{"id":3161,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/chytra-strategie-cpa\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"chytra-strategie-cpa","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/chytra-strategie-cpa\/","title":{"rendered":"Chytr\u00e1 strategie CPA"},"content":{"rendered":"<p>Ten, kdo se alespo\u0148 trochu vyzn\u00e1 v PPC kampan\u00edch v\u00ed, \u017ee p\u0159i v\u00fdb\u011bru strategie nab\u00eddek m\u00e1me na v\u00fdb\u011br z n\u011bkolika variant. Pokud nevyu\u017e\u00edv\u00e1te manu\u00e1ln\u00ed nastaven\u00ed, m\u016f\u017eete vyu\u017e\u00edt automatizovan\u00e9 chytr\u00e9 strategie, kter\u00e9 V\u00e1m pomohou dos\u00e1hnout stanoven\u00e9ho c\u00edle. Dne\u0161n\u00ed \u010dl\u00e1nek bude o jedn\u00e9 konkr\u00e9tn\u00ed strategii a\u00a0 tou je <strong>C\u00edlov\u00e1 CPA<\/strong>. C\u00edlem t\u00e9to strategie je z\u00edskat za ur\u010ditou <strong>V\u00e1mi stanovenou cenu<\/strong> jednu konverzi. Konverz\u00ed se rozum\u00ed nap\u0159\u00edklad n\u00e1kup na eshopu nebo t\u0159eba sta\u017een\u00ed aplikace. Z\u00e1le\u017e\u00ed na V\u00e1s, co si jako konverzi nastav\u00edte.\u00a0<\/p>\n<p>Pokud si nastav\u00edte c\u00edlovou cenu za konverzi, Google n\u00e1sledn\u011b upravuje nab\u00eddky tak, aby z\u00edskal co <strong>nejv\u00edce konverz\u00ed <\/strong>za stanovenou cenu akvizice. To v\u0161e d\u00edky strojov\u00e9mu u\u010den\u00ed. Mus\u00edme ale po\u010d\u00edtat s t\u00edm, \u017ee jedna konverze m\u016f\u017ee b\u00fdt podstatn\u011b dra\u017e\u0161\u00ed a druh\u00e1 zase podstatn\u011b levn\u011bj\u0161\u00ed. \u010c\u00e1stka, kterou nastavujeme je tedy pr\u016fm\u011brn\u00e1 a mus\u00edte po\u010d\u00edtat s t\u00edm, \u017ee utrat\u00edte v\u00edce, ne\u017e je V\u00e1\u0161 denn\u00ed rozpo\u010det. M\u011bs\u00ed\u010dn\u00ed rozpo\u010det bude ale zachov\u00e1n. Je d\u016fle\u017eit\u00e9, jakou \u010d\u00e1stku nastavite, proto\u017ee p\u0159i p\u0159\u00edli\u0161 n\u00edzk\u00e9 cen\u011b, m\u016f\u017eete p\u0159ij\u00edt o cenn\u00e9 prokliky, kter\u00e9 by mohly v\u00e9st ke konverzi.\u00a0<\/p>\n<p>C\u00edlov\u00e1 CPA je dostupn\u00e1 jako strategie pro jednu kampa\u0148 nebo jako portfoliov\u00e1 kampa\u0148 pro v\u00edce kampan\u00ed. C\u00edlov\u00e1 CPA pot\u0159ebuje historick\u00e1 data o Va\u0161ich konverz\u00edch, aby V\u00e1m mohl Google Ads <strong>doporu\u010dit vhodnou nab\u00eddku, <\/strong>p\u0159i kter\u00e9 dos\u00e1hne co nejv\u00edce konverz\u00ed.<\/p>\n<p>Jak\u00e9 jsou v\u00fdhody t\u00e9to strategie?<\/p>\n<p><strong>V\u00fdhody<\/strong><\/p>\n<ul>\n<li>Tato strategie m\u016f\u017ee p\u0159in\u00e9st a\u017e o 20% v\u00edce konverz\u00ed<\/li>\n<li>\u00daspora \u010dasu<\/li>\n<li>Zad\u00e1te z\u00e1kladn\u00ed pot\u0159ebn\u00e9 \u00fadaje a o v\u0161e se star\u00e1 Google Ads<\/li>\n<\/ul>\n<p><strong>Nev\u00fdhody<\/strong><\/p>\n<ul>\n<li>Abyste mohli za\u010d\u00edt pou\u017e\u00edvat tuto strategii, mus\u00edte m\u00edt alespo\u0148 30 konverz\u00ed za posledn\u00edch 30 dn\u00ed, jinak nebude strategie spr\u00e1vn\u011b fungovat, proto\u017ee nebude m\u00edt dostatek dat, aby se mohla u\u010dit<\/li>\n<li>\u010c\u00e1ste\u010dn\u00e1 ztr\u00e1ta kontroly nad t\u00edm, za co utrat\u00edte pen\u00edze<\/li>\n<\/ul>\n<p>B\u011bhem n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u016f se C\u00edlov\u00e1 CPA slou\u010d\u00ed se strategii <strong>Maximalizovat konverze<\/strong>. Tak\u017ee u strategie Maximalizovat konverze bude nov\u011b voliteln\u00e1 mo\u017enost C\u00edlov\u00e9 CPA. Jak jsem ji\u017e psala, toto m\u016f\u017eete ve sv\u00fdch \u00fa\u010dtech vid\u011bt b\u011bhem n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u016f. Ov\u0161em ke konci roku bude C\u00edlov\u00e1 CPA dostupn\u00e1 jako voliteln\u00fd prvek u strategie Maximalizace konverze.<\/p>\n<p>A\u0165 u\u017e C\u00edlovou CPA nebo jinou, pro V\u00e1s vhodnou strategii, nastav\u00edme i ve Va\u0161\u00ed kampani. Jsme tu pro V\u00e1s. M\u016f\u017eete n\u00e1m napsat e-mail na <a href=\"http:\/\/info@webmium.cz\/\">info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chytr\u00e1 strategie CPA neboli cost per action. To znamen\u00e1 cena za akvizici, kterou m\u016f\u017ee b\u00fdt konverze. CPA je jedna z marketingov\u00fdch automatizovan\u00fdch strategi\u00ed. Kdy je vhodn\u00e9 ji pou\u017e\u00edt a kdy naopak ne a jak\u00e9 m\u00e1 v\u00fdhody nebo nev\u00fdhody si p\u0159e\u010dtete zrovna te\u010f.<\/p>\n","protected":false},"author":6,"featured_media":1891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chytr\u00e1 strategie CPA<\/title>\n<meta name=\"description\" content=\"Chytr\u00e1 strategie CPA neboli cost per action. To znamen\u00e1 cena za akvizici, kterou m\u016f\u017ee b\u00fdt konverze. CPA je jedna z marketingov\u00fdch automatizovan\u00fdch strategi\u00ed. Kdy je vhodn\u00e9 ji pou\u017e\u00edt a kdy naopak ne a jak\u00e9 m\u00e1 v\u00fdhody nebo nev\u00fdhody si p\u0159e\u010dtete zrovna te\u010f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/chytra-strategie-cpa\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chytr\u00e1 strategie CPA\" \/>\n<meta property=\"og:description\" content=\"Chytr\u00e1 strategie CPA neboli cost per action. To znamen\u00e1 cena za akvizici, kterou m\u016f\u017ee b\u00fdt konverze. CPA je jedna z marketingov\u00fdch automatizovan\u00fdch strategi\u00ed. 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