{"id":3163,"date":"2021-09-13T12:07:12","date_gmt":"2021-09-13T10:07:12","guid":{"rendered":"http:\/\/wptest.nexum.cz\/chytre-vs-standardni-kampane-v-google-nakupech\/"},"modified":"2021-09-13T12:07:12","modified_gmt":"2021-09-13T10:07:12","slug":"chytre-vs-standardni-kampane-v-google-nakupech","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/chytre-vs-standardni-kampane-v-google-nakupech\/","title":{"rendered":"Chytr\u00e9 vs. standardn\u00ed kampan\u011b v Google N\u00e1kupech"},"content":{"rendered":"<p>V dne\u0161n\u00edm \u010dl\u00e1nku se pod\u00edv\u00e1me na specifika obou kampan\u00ed a \u0159ekneme si, kdy bychom m\u011bli pou\u017e\u00edt jak\u00fd typ n\u00e1kupn\u00ed kampan\u011b. Nejprve si, ale \u0159ekneme n\u011bco m\u00e1lo o n\u00e1kupn\u00edch kampan\u00edch v obecn\u00e9 rovin\u011b.<\/p>\n<h2><strong>Co to je kampa\u0148 Google n\u00e1kupy?<\/strong><\/h2>\n<p>Reklamy v Google N\u00e1kupech nefunguj\u00ed na principu kl\u00ed\u010dov\u00fdch slov, ale na principu produkt\u016f. Ka\u017ed\u00fd takov\u00fd produkt je ve sv\u00e9 podstat\u011b\u00a0 kl\u00ed\u010dov\u00e9 slovo. Na \u00favod je t\u0159eba \u0159\u00edct, \u017ee Google N\u00e1kupy opravdu funguj\u00ed. Z n\u00e1sleduj\u00edc\u00edho obr\u00e1zku, je hned jasn\u00e9, pro\u010d tomu tak je.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:990px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"990px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/613f390d5c619749757793e8_kWVZqKB5wmQMYCxf7AC6_cdisArs4ZJjcu5AHn9IL4__bvTJ8DdB1qcG7ntk1_KcgU810-CxqqfQR82BDoDvg_Wz69kw77X7KDtGTNO7e-ZnrhjcRXBmyOY-itBVmQpfuXpDHBSF%3Ds0.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"n\u00e1kupy\"><\/div>\n<\/figure>\n<p>Potenci\u00e1ln\u00ed kupuj\u00edc\u00ed ihned vid\u00ed, zda nab\u00edzen\u00e9 zbo\u017e\u00ed je to, co pr\u00e1v\u011b pot\u0159ebuje a m\u00e1 dostatek informac\u00ed k v\u00fdb\u011bru je\u0161t\u011b p\u0159edt\u00edm, ne\u017e dan\u00fd web nav\u0161t\u00edv\u00ed. Reklama v Google N\u00e1kupech se skl\u00e1d\u00e1 ze \u010dty\u0159 slo\u017eek:<\/p>\n<ul>\n<li>N\u00e1zev v\u00fdrobku,<\/li>\n<li>cena v\u00fdrobku,<\/li>\n<li>odkaz,<\/li>\n<li>obr\u00e1zek.<\/li>\n<\/ul>\n<p>Tyto slo\u017eky sami o sob\u011b sta\u010d\u00ed k ur\u010dit\u00e9mu p\u0159edv\u00fdb\u011bru. U\u017e samotn\u00e9 slo\u017een\u00ed produktov\u00fdch inzer\u00e1t\u016f v Google N\u00e1kupech jim pom\u00e1h\u00e1 k \u00fasp\u011bchu, pr\u00e1v\u011b proto, \u017ee jsou na prvn\u00ed pohled viditeln\u00e9 ty nejd\u016fle\u017eit\u011bj\u0161\u00ed informace.<\/p>\n<p>Pokud m\u00e1te eshop, v\u0159ele doporu\u010duji reklamy v Google N\u00e1kupech vyzkou\u0161et. Jsem p\u0159esv\u011bd\u010den, \u017ee Google N\u00e1kupy jsou v\u00fdkonn\u00fdm typem kampan\u011b, a pokud se V\u00e1m nepoda\u0159\u00ed na Va\u0161em eshopu ziskov\u011b rozjet Google N\u00e1kupy, tak s ostatn\u00edmi kan\u00e1ly to nebude lep\u0161\u00ed a je na zv\u00e1\u017een\u00ed, zda se v\u016fbec do placen\u00fdch reklam pou\u0161t\u011bt. P\u0159\u00ed\u010diny, pro\u010d V\u00e1m Google N\u00e1kupy nefunguj\u00ed mohou b\u00fdt v z\u00e1sad\u011b dv\u011b:<\/p>\n<ol>\n<li>Reklamy v Google N\u00e1kupech jsou \u0161patn\u011b nastaveny,<\/li>\n<li>p\u0159ek\u00e1\u017eka je na stran\u011b Va\u0161eho eshopu nebo produkt\u016f (dlouh\u00fd n\u00e1kupn\u00ed proces, specifick\u00e9 produkty, nedostate\u010dn\u00e9 mo\u017enosti platby, drah\u00e1 doprava apod).<\/li>\n<\/ol>\n<h2><strong>Jak funguj\u00ed chytr\u00e9 n\u00e1kupn\u00ed kampan\u011b?<\/strong><\/h2>\n<p>Chytr\u00e9 n\u00e1kupn\u00ed kampan\u011b funguj\u00ed zcela automaticky. Jak u\u017e to tak u chytr\u00fdch kampan\u00ed obecn\u011b b\u00fdv\u00e1, dan\u00ed za onu automatiku je, \u017ee ztr\u00e1c\u00edte plnou kontrolu nad nastaven\u00edm kampan\u00ed. Nejinak tomu je tak\u00e9 u chytr\u00e9 n\u00e1kupn\u00ed kampan\u011b. Ta funguje na principu, kdy se Google sna\u017e\u00ed za stanoven\u00fd rozpo\u010det, z\u00edskat co nejv\u011bt\u0161\u00ed hodnotu konverze. Pokud m\u00e1te stanovenou hodnotu n\u00e1vratnosti investic (ROAS), bere tuto hodnotu v potaz.<\/p>\n<p>Aby chytr\u00e9 n\u00e1kupn\u00ed kampan\u011b fungovaly tak, jak maj\u00ed, mus\u00ed m\u00edt dostatek dat, ze kter\u00fdch se budou kampan\u011b u\u010dit. Google ve sv\u00fdch manu\u00e1lech doporu\u010duje dokonce 100 konverz\u00ed pro ka\u017edou produktovou skupinu.<\/p>\n<p>Reklamy se mohou zobrazovat:<\/p>\n<ul>\n<li>na kart\u011b N\u00e1kupy ve Vyhled\u00e1v\u00e1n\u00ed Google (ve vybran\u00fdch zem\u00edch),<\/li>\n<li>vedle v\u00fdsledk\u016f Vyhled\u00e1v\u00e1n\u00ed Google (odd\u011blen\u011b od textov\u00fdch reklam),<\/li>\n<li>v obr\u00e1zc\u00edch Google,<\/li>\n<li>na partnersk\u00fdch webech ve Vyhled\u00e1vac\u00ed s\u00edti Google \u2013 pokud je kampa\u0148 nastavena tak, aby tyto weby pou\u017e\u00edvala (toto um\u00edst\u011bn\u00ed se net\u00fdk\u00e1 neplacen\u00fdch z\u00e1znam\u016f),<\/li>\n<li>v Obsahov\u00e9 s\u00edti Google, zahrnuj\u00edc\u00ed YouTube a Gmail a kan\u00e1l Objevit od Googlu.\u00a0<\/li>\n<\/ul>\n<h3><strong>Nev\u00fdhody chytr\u00fdch n\u00e1kupn\u00edch kampan\u00ed<\/strong><\/h3>\n<p>Jeliko\u017e se jedn\u00e1 z velk\u00e9 \u010d\u00e1sti o kampa\u0148 \u0159\u00edzenou automaty, jste ochuzeni oproti standardn\u00ed kampani v N\u00e1kupech o mnoh\u00e1 nastaven\u00ed. S chytrou kampan\u00ed\u00a0<\/p>\n<ul>\n<li>nem\u016f\u017eete nastavovat v\u00fd\u0161i nab\u00eddek,<\/li>\n<li>nelze kontrolovat v\u00fdkon jednotliv\u00fdch um\u00edst\u011bn\u00ed v obsahov\u00e9 s\u00edti, ani tato um\u00edst\u011bn\u00ed vylou\u010dit,<\/li>\n<li>nelze nastavit vylu\u010duj\u00edc\u00ed kl\u00ed\u010dov\u00e1 slova,<\/li>\n<li>nelze nastavit c\u00edlen\u00ed a publika,<\/li>\n<li>nelze nastavit \u010dasov\u00fd rozvrh reklam.<\/li>\n<\/ul>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:636px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"636px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/613f390c5c61976f347793e7_Iqwheg2FTTcVK7cyGLkpPEmvhbGMKlTPp0-KupdUky1glOoF83thomJsak5ADbEdGcZgDBStWb0FjxB6PUf7VzJ2qTAInNRe7mdQR4ORgzrxbFw_c9VmUcXIOjeGgCucA32AKRgH%3Ds0.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"n\u00e1kupy\"><\/div>\n<\/figure>\n<p><\/p>\n<h2><strong>Jak funguj\u00ed standardn\u00ed n\u00e1kupn\u00ed kampan\u011b?<\/strong><\/h2>\n<p>U standardn\u00edch kampan\u00ed si m\u016f\u017eete hodn\u011b aspekt\u016f nastavit sami. To samo o sob\u011b je jejich nejv\u011bt\u0161\u00ed dev\u00edzou, proto\u017ee pokud si dan\u00fd proces nastav\u00edte z velk\u00e9 \u010d\u00e1st sami, tak nejl\u00e9pe v\u00edte, z jak\u00e9ho d\u016fvodu jste tak u\u010dinili, a to V\u00e1m pom\u016f\u017ee l\u00e9pe pochopit fungov\u00e1n\u00ed Va\u0161ich kampan\u00ed. Naproti tomu u chytr\u00fdch kampan\u00ed se mus\u00edte spol\u00e9hat na to, \u017ee nastaven\u00ed, kter\u00e1 automat provedl za V\u00e1s, jsou nastavena tak, jak maj\u00ed b\u00fdt. P\u0159i psan\u00ed p\u0159edchoz\u00ed v\u011bty mi na mysl sko\u010dilo p\u0159\u00edslov\u00ed \u201cd\u016fv\u011b\u0159uj, ale prov\u011b\u0159uj\u201d. V\u017edy myslete na to, \u017ee Va\u0161e z\u00e1jmy, se od z\u00e1jm\u016f spole\u010dnosti Google li\u0161\u00ed. Z\u00e1jmem Googlu je, abyste za reklamn\u00ed prostor utratili co nejv\u00edce prost\u0159edk\u016f. Va\u0161\u00edm z\u00e1jmem je naopak utratit co nejm\u00e9n\u011b s maxim\u00e1ln\u00edm u\u017eitkem.<\/p>\n<h3><strong>Jak Google N\u00e1kupy spr\u00e1vn\u011b \u010dlenit?<\/strong><\/h3>\n<p>Aby se V\u00e1m n\u00e1kupn\u00ed kampan\u011b dob\u0159e optimalizovaly a neztratili jste se v z\u00e1plav\u011b dat, je dobr\u00e9 kampa\u0148 v Google N\u00e1kupech vhodn\u011b strukturovat. Ur\u010dit\u011b V\u00e1m nedoporu\u010duji hodit v\u0161echny produkty do jednoho pytle.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:464px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"464px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/613f390c00796292247ed3f8_m2SgfMr3q3Mw4gddL0ZVrht875MO8SRjUsHifqq0EKIHH9yICcEQvfYtX1Vw8WXctUKoZalXuvmO-XEtF-qfz23YYCUM1aYoVkjgBFmQFhhaZGievLJMgxTLz1wTz9Zdzfs-WJlt%3Ds0.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"n\u00e1kup\"><\/div>\n<\/figure>\n<p>Mnohem vhodn\u011bj\u0161\u00ed je, roz\u010dlenit produkty do jednotliv\u00fdch produktov\u00fdch skupin, proto\u017ee<\/p>\n<ul>\n<li>m\u016f\u017eete m\u011bnit nab\u00eddky pro jednotliv\u00e9 skupiny produkt\u016f,<\/li>\n<li>m\u016f\u017eete je libovoln\u011b aktivovat a pozastavovat dle jejich v\u00fdkonu,<\/li>\n<li>p\u0159ehledn\u011b vid\u00edte, kter\u00e9 produktov\u00e9 skupiny (ne)maj\u00ed v\u00fdkon,<\/li>\n<li>(ne)v\u00fdkonn\u00e9 produktov\u00e9 skupiny m\u016f\u017eete odd\u011blovat do samostatn\u00fdch kampan\u00ed s vlastn\u00edm rozpo\u010dtem (sn\u00e1ze pozn\u00e1te, kter\u00e9 to jsou).<\/li>\n<\/ul>\n<h3><strong>7 tip\u016f na spr\u00e1vnou strukturu a optimalizaci Google N\u00e1kup\u016f<\/strong><\/h3>\n<ol>\n<li><strong>Pokud nem\u00e1te p\u0159\u00edli\u0161 velk\u00fd sortiment, nezab\u00fdvejte se \u010dlen\u011bn\u00edm kampan\u011b do sestav<\/strong>. Pro jednoduch\u00e9 \u010dlen\u011bn\u00ed sta\u010d\u00ed jedna kampa\u0148, s jednou reklamn\u00ed sestavou a n\u00e1sledn\u00e9 rozd\u011blen\u00ed produkt\u016f do produktov\u00fdch skupin.<\/li>\n<li><strong>Pou\u017e\u00edvejte vylu\u010duj\u00edc\u00ed kl\u00ed\u010dov\u00e1 slova<\/strong> &#8211; ty V\u00e1m pomohou zefektivnit kampan\u011b. Zam\u011b\u0159te se hlavn\u011b na ty, kter\u00e9 jsou v rozporu s n\u00e1kupn\u00edm procesem (zdarma, za odvoz\u2026). U\u017e p\u0159i tvorb\u011b kampan\u011b zadejte takov\u00e1 slova.<\/li>\n<li><strong>Odd\u011blte d\u016fle\u017eit\u00e9 nebo sez\u00f3nn\u00ed produkty do samostatn\u00fdch kampan\u00ed<\/strong>, abyste jim v p\u0159\u00edpad\u011b pot\u0159eby mohli m\u011bnit rozpo\u010det a snadn\u011bji je optimalizovat.<\/li>\n<li><strong>Pou\u017e\u00edvejte modifik\u00e1tory nab\u00eddek<\/strong> &#8211; ty se hod\u00ed nap\u0159\u00edklad v p\u0159\u00edpad\u011b, kdy\u017e zjist\u00edte, \u017ee v ur\u010dit\u00fd den a hodinu m\u00e1te v\u00edce konverz\u00ed, ne\u017e v jin\u00e9 dny a hodiny. Pak stoj\u00ed za to, dan\u00e9mu \u010dasov\u00e9mu \u00faseku zv\u00fd\u0161it nab\u00eddku.<\/li>\n<li><strong>Kontrolujte pravideln\u011b vyhled\u00e1vac\u00ed dotazy<\/strong>. M\u016f\u017ee se V\u00e1m st\u00e1t, \u017ee v t\u00e9to sekci naleznete vyhled\u00e1vac\u00ed dotaz, kter\u00fd m\u00e1 mnoho proklik\u016f i zobrazen\u00ed, ale \u017e\u00e1dn\u00e9 konverze. V tom p\u0159\u00edpad\u011b zva\u017ete, zda nen\u00ed l\u00e9pe dan\u00fd dotaz p\u0159idat jako vylu\u010duj\u00edc\u00ed slovo, aby zbyte\u010dn\u011b ne\u010derpal V\u00e1\u0161 rozpo\u010det.<\/li>\n<li><strong>Pou\u017e\u00edvejte vlastn\u00ed \u0161t\u00edtky<\/strong>. Pomoc\u00ed vlastn\u00edch \u0161t\u00edtk\u016f m\u016f\u017eete l\u00e9pe strukturovat sv\u00e9 produkty a nap\u0159\u00edklad propagovat jen ty, kter\u00e9 jsou skladem, produkty od ur\u010dit\u00e9 ceny, p\u0159\u00edpadn\u011b mar\u017ee, nebo pomoc\u00ed nich ozna\u010dit nejprod\u00e1van\u011bj\u0161\u00ed produkty.<\/li>\n<li><strong>Optimalizujte sv\u016fj feed<\/strong>. Na to se \u010dasto zapom\u00edn\u00e1. Mnoz\u00ed inzerenti upravuj\u00ed mo\u017en\u00e9 i nemo\u017en\u00e9 v n\u00e1kupn\u00edch kampan\u00edch a \u010dasto p\u0159itom zapom\u00ednaj\u00ed na optimalizaci feedu. Pokud nem\u00e1te v po\u0159\u00e1dku feed, nebudou Va\u0161e reklamy nikdy \u0159\u00e1dn\u011b fungovat. Feed je z\u00e1kladem kampan\u00ed v Google N\u00e1kupech.<\/li>\n<\/ol>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:640px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"640px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/613f390de2ee303243535d6b_bl5kqgGIDqHrAegUoCG5lBZx1ppFwaBbThmJzEE545sglABim5sVtzLovN4uopXFjoXHVEhW2bTlqeKeLdjdqABIJ1fFhDAFjtlVjY8vIDNsUIEPWfLr1zXH2qJohYOpsShKtrDS%3Ds0.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"n\u00e1kupy\"><\/div>\n<\/figure>\n<h2><strong>Kdy pou\u017e\u00edt chytr\u00e9 a kdy standardn\u00ed Google N\u00e1kupy<\/strong><\/h2>\n<h3>Chytr\u00e9 kampan\u011b<\/h3>\n<p>Chytrou kampa\u0148 v Google N\u00e1kupech pou\u017eijte v p\u0159\u00edpad\u011b, \u017ee<\/p>\n<ul>\n<li>nem\u00e1te dostatek znalost\u00ed pot\u0159ebn\u00fdch k nastaven\u00ed a spr\u00e1v\u011b standardn\u00ed kampan\u011b v Google N\u00e1kupech,<\/li>\n<li>nem\u00e1te dostatek \u010dasu na \u0159\u00e1dnou optimalizaci standardn\u00ed n\u00e1kupn\u00ed kampan\u011b.<\/li>\n<\/ul>\n<p>Chytrou n\u00e1kupn\u00ed kampa\u0148 naopak nepou\u017e\u00edvejte, pokud<\/p>\n<ul>\n<li>chcete m\u00edt kontrolu nad v\u00fd\u0161\u00ed nab\u00eddek,<\/li>\n<li>vy\u017eadujete p\u0159ehled a kontrolu nad t\u00edm, kde se Va\u0161e reklamy zobrazuj\u00ed,<\/li>\n<li>m\u00e1te definov\u00e1ny podm\u00ednky, za kter\u00fdch nechcete inzerovat (vylu\u010duj\u00edc\u00ed kl\u00ed\u010dov\u00e1 slova),<\/li>\n<li>chcete maximum mo\u017en\u00fdch nastaven\u00ed prov\u00e1d\u011bt sami.<\/li>\n<\/ul>\n<h3>Standardn\u00ed kampan\u011b<\/h3>\n<p>Mnoz\u00ed z V\u00e1s u\u017e jist\u011b spr\u00e1vn\u011b tu\u0161\u00ed, \u017ee to, co je nev\u00fdhodou chytr\u00fdch kampan\u00ed v N\u00e1kupech, je v\u00fdhodou standardn\u00edch kampan\u00ed v Google N\u00e1kupech a naopak. Standardn\u00ed kampa\u0148 pou\u017eijte tehdy, kdy\u017e chcete m\u00edt maxim\u00e1ln\u00ed kontrolu nad nastaven\u00edm a optimalizac\u00ed n\u00e1kupn\u00ed kampan\u011b a naopak nevyu\u017e\u00edvejte v p\u0159\u00edpad\u011b, \u017ee nem\u00e1te \u010dasov\u00e9 kapacity a znalosti na nastaven\u00ed a optimalizaci.<\/p>\n<p>A\u0165 u\u017e chytrou \u010di standardn\u00ed kampa\u0148 v Google N\u00e1kupech V\u00e1m s radost\u00ed nastav\u00edme. A nejen to. M\u016f\u017eete n\u00e1m napsat e-mail na <a href=\"http:\/\/info@webmium.cz\/\">info@webmium.cz<\/a>. D\u00e1le n\u00e1s m\u016f\u017eete kontaktovat pomoc\u00ed formul\u00e1\u0159e na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> nebo na telefonn\u00edm \u010d\u00edsle na\u0161\u00ed podpory<a href=\"https:\/\/www.webmium.cz\/kontakt\"> +420 605 99 44 66<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pokud zakl\u00e1d\u00e1te kampa\u0148 v N\u00e1kupech v Google Ads, m\u00e1te na v\u00fdb\u011br ze dvou variant. Prvn\u00ed variantou je standardn\u00ed kampa\u0148 v N\u00e1kupech, druhou variantou je chytr\u00e1 n\u00e1kupn\u00ed kampa\u0148 od Googlu. V \u010dem se li\u0161\u00ed?<\/p>\n","protected":false},"author":7,"featured_media":1894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chytr\u00e9 vs. standardn\u00ed kampan\u011b v Google N\u00e1kupech<\/title>\n<meta name=\"description\" content=\"Pokud zakl\u00e1d\u00e1te kampa\u0148 v N\u00e1kupech v Google Ads, m\u00e1te na v\u00fdb\u011br ze dvou variant. Prvn\u00ed variantou je standardn\u00ed kampa\u0148 v N\u00e1kupech, druhou variantou je chytr\u00e1 n\u00e1kupn\u00ed kampa\u0148 od Googlu. V \u010dem se li\u0161\u00ed?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/chytre-vs-standardni-kampane-v-google-nakupech\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chytr\u00e9 vs. standardn\u00ed kampan\u011b v Google N\u00e1kupech\" \/>\n<meta property=\"og:description\" content=\"Pokud zakl\u00e1d\u00e1te kampa\u0148 v N\u00e1kupech v Google Ads, m\u00e1te na v\u00fdb\u011br ze dvou variant. Prvn\u00ed variantou je standardn\u00ed kampa\u0148 v N\u00e1kupech, druhou variantou je chytr\u00e1 n\u00e1kupn\u00ed kampa\u0148 od Googlu. V \u010dem se li\u0161\u00ed?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/chytre-vs-standardni-kampane-v-google-nakupech\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-13T10:07:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/613f386d1ea5bd7eb4349982_5.PNG\" \/>\n\t<meta property=\"og:image:width\" content=\"1111\" \/>\n\t<meta property=\"og:image:height\" content=\"498\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michal \u0160karda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michal \u0160karda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/chytre-vs-standardni-kampane-v-google-nakupech\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/chytre-vs-standardni-kampane-v-google-nakupech\\\/\"},\"author\":{\"name\":\"Michal \u0160karda\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/8246ac13fba888de1068092b09468eb9\"},\"headline\":\"Chytr\u00e9 vs. standardn\u00ed kampan\u011b v Google N\u00e1kupech\",\"datePublished\":\"2021-09-13T10:07:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/chytre-vs-standardni-kampane-v-google-nakupech\\\/\"},\"wordCount\":1473,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/chytre-vs-standardni-kampane-v-google-nakupech\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/613f386d1ea5bd7eb4349982_5.PNG\",\"articleSection\":[\"google-ads\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/chytre-vs-standardni-kampane-v-google-nakupech\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/chytre-vs-standardni-kampane-v-google-nakupech\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/chytre-vs-standardni-kampane-v-google-nakupech\\\/\",\"name\":\"Chytr\u00e9 vs. standardn\u00ed kampan\u011b v Google N\u00e1kupech\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/chytre-vs-standardni-kampane-v-google-nakupech\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/chytre-vs-standardni-kampane-v-google-nakupech\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/613f386d1ea5bd7eb4349982_5.PNG\",\"datePublished\":\"2021-09-13T10:07:12+00:00\",\"description\":\"Pokud zakl\u00e1d\u00e1te kampa\u0148 v N\u00e1kupech v Google Ads, m\u00e1te na v\u00fdb\u011br ze dvou variant. Prvn\u00ed variantou je standardn\u00ed kampa\u0148 v N\u00e1kupech, druhou variantou je chytr\u00e1 n\u00e1kupn\u00ed kampa\u0148 od Googlu. V \u010dem se li\u0161\u00ed?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/chytre-vs-standardni-kampane-v-google-nakupech\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/chytre-vs-standardni-kampane-v-google-nakupech\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/chytre-vs-standardni-kampane-v-google-nakupech\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/613f386d1ea5bd7eb4349982_5.PNG\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/613f386d1ea5bd7eb4349982_5.PNG\",\"width\":1111,\"height\":498},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/chytre-vs-standardni-kampane-v-google-nakupech\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Chytr\u00e9 vs. standardn\u00ed kampan\u011b v Google N\u00e1kupech\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"name\":\"Blog Webmium.cz\",\"description\":\"Marketingov\u00e9 novinky a zpr\u00e1vy\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\",\"name\":\"Blog Webmium.cz\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"width\":480,\"height\":49,\"caption\":\"Blog Webmium.cz\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/8246ac13fba888de1068092b09468eb9\",\"name\":\"Michal \u0160karda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfcb07eadfcff90d9e48b807a913955f16208886657a6fbc5141ecb138909491?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfcb07eadfcff90d9e48b807a913955f16208886657a6fbc5141ecb138909491?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfcb07eadfcff90d9e48b807a913955f16208886657a6fbc5141ecb138909491?s=96&r=g\",\"caption\":\"Michal \u0160karda\"},\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/author\\\/michal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chytr\u00e9 vs. standardn\u00ed kampan\u011b v Google N\u00e1kupech","description":"Pokud zakl\u00e1d\u00e1te kampa\u0148 v N\u00e1kupech v Google Ads, m\u00e1te na v\u00fdb\u011br ze dvou variant. Prvn\u00ed variantou je standardn\u00ed kampa\u0148 v N\u00e1kupech, druhou variantou je chytr\u00e1 n\u00e1kupn\u00ed kampa\u0148 od Googlu. V \u010dem se li\u0161\u00ed?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webmium.cz\/blog\/chytre-vs-standardni-kampane-v-google-nakupech\/","og_locale":"cs_CZ","og_type":"article","og_title":"Chytr\u00e9 vs. standardn\u00ed kampan\u011b v Google N\u00e1kupech","og_description":"Pokud zakl\u00e1d\u00e1te kampa\u0148 v N\u00e1kupech v Google Ads, m\u00e1te na v\u00fdb\u011br ze dvou variant. Prvn\u00ed variantou je standardn\u00ed kampa\u0148 v N\u00e1kupech, druhou variantou je chytr\u00e1 n\u00e1kupn\u00ed kampa\u0148 od Googlu. V \u010dem se li\u0161\u00ed?","og_url":"https:\/\/www.webmium.cz\/blog\/chytre-vs-standardni-kampane-v-google-nakupech\/","og_site_name":"Blog Webmium.cz","article_published_time":"2021-09-13T10:07:12+00:00","og_image":[{"width":1111,"height":498,"url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/613f386d1ea5bd7eb4349982_5.PNG","type":"image\/png"}],"author":"Michal \u0160karda","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Michal \u0160karda","Odhadovan\u00e1 doba \u010dten\u00ed":"7 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webmium.cz\/blog\/chytre-vs-standardni-kampane-v-google-nakupech\/#article","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/chytre-vs-standardni-kampane-v-google-nakupech\/"},"author":{"name":"Michal \u0160karda","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/8246ac13fba888de1068092b09468eb9"},"headline":"Chytr\u00e9 vs. standardn\u00ed kampan\u011b v Google N\u00e1kupech","datePublished":"2021-09-13T10:07:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/chytre-vs-standardni-kampane-v-google-nakupech\/"},"wordCount":1473,"commentCount":0,"publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/chytre-vs-standardni-kampane-v-google-nakupech\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/613f386d1ea5bd7eb4349982_5.PNG","articleSection":["google-ads"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.webmium.cz\/blog\/chytre-vs-standardni-kampane-v-google-nakupech\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.webmium.cz\/blog\/chytre-vs-standardni-kampane-v-google-nakupech\/","url":"https:\/\/www.webmium.cz\/blog\/chytre-vs-standardni-kampane-v-google-nakupech\/","name":"Chytr\u00e9 vs. standardn\u00ed kampan\u011b v Google N\u00e1kupech","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/chytre-vs-standardni-kampane-v-google-nakupech\/#primaryimage"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/chytre-vs-standardni-kampane-v-google-nakupech\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/613f386d1ea5bd7eb4349982_5.PNG","datePublished":"2021-09-13T10:07:12+00:00","description":"Pokud zakl\u00e1d\u00e1te kampa\u0148 v N\u00e1kupech v Google Ads, m\u00e1te na v\u00fdb\u011br ze dvou variant. Prvn\u00ed variantou je standardn\u00ed kampa\u0148 v N\u00e1kupech, druhou variantou je chytr\u00e1 n\u00e1kupn\u00ed kampa\u0148 od Googlu. V \u010dem se li\u0161\u00ed?","breadcrumb":{"@id":"https:\/\/www.webmium.cz\/blog\/chytre-vs-standardni-kampane-v-google-nakupech\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webmium.cz\/blog\/chytre-vs-standardni-kampane-v-google-nakupech\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/chytre-vs-standardni-kampane-v-google-nakupech\/#primaryimage","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/613f386d1ea5bd7eb4349982_5.PNG","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/613f386d1ea5bd7eb4349982_5.PNG","width":1111,"height":498},{"@type":"BreadcrumbList","@id":"https:\/\/www.webmium.cz\/blog\/chytre-vs-standardni-kampane-v-google-nakupech\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.webmium.cz\/blog\/"},{"@type":"ListItem","position":2,"name":"Chytr\u00e9 vs. standardn\u00ed kampan\u011b v Google N\u00e1kupech"}]},{"@type":"WebSite","@id":"https:\/\/www.webmium.cz\/blog\/#website","url":"https:\/\/www.webmium.cz\/blog\/","name":"Blog Webmium.cz","description":"Marketingov\u00e9 novinky a zpr\u00e1vy","publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webmium.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/www.webmium.cz\/blog\/#organization","name":"Blog Webmium.cz","url":"https:\/\/www.webmium.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","width":480,"height":49,"caption":"Blog Webmium.cz"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/8246ac13fba888de1068092b09468eb9","name":"Michal \u0160karda","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/dfcb07eadfcff90d9e48b807a913955f16208886657a6fbc5141ecb138909491?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dfcb07eadfcff90d9e48b807a913955f16208886657a6fbc5141ecb138909491?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dfcb07eadfcff90d9e48b807a913955f16208886657a6fbc5141ecb138909491?s=96&r=g","caption":"Michal \u0160karda"},"url":"https:\/\/www.webmium.cz\/blog\/author\/michal\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/613f386d1ea5bd7eb4349982_5.PNG",1111,498,false],"thumbnail":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/613f386d1ea5bd7eb4349982_5-150x150.png",150,150,true],"medium":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/613f386d1ea5bd7eb4349982_5-300x134.png",300,134,true],"medium_large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/613f386d1ea5bd7eb4349982_5-768x344.png",768,344,true],"large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/613f386d1ea5bd7eb4349982_5-1024x459.png",1024,459,true],"1536x1536":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/613f386d1ea5bd7eb4349982_5.PNG",1111,498,false],"2048x2048":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/613f386d1ea5bd7eb4349982_5.PNG",1111,498,false],"authorship-box-avatar":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/613f386d1ea5bd7eb4349982_5.PNG",150,67,false],"authorship-box-related":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/613f386d1ea5bd7eb4349982_5.PNG",70,31,false]},"uagb_author_info":{"display_name":"Michal \u0160karda","author_link":"https:\/\/www.webmium.cz\/blog\/author\/michal\/"},"uagb_comment_info":2,"uagb_excerpt":"Pokud zakl\u00e1d\u00e1te kampa\u0148 v N\u00e1kupech v Google Ads, m\u00e1te na v\u00fdb\u011br ze dvou variant. Prvn\u00ed variantou je standardn\u00ed kampa\u0148 v N\u00e1kupech, druhou variantou je chytr\u00e1 n\u00e1kupn\u00ed kampa\u0148 od Googlu. V \u010dem se li\u0161\u00ed?","_links":{"self":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/comments?post=3163"}],"version-history":[{"count":0,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media\/1894"}],"wp:attachment":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media?parent=3163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/categories?post=3163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/tags?post=3163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}