{"id":3174,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/co-prinesl-duben-2020-novinky-jsou-tu\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"co-prinesl-duben-2020-novinky-jsou-tu","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/co-prinesl-duben-2020-novinky-jsou-tu\/","title":{"rendered":"Co p\u0159inesl duben 2020? Novinky jsou tu"},"content":{"rendered":"<p>Bu\u010fte s n\u00e1mi v obraze! Pod\u00edvejte se s n\u00e1mi na novinky, kter\u00e9 se ud\u00e1ly v minul\u00e9m m\u011bs\u00edci, a\u0165 V\u00e1m nic neunikne. Duben byl pom\u011brn\u011b plodn\u00fd m\u011bs\u00edc, tak\u017ee toho bude pom\u011brn\u011b dost.\u00a0 Tak jdeme na to.<\/p>\n<h3><strong>\u010cty\u0159i nov\u00e9 aktualizace pro kampan\u011b na aplikace<\/strong><\/h3>\n<p>Google reklamy budou m\u00edt hned <strong>4 nov\u00e9 funkce<\/strong>, kter\u00e9 budou poskytovat detailn\u011bj\u0161\u00ed\u00a0 statistiky a jasn\u011bj\u0161\u00ed pokyny k v\u00fdkonu dan\u00e9 reklamy.<\/p>\n<ul>\n<li><strong>\u010casov\u00fd graf<\/strong> \u2013 umo\u017en\u00ed sledovat zm\u011bny v\u00fdkonu v pr\u016fb\u011bhu \u010dasu.<\/li>\n<li><strong>Nov\u00e9 n\u00e1hledy reklam<\/strong> \u2013 mo\u017enost n\u00e1hledu kreativ p\u0159ed spu\u0161t\u011bn\u00edm.<\/li>\n<li><strong>Dva nov\u00e9 sloupce zdroj a orientace podkladu<\/strong> \u2013 pom\u016f\u017eou sn\u00e1ze porovn\u00e1vat v\u00fdkonnost.<\/li>\n<li><strong>Detailn\u011bj\u0161\u00ed informace k hodnocen\u00ed v\u00fdkonu<\/strong> \u2013 pom\u016f\u017ee l\u00e9pe porozum\u011bt tomu jak Google hodnocen\u00ed definuje.<\/li>\n<\/ul>\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:428px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"428px\">\n<div><img decoding=\"async\" alt=\"Google Ads news Webmium\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5eca9c588d949f16a0cbeca7_KoiqxA6eIho0HZ9eVzFHwPSClk-qNqNGviUwXzKxcAC6trfAE0voD0Ou_kTbIr9rFds9NiMBQpR0XjXTYrbv2Nj5UY-3-3c3YdBdPtC7BVKzZNKYti-L9zKuBAlx5L3ohG3sibphpysstbgUJw.png\"><\/div>\n<\/figure>\n<p><\/p>\n<p><em>Zdroj: <\/em><a href=\"https:\/\/www.searchenginejournal.com\/google-ads-improves-asset-reporting-for-app-campaigns-with-4-new-updates\/356932\/?fbclid=IwAR0C_qK1TRNnYX8udM7qkQ7CkIY5S9a3F-JEQjyMWd2rClv8L-xmTT5VLrI\"><em>https:\/\/www.searchenginejournal.com\/google-ads-improves-asset-reporting-for-app-campaigns-with-4-new-updates\/356932\/?fbclid=IwAR0C_qK1TRNnYX8udM7qkQ7CkIY5S9a3F-JEQjyMWd2rClv8L-xmTT5VLrI<\/em><\/a><\/p>\n<p>\u200d<\/p>\n<h3><strong>Z m\u011bs\u00ed\u010dn\u00edch rozpo\u010dt\u016f zp\u011bt na denn\u00ed rozpo\u010dty<\/strong><\/h3>\n<p>Od z\u00e1\u0159\u00ed roku 2019 Google testoval m\u011bs\u00ed\u010dn\u00ed rozpo\u010dty na reklamy. Inzerent m\u011bl na v\u00fdb\u011br, zda si zvol\u00ed rozpo\u010det denn\u00ed nebo m\u011bs\u00ed\u010dn\u00ed.\u00a0 Nicm\u00e9n\u011b se m\u011bs\u00ed\u010dn\u00ed rozpo\u010dty zd\u00e1 se, moc neosv\u011bd\u010dily. Proto v \u00a0dubnu 2020 byl tento test ukon\u010den a v\u0161echny m\u011bs\u00ed\u010dn\u00ed rozpo\u010dty se b\u011bhem dubna op\u011bt vr\u00e1tily na rozpo\u010dty denn\u00ed.\u00a0\u00a0<\/p>\n<p><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:378px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"378px\">\n<div><img decoding=\"async\" alt=\"Google Webmium\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5eca9c58f56b09e1eb547b7d_4qvcPf0tIG5plLzYCrhkBZY2KYpUqTAoCExMGfaTgq2UAXaT6rfPCCvq6Z1VkQZIo0uzTnZo4snD9i-Xaf7gCxLn9SjRw4h2OjKTnhAZCXO6JF16sRI2IcCbyL38LpYH0zdxRK3Kd3SjOz0HyA.png\"><\/div>\n<\/figure>\n<p><em>Zdroj: <\/em><a href=\"https:\/\/searchengineland.com\/google-ads-ends-monthly-campaign-budget-test-332017?fbclid=IwAR1KRfv6DYUAObTHdSVTXnoZBRGujfVTgXiHE1AotyDbGiyLtTyelKEGK6k\"><em>https:\/\/searchengineland.com\/google-ads-ends-monthly-campaign-budget-test-332017?fbclid=IwAR1KRfv6DYUAObTHdSVTXnoZBRGujfVTgXiHE1AotyDbGiyLtTyelKEGK6k<\/em><\/a><\/p>\n<p>\u200d<\/p>\n<h3><strong>Novinka jm\u00e9nem Video Builder<\/strong><\/h3>\n<p>Nyn\u00ed si m\u016f\u017eete jednodu\u0161e <strong>vytvo\u0159it videa<\/strong>, kter\u00e1 mohou m\u00edt <strong>6 nebo 15 vte\u0159in<\/strong>.\u00a0 Propagovat je pak na <strong>YouTube<\/strong> nebo v <strong>Obsahov\u00e9 s\u00edti Google<\/strong>. Posta\u010d\u00ed V\u00e1m k tomu pouze <strong>obr\u00e1zky, texty, logo nebo hudba<\/strong>. Tato novinka je <strong>v beta verzi zdarma<\/strong> a registrovat se m\u016f\u017eete te\u010f a tady: <a href=\"https:\/\/services.google.com\/fb\/forms\/videobuilderbeta\/?fbclid=IwAR0FSr_GRg3wu0BsosaBx8lvZKS8JYDugaimpKF1G7qLX5eXwWmb21PH-bI\">https:\/\/services.google.com\/fb\/forms\/videobuilderbeta\/?fbclid=IwAR0FSr_GRg3wu0BsosaBx8lvZKS8JYDugaimpKF1G7qLX5eXwWmb21PH-bI<\/a><\/p>\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1280px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1280px\">\n<div><img decoding=\"async\" alt=\"YouTube Video Builder Webmium\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5eca9c5906d25c3c9f16b084_3_1hmzv1paUUtcMYyxQX_wFdOnzaW0dgXlBovi77Sd5d63Bb0sJAXEeSzDPwZup_WapcLBHJCEGxk72c3bxUG5DGUp9zmKO0G5dCBifHfstKdkGu-R_QqomTj1zfmE4ZOmMBETYioipNEa-h3w.jpeg\"><\/div>\n<\/figure>\n<p><\/p>\n<p><em>Zdroj: <\/em><a href=\"https:\/\/ppc.land\/google-releases-youtube-video-builder-in-a-free-beta\/?fbclid=IwAR0C_qK1TRNnYX8udM7qkQ7CkIY5S9a3F-JEQjyMWd2rClv8L-xmTT5VLrI\"><em>https:\/\/ppc.land\/google-releases-youtube-video-builder-in-a-free-beta\/?fbclid=IwAR0C_qK1TRNnYX8udM7qkQ7CkIY5S9a3F-JEQjyMWd2rClv8L-xmTT5VLrI<\/em><\/a><\/p>\n<p>\u200d<\/p>\n<h3><strong>Nov\u00fd kab\u00e1t Google Ads Editor \u2013 verze 1.3<\/strong><\/h3>\n<p>Ji\u017e od za\u010d\u00e1tku dubna je k dispozici nov\u00e1 verze Google Ads Editoru. Co v\u0161echno tato nov\u00e1 verze nab\u00edz\u00ed?<\/p>\n<ul>\n<li><strong>Sd\u00edlen\u00e9 rozpo\u010dty<\/strong> \u2013 te\u010f m\u016f\u017eete v Editoru vytvo\u0159it sd\u00edlen\u00e9 rozpo\u010dtu nebo je upravovat.<\/li>\n<li><strong>Sk\u00f3re optimalizace<\/strong> &#8211;\u00a0 ke zlep\u0161en\u00ed v\u00fdkonu kampan\u00ed ji\u017e v Editoru.<\/li>\n<li><strong>Vylep\u0161en\u00fd panel \u00faprav<\/strong> \u2013 nyn\u00ed m\u00e1te mo\u017enost zm\u011bnit um\u00edst\u011bn\u00ed i velikost panelu. Vylep\u0161en\u00fd panel \u00faprav V\u00e1m u\u0161et\u0159\u00ed pr\u00e1ci a \u010das s jeho neust\u00e1l\u00fdm posunov\u00e1n\u00edm. Lze ho otev\u0159\u00edt i v samostatn\u00e9m okn\u011b.<\/li>\n<\/ul>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1217px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1217px\">\n<div><img decoding=\"async\" alt=\"Google Ads Editor Webmium\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5eca9c582fa1e9840dae879e_9BJGkHX8Wlbj4py8RZTFci6oqKzI96MNWYYDFuux_BP8DDn7HEdGgucehTI2OfaRhWg8oQh2G2ojHW-7kBzoBlaxn14x5SvfV0doc5nqOHU3B-L6W3CshlVJpvAWufGVmWgpFk4rfqvUmzuQyg.png\"><\/div>\n<\/figure>\n<p><\/p>\n<p><em>Zdroj:<\/em><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9822776?fbclid=IwAR3e7TF2881MJTAtdfukhSvlK2RCqLGKXVsBX2LJl6LjDPVO20Z8WTxrI4A\"><em> https:\/\/support.google.com\/google-ads\/answer\/9822776?fbclid=IwAR3e7TF2881MJTAtdfukhSvlK2RCqLGKXVsBX2LJl6LjDPVO20Z8WTxrI4A<\/em><\/a><\/p>\n<p>\u200d<\/p>\n<h3><strong>Produkty v Google Shopping zdarma? ANO<\/strong><\/h3>\n<p>Dal\u0161\u00ed super novinka je, \u017ee ve vyhled\u00e1v\u00e1n\u00ed v N\u00e1kupech se mohou zobrazovat produkty zdarma. K tomu je zapot\u0159eb\u00ed Google Merchant Center, kde mus\u00edte povolit nov\u00fd program <strong>Platformy Googlu<\/strong>. Tato novinka pom\u016f\u017ee obchodn\u00edk\u016fm l\u00e9pe se spojit s u\u017eivateli, i kdy\u017e neinzeruj\u00ed. Vyu\u017e\u00edvat ji mohou zat\u00edm nap\u0159\u00edklad v USA nebo Velk\u00e9 Brit\u00e1nii. Do konce roku by ale m\u011bla pot\u011b\u0161it i n\u00e1s.\u00a0 \u00a0\u00a0\u00a0\u00a0<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:900px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"900px\">\n<div><img decoding=\"async\" alt=\"Produkty Google Shopping Webmium\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5eca9c58a391aae0667b7a4f_nq3fKHZlJd2rNEOvtbo31tB297CUSp_uGt4FPduPrGx8ZJlBdTNYdl2I-k5CnxiqNr6o0qNFzWh3QOYLbkEMRk8O7USvm47h_lxVYZxI2hIRuoy_g5XEBF0szyvioY6Pm5BReQfnqdLkpP8PKg.jpeg\"><\/div>\n<\/figure>\n<p><\/p>\n<p><em>Zdroj: <\/em><a href=\"https:\/\/ppc.land\/google-opens-the-search-results-on-the-google-shopping-to-free-listings\/?fbclid=IwAR3c1Hr_zDbiIR-cWSzuJeBDh8OWrIZ8HzWtOYIWeqMIDmqQlzfg47uKN1M\"><em>https:\/\/ppc.land\/google-opens-the-search-results-on-the-google-shopping-to-free-listings\/?fbclid=IwAR3c1Hr_zDbiIR-cWSzuJeBDh8OWrIZ8HzWtOYIWeqMIDmqQlzfg47uKN1M<\/em><\/a><\/p>\n<p>\u200d<\/p>\n<h3><strong>Microsoft Advertising m\u00e1 dv\u011b nov\u00e9 funkce<\/strong><\/h3>\n<ul>\n<li><strong>Zahrnut\u00ed do sloupce konverz\u00ed <\/strong>\u2013 pomoc\u00ed t\u00e9to mo\u017enosti m\u016f\u017eete Microsoftu sd\u011blit konverzn\u00ed c\u00edle, kter\u00e9 chcete zahrnout do m\u011b\u0159en\u00ed.<\/li>\n<li><strong>Konverze po zobrazen\u00ed<\/strong> \u2013 pom\u016f\u017ee v\u00e1m z\u00edskat ucelen\u011bj\u0161\u00ed obraz, jakou roli maj\u00ed konverze na cest\u011b z\u00e1kazn\u00edka.<\/li>\n<\/ul>\n<p>Tyto dv\u011b nov\u00e9 mo\u017enosti nab\u00edzej\u00ed v\u011bt\u0161\u00ed flexibilitu p\u0159i hodnocen\u00ed a optimalizaci v\u00fdkonu konverz\u00ed ve Vyhled\u00e1vac\u00ed s\u00edti.<\/p>\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:454px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"454px\">\n<div><img decoding=\"async\" alt=\"Microsoft Advertising Webmium\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5eca9c5881c55133ebf6495c_kgfr6V4uie3eSnX3BdApQ5V2_JiAsNu7x8_GT0tO4gOQ2GSqS-AmoettPKC5tOWfIeYmx2tPdJ7cbK2JsQPgJCr28rF_WXN3YW6gRmUYMRby4nmdg78TQHGiByN-9nrSqTTYnpHnYyGlYVguhA.png\"><\/div>\n<\/figure>\n<p><\/p>\n<p><em>Zdroj: <\/em><a href=\"https:\/\/searchengineland.com\/microsoft-advertising-include-in-conversions-view-through-conversion-goal-setting-332481?fbclid=IwAR21JRNgMSJnDrllFilYH4V3wY_2KDKDt2nyzK1e2r-_gtiR-XTtHJpw7CQ\"><em>https:\/\/searchengineland.com\/microsoft-advertising-include-in-conversions-view-through-conversion-goal-setting-332481?fbclid=IwAR21JRNgMSJnDrllFilYH4V3wY_2KDKDt2nyzK1e2r-_gtiR-XTtHJpw7CQ<\/em><\/a><\/p>\n<p>\u200d<\/p>\n<h3><strong>Z reklamy pouze pro vol\u00e1n\u00ed je nyn\u00ed reklama s mo\u017enost\u00ed vol\u00e1n\u00ed<\/strong><\/h3>\n<p>To znamen\u00e1, \u017ee dost\u00e1v\u00e1te mo\u017enosti zadat do reklamy URL adresu. U\u017eivatel\u00e9 maj\u00ed tak na v\u00fdb\u011br, zda budou volat nebo nav\u0161t\u00edv\u00ed v\u00e1\u0161 web pro zji\u0161t\u011bn\u00ed dal\u0161\u00edch podrobn\u00fdch informac\u00ed. Sn\u00ed\u017e\u00ed se tak dlouh\u00e1 \u010dekac\u00ed doba telefon\u00e1t\u016f, proto\u017ee \u010d\u00e1st u\u017eivatel\u016f si vybere druhou mo\u017enost.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:552px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"552px\">\n<div><img decoding=\"async\" alt=\"Google Ads Webmium\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5eca9c58a391aa22a77b7a52_BTGfjlOSnYqdIfDFZWRShOLuNlAce4VohVGiFf8h0zr1gJyBeGQZsjakV8BTk1H5qQeohZvwEqggmgYBX3cwdHZeTdOrjNkHi49g9Bws02HQpCujGdnaNR9yQgw5k1mKXULe2RRjH9wLE-bDwA.png\"><\/div>\n<\/figure>\n<p><em>Zdroj:<\/em><a href=\"https:\/\/searchengineland.com\/google-adds-website-links-to-call-ads-333516?fbclid=IwAR00RumWb1uboZ-8Asez04itEysZ_tzYAgLPCT0Gz66uhG4Jbnpe_S_Ya10\"><em> https:\/\/searchengineland.com\/google-adds-website-links-to-call-ads-333516?fbclid=IwAR00RumWb1uboZ-8Asez04itEysZ_tzYAgLPCT0Gz66uhG4Jbnpe_S_Ya10<\/em><\/a><\/p>\n<p>\u200d<\/p>\n<h3><strong>Ov\u011b\u0159ov\u00e1n\u00ed toto\u017enosti v\u0161ech inzerent\u016f ji\u017e v l\u00e9t\u011b<\/strong><\/h3>\n<p>Google za\u010dne ji\u017e v l\u00e9t\u011b ov\u011b\u0159ovat toto\u017enosti v\u0161ech inzerent\u016f \u2013 obchodn\u00ed dokumenty, zem\u011b p\u016fsoben\u00ed nebo osobn\u00ed identifikace. Od roku 2018 Google ov\u011b\u0159oval pouze inzerenty, kte\u0159\u00ed cht\u011bli zobrazovat volebn\u00ed reklamy. Tato novinka u\u017eivateli pom\u016f\u017ee z\u00edskat informace o dan\u00e9m inzerentovi. A mohou tak\u00e9 rozhodnout o tom, zda u\u017eivatel na reklamu klikne nebo ne. Co je\u0161t\u011b tato novinka p\u0159inese, se dozv\u00edme \u010dasem.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:695px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"695px\">\n<div><img decoding=\"async\" alt=\"Google Webmium\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5eca9c592b50b606a412d5f4_fRMY7x39OiI1icxrKQkhSslmZyaF94zJXckdBBos7qwEhDaQq39onc9JAOzyubekGwRJGmQIyJTktpPnplRmfTVG-Jb04R61PJ8UvhwHsQ4z1caBSe91ISULPlMpIzuOdyMBGP-nAFxOCaLN0w.png\"><\/div>\n<\/figure>\n<p><em>Zdroj: <\/em><a href=\"https:\/\/searchengineland.com\/google-will-roll-out-identity-verification-program-to-all-advertisers-333462?fbclid=IwAR3qkm72rSCfAsqaUnPbHeV-h51hSHTPRzI8DMYf40oFL4X-Maj-e_nMx7w\"><em>https:\/\/searchengineland.com\/google-will-roll-out-identity-verification-program-to-all-advertisers-333462?fbclid=IwAR3qkm72rSCfAsqaUnPbHeV-h51hSHTPRzI8DMYf40oFL4X-Maj-e_nMx7w<\/em><\/a><\/p>\n<p>\u200d<\/p>\n<h3><strong>Optimalizace rozpo\u010dtu kampan\u011b na Facebooku<\/strong><\/h3>\n<p>Zd\u00e1lo se, \u017ee optimalizace rozpo\u010dtu na \u00farovni kampan\u011b bude povinnost\u00ed. Nakonec tato zm\u011bna povinn\u00e1 nen\u00ed a vy si m\u016f\u017eete vybrat a nastavit si rozpo\u010det jak na \u00farovni kampan\u011b, tak na \u00farovni reklamn\u00ed sestavy. Tato optimalizace prob\u00edh\u00e1 na z\u00e1klad\u011b strojov\u00e9ho u\u010den\u00ed, kter\u00e9 nemus\u00ed b\u00fdt v\u017edy to prav\u00e9 pro Va\u0161e reklamy. Tud\u00ed\u017e pro n\u011bkter\u00e9 dobr\u00e1 zpr\u00e1va.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:788px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"788px\">\n<div><img decoding=\"async\" alt=\"Facebook Webmium\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5eca9c59f56b097016547b7f_XwUgolGhRA_LYaxYiI-p-ptdP11_VN_118Ju_hkM_X1-tjdVjLjuTLT3IislhZdqK-tW-1o-ELypfPtqZzwsJm5LMhP9hrrbkKEdIyUMzai9wqFQNWYTCZ2YYqAyFlBziGnk1mmQwQbDPF1BLA.png\"><\/div>\n<\/figure>\n<p><em>Zdroj: <\/em><a href=\"https:\/\/www.searchenginejournal.com\/what-to-know-about-facebooks-reversal-of-the-campaign-budget-optimization-requirement\/363504\/?fbclid=IwAR09aSsNKTZRQbf0m2DOsqPBTbkwEgkDdCFyG7Vwvx8rdgjbK85GFREcuGQ\"><em>https:\/\/www.searchenginejournal.com\/what-to-know-about-facebooks-reversal-of-the-campaign-budget-optimization-requirement\/363504\/?fbclid=IwAR09aSsNKTZRQbf0m2DOsqPBTbkwEgkDdCFyG7Vwvx8rdgjbK85GFREcuGQ<\/em><\/a><\/p>\n<p>\u200d<\/p>\n<h3><strong>Bannery HTML5 \u2013 novinka u Skliku<\/strong><\/h3>\n<p>HTML5 banner se skl\u00e1d\u00e1 z HTML str\u00e1nky a dal\u0161\u00edch soubor\u016f (obr\u00e1zek, p\u00edsmo atd.), kter\u00e9 umo\u017e\u0148uj\u00ed pokro\u010dilej\u0161\u00ed animaci. Bude se V\u00e1m hodit k lep\u0161\u00edmu zaujet\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. M\u00e1 to ale h\u00e1\u010dek \u2013 po\u017e\u00e1dat o n\u011bho mohou pouze \u00fa\u010dty inzeruj\u00edc\u00ed alespo\u0148 1 m\u011bs\u00edc s minim\u00e1ln\u00edm rozpo\u010dtem 50 tis\u00edc m\u011bs\u00ed\u010dn\u011b.<\/p>\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:800px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"800px\">\n<div><img decoding=\"async\" alt=\"Bannery HTML5 Sklik Webmium\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5eca9c59518a6ecd66dad885_N9IA_wlxClKk7egVZxFkP1vblbpG1sLrPa92gr04d4i3juKjSqsPeUtIy1fC_bYjMG8EWK4hxjIEnJClc018k1bnOBCquMNbTS7IvEEJrWo12qr4sbHyMZHpZuTWUx1Q93RazPwvbux5h5jIJQ.jpeg\"><\/div>\n<\/figure>\n<p><em>Zdroj: <\/em><a href=\"https:\/\/blog.seznam.cz\/2020\/04\/sklik-nove-podporuje-html5-bannery\/?fbclid=IwAR3NosKiWLQ3j6RwUefrBoosq6xgU919ZCvlKDs7CIrMARO1giMN-bLc0_I\"><em>https:\/\/blog.seznam.cz\/2020\/04\/sklik-nove-podporuje-html5-bannery\/?fbclid=IwAR3NosKiWLQ3j6RwUefrBoosq6xgU919ZCvlKDs7CIrMARO1giMN-bLc0_I<\/em><\/a><\/p>\n<p>\u200d<\/p>\n<h3><strong>CTA tla\u010d\u00edtko neboli tla\u010d\u00edtko s v\u00fdzvou k akci<\/strong><\/h3>\n<p>Nov\u011b ho lze pou\u017e\u00edt u video kampan\u00ed v Google Ads. A to v 15 vte\u0159inov\u00fdch nep\u0159esko\u010diteln\u00fdch reklam\u00e1ch a u 6 vte\u0159inov\u00fdch bumper reklam. T\u011bmto videoreklam\u00e1m to pom\u016f\u017ee ke zvy\u0161ov\u00e1n\u00ed po\u010dtu kliknut\u00ed.<\/p>\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:844px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"844px\">\n<div><img decoding=\"async\" alt=\"Call to action tla\u010d\u00edtko Webmium\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5eca9c5981c551c2def6496d_kO3xjPZepVsEVib9RwbsrZutDk6DLVks9-iolII0cqYjQQXiHo3GnJyY5qUBmxy9PgxMy81ME2g2EpD9u7gPlpmCwgIV9iX9ZoIiVhAYtVJUN-0Nv8soSA5GtYUcJMclRO1tW4KJyeeg6sIOpA.jpeg\"><\/div>\n<\/figure>\n<p><\/p>\n<p><em>Zdroj: <\/em><a href=\"https:\/\/ppc.land\/google-to-introduce-ctas-on-bumper-and-non-skippable-youtube-ads\/?fbclid=IwAR3XCw_u_LjFCej7wia4M224SBKX051Ea2tFiO5Fjz1xfO55PiIVKN9CRXA\"><em>https:\/\/ppc.land\/google-to-introduce-ctas-on-bumper-and-non-skippable-youtube-ads\/?fbclid=IwAR3XCw_u_LjFCej7wia4M224SBKX051Ea2tFiO5Fjz1xfO55PiIVKN9CRXA<\/em><\/a><\/p>\n<p>\u200d<\/p>\n<h3><strong>Z\u00e1v\u011brem<\/strong><\/h3>\n<p>Z\u00e1v\u011brem je\u0161t\u011b informace, kter\u00e1 se t\u00fdk\u00e1 <strong>Google Partners<\/strong>. Spu\u0161t\u011bn\u00ed tohoto programu se odkl\u00e1d\u00e1 z d\u016fvodu pandemick\u00e9 situace COVID-19. Nov\u00e9 podm\u00ednky budou platn\u00e9 a\u017e od ledna 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu\u010fte v obraze! Pod\u00edvejte se s n\u00e1mi na novinky, kter\u00e9 se ud\u00e1ly v minul\u00e9m m\u011bs\u00edci. Duben byl pom\u011brn\u011b plodn\u00fd m\u011bs\u00edc, tak\u017ee hur\u00e1 na to.<\/p>\n","protected":false},"author":6,"featured_media":1917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co p\u0159inesl duben 2020? Novinky jsou tu<\/title>\n<meta name=\"description\" content=\"Bu\u010fte v obraze! Pod\u00edvejte se s n\u00e1mi na novinky, kter\u00e9 se ud\u00e1ly v minul\u00e9m m\u011bs\u00edci. Duben byl pom\u011brn\u011b plodn\u00fd m\u011bs\u00edc, tak\u017ee hur\u00e1 na to.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/co-prinesl-duben-2020-novinky-jsou-tu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co p\u0159inesl duben 2020? Novinky jsou tu\" \/>\n<meta property=\"og:description\" content=\"Bu\u010fte v obraze! Pod\u00edvejte se s n\u00e1mi na novinky, kter\u00e9 se ud\u00e1ly v minul\u00e9m m\u011bs\u00edci. 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