{"id":3156,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/cervnove-horko-v-ceske-e-commerce\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"cervnove-horko-v-ceske-e-commerce","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/cervnove-horko-v-ceske-e-commerce\/","title":{"rendered":"\u010cervnov\u00e9 horko v \u010desk\u00e9 e-commerce"},"content":{"rendered":"

Jak moc tropick\u00e9 teploty ovlivnily \u010dervnov\u00fd v\u00fdkon \u010desk\u00e9 e-commerce? Uva\u0159ila se ve vlastn\u00ed \u0161\u0165\u00e1v\u011b nebo kvetla jako zjara? B\u00e9 je spr\u00e1vn\u011b. V\u0161ude tam, kde se mak\u00e1 o sto \u0161est, toti\u017e \u010dasto b\u011b\u017e\u00ed klimatizace na pln\u00e9 obr\u00e1tky, a tak mohou hlavy pomazan\u00e9 vym\u00fd\u0161let nov\u00e9 strategie<\/a>, jak zdolat sv\u016fj stanoven\u00fd vrchol. Poj\u010fme se nyn\u00ed spole\u010dn\u011b pod\u00edvat na st\u0159\u00edpky zaj\u00edmavost\u00ed uplynul\u00e9ho m\u011bs\u00edce.<\/p>\n

Komunikujte live<\/strong><\/h2>\n

\u00dasp\u011bch konkurence je pro n\u00e1s \u010dasto sol\u00ed v\u00a0otev\u0159en\u00e9 r\u00e1n\u011b. Zelen\u00e1me z\u00e1vist\u00ed a zav\u00edr\u00e1me o\u010di. Co takhle se motivovat \u00fasp\u011bchem druh\u00fdch a z\u00a0jejich dovednost\u00ed se pou\u010dit? Skv\u011blou p\u0159\u00edle\u017eitost nau\u010dit se n\u011bco v\u00edc o efektivn\u00edm marketingu m\u011bli \u00fa\u010dastn\u00edci konference Performance 2020<\/strong>. Warren Knight z\u00a0Velk\u00e9 Brit\u00e1nie hovo\u0159il o nov\u00e9m trendu chatbot\u016f<\/strong> a um\u011bl\u00e9 inteligence, napom\u00e1haj\u00edc\u00ed internetov\u00fdm u\u017eivatel\u016fm s\u00a0vyhled\u00e1v\u00e1n\u00edm vytou\u017een\u00fdch produkt\u016f. Ve sv\u00e9 prezentaci o nov\u00fdch trendech online marketingu<\/strong> zm\u00ednil i \u00fasp\u011bch online komunikace prost\u0159ednictv\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed. Z\u00e1kazn\u00edk\u016fm u\u017e nesta\u010d\u00ed s\u00a0v\u00e1mi chatovat. Cht\u011bj\u00ed v\u00e1s vid\u011bt, sly\u0161et a v\u00edc se bavit v\u00a0re\u00e1ln\u00e9m \u010dase. \u017div\u00e9 p\u0159enosy a live streamy<\/strong> mohou b\u00fdt va\u0161\u00edm esem v\u00a0ruk\u00e1vu.<\/p>\n

A cenu z\u00edsk\u00e1v\u00e1…<\/strong><\/h2>\n

V\u00a0\u010dervnu se nejen pracovalo a vzd\u011bl\u00e1valo, ale tak\u00e9 sout\u011b\u017eilo. V\u00a0p\u016flce m\u011bs\u00edce se ud\u011blovaly ceny IMC Czech Awards<\/strong> pro agentury, kter\u00e9 nejv\u00edce popostr\u010dily sv\u00e9 klienty do sv\u011bta. Sedmkr\u00e1t si na p\u00f3dium pro ocen\u011bn\u00ed do\u0161la agentura Momentum a hlavn\u00ed cenu Grand Prix si odnesla Symbio Digital – za kampa\u0148 Nemus\u00ed\u0161. Co tahle sout\u011b\u017e znamen\u00e1 pro v\u00e1s? P\u0159estat d\u011blat marketing doma na kolen\u011b a sv\u011b\u0159it se do rukou<\/strong> odborn\u00edk\u016f<\/strong><\/a>, kte\u0159\u00ed h\u00fd\u0159\u00ed n\u00e1pady. Prof\u00edci dostanou va\u0161i zna\u010dku i produkty, tam, kam je dostat chcete. <\/p>\n

Za pov\u0161imnut\u00ed stoj\u00ed i tradi\u010dn\u00ed vyhl\u00e1\u0161en\u00ed Mobiln\u00ed aplikace roku 2017<\/strong>. Letos zabodovala aplikace Smart Banka od Monety. V\u00a0oblasti e-commerce s\u00a0p\u0159ehledem vyhr\u00e1la appka DameJidlo.cz. Nehlod\u00e1 ve v\u00e1s \u010derv\u00ed\u010dek, kter\u00fd by v\u00e1s v\u00a0dne\u0161n\u00ed mobiln\u00ed dob\u011b popostrkoval k\u00a0vytvo\u0159en\u00ed vlastn\u00ed aplikace pro android<\/strong>? I t\u00edmhle sm\u011brem se \u00fasp\u011b\u0161n\u00e9 firmy vyd\u00e1vaj\u00ed.<\/p>\n

Internetov\u00e1 reklama na spr\u00e1vn\u00e9m m\u00edst\u011b<\/strong><\/h2>\n

V\u011bnovali jste spoustu \u010dasu pro vytvo\u0159en\u00ed p\u016fsobiv\u00e9 internetov\u00e9 reklamy<\/strong> a v\u00a0kone\u010dn\u00e9m d\u016fsledku se jej\u00ed \u00fasp\u011bch rovn\u00e1 nule? Kde je zakopan\u00fd pes? T\u0159eba v\u00a0jej\u00edm um\u00edst\u011bn\u00ed. Ano, nejen jak\u00fdm zp\u016fsobem a kdy, ale i kde, hraje roli v\u00a0\u00fasp\u011b\u0161nosti cel\u00e9 kampan\u011b. SPIR upozornila inzerenty, aby si d\u00e1vali velk\u00fd pozor, na prost\u0159ed\u00ed, kam svoji reklamu umis\u0165uj\u00ed<\/strong>. Hl\u00eddejte si bedliv\u011b sv\u016fj prostor. Inzerce u nevhodn\u00e9ho obsahu m\u016f\u017ee b\u00fdt nejen propad\u00e1kem, ale i \u010dern\u00fdm bod\u00edkem pro jm\u00e9no firmy. Spolehn\u011bte se na profesion\u00e1ly<\/a>, kte\u0159\u00ed v\u011bd\u00ed, \u017ee va\u0161e reklama na konspira\u010dn\u00edch, podvodn\u00fdch nebo nen\u00e1vistn\u00fdch webech, nem\u00e1 co d\u011blat.<\/p>\n

B\u00fdt v\u011brn\u00fd se nevypl\u00e1c\u00ed?<\/strong><\/h2>\n

Se zaj\u00edmav\u00fdmi daty p\u0159i\u0161el pr\u016fzkum agentury PPM Factum pro Kasa.cz. V\u00fdsledky potvrdily to, co u\u017e d\u00e1vno v\u00edme<\/a>. Nejv\u00edc se nakupuje ve\u010der kolem dvac\u00e1t\u00e9 hodiny<\/strong>. Ko\u0161\u00edky st\u00e1le v\u00edce pln\u00edme prost\u0159ednictv\u00edm mobil\u016f a nej\u010dast\u011bji do nich h\u00e1z\u00edme nejen elektroniku, ale i pot\u0159eby pro zahr\u00e1dk\u00e1\u0159e a chovatele. Ov\u0161em to, \u017ee \u010ce\u0161i nejsou v\u011brn\u00ed zna\u010dce, ale nejlevn\u011bj\u0161\u00ed cen\u011b, se n\u00e1m zd\u00e1 pon\u011bkud diskutabiln\u00ed. Nepochybujeme, \u017ee z\u00e1kazn\u00edk chce na internetu nakoupit levn\u011b. Pokud mu ale v\u011bnujete dostatek pozornosti a benefit\u016f, nakoup\u00ed u v\u00e1s rad\u011bji<\/strong>, ne\u017e o deset korun levn\u011bji u konkurence. <\/p>\n

Dotazn\u00edk pro Ov\u011b\u0159eno z\u00e1kazn\u00edky v\u00a0nov\u00e9m <\/strong><\/h2>\n

Heureka vylep\u0161ila sv\u016fj dotazn\u00edk pro certifik\u00e1t Ov\u011b\u0159eno z\u00e1kazn\u00edky<\/strong>. Design dotazn\u00edku dostal responzivn\u00ed podobu a v\u011bt\u0161\u00ed tla\u010d\u00edtka. Novinkou je i hodnocen\u00ed dopravc\u016f<\/strong>. Ti dostanou sv\u016fj prostor pro ud\u00edlen\u00ed hv\u011bzdi\u010dek i doprovodn\u00e9ho textu.<\/p>\n

Eshopista na cest\u00e1ch<\/strong><\/h2>\n

\u010cervnov\u00fd Eshopista prob\u00edhal v\u00a0zaj\u00edmav\u00fdch kulis\u00e1ch. Na lodi Cargo se \u00fa\u010dastn\u00edci dozv\u011bd\u011bli t\u00e9m\u011b\u0159 v\u0161e o strategii \u00fasp\u011b\u0161n\u00e9 cestovn\u00ed agentury NaCesty.cz. Co zaj\u00edmav\u00e9ho se m\u016f\u017ee od cestovky nau\u010dit ka\u017ed\u00fd eshop\u00e1\u0159? Vsadit na sez\u00f3nnost se vypl\u00e1c\u00ed<\/strong>. Neutr\u00e1cet horentn\u00ed sumy za reklamy na ka\u017ed\u00e9m patn\u00edku, ale rad\u011bji zainvestovat do v\u00fdvoje<\/strong>. Z\u00e1kazn\u00edk chce b\u011bhem n\u00e1kupu i pohodl\u00ed. A ocen\u00ed i prima asisten\u010dn\u00ed slu\u017eby.<\/p>\n

Google l\u00edt\u00e1 v\u00a0pr\u016f\u0161vihu<\/strong><\/h2>\n

Na z\u00e1v\u011br m\u011bs\u00edce nelze nezm\u00ednit ani kauzu Google. T\u00e9to gigantick\u00e9 spole\u010dnosti hroz\u00ed t\u00e9m\u011b\u0159 neuv\u011b\u0159iteln\u00e1 pokuta 64 miliard korun. Za co? Za prot\u011b\u017eov\u00e1n\u00ed slu\u017eby Google N\u00e1kupy p\u0159ed ostatn\u00edmi srovn\u00e1va\u010di. Co z\u00a0toho vypl\u00fdv\u00e1? Bu\u010fte spravedliv\u00ed. Ke v\u0161em sv\u00fdm produkt\u016fm i slu\u017eb\u00e1m<\/strong>. Jak z\u00a0t\u00e9to kauzy Google vyv\u00e1zne, teprve uvid\u00edme.<\/p>\n

Kam v\u00a0\u010dervenci?<\/strong><\/h3>\n

Co t\u0159eba si na chv\u00edli odpo\u010dinout, sbalit rodinu a vyrazit na dovolenou? My v\u0161ichni p\u0159e\u010di pot\u0159ebujeme odpo\u010d\u00edvat, na\u010derpat energii a el\u00e1n. <\/p>\n

Kdyby se v\u00e1m p\u0159ece jen zastesklo po kapce osv\u011bty, doporu\u010dujeme 12. 7. Digit\u00e1ln\u00ed l\u00e9to V<\/a>. Dozv\u011bd\u011bt byste se tu mohli spoustu zaj\u00edmavost\u00ed o emailingu a n\u00e1kupech online m\u00e9di\u00ed.<\/p>\n

Zaujal v\u00e1s \u010dl\u00e1nek o \u010dervnov\u00fdch novink\u00e1ch v e-commerce? Sd\u00edlejte ho s ostatn\u00edmi.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Poj\u010fme se pod\u00edvat, jak se \u010desk\u00e1 e-commerce zapotila v prvn\u00edm letn\u00edm m\u011bs\u00edci leto\u0161n\u00edho roku.<\/p>\n","protected":false},"author":18,"featured_media":3157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\n\u010cervnov\u00e9 horko v \u010desk\u00e9 e-commerce<\/title>\n<meta name=\"description\" content=\"Poj\u010fme se pod\u00edvat, jak se \u010desk\u00e1 e-commerce zapotila v prvn\u00edm letn\u00edm m\u011bs\u00edci leto\u0161n\u00edho roku.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/cervnove-horko-v-ceske-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010cervnov\u00e9 horko v \u010desk\u00e9 e-commerce\" \/>\n<meta property=\"og:description\" content=\"Poj\u010fme se pod\u00edvat, jak se \u010desk\u00e1 e-commerce zapotila v prvn\u00edm letn\u00edm m\u011bs\u00edci leto\u0161n\u00edho roku.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/cervnove-horko-v-ceske-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T14:52:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Martina \u017d\u00e1kov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martina \u017d\u00e1kov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/cervnove-horko-v-ceske-e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/cervnove-horko-v-ceske-e-commerce\\\/\"},\"author\":{\"name\":\"Martina \u017d\u00e1kov\u00e1\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/333d0eb8637e43ea9c16a1d33f868978\"},\"headline\":\"\u010cervnov\u00e9 horko v \u010desk\u00e9 e-commerce\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/cervnove-horko-v-ceske-e-commerce\\\/\"},\"wordCount\":1004,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/cervnove-horko-v-ceske-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2.png\",\"articleSection\":[\"uz-to-vite\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/cervnove-horko-v-ceske-e-commerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/cervnove-horko-v-ceske-e-commerce\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/cervnove-horko-v-ceske-e-commerce\\\/\",\"name\":\"\u010cervnov\u00e9 horko v \u010desk\u00e9 e-commerce\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/cervnove-horko-v-ceske-e-commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/cervnove-horko-v-ceske-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2.png\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"description\":\"Poj\u010fme se pod\u00edvat, jak se \u010desk\u00e1 e-commerce zapotila v prvn\u00edm letn\u00edm m\u011bs\u00edci leto\u0161n\u00edho roku.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/cervnove-horko-v-ceske-e-commerce\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/cervnove-horko-v-ceske-e-commerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/cervnove-horko-v-ceske-e-commerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2.png\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2.png\",\"width\":600,\"height\":180},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/cervnove-horko-v-ceske-e-commerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u010cervnov\u00e9 horko v \u010desk\u00e9 e-commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"name\":\"Blog Webmium.cz\",\"description\":\"Marketingov\u00e9 novinky a zpr\u00e1vy\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\",\"name\":\"Blog Webmium.cz\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"width\":480,\"height\":49,\"caption\":\"Blog Webmium.cz\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/333d0eb8637e43ea9c16a1d33f868978\",\"name\":\"Martina \u017d\u00e1kov\u00e1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f120ef08e91730921fccea0c65269c0d144ccc40be304e9de012e8894ce03049?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f120ef08e91730921fccea0c65269c0d144ccc40be304e9de012e8894ce03049?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f120ef08e91730921fccea0c65269c0d144ccc40be304e9de012e8894ce03049?s=96&r=g\",\"caption\":\"Martina \u017d\u00e1kov\u00e1\"},\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/author\\\/martina\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u010cervnov\u00e9 horko v \u010desk\u00e9 e-commerce","description":"Poj\u010fme se pod\u00edvat, jak se \u010desk\u00e1 e-commerce zapotila v prvn\u00edm letn\u00edm m\u011bs\u00edci leto\u0161n\u00edho roku.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webmium.cz\/blog\/cervnove-horko-v-ceske-e-commerce\/","og_locale":"cs_CZ","og_type":"article","og_title":"\u010cervnov\u00e9 horko v \u010desk\u00e9 e-commerce","og_description":"Poj\u010fme se pod\u00edvat, jak se \u010desk\u00e1 e-commerce zapotila v prvn\u00edm letn\u00edm m\u011bs\u00edci leto\u0161n\u00edho roku.","og_url":"https:\/\/www.webmium.cz\/blog\/cervnove-horko-v-ceske-e-commerce\/","og_site_name":"Blog Webmium.cz","article_published_time":"2021-07-29T14:52:36+00:00","og_image":[{"width":600,"height":180,"url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2.png","type":"image\/png"}],"author":"Martina \u017d\u00e1kov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Martina \u017d\u00e1kov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webmium.cz\/blog\/cervnove-horko-v-ceske-e-commerce\/#article","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/cervnove-horko-v-ceske-e-commerce\/"},"author":{"name":"Martina \u017d\u00e1kov\u00e1","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/333d0eb8637e43ea9c16a1d33f868978"},"headline":"\u010cervnov\u00e9 horko v \u010desk\u00e9 e-commerce","datePublished":"2021-07-29T14:52:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/cervnove-horko-v-ceske-e-commerce\/"},"wordCount":1004,"commentCount":0,"publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/cervnove-horko-v-ceske-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2.png","articleSection":["uz-to-vite"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.webmium.cz\/blog\/cervnove-horko-v-ceske-e-commerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.webmium.cz\/blog\/cervnove-horko-v-ceske-e-commerce\/","url":"https:\/\/www.webmium.cz\/blog\/cervnove-horko-v-ceske-e-commerce\/","name":"\u010cervnov\u00e9 horko v \u010desk\u00e9 e-commerce","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/cervnove-horko-v-ceske-e-commerce\/#primaryimage"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/cervnove-horko-v-ceske-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2.png","datePublished":"2021-07-29T14:52:36+00:00","description":"Poj\u010fme se pod\u00edvat, jak se \u010desk\u00e1 e-commerce zapotila v prvn\u00edm letn\u00edm m\u011bs\u00edci leto\u0161n\u00edho roku.","breadcrumb":{"@id":"https:\/\/www.webmium.cz\/blog\/cervnove-horko-v-ceske-e-commerce\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webmium.cz\/blog\/cervnove-horko-v-ceske-e-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/cervnove-horko-v-ceske-e-commerce\/#primaryimage","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2.png","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2.png","width":600,"height":180},{"@type":"BreadcrumbList","@id":"https:\/\/www.webmium.cz\/blog\/cervnove-horko-v-ceske-e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.webmium.cz\/blog\/"},{"@type":"ListItem","position":2,"name":"\u010cervnov\u00e9 horko v \u010desk\u00e9 e-commerce"}]},{"@type":"WebSite","@id":"https:\/\/www.webmium.cz\/blog\/#website","url":"https:\/\/www.webmium.cz\/blog\/","name":"Blog Webmium.cz","description":"Marketingov\u00e9 novinky a zpr\u00e1vy","publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webmium.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/www.webmium.cz\/blog\/#organization","name":"Blog Webmium.cz","url":"https:\/\/www.webmium.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","width":480,"height":49,"caption":"Blog Webmium.cz"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/333d0eb8637e43ea9c16a1d33f868978","name":"Martina \u017d\u00e1kov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/f120ef08e91730921fccea0c65269c0d144ccc40be304e9de012e8894ce03049?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f120ef08e91730921fccea0c65269c0d144ccc40be304e9de012e8894ce03049?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f120ef08e91730921fccea0c65269c0d144ccc40be304e9de012e8894ce03049?s=96&r=g","caption":"Martina \u017d\u00e1kov\u00e1"},"url":"https:\/\/www.webmium.cz\/blog\/author\/martina\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2.png",600,180,false],"thumbnail":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2-150x150.png",150,150,true],"medium":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2-300x90.png",300,90,true],"medium_large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2.png",600,180,false],"large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2.png",600,180,false],"1536x1536":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2.png",600,180,false],"2048x2048":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2.png",600,180,false],"authorship-box-avatar":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2.png",150,45,false],"authorship-box-related":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/595a2ffe874eba0439adcda8_novinky-z-ecommerce-blog-06-17-2.png",70,21,false]},"uagb_author_info":{"display_name":"Martina \u017d\u00e1kov\u00e1","author_link":"https:\/\/www.webmium.cz\/blog\/author\/martina\/"},"uagb_comment_info":2,"uagb_excerpt":"Poj\u010fme se pod\u00edvat, jak se \u010desk\u00e1 e-commerce zapotila v prvn\u00edm letn\u00edm m\u011bs\u00edci leto\u0161n\u00edho roku.","_links":{"self":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/comments?post=3156"}],"version-history":[{"count":0,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media\/3157"}],"wp:attachment":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media?parent=3156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/categories?post=3156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/tags?post=3156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}