{"id":3176,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/co-rozhodne-o-konverzich-na-vasem-webu\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"co-rozhodne-o-konverzich-na-vasem-webu","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/co-rozhodne-o-konverzich-na-vasem-webu\/","title":{"rendered":"Co rozhodne o konverz\u00edch na Va\u0161em webu?"},"content":{"rendered":"<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:800px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"800px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e13a132946b12e19dc50d21_7t8J.gif\"><\/div>\n<\/figure>\n<h3>1) 0,05 vte\u0159in sta\u010d\u00ed k prvn\u00edmu dojmu<\/h3>\n<p>Podle<a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/01449290500330448\" target=\"_blank\" rel=\"noopener\"> kanadsk\u00fdch v\u00fdzkumn\u00edk\u016f<\/a> si n\u00e1v\u0161t\u011bvn\u00edk ud\u011bl\u00e1 prvn\u00ed dojem z webu u\u017e b\u011bhem prvn\u00edch 50 milisekund. <br \/>Toto tvrzen\u00ed je podpo\u0159eno t\u0159emi studiemi, kdy byli \u00fa\u010dastn\u00edci v\u00fdzkumu u\u017e po uplynut\u00ed t\u00e9to doby schopni hodnotit konkr\u00e9tn\u00ed grafick\u00e9 prvky<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:700px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"700px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e139fee6b2f03bec7145017_o-professii-veb-dizajnera.jpg\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<p>\u200d<\/p>\n<h3>2) Na na\u010dten\u00ed str\u00e1nky nem\u00e1te v\u00edc ne\u017e 3 vte\u0159iny<\/h3>\n<p>Rychlost na\u010d\u00edt\u00e1n\u00ed webu ovliv\u0148uje pozice ve vyhled\u00e1va\u010d\u00edch i p\u0159\u00edze\u0148 u\u017eivatel\u016f. \u00a047 % u\u017eivatel\u016f o\u010dek\u00e1v\u00e1, \u017ee se webov\u00e1 str\u00e1nka na\u010dte za 2 sekundy. <br \/>40% lid\u00ed si n\u00e1v\u0161t\u011bvu webu rozmysl\u00ed, jestli\u017ee se str\u00e1nky nena\u010dtou ani po 3 vte\u0159in\u00e1ch. <\/p>\n<p>\u200d<\/p>\n<h3>3) Za 7 vte\u0159in mus\u00ed n\u00e1v\u0161t\u011bvn\u00edk zjistit v\u0161e podstatn\u00e9<\/h3>\n<p>A podle marketingov\u00e9 agentury Tribute media udr\u017e\u00ed n\u00e1v\u0161t\u011bvn\u00edk str\u00e1nek pozornost 6 &#8211; 8 sekund (co\u017e je \u00fadajn\u011b o 1,5 sekundy m\u00e9n\u011b ne\u017e takov\u00e1 zlat\u00e1 rybka). <br \/>Pokud nev\u00edte, zda jsou Va\u0161e str\u00e1nky v po\u0159\u00e1dku, ud\u011blejte si test: <br \/>na z\u00e1klad\u011b <strong>7 sekund dlouh\u00e9 n\u00e1v\u0161t\u011bvy webu<\/strong> m\u00e1 u\u017eivatel b\u00fdt schopen odpov\u011bd\u011bt na n\u00e1sleduj\u00edc\u00ed ot\u00e1zky:<\/p>\n<ul>\n<li><strong>\u010ceho se str\u00e1nky t\u00fdkaj\u00ed?<\/strong><\/li>\n<li><strong>Zaujaly m\u011b n\u011bjak\u00fdm zp\u016fsobem?<\/strong><\/li>\n<li><strong>Co jsem m\u011bl na webu ud\u011blat? Nakoupit, vyplnit formul\u00e1\u0159?<\/strong><\/li>\n<li><strong>Byl bych ochoten obsah str\u00e1nek sd\u00edlet nap\u0159. na soci\u00e1ln\u00edch s\u00edt\u00edch?<\/strong><\/li>\n<\/ul>\n<p>Pokud p\u0159eva\u017euj\u00ed z\u00e1porn\u00e9 odpov\u011bdi, m\u016f\u017eete se do tvorby webu pustit znova a l\u00e9pe. <a href=\"https:\/\/www.webmium.cz\/weby\/web-na-miru\">T\u0159eba s n\u00e1mi<\/a>.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:667px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"667px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e13a1664ebf032edeb350ce_malbar_webdesign_frp-2751b7f9.png\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<h3>4) Desetivte\u0159inov\u00e1 hranice<\/h3>\n<p>V\u00fdzkumn\u00edci Microsoftu analyzovali zhruba <strong>10\u00a0000\u00a0n\u00e1v\u0161t\u011bv webov\u00fdch str\u00e1nek.<\/strong> V\u00fdstupy uk\u00e1zaly, \u017ee v prvn\u00edch <strong>deseti vte\u0159in\u00e1ch<\/strong> se nejv\u00edce u\u017eivatel\u016f rozhodne, zda na webu z\u016fstane. <br \/>Pokud si z\u00edsk\u00e1te n\u00e1v\u0161t\u011bvn\u00edkovu pozornost a tuto hranici p\u0159ekro\u010d\u00ed, nem\u00e1te vyhr\u00e1no \u2013 v <strong>prvn\u00edch 30 sekund\u00e1ch<\/strong> st\u00e1le doch\u00e1z\u00ed k v<strong>elk\u00fdm odchod\u016fm ze str\u00e1nek<\/strong>.<\/p>\n<p><strong>Teprve po uplynut\u00ed 30 sekund <\/strong>se za\u010d\u00edn\u00e1 bl\u00fdskat na lep\u0161\u00ed konverzn\u00ed \u010dasy. U n\u00e1v\u0161t\u011bvn\u00edk\u016f, kte\u0159\u00ed na webu z\u016fstanou po tuto dobu, je velk\u00e1 \u0161ance, \u017ee se zdr\u017e\u00ed mnohem d\u00e9le. <\/p>\n<p>\u200d<\/p>\n<h3>5) U\u017eivatel\u00e9 mobilu vydr\u017e\u00ed a\u017e 20 vte\u0159in<\/h3>\n<p>Patelova <a href=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2011\/04\/loading-time-sml.jpg\" target=\"_blank\" rel=\"noopener\">infografika o rychlosti na\u010d\u00edt\u00e1n\u00ed ukazuje<\/a>, \u017ee v\u00fdrazn\u011bji trp\u011bliv\u011bj\u0161\u00ed jsou u\u017eivatel\u00e9 mobiln\u00edch telefon\u016f. Jejich prohl\u00ed\u017een\u00ed \u010dasto <strong>brzd\u00ed \u0161patn\u00fd sign\u00e1l<\/strong>, proto <strong>20 % n\u00e1v\u0161t\u011bvn\u00edk\u016f <\/strong>vydr\u017e\u00ed ohledupln\u011b \u010dekat d\u00e9le ne\u017e <strong>20 vte\u0159in<\/strong>. Na druhou stranu 3 % lid\u00ed nejsou na sv\u00e9m telefonu ochotni akceptovat ani 1s na\u010d\u00edt\u00e1n\u00ed str\u00e1nky. Podle kalkulac\u00ed tak m\u016f\u017ee p\u0159i tr\u017eb\u00e1ch 100 000 K\u010d denn\u011b ka\u017ed\u00e1 vte\u0159ina zpo\u017ed\u011bn\u00ed znamenat a\u017e<strong> 2,5 milionovou ztr\u00e1tu ro\u010dn\u011b<\/strong>.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1000px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1000px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e13a0446b2f035e2314513c_AdobeStock_256229414.jpg\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<h3>6) Obr\u00e1zky a text vlevo<\/h3>\n<p>Na co se soust\u0159edit <strong>p\u0159i designu home page, landing page <\/strong>nebo jin\u00fdch str\u00e1nek, se kter\u00fdmi u\u017eivatel\u00e9 p\u0159ich\u00e1zej\u00ed do styku nejd\u0159\u00edve? <br \/>Pr\u016fm\u011brn\u011b na <strong>5,94 vte\u0159in<\/strong> zaujme hlavn\u00ed obr\u00e1zek, textu n\u00e1v\u0161t\u011bvn\u00edci v\u011bnuj\u00ed a\u017e n\u00e1sleduj\u00edc\u00edch <strong>5,59 vte\u0159in.<\/strong><\/p>\n<p>Mo\u017en\u00e1 u\u017e jste sly\u0161eli o tom, \u017ee<strong> lid\u00e9 na webu ne\u010dtou<\/strong> a texty sp\u00ed\u0161 skenuj\u00ed \u2013 podle n\u011bkter\u00fdch star\u0161\u00edch z\u00e1v\u011br\u016f p\u0159e\u010dtou p\u0159i pr\u016fm\u011brn\u00e9 n\u00e1v\u0161t\u011bv\u011b asi <strong>28 % psan\u00e9ho textu. <\/strong><br \/>Ze studie z roku 2017 vypl\u00fdv\u00e1, \u017ee<strong> 80 % \u010dasu str\u00e1v\u00ed pohledem na levou polovinu webu<\/strong>.<\/p>\n<p>Hned<strong> 75 % z\u00e1kazn\u00edk\u016f p\u0159izn\u00e1v\u00e1<\/strong>, \u017ee si o d\u016fv\u011bryhodnosti firmy ud\u011bl\u00e1 obr\u00e1zek u\u017e na z\u00e1klad\u011b jej\u00ed webov\u00e9 prezentace. <br \/>To u\u017e je dobr\u00fd d\u016fvod, pro\u010d si d\u00e1t z\u00e1le\u017eet na tom, aby va\u0161e firemn\u00ed str\u00e1nky vypadaly skv\u011ble!<\/p>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:500px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"500px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e139fa15aa3987b4a10bb33_6bd8ef35364c9672c7cbb4687977d3ee.gif\"><\/div>\n<\/figure>\n<p><a href=\"http:\/\/www.webmium.cz\">www.webmium.cz<\/a><\/p>\n<p><em>Zdroj: Tributemedia.com, Microsoft.com, blueghost.cz, tandfondline.com, neilpatel.com<\/em><\/p>\n<p>\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hned 75 % z\u00e1kazn\u00edk\u016f p\u0159izn\u00e1v\u00e1, \u017ee si o d\u016fv\u011bryhodnosti firmy ud\u011bl\u00e1 obr\u00e1zek u\u017e na z\u00e1klad\u011b jej\u00ed webov\u00e9 prezentace.<\/p>\n","protected":false},"author":1,"featured_media":1921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co rozhodne o konverz\u00edch na Va\u0161em webu?<\/title>\n<meta name=\"description\" content=\"Hned 75 % z\u00e1kazn\u00edk\u016f p\u0159izn\u00e1v\u00e1, \u017ee si o d\u016fv\u011bryhodnosti firmy ud\u011bl\u00e1 obr\u00e1zek u\u017e na z\u00e1klad\u011b jej\u00ed webov\u00e9 prezentace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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