{"id":3149,"date":"2022-10-04T14:06:09","date_gmt":"2022-10-04T12:06:09","guid":{"rendered":"http:\/\/wptest.nexum.cz\/black-friday-omnibus-nekale-praktiky-a-proc-s-nimi-nezacinat\/"},"modified":"2022-10-04T14:06:09","modified_gmt":"2022-10-04T12:06:09","slug":"black-friday-omnibus-nekale-praktiky-a-proc-s-nimi-nezacinat","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/black-friday-omnibus-nekale-praktiky-a-proc-s-nimi-nezacinat\/","title":{"rendered":"Black Friday, Omnibus, nekal\u00e9 praktiky a pro\u010d s nimi neza\u010d\u00ednat"},"content":{"rendered":"<h3 id=\"\">Co se v \u010dl\u00e1nku dozv\u00edte:<\/h3>\n<ul id=\"\">\n<li id=\"\">co se ohledn\u011b \u201c\u010dern\u00fdch p\u00e1tk\u016f\u201d chyst\u00e1<\/li>\n<li id=\"\">na co si d\u00e1t pozor jako z\u00e1kazn\u00edk<\/li>\n<li id=\"\">na co si d\u00e1t pozor jako prodejce<\/li>\n<\/ul>\n<p id=\"\"><em id=\"\">L\u00e9to n\u00e1m brzy p\u0159ejde do podzimu a op\u011bt nastane \u010das, kdy na n\u00e1s zelen\u00fd pan\u010ful\u00e1k za\u010dne hlasem Filipa \u0160varce odev\u0161ad vyk\u0159ikovat chytlav\u00e9 r\u00fdmova\u010dky, jejich\u017e ned\u00edlnou sou\u010d\u00e1st\u00ed bude souslov\u00ed \u201cBlack Friday\u201d. \u017de m\u00e1 tento sv\u00e1tek n\u00e1kupn\u00ed hore\u010dky tak\u00e9 sv\u00e1 pravidla, a \u017ee se tato pravidla co nevid\u011bt zp\u0159\u00edsn\u00ed, o tom si pov\u00edme v tomto \u010dl\u00e1nku.<\/em><\/p>\n<h2 id=\"\">Black Friday d\u0159\u00edve<\/h2>\n<p id=\"\">U\u017e v\u00edce ne\u017e p\u016fl stolet\u00ed je v USA tento den po d\u00edk\u016fvzd\u00e1n\u00ed znamen\u00edm toho, \u017ee za\u010daly p\u0159edv\u00e1no\u010dn\u00ed n\u00e1kupy. Obchodn\u00edci otev\u00edraj\u00ed \u010dasto u\u017e o p\u016flnoci a nab\u00edzej\u00ed slevy tak z\u00e1zra\u010dn\u00e9, \u017ee s nimi spojen\u00e9 dopravn\u00ed z\u00e1cpy, pouli\u010dn\u00ed nepokoje a \u0161arv\u00e1tky v obchodech p\u0159i\u0159kly tomuto dni pr\u00e1v\u011b to (v USA u\u017e brzy nekorektn\u00ed) p\u0159\u00edzvisko \u201cBlack\u201d. Tento sv\u00e1tek dorazil pochopiteln\u011b u\u017e i do Evropy, kde ov\u0161em nem\u00e1 probl\u00e9my s korektnost\u00ed, n\u00fdbr\u017e s nepoctivost\u00ed n\u011bkter\u00fdch obchodn\u00edk\u016f. Aby nedo\u0161lo k nedorozum\u011bn\u00ed, je t\u0159eba hned na za\u010d\u00e1tku zd\u016fraznit, \u017ee \u201cufoun\u201d zm\u00edn\u011bn\u00fd v \u00favodu pat\u0159\u00ed mezi ty poctiv\u00e9. Mezi zn\u00e1m\u00e9 nekal\u00e9 praktiky pat\u0159\u00ed nap\u0159\u00edklad to, \u017ee cena p\u0159ed slevou nebyla ve skute\u010dnosti tak vysok\u00e1, jak prodejce inzeruje. \u010casto je tak\u00e9 za p\u016fvodn\u00ed cenu vyd\u00e1v\u00e1no to, kolik zbo\u017e\u00ed st\u00e1lo p\u0159ed dv\u011bma lety, zat\u00edmco jeho skute\u010dn\u00e1 sou\u010dasn\u00e1 cena je t\u0159eba i ni\u017e\u0161\u00ed ne\u017e ona vychvalovan\u00e1 \u201csleva\u201d. Tak s t\u00edm v\u0161\u00edm bude brzy konec.<\/p>\n<h2 id=\"\">Black Friday brzy<\/h2>\n<p id=\"\">V EU plat\u00ed u\u017e od roku 2019 sm\u011brnice \u201cOmnibus\u201d, kter\u00e1 by m\u011bla zajistit lep\u0161\u00ed ochranu spot\u0159ebitele p\u0159ed nekal\u00fdmi praktikami prodejc\u016f. U n\u00e1s by m\u011bla platit u\u017e od 28.5.2022, co\u017e se sice je\u0161t\u011b nestalo, ale u\u017e je to na spadnut\u00ed. A co n\u00e1m tedy novela ob\u010dansk\u00e9ho z\u00e1kon\u00edku a z\u00e1kona o ochran\u011b spot\u0159ebitele v tomto sm\u011bru p\u0159inese?<\/p>\n<h2 id=\"\">Konec p\u0159edst\u00edran\u00fdch slev<\/h2>\n<p id=\"\">P\u0159edev\u0161\u00edm to bude z\u00e1kaz um\u011bl\u00e9ho navy\u0161ov\u00e1n\u00ed cen p\u0159ed slevou a po slev\u011b. Obchodn\u00edk bude nov\u011b povinen u ak\u010dn\u00edch cenov\u00fdch nab\u00eddek uv\u00e1d\u011bt, za jakou nejni\u017e\u0161\u00ed cenu dan\u00e9 zbo\u017e\u00ed nab\u00edzel alespo\u0148 po dobu 30 dn\u016f p\u0159ed zaveden\u00edm akce \u010di avizovan\u00e9 slevy. Pokud dan\u00fd produkt nenab\u00edz\u00ed je\u0161t\u011b tak dlouho, bude muset spolu s ak\u010dn\u00ed cenou uv\u00e9st tak\u00e9 nejni\u017e\u0161\u00ed cenu za posledn\u00edch 15 dn\u00ed, \u010di od uveden\u00ed produktu do nab\u00eddky.\u00a0<\/p>\n<h2 id=\"\">Fale\u0161n\u00e9 recenze a dal\u0161\u00ed triky<\/h2>\n<p id=\"\">Ka\u017ed\u00fd, kdo dost\u00e1val ze slohu alespo\u0148 dvojky, jist\u011b dok\u00e1\u017ee p\u0159ij\u00edt na p\u00e1r v\u011brohodn\u00fdch u\u017eivatelsk\u00fdch identit, jejich\u017e jm\u00e9nem nap\u00ed\u0161e n\u011bjakou tu samochv\u00e1lu. V ka\u017ed\u00e9m z t\u011bchto \u010dl\u00e1ne\u010dk\u016f pou\u017eije jinou \u00farove\u0148 pravopisu (v tom nejslab\u0161\u00edm nech\u00e1 zapnut\u00fd caps-lock) a fale\u0161n\u00e9 u\u017eivatelsk\u00e9 recenze jsou na sv\u011bt\u011b. Tak tudy ne, p\u0159\u00e1tel\u00e9! U\u017e brzy bude povinnost\u00ed ka\u017ed\u00e9ho obchodn\u00edka, kter\u00fd zve\u0159ej\u0148uje spot\u0159ebitelsk\u00e9 recenze, ov\u011b\u0159it jejich pravost a uv\u00e9st zp\u016fsob, jak\u00fdm k takov\u00e9mu ov\u011b\u0159en\u00ed do\u0161lo.<\/p>\n<p id=\"\">Nov\u011b vznikne tak\u00e9 povinnost informovat o p\u0159\u00edpadn\u00e9 t\u0159et\u00ed stran\u011b a o parametrech, podle kter\u00fdch vyhled\u00e1va\u010de zobrazuj\u00ed obchodn\u00edkovy nab\u00eddky. Ve\u0161ker\u00e1 placen\u00e1 reklama na internetu tak\u00e9 bude muset b\u00fdt n\u00e1le\u017eit\u011b ozna\u010dena, aby ji b\u011b\u017en\u00fd u\u017eivatel na prvn\u00ed pohled rozeznal od organick\u00e9ho obsahu.<\/p>\n<p id=\"\">Mnoho sou\u010dasn\u00fdch obchodn\u00edk\u016f u\u017e se t\u011bmito pravidly d\u00e1vno \u0159\u00edd\u00ed, najdou se ale i takov\u00ed, kte\u0159\u00ed po n\u011bjak\u00e9m tom \u0161vindlu je\u0161t\u011b s\u00e1hnou. Bu\u010fte rad\u011bji mezi t\u011bmi prvn\u00edmi \ud83d\ude09<\/p>\n<p id=\"\">\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday u n\u00e1s brzy zaznamen\u00e1 pom\u011brn\u011b razantn\u00ed zm\u011bny. Mnohdy a\u017e neuv\u011b\u0159iteln\u011b nadu\u017e\u00edvan\u00e1 slevov\u00e1 akce se p\u0159\u00edli\u0161 nezab\u00fdvala ochranou spot\u0159ebitele a prodejci r\u00e1di vyu\u017e\u00edvali r\u016fzn\u00e9 nekal\u00e9 praktiky. Poj\u010fme se pod\u00edvat, co n\u00e1s \u010dek\u00e1.<\/p>\n","protected":false},"author":4,"featured_media":1863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday, Omnibus, nekal\u00e9 praktiky a pro\u010d s nimi neza\u010d\u00ednat<\/title>\n<meta name=\"description\" content=\"Black Friday u n\u00e1s brzy zaznamen\u00e1 pom\u011brn\u011b razantn\u00ed zm\u011bny. Mnohdy a\u017e neuv\u011b\u0159iteln\u011b nadu\u017e\u00edvan\u00e1 slevov\u00e1 akce se p\u0159\u00edli\u0161 nezab\u00fdvala ochranou spot\u0159ebitele a prodejci r\u00e1di vyu\u017e\u00edvali r\u016fzn\u00e9 nekal\u00e9 praktiky. Poj\u010fme se pod\u00edvat, co n\u00e1s \u010dek\u00e1.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/black-friday-omnibus-nekale-praktiky-a-proc-s-nimi-nezacinat\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday, Omnibus, nekal\u00e9 praktiky a pro\u010d s nimi neza\u010d\u00ednat\" \/>\n<meta property=\"og:description\" content=\"Black Friday u n\u00e1s brzy zaznamen\u00e1 pom\u011brn\u011b razantn\u00ed zm\u011bny. 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