{"id":3170,"date":"2023-06-13T13:15:48","date_gmt":"2023-06-13T11:15:48","guid":{"rendered":"http:\/\/wptest.nexum.cz\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/"},"modified":"2024-03-12T02:36:04","modified_gmt":"2024-03-12T01:36:04","slug":"co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/","title":{"rendered":"Aktualizov\u00e1no: Co jsou Google Analytics 4 a jak se na n\u011b p\u0159ipravit?"},"content":{"rendered":"<p id=\"\">Aktualizov\u00e1no 13.6.2023<\/p>\n<h4 id=\"\">Co se v \u010dl\u00e1nku dozv\u00edte:<\/h4>\n<ul id=\"\">\n<li id=\"\">Co ztrat\u00edte, pokud v\u010das nep\u0159ejdete na Google Analytics 4?<\/li>\n<li id=\"\">Kdy p\u0159ijde zm\u011bna na novou verzi Google Analytics?<\/li>\n<li id=\"\">V \u010dem jsou nov\u00e9 Google Analytics revolu\u010dn\u00ed?<\/li>\n<li id=\"\">Jak ov\u011b\u0159it, zda jste na p\u0159echod p\u0159ipraveni?<\/li>\n<\/ul>\n<h2 id=\"\">O co p\u0159ijdete, pokud nep\u0159ejdete na Google Analytics 4?<\/h2>\n<ul>\n<li>Ztrat\u00edte p\u0159ehled o sv\u00fdch n\u00e1v\u0161t\u011bvn\u00edc\u00edch. Data o jejich pohybu, akc\u00edch a konverz\u00edch V\u00e1m pom\u00e1haj\u00ed kontrolovat a zlep\u0161ovat prodej slu\u017eeb \u010di produkt\u016f.<\/li>\n<li>Nebudete m\u00edt \u017e\u00e1dn\u00fd p\u0159ehled o v\u00fdkonu Va\u0161eho e-shopu.<\/li>\n<li>Bez relevantn\u00edch dat nebudete schopni vytvo\u0159it jakoukoliv strategii r\u016fstu.<\/li>\n<li>Nepozn\u00e1te, \u017ee je n\u011bco \u0161patn\u011b. Jedin\u00fdm ukazatelem pro V\u00e1s bude pocitov\u011b ni\u017e\u0161\u00ed po\u010det objedn\u00e1vek nebo zak\u00e1zek, ale u\u017e nikdy nezjist\u00edte, pro\u010d se to d\u011bje, na kter\u00fdch kan\u00e1lech se to d\u011bje a v jak\u00e9m obdob\u00ed to za\u010dalo.<\/li>\n<\/ul>\n<h2 id=\"\">Prvn\u00ed zm\u00ednky o GA4 a kdy skute\u010dn\u011b p\u0159ijde?<\/h2>\n<p id=\"\">\tGoogle ofici\u00e1ln\u011b ozn\u00e1mil <strong id=\"\">prvn\u00ed informace o chystan\u00e9 revoluci<\/strong> ve sv\u00e9m n\u00e1stroji Google Analytics <strong id=\"\">v \u0159\u00edjnu 2020<\/strong>. Od t\u00e9 doby uteklo opravdu hodn\u011b vody a n\u00e1stroj se postupn\u011b vylep\u0161oval a v\u0161e sm\u011b\u0159ovalo k nevyhnuteln\u00e9mu ozn\u00e1men\u00ed p\u0159echodu ze sta\u0159i\u010dk\u00fdch GA Universal na GA4. <strong id=\"\">Ofici\u00e1ln\u00ed datum p\u0159echodu na GA4 je<\/strong> nastaveno na <strong id=\"\">1. \u010dervence 2023<\/strong>. To je datum, kdy Universal Analytics p\u0159estanou sb\u00edrat va\u0161e data a m\u011b\u0159en\u00ed bude nad\u00e1le dostupn\u00e9 pouze v nov\u00fdch GA4.<\/p>\n<p id=\"\">\u200d<\/p>\n<h2 id=\"\">V \u010dem se li\u0161\u00ed Universal Analytics a Google Analytics 4?<\/h2>\n<p id=\"\">\tVe filosofii m\u011b\u0159en\u00ed a p\u0159em\u00fd\u0161len\u00ed nad daty.<strong id=\"\">Universal Analytics ji\u017e od po\u010d\u00e1tku m\u011b\u0159\u00ed prim\u00e1rn\u011b n\u00e1v\u0161t\u011bvy<\/strong> a samotn\u00e9ho u\u017eivatele a jeho chov\u00e1n\u00ed jste slo\u017eit\u011b sledovali pomoc\u00ed komplikovan\u00e9ho nastavov\u00e1n\u00ed c\u00edl\u016f a ud\u00e1lost\u00ed. <strong id=\"\">Tento zp\u016fsob p\u0159em\u00fd\u0161len\u00ed nad daty, kter\u00e1 jsou orientovan\u00e1 pouze okolo n\u00e1v\u0161t\u011bv, je n\u00e1m p\u0159irozen\u00fd<\/strong> a u\u017e jsme si na n\u011bj zvykl\u00ed. Nicm\u00e9n\u011b nov\u00fd zp\u016fsob zalo\u017een\u00fd na n\u00e1v\u0161t\u011bvn\u00edc\u00edch a eventech p\u0159in\u00e1\u0161\u00ed mnohem pokro\u010dilej\u0161\u00ed mo\u017enosti a v\u00edce pom\u00e1h\u00e1 pochopit u\u017eivatelsk\u00e9 pot\u0159eby.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">V GA4 v\u00e1m tohle do jist\u00e9 m\u00edry odpad\u00e1, proto\u017ee jeho <strong id=\"\">p\u0159\u00edstup je zalo\u017een\u00fd pr\u00e1v\u011b na u\u017eivatel\u00edch a jejich chov\u00e1n\u00ed, tedy eventech a jejich parametrech.<\/strong> To v\u00e1m d\u00e1v\u00e1 mnohem lep\u0161\u00ed <strong id=\"\">p\u0159ehled na t\u00edm, co n\u00e1v\u0161t\u011bvn\u00edci v r\u00e1mci webu \u010di e-shopu skute\u010dn\u011b d\u011blaj\u00ed <\/strong>i nap\u0159\u00ed\u010d n\u011bkolika za\u0159\u00edzen\u00edmi a odd\u011blen\u00fdmi p\u0159\u00edstupy a nov\u011b dokonce i n\u011bkolika aplikacemi. <strong id=\"\">To v\u0161e na jednom m\u00edst\u011b.<\/strong><\/p>\n<h2 id=\"\">P\u0159\u00edstup GA4 zalo\u017een\u00fd \u010dist\u011b na ud\u00e1lostech<\/h2>\n<p id=\"\">\tJak jsme si ji\u017e lehce nazna\u010dili v p\u0159edchoz\u00edm textu, <strong id=\"\">nov\u00e9 GA4 jsou zalo\u017eeny na eventech, tedy ud\u00e1lostech.<\/strong> Co to znamen\u00e1? V\u0161e co se na webu stane, tak v\u00e1m do p\u0159ehled\u016f p\u0159ijde jako ud\u00e1lost.Tyto ud\u00e1losti si m\u016f\u017eete pojmenovat jak chcete a p\u0159id\u00e1vat k nim tak\u00e9 parametry.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Pokud n\u011bkdo p\u0159ijde na v\u00e1\u0161 web na konkr\u00e9tn\u00ed podstr\u00e1nku, tak se v\u00e1m ulo\u017e\u00ed ud\u00e1lost \u201cN\u00e1v\u0161t\u011bvn\u00edk p\u0159i\u0161el na podstr\u00e1nku X\u201d. Pokud na t\u00e9 str\u00e1nce klikne na tla\u010d\u00edtko pod nab\u00eddkou, objev\u00ed se v\u00e1m v datech ud\u00e1lost \u201cN\u00e1v\u0161t\u011bvn\u00edk kliknul na toto tla\u010d\u00edtko\u201d. N\u00e1zvy ud\u00e1lost\u00ed jsou pouze ilustra\u010dn\u00ed pro lep\u0161\u00ed pochopen\u00ed. Ve fin\u00e1le tak v datech <strong id=\"\">k jednomu n\u00e1v\u0161t\u011bvn\u00edkovi uvid\u00edte jeden dlouh\u00fd sled ud\u00e1lost\u00ed<\/strong>, ve kter\u00e9m se v\u00e1m mnohem l\u00edpe orientuje a ur\u010duje kam n\u00e1v\u0161t\u011bvn\u00edk p\u0159i\u0161el, co tam d\u011blal, jak dlouho to d\u011blal a kam ode\u0161el. <strong id=\"\">GA4 se v\u00e1m pak sna\u017e\u00ed identifikovat n\u00e1v\u0161t\u011bvn\u00edka a spojovat k sob\u011b i odd\u011blen\u00e9 n\u00e1v\u0161t\u011bvy klidn\u011b s n\u011bkolikadenn\u00edmi rozestupy.<\/strong> A to dokonce i mezi aplikacemi, kter\u00e9 si do m\u011b\u0159en\u00ed propoj\u00edte.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">\tNad takov\u00fdmi p\u0159ehledy s ud\u00e1lostmi (eventy) <strong id=\"\">lze stav\u011bt r\u016fzn\u00e9 konstrukce a dotazy na data<\/strong>, nap\u0159\u00edklad:<\/p>\n<p id=\"\">\u200d<\/p>\n<ul id=\"\">\n<li id=\"\">Vypsat v\u0161echny n\u00e1v\u0161t\u011bvn\u00edky, kte\u0159\u00ed si objednali produkt v\u00edce ne\u017e 5x.<\/li>\n<li id=\"\">Vytvo\u0159it p\u0159ehled popt\u00e1vek, kter\u00e9 startovaly na webu ale finalizovaly se a\u017e pozd\u011bji v intern\u00edm syst\u00e9mu.<\/li>\n<li id=\"\">Vypsat v\u0161echny u\u017eivatele, kte\u0159\u00ed do\u010detli nov\u00fd \u010dl\u00e1nek minim\u00e1ln\u011b do poloviny.<\/li>\n<\/ul>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Jist\u011b by v\u00e1s napadla cel\u00e1 \u0159ada dal\u0161\u00edch dotaz\u016f na d\u016fle\u017eit\u00e1 data a kombinace ud\u00e1lost\u00ed a parametr\u016f v\u00e1m nab\u00edz\u00ed nespo\u010det odpov\u011bd\u00ed. <strong id=\"\">A to v\u0161e bez pomy\u0161len\u00ed na samotn\u00e9 n\u00e1v\u0161t\u011bvy. Ty u\u017e prost\u011b p\u0159i vyhodnocen\u00ed nepot\u0159ebujeme <\/strong>a budou hr\u00e1t druh\u00e9, mo\u017en\u00e1 a\u017e t\u0159et\u00ed housle.<\/p>\n<p id=\"\">\u200d<\/p>\n<h2 id=\"\">GA4 mysl\u00ed na budoucnost<\/h2>\n<p id=\"\">\t<strong id=\"\">S p\u0159ib\u00fdvaj\u00edc\u00edmi omezen\u00edmi vyu\u017e\u00edvat u\u017eivatelsk\u00e1 data se \u010d\u00edm d\u00e1l \u010dast\u011bji st\u00e1valo, \u017ee v\u00e1m chyb\u011bly informace o ni\u017e\u0161\u00edch des\u00edtk\u00e1ch procent n\u00e1v\u0161t\u011bv.<\/strong> Star\u0161\u00ed princip, zalo\u017een\u00fd na n\u00e1v\u0161t\u011bv\u00e1ch (session based) velmi t\u011b\u017ece trp\u00ed na chyb\u011bj\u00edc\u00ed p\u0159esnost a \u00faplnost dat. Bylo tedy velmi t\u011b\u017ek\u00e9 predikovat a stav\u011bt pevnou strategii na datech, kter\u00e1 jsou z velk\u00e9 \u010d\u00e1sti dopo\u010d\u00edt\u00e1na.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">\t<strong id=\"\">GA4 m\u00e1 v tomto prost\u0159ed\u00ed, se sv\u00fdm event based modelem, velkou v\u00fdhodu.<\/strong> Pokud v\u00e1m n\u011bjak\u00fd event do \u010dasov\u00e9 osy u\u017eivatele nep\u0159ijde, zase tolik se toho nestane. <strong id=\"\">Na z\u00e1klad\u011b okoln\u00edch ud\u00e1lost\u00ed si snadno zvl\u00e1dnete spo\u010d\u00edtat nebo domodelovat co se pravd\u011bpodobn\u011b d\u011blo.<\/strong> GA4 tak <strong id=\"\">nejsou z\u00e1visl\u00e9<\/strong> na \u00faplnosti dat, kter\u00e1 v\u00e1m do analytiky p\u0159ijdou. To je nesporn\u011b <strong id=\"\">jeden z nejv\u011bt\u0161\u00edch benefit\u016f <\/strong>s ohledem na dne\u0161n\u00ed a budouc\u00ed d\u016fraz na ochranu u\u017eivatelsk\u00fdch dat. Bude jich k n\u00e1m toti\u017e proudit st\u00e1le m\u00e9n\u011b.<\/p>\n<p id=\"\">\u200d<\/p>\n<h2 id=\"\">Jak se tedy p\u0159ipravit na GA4?<\/h2>\n<p id=\"\">\tPokud ji\u017e n\u011bjak\u00fd online projekt zalo\u017een\u00fd p\u0159ed \u0159\u00edjnem 2021, a\u0165 u\u017e je to web \u010di e-shop, provozujete, m\u00e1te pravd\u011bpodobn\u011b nasazen\u00e9 Universal Analytics. V tomto p\u0159\u00edpad\u011b <strong id=\"\">doporu\u010dujeme za\u010d\u00edt sledovat data v tzv. du\u00e1ln\u00edm re\u017eimu<\/strong>. St\u00e1vaj\u00edc\u00ed m\u011b\u0159en\u00ed na Universal Analytics nechte nad\u00e1le b\u011b\u017eet, ale p\u0159idejte k n\u011bmu i nov\u00e9 GA4. A\u017e dojde k p\u0159echodu v \u010dervenci 2023, tak budete m\u00edt v GA4 dostupn\u00e1 ji\u017e n\u011bjak\u00e1 data a budete moci pracovat s histori\u00ed.<\/p>\n<p id=\"\">\u200d<\/p>\n<blockquote id=\"\"><p><strong id=\"\">Webmium Tip:<\/strong> Zkontrolujte si, na jak\u00e9 verzi Analytics va\u0161e m\u011b\u0159en\u00ed b\u011b\u017e\u00ed a ujist\u011bte se tak s dostate\u010dn\u00fdm p\u0159edstihem, zda m\u00e1te v\u0161e v po\u0159\u00e1dku. Star\u00fd k\u00f3d je ve tvaru UA-XXXXX, zat\u00edmco nov\u00fd ji\u017e G-XXXXX.<\/p><\/blockquote>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">\tJestli jste m\u011b\u0159en\u00ed pro sv\u016fj web zakl\u00e1dali a\u017e po \u0159\u00edjnu 2021, Google v\u00e1m ji\u017e pravd\u011bpodobn\u011b nab\u00eddl jako z\u00e1kladn\u00ed variantu nov\u00e9 GA4. Zde ji\u017e tedy nen\u00ed pot\u0159eba nic v\u00edc \u0159e\u0161it a na p\u0159echod na novou verzi n\u00e1stroje jste pravd\u011bpodobn\u011b p\u0159ipraveni.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\"><strong id=\"\">Nev\u00edte jist\u011b, zda jste na p\u0159echod p\u0159ipraveni? Nem\u00e1te \u010das to \u0159e\u0161it a chcete to rad\u011bji p\u0159enechat zku\u0161en\u011bj\u0161\u00edm? R\u00e1di v\u00e1m s nasazen\u00edm a n\u00e1sledn\u00fdm nastaven\u00edm pom\u016f\u017eeme. <\/strong><a href=\"https:\/\/www.webmium.cz\/kontakt\" id=\"\"><strong id=\"\">Kontaktujte n\u00e1s.<\/strong><\/a><\/p>\n<p id=\"\">\u200d<\/p>\n<h2 id=\"\">Z\u00e1v\u011brem<\/h2>\n<p id=\"\">\tPro celou \u0159adu z v\u00e1s se m\u016f\u017ee zd\u00e1t p\u0159echod z Universal Analytics na nov\u00e9 Google Analytics 4 lehce stra\u0161ideln\u00fd nebo tajupln\u00fd, ale v\u011b\u0159\u00edm, \u017ee tento \u010dl\u00e1nek v\u00e1m trochu pomohl se zorientovat, zjistit jak\u00e9 rozd\u00edly v n\u00e1stroj\u00edch jsou a jak\u00e9 benefity v\u00e1m nov\u00fd princip m\u011b\u0159en\u00ed a hlavn\u011b p\u0159em\u00fd\u0161len\u00ed nad daty p\u0159in\u00e1\u0161\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z velk\u00e9 \u010d\u00e1sti jste vyu\u017e\u00edvali Google Universal Analytics, tedy Google Analytics, jak je zn\u00e1te, kter\u00e9 jsou orientovan\u00e9 na m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bv jako takov\u00fdch. S p\u0159\u00edchodem GA4 se tohle v\u0161echno m\u011bn\u00ed. Pod\u00edvejme se na to, pro\u010d a jak se na to p\u0159ipravit.<\/p>\n","protected":false},"author":2,"featured_media":1907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aktualizov\u00e1no: Co jsou Google Analytics 4 a jak se na n\u011b p\u0159ipravit?<\/title>\n<meta name=\"description\" content=\"Z velk\u00e9 \u010d\u00e1sti jste vyu\u017e\u00edvali Google Universal Analytics, tedy Google Analytics, jak je zn\u00e1te, kter\u00e9 jsou orientovan\u00e9 na m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bv jako takov\u00fdch. S p\u0159\u00edchodem GA4 se tohle v\u0161echno m\u011bn\u00ed. Pod\u00edvejme se na to, pro\u010d a jak se na to p\u0159ipravit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aktualizov\u00e1no: Co jsou Google Analytics 4 a jak se na n\u011b p\u0159ipravit?\" \/>\n<meta property=\"og:description\" content=\"Z velk\u00e9 \u010d\u00e1sti jste vyu\u017e\u00edvali Google Universal Analytics, tedy Google Analytics, jak je zn\u00e1te, kter\u00e9 jsou orientovan\u00e9 na m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bv jako takov\u00fdch. S p\u0159\u00edchodem GA4 se tohle v\u0161echno m\u011bn\u00ed. Pod\u00edvejme se na to, pro\u010d a jak se na to p\u0159ipravit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-13T11:15:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-12T01:36:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/62fa41d62a4c4e7634521213_titulekga4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom\u00e1\u0161 Ma\u0148hal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom\u00e1\u0161 Ma\u0148hal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\\\/\"},\"author\":{\"name\":\"Tom\u00e1\u0161 Ma\u0148hal\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/1906d1a2a04623ef9db84e9dd14cdded\"},\"headline\":\"Aktualizov\u00e1no: Co jsou Google Analytics 4 a jak se na n\u011b p\u0159ipravit?\",\"datePublished\":\"2023-06-13T11:15:48+00:00\",\"dateModified\":\"2024-03-12T01:36:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\\\/\"},\"wordCount\":1357,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/62fa41d62a4c4e7634521213_titulekga4.png\",\"articleSection\":[\"google-analytics\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\\\/\",\"name\":\"Aktualizov\u00e1no: Co jsou Google Analytics 4 a jak se na n\u011b p\u0159ipravit?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/62fa41d62a4c4e7634521213_titulekga4.png\",\"datePublished\":\"2023-06-13T11:15:48+00:00\",\"dateModified\":\"2024-03-12T01:36:04+00:00\",\"description\":\"Z velk\u00e9 \u010d\u00e1sti jste vyu\u017e\u00edvali Google Universal Analytics, tedy Google Analytics, jak je zn\u00e1te, kter\u00e9 jsou orientovan\u00e9 na m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bv jako takov\u00fdch. S p\u0159\u00edchodem GA4 se tohle v\u0161echno m\u011bn\u00ed. Pod\u00edvejme se na to, pro\u010d a jak se na to p\u0159ipravit.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/62fa41d62a4c4e7634521213_titulekga4.png\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/62fa41d62a4c4e7634521213_titulekga4.png\",\"width\":600,\"height\":180},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aktualizov\u00e1no: Co jsou Google Analytics 4 a jak se na n\u011b p\u0159ipravit?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"name\":\"Blog Webmium.cz\",\"description\":\"Marketingov\u00e9 novinky a zpr\u00e1vy\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\",\"name\":\"Blog Webmium.cz\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"width\":480,\"height\":49,\"caption\":\"Blog Webmium.cz\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/1906d1a2a04623ef9db84e9dd14cdded\",\"name\":\"Tom\u00e1\u0161 Ma\u0148hal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6d517548ce186b30e960cee25918c9aa98a48de5ae82da0a8b1d4749b88060b8?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6d517548ce186b30e960cee25918c9aa98a48de5ae82da0a8b1d4749b88060b8?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6d517548ce186b30e960cee25918c9aa98a48de5ae82da0a8b1d4749b88060b8?s=96&r=g\",\"caption\":\"Tom\u00e1\u0161 Ma\u0148hal\"},\"description\":\"SEO\\\/UX\\\/Analytic Specialista \u2705 P\u0159ekon\u00e1v\u00e1m bari\u00e9ry a tvo\u0159\u00edm mosty mezi weby a jejich n\u00e1v\u0161t\u011bvn\u00edky \u2705\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/tomasmanhal\"],\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/author\\\/tomas-manhal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aktualizov\u00e1no: Co jsou Google Analytics 4 a jak se na n\u011b p\u0159ipravit?","description":"Z velk\u00e9 \u010d\u00e1sti jste vyu\u017e\u00edvali Google Universal Analytics, tedy Google Analytics, jak je zn\u00e1te, kter\u00e9 jsou orientovan\u00e9 na m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bv jako takov\u00fdch. S p\u0159\u00edchodem GA4 se tohle v\u0161echno m\u011bn\u00ed. Pod\u00edvejme se na to, pro\u010d a jak se na to p\u0159ipravit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webmium.cz\/blog\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/","og_locale":"cs_CZ","og_type":"article","og_title":"Aktualizov\u00e1no: Co jsou Google Analytics 4 a jak se na n\u011b p\u0159ipravit?","og_description":"Z velk\u00e9 \u010d\u00e1sti jste vyu\u017e\u00edvali Google Universal Analytics, tedy Google Analytics, jak je zn\u00e1te, kter\u00e9 jsou orientovan\u00e9 na m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bv jako takov\u00fdch. S p\u0159\u00edchodem GA4 se tohle v\u0161echno m\u011bn\u00ed. Pod\u00edvejme se na to, pro\u010d a jak se na to p\u0159ipravit.","og_url":"https:\/\/www.webmium.cz\/blog\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/","og_site_name":"Blog Webmium.cz","article_published_time":"2023-06-13T11:15:48+00:00","article_modified_time":"2024-03-12T01:36:04+00:00","og_image":[{"width":600,"height":180,"url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/62fa41d62a4c4e7634521213_titulekga4.png","type":"image\/png"}],"author":"Tom\u00e1\u0161 Ma\u0148hal","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Tom\u00e1\u0161 Ma\u0148hal","Odhadovan\u00e1 doba \u010dten\u00ed":"7 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webmium.cz\/blog\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/#article","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/"},"author":{"name":"Tom\u00e1\u0161 Ma\u0148hal","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/1906d1a2a04623ef9db84e9dd14cdded"},"headline":"Aktualizov\u00e1no: Co jsou Google Analytics 4 a jak se na n\u011b p\u0159ipravit?","datePublished":"2023-06-13T11:15:48+00:00","dateModified":"2024-03-12T01:36:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/"},"wordCount":1357,"commentCount":0,"publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/62fa41d62a4c4e7634521213_titulekga4.png","articleSection":["google-analytics"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.webmium.cz\/blog\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.webmium.cz\/blog\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/","url":"https:\/\/www.webmium.cz\/blog\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/","name":"Aktualizov\u00e1no: Co jsou Google Analytics 4 a jak se na n\u011b p\u0159ipravit?","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/#primaryimage"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/62fa41d62a4c4e7634521213_titulekga4.png","datePublished":"2023-06-13T11:15:48+00:00","dateModified":"2024-03-12T01:36:04+00:00","description":"Z velk\u00e9 \u010d\u00e1sti jste vyu\u017e\u00edvali Google Universal Analytics, tedy Google Analytics, jak je zn\u00e1te, kter\u00e9 jsou orientovan\u00e9 na m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bv jako takov\u00fdch. S p\u0159\u00edchodem GA4 se tohle v\u0161echno m\u011bn\u00ed. Pod\u00edvejme se na to, pro\u010d a jak se na to p\u0159ipravit.","breadcrumb":{"@id":"https:\/\/www.webmium.cz\/blog\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webmium.cz\/blog\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/#primaryimage","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/62fa41d62a4c4e7634521213_titulekga4.png","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/62fa41d62a4c4e7634521213_titulekga4.png","width":600,"height":180},{"@type":"BreadcrumbList","@id":"https:\/\/www.webmium.cz\/blog\/co-jsou-google-analytics-4-a-jak-se-na-ne-pripravit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.webmium.cz\/blog\/"},{"@type":"ListItem","position":2,"name":"Aktualizov\u00e1no: Co jsou Google Analytics 4 a jak se na n\u011b p\u0159ipravit?"}]},{"@type":"WebSite","@id":"https:\/\/www.webmium.cz\/blog\/#website","url":"https:\/\/www.webmium.cz\/blog\/","name":"Blog Webmium.cz","description":"Marketingov\u00e9 novinky a zpr\u00e1vy","publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webmium.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/www.webmium.cz\/blog\/#organization","name":"Blog Webmium.cz","url":"https:\/\/www.webmium.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","width":480,"height":49,"caption":"Blog Webmium.cz"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/1906d1a2a04623ef9db84e9dd14cdded","name":"Tom\u00e1\u0161 Ma\u0148hal","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/6d517548ce186b30e960cee25918c9aa98a48de5ae82da0a8b1d4749b88060b8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6d517548ce186b30e960cee25918c9aa98a48de5ae82da0a8b1d4749b88060b8?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d517548ce186b30e960cee25918c9aa98a48de5ae82da0a8b1d4749b88060b8?s=96&r=g","caption":"Tom\u00e1\u0161 Ma\u0148hal"},"description":"SEO\/UX\/Analytic Specialista \u2705 P\u0159ekon\u00e1v\u00e1m bari\u00e9ry a tvo\u0159\u00edm mosty mezi weby a jejich n\u00e1v\u0161t\u011bvn\u00edky \u2705","sameAs":["https:\/\/www.linkedin.com\/in\/tomasmanhal"],"url":"https:\/\/www.webmium.cz\/blog\/author\/tomas-manhal\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/62fa41d62a4c4e7634521213_titulekga4.png",600,180,false],"thumbnail":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/62fa41d62a4c4e7634521213_titulekga4-150x150.png",150,150,true],"medium":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/62fa41d62a4c4e7634521213_titulekga4-300x90.png",300,90,true],"medium_large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/62fa41d62a4c4e7634521213_titulekga4.png",600,180,false],"large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/62fa41d62a4c4e7634521213_titulekga4.png",600,180,false],"1536x1536":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/62fa41d62a4c4e7634521213_titulekga4.png",600,180,false],"2048x2048":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/62fa41d62a4c4e7634521213_titulekga4.png",600,180,false],"authorship-box-avatar":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/62fa41d62a4c4e7634521213_titulekga4.png",150,45,false],"authorship-box-related":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/62fa41d62a4c4e7634521213_titulekga4.png",70,21,false]},"uagb_author_info":{"display_name":"Tom\u00e1\u0161 Ma\u0148hal","author_link":"https:\/\/www.webmium.cz\/blog\/author\/tomas-manhal\/"},"uagb_comment_info":3,"uagb_excerpt":"Z velk\u00e9 \u010d\u00e1sti jste vyu\u017e\u00edvali Google Universal Analytics, tedy Google Analytics, jak je zn\u00e1te, kter\u00e9 jsou orientovan\u00e9 na m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bv jako takov\u00fdch. S p\u0159\u00edchodem GA4 se tohle v\u0161echno m\u011bn\u00ed. Pod\u00edvejme se na to, pro\u010d a jak se na to p\u0159ipravit.","_links":{"self":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/comments?post=3170"}],"version-history":[{"count":1,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3170\/revisions"}],"predecessor-version":[{"id":3613,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3170\/revisions\/3613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media\/1907"}],"wp:attachment":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media?parent=3170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/categories?post=3170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/tags?post=3170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}