{"id":3143,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/april-v-ecommerce\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"april-v-ecommerce","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/april-v-ecommerce\/","title":{"rendered":"Apr\u00edl v e-commerce"},"content":{"rendered":"

Za\u010dalo to apr\u00edlem, skon\u010dilo \u010darod\u011bjnicemi. Vykvetly narcisy. Napadl sn\u00edh. A\u00a0Webmium spustilo eshop na\u010dan\u010dan\u00fd luxusn\u00ed zna\u010dkovou m\u00f3dou SELECTION.DESIGN<\/a> i eshop pro va\u0161i dent\u00e1ln\u00ed hygientu B. S. Dental<\/a>. Co je\u0161t\u011b p\u0159inesl m\u011bs\u00edc duben v \u010desk\u00e9 e-commerce? N\u011bjak\u00fd apr\u00edl?<\/p>\n

E-book: EET pro eshopisty<\/strong><\/h2>\n

Informac\u00ed nen\u00ed nikdy dost. I kdy\u017e u\u017e elektronick\u00e1 evidence tr\u017eeb b\u011b\u017e\u00ed na pln\u00e9 obr\u00e1tky, \u0161ikne se m\u00edt po ruce p\u0159\u00edru\u010dku, kter\u00e1 v\u00e1m zodpov\u00ed v\u0161echny mo\u017en\u00e9 EET ot\u00e1zky a z\u00e1ludnosti. Ze v\u0161ech \u010dl\u00e1nk\u016f, kter\u00e9 jsme pro v\u00e1s postupn\u011b psali, jsme poskl\u00e1dali cel\u00fd e-book. A ten je pro v\u00e1s ZDARMA. To je apr\u00edl? Kdepak. Sta\u010d\u00ed jedno kliknut\u00ed a va\u0161e odborn\u00e1 knihovna se r\u00e1zem rozroste o dal\u0161\u00ed p\u0159\u00ednosn\u00e9\u00a0\u010dten\u00ed. St\u00e1hn\u011bte si e-book zdarma<\/a> a \u017e\u00e1dn\u00fd EET kotrmelec u\u017e v\u00e1s nikdy nezasko\u010d\u00ed.<\/p>\n

<\/p>\n
\"EET<\/div>\n

<\/a><\/figure>\n

Reklama je ne\u00fa\u010dinn\u011bj\u0161\u00ed na p\u0159elomu t\u00fddne<\/strong><\/h2>\n

Za\u010d\u00e1tkem dubna p\u0159i\u0161el BillBoard se zaj\u00edmavou statistikou internetov\u00e9 reklamy za rok 2016. Jasn\u011b z\u00a0n\u00ed vypl\u00fdv\u00e1, \u017ee reklama na mobiln\u00edch za\u0159\u00edzen\u00edch vzrostla<\/strong> oproti p\u0159edchoz\u00edmu roku o 6,5 %. Mezi v\u0161emi t\u011bmi procenty n\u00e1s nejv\u00edce zaujal fakt, \u017ee nejv\u011bt\u0161\u00edch \u00fasp\u011bch\u016f dosahuje internetov\u00e1 reklama v\u00a0ned\u011bli, pond\u011bl\u00ed a \u00fater\u00fd<\/strong>. Tyto dny, v\u00a0\u010dase kolem ob\u011bda a ve ve\u010dern\u00edch hodin\u00e1ch, zaznamen\u00e1vaj\u00ed nejv\u011bt\u0161\u00ed u\u017eivatelskou \u00fasp\u011b\u0161nost.<\/p>\n

\u010cOIka \u0159\u00e1dila na eshopech<\/strong><\/h2>\n

Ne v\u00a0dubnu, ale vloni. V\u00a0dubnu n\u00e1m jen sd\u011blila, \u017ee v\u00a0roce 2016 na\u0161la nedostatky u pln\u00fdch 87 % kontrolovan\u00fdch eshop\u016f. Nej\u010dast\u011bj\u0161\u00edm nedostatkem byly mezery v\u00a0reklama\u010dn\u00edm \u0159\u00e1du a chab\u00e1 nebo chyb\u011bj\u00edc\u00ed informovanost o mimosoudn\u00edm \u0159e\u0161en\u00ed<\/strong>! Zkontrolujte pro jistotu i vy sv\u00e9 eshopy<\/a>, jestli maj\u00ed, v\u0161e, co maj\u00ed m\u00edt. Nechcete se p\u0159ece p\u0159ipojit svoj\u00ed pokutou do leto\u0161n\u00edch statistik.<\/p>\n

Eshopista a Mall<\/strong><\/h2>\n

11. dubna se konal dal\u0161\u00ed Eshopista v podob\u011b panelov\u00e9 diskuze. Mezi hosty se p\u0159edstavily sam\u00e9 v\u00fdrazn\u00e9 tv\u00e1\u0159e \u010desk\u00e9 e-commerce, v\u00a0\u010dele s\u00a0vysok\u00fdm managemetnem Mall Group. \u0158e\u0161ila se t\u00e9mata \u00fasp\u011bchu a budoucnosti. V\u011bd\u011bli jste, \u017ee \u010d\u00edm d\u00e1l v\u00edc nakupuj\u00edc\u00edch chce sv\u00e9 pen\u00edze utr\u00e1cet v online n\u00e1kupn\u00ed galerii? A \u017ee za 15 let nebude br\u00e1n ohled na rozd\u00edl mezi offline a online obchodem. Co vy? M\u00e1te kamennou prodejnu? A vyu\u017e\u00edv\u00e1te jej\u00ed potenci\u00e1l naplno? <\/p>\n

Internet Advertising Conference 2017<\/strong><\/h2>\n

Mezi hlavn\u00ed dubnov\u00e9 ud\u00e1losti pat\u0159ila IAC konference. Na n\u00ed zazn\u011blo mnoho zaj\u00edmav\u00e9ho. Od nov\u00e9ho pojmu brand safety<\/strong>, p\u0159es informace o datech a pl\u00e1novan\u00e9 regulaci GDPR<\/a>, a\u017e po nutnost sb\u011bru RTB informac\u00ed pro je\u0161t\u011b vysp\u011blej\u0161\u00ed internetov\u00fd marketing. Co je brand safety? Stru\u010dn\u011b \u0159e\u010deno ochrana inzerenta. Soubor n\u00e1stroj\u016f a opat\u0159en\u00ed, v \u010dele s vylu\u010duj\u00edc\u00edmi kl\u00ed\u010dov\u00fdmi slovy, kter\u00e9 maj\u00ed zajistit, aby se va\u0161e reklamy nezobrazovaly v prost\u0159ed\u00ed, jen\u017e by mohlo propagovanou zna\u010dku po\u0161kodit nebo zneuct\u00edt. Ano, takov\u00e1 ochrana se n\u00e1m l\u00edb\u00ed.<\/p>\n

Webmium pom\u00e1h\u00e1 porozum\u011bt obsahov\u00e9mu marketingu<\/strong><\/h2>\n

B\u011bhem dubna jste si na na\u0161em blogu mohli p\u0159e\u010d\u00edst, jak na obsahov\u00fd marketing. Kvalitn\u00ed obsah<\/a> je z\u00e1klad pro zaujet\u00ed va\u0161\u00ed persony<\/a>. To u\u017e te\u010f v\u00edte a v\u00a0kv\u011btnu se dozv\u00edte zase o trochu v\u00edc.\u00a0<\/p>\n

\n
<\/div>
Kvalitn\u00ed obsah je z\u00e1klad pro zaujet\u00ed va\u0161\u00ed persony<\/figcaption><\/figure>\n

A na\u0161i copywrite\u0159i zase v\u011bd\u00ed, \u017ee komunikaci firemn\u00edch m\u00e9di\u00ed nelze podce\u0148ovat. Proto byli velmi zv\u011bdav\u00ed na v\u00fdsledky leto\u0161n\u00edho, ji\u017e 15. ro\u010dn\u00edku, Zlat\u00e9ho st\u0159edn\u00edku. Kde jinde se toti\u017e inspirovat, ne\u017e u t\u011bch nejlep\u0161\u00edch? Hv\u011bzdou ve\u010dera se stal Vadim Petrov, kter\u00fd p\u0159evzal \u010destn\u00e9 ocen\u011bn\u00ed vstupu do S\u00edn\u011b sl\u00e1vy. A zabodoval i neziskov\u00fd sektor. L\u00e9ka\u0159i bez hranic si odnesli hned t\u0159i ceny. Skv\u011bl\u00e1 pr\u00e1ce. V\u00edt\u011bz\u016fm blahop\u0159ejeme!<\/p>\n

M\u00e1j, e-commerce \u010das?<\/strong><\/h3>\n

Jak kv\u011bten rozv\u00ed\u0159\u00ed hladinu e-commerce \u010desk\u00e9ho rybn\u00edku teprve uvid\u00edme. P\u00e1r o\u010dek\u00e1van\u00fdch ud\u00e1lost\u00ed ale stoj\u00ed za zm\u00ednku.<\/p>\n

10. kv\u011btna – UX konference<\/a>! Tam rozhodn\u011b chcete b\u00fdt. Dozv\u00edte se jak sv\u016fj byznys prom\u011bnit v\u00a0je\u0161t\u011b v\u00fdd\u011ble\u010dn\u011bj\u0161\u00ed \u010dinnost. Jak nasm\u011brovat n\u00e1v\u0161t\u011bvn\u00edka, aby se stal z\u00e1kazn\u00edkem, a jak z\u00a0jeho popt\u00e1vky ud\u011blat objedn\u00e1vku.<\/p>\n

23. kv\u011btna doporu\u010dujeme v\u0161em mamink\u00e1m, kter\u00e9 u\u017e necht\u011bj\u00ed sed\u011bt doma se zalo\u017een\u00fdma rukama a miminem u prsu, aby zbyst\u0159ily. Konference Podnikav\u00e9 matky<\/a> v\u00e1m uk\u00e1\u017ee, jak za\u010d\u00edt podnikat, abyste usp\u011bly a z\u00e1rove\u0148 z\u016fstala rodina spokojen\u00e1.<\/p>\n

A co budeme d\u011blat v kv\u011btnu my? V\u011bnovat se l\u00e1sce nebo pr\u00e1ci pro v\u00e1s? Oboj\u00edmu. Odeb\u00edrejte na\u0161e novinky<\/a> a \u017e\u00e1dn\u00e9 drby, nejen z\u00a0Webmia, u\u017e v\u00e1m nikdy neute\u010dou.<\/p>\n

Zaujal V\u00e1s \u010dl\u00e1nek shrnuj\u00edc\u00ed apr\u00edl v e-commerce? Sd\u00edlejte ho s ostatn\u00edmi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Co p\u0159inesl m\u011bs\u00edc duben v \u010desk\u00e9 e-commerce?<\/p>\n","protected":false},"author":18,"featured_media":3144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\nApr\u00edl v e-commerce<\/title>\n<meta name=\"description\" content=\"Co p\u0159inesl m\u011bs\u00edc duben v \u010desk\u00e9 e-commerce?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/april-v-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apr\u00edl v e-commerce\" \/>\n<meta property=\"og:description\" content=\"Co p\u0159inesl m\u011bs\u00edc duben v 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