{"id":3158,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/ceska-ecommerce-v-roce-2016-opet-rostla\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"ceska-ecommerce-v-roce-2016-opet-rostla","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/ceska-ecommerce-v-roce-2016-opet-rostla\/","title":{"rendered":"\u010cesk\u00e1 e-commerce v roce 2016 op\u011bt rostla"},"content":{"rendered":"<p>Statistika. Nuda? Mo\u017en\u00e1. Ne v\u0161ak v\u00a0e-commerce. Pokud provozujete eshop, jist\u011b v\u00edte, \u017ee statistiky jsou pro v\u00e1s velmi zaj\u00edmav\u00e9 a vz\u00e1cn\u00e9 \u010dten\u00ed. Nezapom\u00ednejte sledovat i pr\u016fb\u011b\u017en\u00e1 <strong>data z oblasti e-commerce<\/strong>. Jsou v\u00edce ne\u017e zaj\u00edmav\u00e1. <\/p>\n<p>Poj\u010fme se na za\u010d\u00e1tku druh\u00e9ho m\u011bs\u00edce leto\u0161n\u00edho roku mrknout,<strong> co statistiky vyplivly o e-commerce v roce 2016<\/strong>. Jak\u00e9 \u010d\u00edseln\u00e9 zm\u011bny zaznamenal <strong>\u010desk\u00fd eshopov\u00fd sv\u011bt<\/strong> loni? <\/p>\n<h2><strong>E-commerce fr\u010d\u00ed<\/strong><\/h2>\n<p>Za lo\u0148sk\u00fd rok <strong>vzrostla \u010desk\u00e1 e-commerce\u00a0o 21 %<\/strong>. Nade v\u0161\u00ed pochybnost tak ukazuje podnikatel\u016fm, kudy vede cesta k lep\u0161\u00edm z\u00edt\u0159k\u016fm. Kdyby n\u011bkdo nad \u00fasp\u011bchem eshop\u016f st\u00e1le je\u0161t\u011b v\u00e1hal, sta\u010d\u00ed dodat dal\u0161\u00ed statistick\u00fd d\u00edlek. R\u016fst konverzn\u00edho pom\u011bru posko\u010dil o b\u00e1je\u010dn\u00fdch 2,46 %. <\/p>\n<h2><strong>100 st\u00e1le nepoko\u0159ena<\/strong><\/h2>\n<p>I kdy\u017e cifra pr\u016fm\u011brn\u00e9 objedn\u00e1vky klesla ze 1 786 K\u010d na 1 456 K\u010d, neznamen\u00e1 to, \u017ee by \u010ce\u0161i \u0161et\u0159ili a\u017e tak moc. Ne, co se online n\u00e1kup\u016f t\u00fd\u010de. 100 miliardov\u00e1 hranice v\u00a0roce 2016 sice poko\u0159ena nebyla, ale <strong>celkov\u00fd obrat v e-commerce za rok 2016 \u010dinil zhruba 98 miliard korun. <\/strong>V\u011b\u0159\u00edme, \u017ee n\u00e1sleduj\u00edc\u00ed rok stovku poko\u0159\u00ed.<\/p>\n<h2><strong>Eshopy p\u0159ib\u00fdvaj\u00ed jako houby po de\u0161ti<\/strong><\/h2>\n<p>Lo\u0148sk\u00fd rok byl dosti hojn\u00fd. Eshopy p\u0159ib\u00fdvaly jako houby po de\u0161ti a p\u0159ibli\u017en\u011b <strong>500 nov\u00fdch internetov\u00fdch obchod\u016f <\/strong>zvedlo celkov\u00fd objem \u010desk\u00e9 e-commerce na 38\u00a0500. Jako eshopistovi v\u00e1m jist\u011b p\u0159ibylo p\u00e1r nov\u00fdch potenci\u00e1ln\u00edch konkurent\u016f. Jako z\u00e1kazn\u00edkovi nov\u00e9 mo\u017enosti n\u00e1kup\u016f online.<\/p>\n<h2><strong>Co \u010cech, to z\u00e1kazn\u00edk?<\/strong><\/h2>\n<p>Skoro. V roce 2016 po\u010det aktivn\u00edch internetov\u00fdch u\u017eivatel\u016f vysko\u010dil sm\u011brem vzh\u016fru a p\u0159esko\u010dil la\u0165ku vy\u0161\u0161\u00ed ne\u017e je 6,9 milionu. Stejn\u011b tak vzrostla aktivn\u00ed kupn\u00ed s\u00edla, kdy cel\u00fdch <strong>35 % u\u017eivatel\u016f vyu\u017e\u00edv\u00e1 online obchody k pravideln\u00fdm\u00a0n\u00e1kup\u016fm<\/strong>. <\/p>\n<h2><strong>Z\u00a0mobilu p\u0159ijde, na\u00a0desktopu nakoup\u00ed<\/strong><\/h2>\n<p>55 % u\u017eivatel\u016f vyu\u017e\u00edvaj\u00ed ke sv\u00e9mu surfov\u00e1n\u00ed po eshopech mobiln\u00ed telefon. Taky \u010d\u00edm si zp\u0159\u00edjemnit nudnou cestu z\u00a0pr\u00e1ce ne\u017e brouzd\u00e1n\u00edm po onlinech obchodech, \u017ee? Z\u00e1kazn\u00edk surfuje, vyb\u00edr\u00e1, porovn\u00e1v\u00e1 a n\u011bkdy i koup\u00ed. Nebo po\u010dk\u00e1, a\u017e p\u0159ijde z\u00a0pr\u00e1ce dom\u016f, hod\u00ed nohy na st\u016fl, zdl\u00e1bne v\u00e9\u010du a n\u00e1kup dokon\u010d\u00ed na desktopu. <strong>Po\u010d\u00edta\u010de a notebooky <\/strong>st\u00e1le dr\u017e\u00ed 86% <strong>pod\u00edl na celkov\u00e9m obratu eshop\u016f<\/strong>. <\/p>\n<h2><strong>Pro\u010d lid\u00e9 nakupuj\u00ed online?<\/strong><\/h2>\n<p>Nejv\u00edce, cel\u00fdch 26 % z\u00e1kazn\u00edk\u016f vid\u00ed v n\u00e1kupu online mo\u017enost jednoduch\u00e9ho a okam\u017eit\u00e9ho porovn\u00e1n\u00ed zbo\u017e\u00ed. Pro 22 % lid\u00ed je to pohodln\u011bj\u0161\u00ed verze n\u00e1kupu, bez front a tla\u010denic. 21 % n\u00e1kup\u010d\u00edch vid\u00ed plus v \u0161irok\u00e9m v\u00fdb\u011bru produkt\u016f. A 20 % prost\u011b spo\u0159\u00ed sv\u016fj drahocenn\u00fd \u010das. Dobr\u00fd d\u016fvod, pro\u010d zajistit, aby i v\u00e1\u0161 eshop byl maxim\u00e1ln\u011b u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fd. <\/p>\n<h2><strong>Zkou\u0161ka jm\u00e9nem Heur\u00e9ka<\/strong><\/h2>\n<p><strong>\u010cesk\u00fd z\u00e1kazn\u00edk miluje, kdy\u017e nakoup\u00ed lacino<\/strong>. Kdy\u017e v\u00ed, po \u010dem jeho srdce prahne, \u0161oupne produkt do porovn\u00e1va\u010de zbo\u017e\u00ed. V\u00edce ne\u017e polovina v\u0161ech, tedy 53 %, prot\u00e1hne produkt p\u0159es Heureka.cz. A pak upaluje nakupovat. Se 42 % se na l\u00eddra porovn\u00e1va\u010d\u016f zbo\u017e\u00ed dotahuje Zbo\u017e\u00ed.cz. Tak\u017ee pokud m\u00e1te co srovn\u00e1vat, doporu\u010dujeme figurovat na t\u011bchto zbo\u017eov\u00fdch srovn\u00e1va\u010d\u00edch. N\u00e1\u0161 <a href=\"https:\/\/www.webmium.cz\/eshopy\" data-rt-link-type=\"external\" target=\"_blank\" rel=\"noopener\">Webmium eshop<\/a> v\u00e1s tam dostane levou zadn\u00ed.<\/p>\n<h2><strong>Black Friday vede<\/strong><\/h2>\n<p>Den dopravy zdarma je s\u00e1zka na jistotu v\u00fdd\u011blku, letos v\u0161ak skon\u010dil na bronzov\u00e9m m\u00edst\u011b. Vloni tento den jasn\u011b p\u0159ev\u00e1lcovaly dny jin\u00e9. Nejv\u00edce pen\u011bz na \u00fa\u010dty eshopist\u016f p\u0159ibylo v\u00a0p\u00e1tek 25. listopadu, kdy se konal v\u011bhlasn\u00fd <strong>Black Friday<\/strong>, n\u00e1sledn\u011b pak hned v pond\u011bl\u00ed na Cyber Monday. <\/p>\n<h2><strong>Po\u0161\u0165\u00e1k zvon\u00ed t\u0159ikr\u00e1t<\/strong><\/h2>\n<p>Kdy\u017e nem\u00e1 z\u00e1kazn\u00edk dopravu zdarma, chce si po\u010dkat na troj\u00ed cinknut\u00ed po\u0161\u0165\u00e1ka a ve <strong>41 % vol\u00ed jako zp\u016fsob dopravy \u010ceskou po\u0161tu<\/strong>. \u0160varn\u00ed \u0159idi\u010di PPL nav\u0161t\u011bvuj\u00ed 14 % z\u00e1kazn\u00edk\u016f. Prot\u00e1hnout sv\u00e9 no\u017eky nelen\u00ed 12 % n\u00e1kup\u010d\u00edch, kte\u0159\u00ed si pro sv\u00e9 zbo\u017e\u00ed poklusem b\u011b\u017e\u00ed do Z\u00e1silkovny.<\/p>\n<h2><strong>Z\u00a0ruky do ruky<\/strong><\/h2>\n<p>Maminky n\u00e1s u\u010dily, a\u0165 nikomu nev\u011b\u0159\u00edme. Z\u0159ejm\u011b na tuto pou\u010dku z\u00a0d\u011btstv\u00ed pamatujeme i p\u0159i volb\u011b platby. Nej\u010dast\u011bji toti\u017e z\u00e1kazn\u00edci st\u00e1le vol\u00ed <strong>zp\u016fsob platby dob\u00edrkou. <\/strong>P\u0159evod pen\u011bz z \u00fa\u010dtu na \u00fa\u010det se dr\u017e\u00ed s\u00a032 % mezi obl\u00edben\u00fdmi zp\u016fsoby platby. Online platby se ale ka\u017ed\u00fdm rokem st\u00e1vaj\u00ed obl\u00edben\u011bj\u0161\u00edm a loni u\u017e tuto platebn\u00ed metodu zvolilo 7 % n\u00e1kup\u010d\u00edch.<\/p>\n<h2><strong>Z\u00e1kazn\u00edci maj\u00ed pro strach ud\u011bl\u00e1no, ale\u2026<\/strong><\/h2>\n<p>\u010ce\u0161i maj\u00ed pro strach ud\u011bl\u00e1no. 25 % z\u00e1kazn\u00edk\u016f se ani trochu online n\u00e1kup\u016f neob\u00e1v\u00e1. Ale! <strong>40 % lid\u00ed maj\u00ed obavy z\u00a0n\u00e1kupu, <\/strong>proto\u017ee si zbo\u017e\u00ed nemohou re\u00e1ln\u011b \u201eosahat\u201c. Pamatujte na to p\u0159i tvorb\u011b popisk\u016f a podrobn\u011b a pravdiv\u011b jim \u0159ekn\u011bte, co prod\u00e1v\u00e1te, a co to z\u00e1kazn\u00edkovi produkt p\u0159inese. Jejich strach zmiz\u00ed jako m\u00e1vnut\u00edm kouzeln\u00e9ho proutku.<\/p>\n<h2><strong>Mu\u017ei vl\u00e1dnou sv\u011btu, \u017eeny n\u00e1kup\u016fm<\/strong><\/h2>\n<p>\u017deny nakupuj\u00ed \u010dast\u011bji ne\u017e mu\u017ei. A to i na internetu. Tak na to nezapom\u00ednejte a p\u0159edch\u00e1zejte si n\u011b\u017en\u00e9 pohlav\u00ed, kdykoliv k\u00a0tomu dostanete p\u0159\u00edle\u017eitost. Proto\u017ee i ta otravn\u00e1 sousedka odnaproti, m\u016f\u017ee b\u00fdt va\u0161\u00ed z\u00e1kazn\u00edci, kter\u00e1 v\u00a0lo\u0148sk\u00e9m roce za <strong>n\u00e1kupy na eshopech utratila pr\u016fm\u011brnou \u010d\u00e1stku 7 730 K\u010d<\/strong>.<\/p>\n<p>L\u00edb\u00ed se v\u00e1m \u010dl\u00e1nek pln\u00fd e-commerce statistik za rok 2016? Sd\u00edlejte ho s p\u0159\u00e1teli.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Poj\u010fme se na za\u010d\u00e1tku druh\u00e9ho m\u011bs\u00edce leto\u0161n\u00edho roku mrknout, co statistiky vyplivly o e-commerce v roce 2016.<\/p>\n","protected":false},"author":18,"featured_media":1206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u010cesk\u00e1 e-commerce v roce 2016 op\u011bt rostla<\/title>\n<meta name=\"description\" content=\"Poj\u010fme se na za\u010d\u00e1tku druh\u00e9ho m\u011bs\u00edce leto\u0161n\u00edho roku mrknout, co statistiky vyplivly o e-commerce v roce 2016.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/ceska-ecommerce-v-roce-2016-opet-rostla\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010cesk\u00e1 e-commerce v roce 2016 op\u011bt rostla\" \/>\n<meta property=\"og:description\" content=\"Poj\u010fme se na za\u010d\u00e1tku druh\u00e9ho m\u011bs\u00edce leto\u0161n\u00edho roku mrknout, co statistiky vyplivly o e-commerce v roce 2016.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/ceska-ecommerce-v-roce-2016-opet-rostla\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T14:52:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/08\/58946ef3f361875945314b8f_P1000554.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1650\" \/>\n\t<meta property=\"og:image:height\" content=\"1101\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Martina \u017d\u00e1kov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martina \u017d\u00e1kov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/ceska-ecommerce-v-roce-2016-opet-rostla\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/ceska-ecommerce-v-roce-2016-opet-rostla\\\/\"},\"author\":{\"name\":\"Martina \u017d\u00e1kov\u00e1\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/333d0eb8637e43ea9c16a1d33f868978\"},\"headline\":\"\u010cesk\u00e1 e-commerce v roce 2016 op\u011bt rostla\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/ceska-ecommerce-v-roce-2016-opet-rostla\\\/\"},\"wordCount\":963,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/ceska-ecommerce-v-roce-2016-opet-rostla\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/58946ef3f361875945314b8f_P1000554.jpg\",\"articleSection\":[\"uz-to-vite\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/ceska-ecommerce-v-roce-2016-opet-rostla\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/ceska-ecommerce-v-roce-2016-opet-rostla\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/ceska-ecommerce-v-roce-2016-opet-rostla\\\/\",\"name\":\"\u010cesk\u00e1 e-commerce v roce 2016 op\u011bt rostla\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/ceska-ecommerce-v-roce-2016-opet-rostla\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/ceska-ecommerce-v-roce-2016-opet-rostla\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/58946ef3f361875945314b8f_P1000554.jpg\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"description\":\"Poj\u010fme se na za\u010d\u00e1tku druh\u00e9ho m\u011bs\u00edce leto\u0161n\u00edho roku mrknout, co statistiky vyplivly o e-commerce v roce 2016.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/ceska-ecommerce-v-roce-2016-opet-rostla\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/ceska-ecommerce-v-roce-2016-opet-rostla\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/ceska-ecommerce-v-roce-2016-opet-rostla\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/58946ef3f361875945314b8f_P1000554.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/58946ef3f361875945314b8f_P1000554.jpg\",\"width\":1650,\"height\":1101},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/ceska-ecommerce-v-roce-2016-opet-rostla\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u010cesk\u00e1 e-commerce v roce 2016 op\u011bt rostla\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"name\":\"Blog Webmium.cz\",\"description\":\"Marketingov\u00e9 novinky a zpr\u00e1vy\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\",\"name\":\"Blog Webmium.cz\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"width\":480,\"height\":49,\"caption\":\"Blog Webmium.cz\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/333d0eb8637e43ea9c16a1d33f868978\",\"name\":\"Martina \u017d\u00e1kov\u00e1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f120ef08e91730921fccea0c65269c0d144ccc40be304e9de012e8894ce03049?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f120ef08e91730921fccea0c65269c0d144ccc40be304e9de012e8894ce03049?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f120ef08e91730921fccea0c65269c0d144ccc40be304e9de012e8894ce03049?s=96&r=g\",\"caption\":\"Martina \u017d\u00e1kov\u00e1\"},\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/author\\\/martina\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u010cesk\u00e1 e-commerce v roce 2016 op\u011bt rostla","description":"Poj\u010fme se na za\u010d\u00e1tku druh\u00e9ho m\u011bs\u00edce leto\u0161n\u00edho roku mrknout, co statistiky vyplivly o e-commerce v roce 2016.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webmium.cz\/blog\/ceska-ecommerce-v-roce-2016-opet-rostla\/","og_locale":"cs_CZ","og_type":"article","og_title":"\u010cesk\u00e1 e-commerce v roce 2016 op\u011bt rostla","og_description":"Poj\u010fme se na za\u010d\u00e1tku druh\u00e9ho m\u011bs\u00edce leto\u0161n\u00edho roku mrknout, co statistiky vyplivly o e-commerce v roce 2016.","og_url":"https:\/\/www.webmium.cz\/blog\/ceska-ecommerce-v-roce-2016-opet-rostla\/","og_site_name":"Blog Webmium.cz","article_published_time":"2021-07-29T14:52:36+00:00","og_image":[{"width":1650,"height":1101,"url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/08\/58946ef3f361875945314b8f_P1000554.jpg","type":"image\/jpeg"}],"author":"Martina \u017d\u00e1kov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Martina \u017d\u00e1kov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webmium.cz\/blog\/ceska-ecommerce-v-roce-2016-opet-rostla\/#article","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/ceska-ecommerce-v-roce-2016-opet-rostla\/"},"author":{"name":"Martina \u017d\u00e1kov\u00e1","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/333d0eb8637e43ea9c16a1d33f868978"},"headline":"\u010cesk\u00e1 e-commerce v roce 2016 op\u011bt rostla","datePublished":"2021-07-29T14:52:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/ceska-ecommerce-v-roce-2016-opet-rostla\/"},"wordCount":963,"commentCount":0,"publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/ceska-ecommerce-v-roce-2016-opet-rostla\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/08\/58946ef3f361875945314b8f_P1000554.jpg","articleSection":["uz-to-vite"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.webmium.cz\/blog\/ceska-ecommerce-v-roce-2016-opet-rostla\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.webmium.cz\/blog\/ceska-ecommerce-v-roce-2016-opet-rostla\/","url":"https:\/\/www.webmium.cz\/blog\/ceska-ecommerce-v-roce-2016-opet-rostla\/","name":"\u010cesk\u00e1 e-commerce v roce 2016 op\u011bt rostla","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/ceska-ecommerce-v-roce-2016-opet-rostla\/#primaryimage"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/ceska-ecommerce-v-roce-2016-opet-rostla\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/08\/58946ef3f361875945314b8f_P1000554.jpg","datePublished":"2021-07-29T14:52:36+00:00","description":"Poj\u010fme se na za\u010d\u00e1tku druh\u00e9ho m\u011bs\u00edce leto\u0161n\u00edho roku mrknout, co statistiky vyplivly o e-commerce v roce 2016.","breadcrumb":{"@id":"https:\/\/www.webmium.cz\/blog\/ceska-ecommerce-v-roce-2016-opet-rostla\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webmium.cz\/blog\/ceska-ecommerce-v-roce-2016-opet-rostla\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/ceska-ecommerce-v-roce-2016-opet-rostla\/#primaryimage","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/08\/58946ef3f361875945314b8f_P1000554.jpg","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/08\/58946ef3f361875945314b8f_P1000554.jpg","width":1650,"height":1101},{"@type":"BreadcrumbList","@id":"https:\/\/www.webmium.cz\/blog\/ceska-ecommerce-v-roce-2016-opet-rostla\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.webmium.cz\/blog\/"},{"@type":"ListItem","position":2,"name":"\u010cesk\u00e1 e-commerce v roce 2016 op\u011bt rostla"}]},{"@type":"WebSite","@id":"https:\/\/www.webmium.cz\/blog\/#website","url":"https:\/\/www.webmium.cz\/blog\/","name":"Blog Webmium.cz","description":"Marketingov\u00e9 novinky a zpr\u00e1vy","publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webmium.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/www.webmium.cz\/blog\/#organization","name":"Blog Webmium.cz","url":"https:\/\/www.webmium.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","width":480,"height":49,"caption":"Blog Webmium.cz"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/333d0eb8637e43ea9c16a1d33f868978","name":"Martina \u017d\u00e1kov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/f120ef08e91730921fccea0c65269c0d144ccc40be304e9de012e8894ce03049?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f120ef08e91730921fccea0c65269c0d144ccc40be304e9de012e8894ce03049?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f120ef08e91730921fccea0c65269c0d144ccc40be304e9de012e8894ce03049?s=96&r=g","caption":"Martina \u017d\u00e1kov\u00e1"},"url":"https:\/\/www.webmium.cz\/blog\/author\/martina\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/08\/58946ef3f361875945314b8f_P1000554.jpg",1650,1101,false],"thumbnail":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/08\/58946ef3f361875945314b8f_P1000554-150x150.jpg",150,150,true],"medium":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/08\/58946ef3f361875945314b8f_P1000554-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/08\/58946ef3f361875945314b8f_P1000554-768x512.jpg",768,512,true],"large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/08\/58946ef3f361875945314b8f_P1000554-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/08\/58946ef3f361875945314b8f_P1000554-1536x1025.jpg",1536,1025,true],"2048x2048":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/08\/58946ef3f361875945314b8f_P1000554.jpg",1650,1101,false],"authorship-box-avatar":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/08\/58946ef3f361875945314b8f_P1000554.jpg",150,100,false],"authorship-box-related":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/08\/58946ef3f361875945314b8f_P1000554.jpg",70,47,false]},"uagb_author_info":{"display_name":"Martina \u017d\u00e1kov\u00e1","author_link":"https:\/\/www.webmium.cz\/blog\/author\/martina\/"},"uagb_comment_info":0,"uagb_excerpt":"Poj\u010fme se na za\u010d\u00e1tku druh\u00e9ho m\u011bs\u00edce leto\u0161n\u00edho roku mrknout, co statistiky vyplivly o e-commerce v roce 2016.","_links":{"self":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/comments?post=3158"}],"version-history":[{"count":0,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media\/1206"}],"wp:attachment":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media?parent=3158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/categories?post=3158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/tags?post=3158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}