika zem\u00edch je ji\u017e takov\u00e1 da\u0148 zavedena. Pokud se pohybujete v internetov\u00e9m prost\u0159ed\u00ed jist\u011b v\u00edte, co to digit\u00e1ln\u00ed da\u0148 je. Jedn\u00e1 se o da\u0148 z n\u011bkter\u00fdch digit\u00e1ln\u00edch slu\u017eeb, kter\u00e9 jsou poskytov\u00e1ny na \u00fazem\u00ed dan\u00e9ho st\u00e1tu.\u00a0 Digit\u00e1ln\u00ed da\u0148 je v sou\u010dasn\u00e9 dob\u011b zavedena v t\u011bchto st\u00e1tech:<\/p>\n<ul>\n<li>Francie &#8211; 2% francouzsk\u00fd regula\u010dn\u00ed provozn\u00ed poplatek.<\/li>\n<li>Rakousko &#8211; 5% rakousk\u00e1 da\u0148 za digit\u00e1ln\u00ed slu\u017eby.\u00a0<\/li>\n<li>Spojen\u00e9 Kr\u00e1lovstv\u00ed &#8211; 2% britsk\u00e1 da\u0148 za digit\u00e1ln\u00ed slu\u017eby.\u00a0<\/li>\n<li>Turecko &#8211; 5% tureck\u00fd regula\u010dn\u00ed provozn\u00ed poplatek.<\/li>\n<li>\u0160pan\u011blsko &#8211; 2% \u0161pan\u011blsk\u00fd regula\u010dn\u00ed provozn\u00ed poplatek.<\/li>\n<\/ul>\n<p>M\u016f\u017eete si b\u00fdt jist\u00ed, \u017ee dal\u0161\u00ed zem\u011b <strong>budou p\u0159ib\u00fdvat. <\/strong>Digit\u00e1ln\u00ed da\u0148 by m\u011bli platit poskytovatel\u00e9 digit\u00e1ln\u00edch slu\u017eeb jako je <strong>Google nebo Facebook<\/strong>. Jak\u00fd dopad bude m\u00edt tato da\u0148 na inzerenty? Je zcela pochopiteln\u00e9, \u017ee velk\u00fdm nadn\u00e1rodn\u00edm gigant\u016fm se \u017e\u00e1dn\u00e1 digit\u00e1ln\u00ed da\u0148 platit nechce a v jist\u00e9m slova smyslu ji tak\u00e9 platit ani nebudou. Strategie takov\u00fdch glob\u00e1ln\u00edch firem spo\u010d\u00edv\u00e1 v tom, \u017ee zv\u00fd\u0161en\u00e9 n\u00e1klady, kter\u00e9 takov\u00fdm firm\u00e1m nastanou d\u00edky tomuto nov\u00e9mu zdan\u011bn\u00ed, p\u0159enesou na inzerenty. V kone\u010dn\u00e9m d\u016fsledku to tedy bude pr\u00e1v\u011b inzerent, kdo zaplat\u00ed digit\u00e1ln\u00ed da\u0148 za nadn\u00e1rodn\u00ed korporace t\u00edm, \u017ee z\u00e1konn\u00e9 poplatky budou p\u0159ipo\u010dteny na jeho v\u00fdslednou fakturu. Google, ani jin\u00e1 nadn\u00e1rodn\u00ed korporace vlivem digit\u00e1ln\u00ed dan\u011b tedy nep\u0159ijde o \u017e\u00e1dnou \u010d\u00e1st sv\u00fdch zisk\u016f, proto\u017ee z\u00e1konn\u00e9 povinnosti s placen\u00edm t\u00e9to dan\u011b p\u0159ihod\u00ed na bedra n\u00e1s inzerent\u016f.<\/p>\n<p>Pro\u010d jednotliv\u00e9 st\u00e1ty p\u0159istupuj\u00ed k zaveden\u00ed digit\u00e1ln\u00ed dan\u011b? Hlavn\u00ed d\u016fvody jsou dva. Ji\u017e mnohokr\u00e1t \u010deln\u00ed p\u0159edstavitel\u00e9 jednotliv\u00fdch st\u00e1t\u016f vyj\u00e1d\u0159ili znepokojen\u00ed nad t\u00edm, \u017ee nadn\u00e1rodn\u00ed korporace dan\u00ed sv\u016fj zisk v zem\u00edch s <strong>minim\u00e1ln\u00ed nebo \u017e\u00e1dnou da\u0148ovou z\u00e1t\u011b\u017e\u00ed<\/strong>, a proto p\u0159i\u0161li s n\u00e1vrhem digit\u00e1ln\u00ed dan\u011b. <strong>Druh\u00fdm d\u016fvodem<\/strong> je nezanedbateln\u00fd p\u0159\u00ednos do st\u00e1tn\u00ed pokladny toho \u010di onoho st\u00e1tu.<\/p>\n<p>Mo\u017en\u00e1 V\u00e1s v tuhle chv\u00edli napad\u00e1, pro\u010d se zde rozepisuji o digit\u00e1ln\u00ed dani, kter\u00e1 je\u0161t\u011b ani nen\u00ed v \u010cesku zavedena. D\u016fvod je prost\u00fd. Kdy\u017e nap\u0159\u00edklad inzerent v \u010cesku, kter\u00fd inzeruje na Googlu a sm\u011b\u0159uje sv\u00e9 reklamy nap\u0159\u00edklad na Rakousko, bude mu n\u00e1sledn\u011b na fakturu p\u0159ipo\u010dtena <strong>5% rakousk\u00e1 da\u0148 za digit\u00e1ln\u00ed slu\u017eby<\/strong>, proto\u017ee v Rakousku digit\u00e1ln\u00ed da\u0148 ji\u017e plat\u00ed. Google se nikterak netaj\u00ed skute\u010dnost\u00ed, \u017ee n\u00e1klady spojen\u00e9 se zaveden\u00edm digit\u00e1ln\u00ed dan\u011b (alespo\u0148 \u010d\u00e1ste\u010dn\u011b) p\u0159en\u00e1\u0161\u00ed na inzerenty.\u00a0\u00a0<\/p>\n<h2><strong>Jak je to aktu\u00e1ln\u011b s digit\u00e1ln\u00ed dan\u00ed v \u010cesku?<\/strong><\/h2>\n<p>Ministryn\u011b financ\u00ed Alena Schillerov\u00e1 uvedla, \u017ee digit\u00e1ln\u00ed da\u0148 v \u010cesk\u00e9 republice by se m\u011bla vztahovat na firmy s glob\u00e1ln\u00edm <strong>obratem nad 750 milion\u016f eur<\/strong>, kter\u00e9 budou m\u00edt v tuzemsku ro\u010dn\u00ed obrat za zdaniteln\u00e9 slu\u017eby minim\u00e1ln\u011b <strong>100 milion\u016f korun<\/strong>. P\u0159i t\u00e9to podm\u00ednce se dan\u00e1 da\u0148 nevyhne p\u0159edn\u00edm sv\u011btov\u00fdm spole\u010dnostem jako je Google, Facebook, Amazon \u010di Apple. Od zaveden\u00ed digit\u00e1ln\u00ed dan\u011b si ministryn\u011b financ\u00ed slibuje p\u0159\u00edjem do st\u00e1tn\u00edho rozpo\u010dtu okolo 5 miliard korun ro\u010dn\u011b.<\/p>\n<p>Digit\u00e1ln\u00ed da\u0148 m\u011bla na \u00fazem\u00ed \u010ceska platit u\u017e od <strong>poloviny minul\u00e9ho roku.<\/strong> Z\u00e1m\u011brn\u011b p\u00ed\u0161i \u201cm\u011bla\u201d. V \u00fanoru 2020 Alena Schillerov\u00e1 ozn\u00e1mila, \u017ee jej\u00ed zaveden\u00ed odkl\u00e1d\u00e1 na<strong> <\/strong>leden 2021, jen\u017ee z\u00e1konod\u00e1rci se na schv\u00e1len\u00ed dan\u011b nedok\u00e1zali dohodnout. Nejaktu\u00e1ln\u011bj\u0161\u00ed informace ohledn\u011b zaveden\u00ed t\u00e9to dan\u011b je, \u017ee by se poslanci m\u011bli zab\u00fdvat jej\u00edm zaveden\u00edm\u00a0 na p\u0159elomu <strong>dubna a kv\u011btna 2021<\/strong>, p\u0159i\u010dem\u017e (prozat\u00edm) plat\u00ed, \u017ee da\u0148 by m\u011bla b\u00fdt v sazb\u011b <strong>5 %<\/strong> m\u00edsto p\u016fvodn\u011b pl\u00e1novan\u00fdch 7%, ale kdo v\u00ed\u2026<\/p>\n<p>A\u0165 u\u017e jste\u00a0 podporovateli \u010di odp\u016frci t\u00e9to dan\u011b, je t\u00e9m\u011b\u0159 jist\u00e9, \u017ee p\u0159i jej\u00edm zaveden\u00ed v \u010cesku nast\u00e1v\u00e1 pro inzerenty obdob\u00ed zv\u00fd\u0161en\u00fdch v\u00fddaj\u016f do reklamn\u00edch kampan\u00ed a \u010das uk\u00e1\u017ee, jak\u00fd dopad bude m\u00edt zaveden\u00ed t\u00e9to dan\u011b na hospoda\u0159en\u00ed nadn\u00e1rodn\u00edch korporac\u00ed.<\/p>\n<p>Chcete tak\u00e9 inzerovat na Googlu \u010di Facebooku a nev\u00edte, jak za\u010d\u00edt? Za\u010dn\u011bte s n\u00e1mi. Nev\u00e1hejte a napi\u0161te n\u00e1m e-mail na <a href=\"http:\/\/info@webmium.cz\/\">info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n<p><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ji\u017e n\u011bkolikr\u00e1t odlo\u017een\u00e1 digit\u00e1ln\u00ed da\u0148 se bl\u00ed\u017e\u00ed k n\u00e1m. Digit\u00e1ln\u00ed neboli internetov\u00e1 da\u0148 by mohla b\u00fdt zavedena ji\u017e brzy. V jak\u00e9 v\u00fd\u0161i se bude platit a koho se vlastn\u011b bude t\u00fdkat? A co v\u0161echno s sebou takov\u00e1 da\u0148 p\u0159inese?<\/p>\n","protected":false},"author":7,"featured_media":1960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digit\u00e1ln\u00ed da\u0148 ve sv\u011bt\u011b a \u010cesk\u00e9 republice<\/title>\n<meta name=\"description\" content=\"Ji\u017e n\u011bkolikr\u00e1t odlo\u017een\u00e1 digit\u00e1ln\u00ed da\u0148 se bl\u00ed\u017e\u00ed k n\u00e1m. Digit\u00e1ln\u00ed neboli internetov\u00e1 da\u0148 by mohla b\u00fdt zavedena ji\u017e brzy. V jak\u00e9 v\u00fd\u0161i se bude platit a koho se vlastn\u011b bude t\u00fdkat? A co v\u0161echno s sebou takov\u00e1 da\u0148 p\u0159inese?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/digitalni-dan-ve-svete-a-ceske-republice\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digit\u00e1ln\u00ed da\u0148 ve sv\u011bt\u011b a \u010cesk\u00e9 republice\" \/>\n<meta property=\"og:description\" content=\"Ji\u017e n\u011bkolikr\u00e1t odlo\u017een\u00e1 digit\u00e1ln\u00ed da\u0148 se bl\u00ed\u017e\u00ed k n\u00e1m. Digit\u00e1ln\u00ed neboli internetov\u00e1 da\u0148 by mohla b\u00fdt zavedena ji\u017e brzy. V jak\u00e9 v\u00fd\u0161i se bude platit a koho se vlastn\u011b bude t\u00fdkat? A co v\u0161echno s sebou takov\u00e1 da\u0148 p\u0159inese?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/digitalni-dan-ve-svete-a-ceske-republice\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T14:52:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/607d3c2a1c6cc608160f6908_5.PNG\" \/>\n\t<meta property=\"og:image:width\" content=\"1324\" \/>\n\t<meta property=\"og:image:height\" content=\"511\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michal \u0160karda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michal \u0160karda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-dan-ve-svete-a-ceske-republice\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-dan-ve-svete-a-ceske-republice\\\/\"},\"author\":{\"name\":\"Michal \u0160karda\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/8246ac13fba888de1068092b09468eb9\"},\"headline\":\"Digit\u00e1ln\u00ed da\u0148 ve sv\u011bt\u011b a \u010cesk\u00e9 republice\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-dan-ve-svete-a-ceske-republice\\\/\"},\"wordCount\":798,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-dan-ve-svete-a-ceske-republice\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/607d3c2a1c6cc608160f6908_5.PNG\",\"articleSection\":[\"uz-to-vite\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-dan-ve-svete-a-ceske-republice\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-dan-ve-svete-a-ceske-republice\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-dan-ve-svete-a-ceske-republice\\\/\",\"name\":\"Digit\u00e1ln\u00ed da\u0148 ve sv\u011bt\u011b a \u010cesk\u00e9 republice\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-dan-ve-svete-a-ceske-republice\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/digitalni-dan-ve-svete-a-ceske-republice\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/607d3c2a1c6cc608160f6908_5.PNG\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"description\":\"Ji\u017e n\u011bkolikr\u00e1t odlo\u017een\u00e1 digit\u00e1ln\u00ed da\u0148 se bl\u00ed\u017e\u00ed k n\u00e1m. 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