{"id":3159,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/chcete-bohateho-jeziska-planujte-vanoce-uz-ted\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"chcete-bohateho-jeziska-planujte-vanoce-uz-ted","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/chcete-bohateho-jeziska-planujte-vanoce-uz-ted\/","title":{"rendered":"Chcete bohat\u00e9ho Je\u017e\u00ed\u0161ka? Pl\u00e1nujte V\u00e1noce u\u017e te\u010f"},"content":{"rendered":"<p>Chcete, aby letos Je\u017e\u00ed\u0161ek nakupoval u v\u00e1s? Pak m\u00e1te nejvy\u0161\u0161\u00ed \u010das za\u010d\u00edt pl\u00e1novat v\u00e1no\u010dn\u00ed sezonu. Zd\u00e1 se v\u00e1m to koncem pr\u00e1zdnin brzy? Chyba l\u00e1vky. Zn\u00e1te to, ne\u017e se omrknete, za\u010dne n\u00e1kupn\u00ed \u0161\u00edlenstv\u00ed. Jak potvrzuj\u00ed statistiky z\u00a0lo\u0148sk\u00fdch let, <strong>konec pr\u00e1zdnin je pro pl\u00e1nov\u00e1n\u00ed V\u00e1noc nejide\u00e1ln\u011bj\u0161\u00ed \u010das<\/strong>. \u010cek\u00e1 v\u00e1s toti\u017e spoustu logistiky. Tak ji nepodce\u0148ujte a bu\u010fte to letos vy, kdo \u00fasp\u011b\u0161n\u011b zvl\u00e1dne prodejn\u00ed vrchol roku.<\/p>\n<h2>5 tip\u016f, co si p\u0159ipravit na V\u00e1noce u\u017e te\u010f<\/h2>\n<p><strong>1. Napl\u00e1nujte ceny bez slev<\/strong>. Mo\u017en\u00e1 nad prvn\u00edm tipem krout\u00edte hlavou. V\u017edy\u0165 slevy t\u00e1hnou. Tak pro\u010d jejich s\u00edlu nevyu\u017e\u00edt pr\u00e1v\u011b o V\u00e1noc\u00edch? Proto\u017ee Je\u017e\u00ed\u0161ek pln\u00ed sny. A za sny se plat\u00ed. Zat\u00edmco z\u00e1kazn\u00edci po cel\u00fd rok vyhled\u00e1vaj\u00ed ak\u010dn\u00ed zbo\u017e\u00ed, <strong>b\u011bhem v\u00e1no\u010dn\u00edch n\u00e1kup\u016f ne\u0161et\u0159\u00ed<\/strong>. Ne na d\u00e1rc\u00edch. Mnohem rad\u011bji uv\u00edtaj\u00ed dopravu zdarma nebo d\u00e1rkov\u00e9 balen\u00ed. V\u00edc ne\u017e cena je pro n\u011b b\u011bhem adventu rozhoduj\u00edc\u00ed, aby zbo\u017e\u00ed bylo skladem a bylo doru\u010deno v\u010das. <\/p>\n<p><strong>2. Pl\u0148te sklady<\/strong>. I kdy\u017e oproti konkurenci nab\u00eddnete levn\u011bj\u0161\u00ed produkt, ale s\u00a0\u010dekac\u00ed dobou dod\u00e1n\u00ed, z\u00e1kazn\u00edk ute\u010de a nakoup\u00ed jinde. <strong>Skladov\u00e1 dostupnost je u v\u00e1no\u010dn\u00edch n\u00e1kup\u016f jedn\u00edm z\u00a0nejd\u016fle\u017eit\u011bj\u0161\u00edch faktor\u016f<\/strong>, pro\u010d p\u0159ihodit zbo\u017e\u00ed do ko\u0161\u00edku.<\/p>\n<p><strong>3. Se\u017ee\u0148te spolehliv\u00e9ho dopravce<\/strong>. O tom, jak d\u016fle\u017eit\u00e1 je rychlost dod\u00e1n\u00ed objedn\u00e1vky u\u017e v\u00edte. Doru\u010den\u00ed zbo\u017e\u00ed v\u00a0\u0159\u00e1dn\u00e9m term\u00ednu je jedn\u00edm z\u00a0d\u016fle\u017eit\u00fdch bod\u016f, jak si budovat v\u011brnou klientelu. O V\u00e1noc\u00edch <strong>hraje v\u010dasn\u00e9 dod\u00e1n\u00ed prim spokojenosti z\u00e1kazn\u00edka<\/strong> a kladn\u00e9ho hodnocen\u00ed zna\u010dky. Zauva\u017eujte, jestli jsou va\u0161i dopravci schopni splnit to, co od nich o\u010dek\u00e1v\u00e1te. Prosincov\u00e1 dopravn\u00ed situace je krizov\u00e1, mo\u017en\u00e1 by st\u00e1lo za \u00favahu pop\u0159em\u00fd\u0161let i o alternativn\u00ed nab\u00eddce dopravy. T\u0159eba vlastn\u00ed expedic\u00ed. <\/p>\n<p><strong>4. Zahajte n\u00e1bor brig\u00e1dn\u00edk\u016f<\/strong>. V\u00a0moment\u011b, kdy se na v\u00e1s za\u010dnou valit objedn\u00e1vky ze v\u0161ech stran, nebudete m\u00edt \u010das ani mysl na hled\u00e1n\u00ed dal\u0161\u00edch \u0161ikovn\u00fdch rukou na v\u00fdpomoc. Poohl\u00e9dn\u011bte se po brig\u00e1dnic\u00edch u\u017e te\u010f. Balen\u00ed zbo\u017e\u00ed nen\u00ed jedin\u00e9 m\u00edsto, kde se pomoc \u0161ikne. V\u00a0p\u0159edv\u00e1no\u010dn\u00edm \u010dase b\u00fdvaj\u00ed velmi vyt\u00ed\u017een\u00e9 i telefony a emaily. <strong>Bu\u010fte p\u0159ipraveni komunikovat v\u00edc<\/strong>, ne\u017e kdy jindy. A to i po V\u00e1noc\u00edch, v\u00a0\u010dase reklamac\u00ed, v\u00fdm\u011bn nevhodn\u00fdch d\u00e1rk\u016f a utr\u00e1cen\u00ed pen\u011bz z\u00a0v\u00e1no\u010dn\u00edch ob\u00e1lek.<\/p>\n<p data-new-link=\"true\"><strong>5. Za\u010dn\u011bte pracovat na marketingu<\/strong>. P\u0159ipravte si rozpo\u010det i t\u00e9ma v\u00e1no\u010dn\u00edch kampan\u00ed. Bez po\u0159\u00e1dn\u00e9 PPC reklamy b\u011bhem chaotick\u00e9ho prosince hroz\u00ed, \u017ee z\u016fstanete o krok pozadu p\u0159ed konkurenc\u00ed. A to p\u0159ece nechcete. Abyste z\u00a0<strong>marketingov\u00e9 kampan\u011b<\/strong> vyt\u011b\u017eili co nejv\u00edc, m\u011bla by b\u00fdt spu\u0161t\u011bna nejd\u00e9le v\u00a0listopadu. Sv\u011b\u0159te tuhle \u010d\u00e1st promov\u00e1n\u00ed zna\u010dky <a href=\"https:\/\/www.webmium.cz\/marketing\" data-rt-link-type=\"external\" target=\"_blank\" rel=\"noopener\">odborn\u00edk\u016fm<\/a> a sami zapracujte na obsahu. Kr\u016f\u010dek po kr\u016f\u010dku <strong>za\u010dn\u011bte ve sv\u00fdch z\u00e1kazn\u00edc\u00edch vyvol\u00e1vat touhu po zbo\u017e\u00ed<\/strong>, kter\u00e9 bude va\u0161\u00edm v\u00e1no\u010dn\u00edm hitem. A nejen po n\u011bm. Podzimn\u00ed \u010dl\u00e1nky ve stylu \u201e10 tip\u016f na d\u00e1rek pro d\u011bde\u010dka nebo \u010c\u00edm pod strome\u010dkem p\u0159ekvapit mu\u017ee, kter\u00fd po ni\u010dem netou\u017e\u00ed\u201c prost\u011b fr\u010d\u00ed. A vy, jako jejich autor, pofr\u010d\u00edte s\u00a0nimi. <\/p>\n<p>Po letn\u00edm l\u00e1\u017eo pl\u00e1\u017eo \u010dase se schyluje k\u00a0p\u011bkn\u00e9 honi\u010dce. Kdy\u017e budete v\u010das p\u0159ipraven\u00ed, \u010dek\u00e1 v\u00e1s koncem roku nap\u011bchovan\u00e1 kasa a spokojen\u00e9 V\u00e1noce. Tak\u017ee sho\u010fte nohy ze stolu a za\u010dn\u011bte s p\u0159\u00edpravou. Proto\u017ee ten, kdo d\u0159\u00edv p\u0159ijde, ten d\u0159\u00edv mele. I v\u00a0e-commerce.<\/p>\n<p>V\u00edte o n\u011bkom, kdo na Je\u017e\u00ed\u0161ka je\u0161t\u011b ani nepomyslel? Sd\u00edlejte n\u00e1\u0161 \u010dl\u00e1nek d\u00e1l a p\u0159ipome\u0148te mu tak, \u017ee V\u00e1noce u\u017e opravdu p\u0159ich\u00e1zej\u00ed. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neot\u00e1lejte s p\u0159\u00edpravou v\u00e1no\u010dn\u00ed sezony. Pl\u00e1nujte V\u00e1noce u\u017e te\u010f a na konci roku si spokojen\u011b poklepete na rameno.<\/p>\n","protected":false},"author":18,"featured_media":3160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chcete bohat\u00e9ho Je\u017e\u00ed\u0161ka? Pl\u00e1nujte V\u00e1noce u\u017e te\u010f<\/title>\n<meta name=\"description\" content=\"Neot\u00e1lejte s p\u0159\u00edpravou v\u00e1no\u010dn\u00ed sezony. Pl\u00e1nujte V\u00e1noce u\u017e te\u010f a na konci roku si spokojen\u011b poklepete na rameno.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/chcete-bohateho-jeziska-planujte-vanoce-uz-ted\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chcete bohat\u00e9ho Je\u017e\u00ed\u0161ka? Pl\u00e1nujte V\u00e1noce u\u017e te\u010f\" \/>\n<meta property=\"og:description\" content=\"Neot\u00e1lejte s p\u0159\u00edpravou v\u00e1no\u010dn\u00ed sezony. Pl\u00e1nujte V\u00e1noce u\u017e te\u010f a na konci roku si spokojen\u011b poklepete na rameno.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/chcete-bohateho-jeziska-planujte-vanoce-uz-ted\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T14:52:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/59a66d5923048900018d3721_Chci-uspesne-vanoce-blog-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Martina \u017d\u00e1kov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martina \u017d\u00e1kov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/chcete-bohateho-jeziska-planujte-vanoce-uz-ted\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/chcete-bohateho-jeziska-planujte-vanoce-uz-ted\\\/\"},\"author\":{\"name\":\"Martina \u017d\u00e1kov\u00e1\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/333d0eb8637e43ea9c16a1d33f868978\"},\"headline\":\"Chcete bohat\u00e9ho Je\u017e\u00ed\u0161ka? 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