{"id":3140,"date":"2021-07-29T17:01:25","date_gmt":"2021-07-29T15:01:25","guid":{"rendered":"http:\/\/wptest.nexum.cz\/aktuality-ze-sveta-seo-v-roce-2020\/"},"modified":"2023-10-17T11:38:03","modified_gmt":"2023-10-17T09:38:03","slug":"aktuality-ze-sveta-seo-v-roce-2020","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/aktuality-ze-sveta-seo-v-roce-2020\/","title":{"rendered":"Aktuality ze sv\u011bta SEO v roce 2020"},"content":{"rendered":"

Aktualizace rankingu v Google vyhled\u00e1v\u00e1n\u00ed<\/h3>\n

\tNa p\u0159elomu m\u011bs\u00edc\u016f \u010dervence a srpna do\u0161lo k dal\u0161\u00ed aktualizaci algoritmu na Google. Tentokr\u00e1t se aktualizace t\u00fdkala rankovac\u00edho algoritmu. Zm\u011bnu poc\u00edtili analytici a spr\u00e1vci projekt\u016f po cel\u00e9m sv\u011bt\u011b. Projevila se n\u00e1hl\u00fdm p\u00e1dem pozic a jejich pomal\u00fdm n\u00e1vratem zp\u011bt v r\u00e1mci n\u011bkolika dn\u00ed. K podobn\u00fdm fluktuac\u00edm doch\u00e1z\u00ed velmi \u010dasto, klidn\u011b n\u011bkolikr\u00e1t za m\u011bs\u00edc.<\/p>\n

\tJako obvykle se k tomu Google ofici\u00e1ln\u011b nevyj\u00e1d\u0159il. M\u016f\u017eeme tedy pouze spekulovat \u010deho p\u0159esn\u011b se aktualizace rankingu t\u00fdk\u00e1. Obecn\u011b lze p\u0159edpokl\u00e1dat, \u017ee \u0161lo o zp\u0159esn\u011bn\u00ed hodnocen\u00ed v ur\u010dit\u00fdch faktorech. S do\u010dasnou fluktuac\u00ed pozic m\u016f\u017ee samoz\u0159ejm\u011b souviset i pokles organick\u00e9 n\u00e1v\u0161t\u011bvnosti a t\u00edm i tr\u017eeb.<\/p>\n

Google p\u0159idal datum posledn\u00ed \u00fapravy do firemn\u00edch z\u00e1pis\u016f<\/h3>\n

\tGoogle se rozhodl po pom\u011brn\u011b dlouh\u00e9 dob\u011b upravit vzhled v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed u firemn\u00edch box\u016f v prav\u00e9 \u010d\u00e1sti v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. Konkr\u00e9tn\u011b p\u0159idal pod otev\u00edrac\u00ed dobu datum posledn\u00ed \u00fapravy otev\u00edrac\u00ed doby.\u00a0<\/p>\n

\u00daprava byla n\u011bjak\u00fd \u010das v testovac\u00ed f\u00e1zi, kdy se objevila pouze \u010d\u00e1sti komunity. Nyn\u00ed by ji\u017e m\u011bla b\u00fdt viditeln\u00e1 pro v\u0161echny. Google tak reaguje na \u010dast\u00fd probl\u00e9m neaktualizovan\u00e9 otev\u00edrac\u00ed doby v dob\u011b pandemie COVID 19. Do \u010ceska by se m\u011bla novinka dostat v horizontu n\u011bkolika t\u00fddn\u016f.<\/p>\n

Core Web Vitals: Testem projde m\u00e9n\u011b ne\u017e 15% web\u016f<\/h3>\n

\tDle aktu\u00e1ln\u011b proveden\u00e9 studie sae uk\u00e1zalo, \u017ee pouze m\u00e9n\u011b ne\u017e 15% testovan\u00fdch webov\u00fdch str\u00e1nek \u00fasp\u011b\u0161n\u011b projde testem u\u017eivatelsk\u00e9 rychlosti na\u010d\u00edt\u00e1n\u00ed. Tzv. Core Web Vitals je souhrn metrik rychlost\u00ed m\u011b\u0159en\u00fdch na z\u00e1klad\u011b u\u017eivatelsk\u00fdch dat. Mezi tyto metriky pat\u0159\u00ed LCP, tedy kompletn\u00ed vykreslen\u00ed hlavn\u00edho obsahu, kter\u00fd by se nem\u011bl na\u010d\u00edst za d\u00e9le ne\u017e 2,5 sekundy. D\u00e1le FID, kter\u00fd m\u011b\u0159\u00ed \u010das do prvn\u00ed mo\u017en\u00ed interakce, kterou m\u016f\u017ee u\u017eivatel na webu prov\u00e9st a ta by nem\u011bla b\u00fdt del\u0161\u00ed ne\u017e 100ms. Posledn\u00ed, t\u0159et\u00ed metrikou Core Web Vitals, je CLS, kdy se m\u011b\u0159\u00ed \u010detnost necht\u011bn\u00fdch odskok\u016f p\u0159i na\u010d\u00edt\u00e1n\u00ed webu. T\u011bch by m\u011bla b\u00fdt maxim\u00e1ln\u011b 0,1.<\/p>\n

\tPr\u016fzkum mimo jin\u00e9 uk\u00e1zal, \u017ee testem pro\u0161ly nejl\u00e9pe weby um\u00edst\u011bn\u00e9 v top 5. S ka\u017edou dal\u0161\u00ed pozic\u00ed se kvalita a rychlost na\u010d\u00edt\u00e1n\u00ed webu sni\u017eovala.<\/p>\n

Zp\u011btn\u00e9 odkazy z Wikipedie nemus\u00ed m\u00edt \u017e\u00e1dnou v\u00e1hu<\/h3>\n

\tNa Redditu<\/a> se objevil zaj\u00edmav\u00fd dotaz na tvorbu zp\u011btn\u00fdch odkaz\u016f z Wikipedie. Zakladatel vl\u00e1kna se ptal, zda m\u00e1 n\u011bjak\u00fd smysl tvo\u0159it zp\u011btn\u00e9 odkazy z Wikipedie. Objevila se tam odpov\u011b\u010f Johna Muellera, ve kter\u00e9 \u0159\u00edk\u00e1, \u017ee je zbyte\u010dn\u00e9 jen n\u00e1hodn\u011b naplnit Wikipedii zp\u011btn\u00fdmi odkazy. Jen p\u0159id\u011bl\u00e1v\u00e1te pr\u00e1ci editor\u016fm Wikipedie. Nicm\u00e9n\u011b odpov\u011b\u010f nen\u00ed zcela jasn\u00e1 a lze ji interpretovat jako pou\u010dku sm\u011b\u0159ovanou na p\u0159ehnanou snahu tvo\u0159it zp\u011btn\u00e9 odkazy i za cenu neu\u017eite\u010dn\u00e9ho obsahu. Doporu\u010den\u00edm je tvo\u0159it u\u017eite\u010dn\u00fd obsah a t\u00edm se kvalitn\u00ed a dob\u0159e c\u00edlen\u00e1 pr\u00e1ce s Wikipedi\u00ed nevylu\u010duje.<\/p>\n

Pot\u0159ebujete pomoct s nastaven\u00edm SEO, aby se V\u00e1\u0161 web co nejl\u00e9pe umis\u0165oval ve v\u00fdsledc\u00edch vyhled\u00e1va\u010d\u016f? Nen\u00ed nic jednodu\u0161\u0161\u00edho ne\u017e n\u00e1m napsat na e-mail info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161\u00edch str\u00e1nk\u00e1ch webmium.cz\/kontakt<\/a> a my se V\u00e1m brzy ozveme s co nejlep\u0161\u00edm \u0159e\u0161en\u00edm pr\u00e1v\u011b pro V\u00e1s.<\/p>\n

\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"

Sv\u011bt SEO je pln\u00fd zaj\u00edmav\u00fdch ud\u00e1lost\u00ed. Novinky z oboru doporu\u010duji sledovat nejen kovan\u00fdm profesion\u00e1l\u016fm, ale tak\u00e9 klient\u016fm, kte\u0159\u00ed projev\u00ed o obor z\u00e1jem. Poj\u010fme se tedy pod\u00edvat na nejzaj\u00edmav\u011bj\u0161\u00ed novinky v oblasti SEO.<\/p>\n","protected":false},"author":2,"featured_media":1845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nAktuality ze sv\u011bta SEO v roce 2020<\/title>\n<meta name=\"description\" content=\"Sv\u011bt SEO je pln\u00fd zaj\u00edmav\u00fdch ud\u00e1lost\u00ed. Novinky z oboru doporu\u010duji sledovat nejen kovan\u00fdm profesion\u00e1l\u016fm, ale tak\u00e9 klient\u016fm, kte\u0159\u00ed projev\u00ed o obor z\u00e1jem. Poj\u010fme se tedy pod\u00edvat na nejzaj\u00edmav\u011bj\u0161\u00ed novinky v oblasti SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/aktuality-ze-sveta-seo-v-roce-2020\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aktuality ze sv\u011bta SEO v roce 2020\" \/>\n<meta property=\"og:description\" content=\"Sv\u011bt SEO je pln\u00fd zaj\u00edmav\u00fdch ud\u00e1lost\u00ed. Novinky z oboru doporu\u010duji sledovat nejen kovan\u00fdm profesion\u00e1l\u016fm, ale tak\u00e9 klient\u016fm, kte\u0159\u00ed projev\u00ed o obor z\u00e1jem. 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